The Enchanted Forest

Name

The Enchanted Forest

Legal name

The Enchanted Forest Community Trust

Website

https://enchantedforest.org.uk

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Cultural Events and Live Entertainment

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

Keywords

• Outdoor light show
• Sound and light event
• Cultural festival event
• Immersive forest experience
• Autumn tourism event

Headquarters

HQ city

Pitlochry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The primary revenue stream comes from ticket sales to the annual autumn event. Approximately 85,000 visitors attend annually, with tickets sold through SEE Tickets Ltd. The event runs for approximately one month (early October to early November).
2. Merchandise Shop: Official merchandise sold direct to customers via the online WooCommerce store, including donations to the Enchanted Forest Community Trust at various price points (£5, £10, £25, £50, £75, £100).
3. Advertising Packages: Tiered advertising packages for local businesses (Bronze £299, Silver £459, Gold £599, Platinum £849, Copper £149) that include website listings, social media mentions, and complimentary preview night tickets. These packages facilitate connections between local businesses and the event's 85,000+ visitors.
4. Corporate Sponsorships: Corporate partners such as Arnold Clark and Regatta Great Outdoors provide sponsorship, uniforms, and support in exchange for brand visibility at the event. Culture & Business Scotland Fund matches £1 for every £2 of business sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Enchanted Forest operates an annual immersive outdoor sound and light show held for approximately one month each autumn at Faskally Wood near Pitlochry, Highland Perthshire. The event combines light installations, soundscapes, video projections, and storytelling to transform the forest into a nighttime spectacle, drawing approximately 85,000 visitors per year and delivering an estimated £10.7 million in annual economic impact to the local region. The Trust also generates revenue through online merchandise, tiered advertising packages for local businesses, and corporate sponsorships, with proceeds reinvested into Highland Perthshire community projects via the Community Fund.

Product overview

The Enchanted Forest is Scotland's premier annual sound and light show event, not a technology product company. The core offering is the immersive outdoor event held at Faskally Wood, Pitlochry, featuring light installations, soundscapes, video projections, and storytelling. The organization operates as a registered charity (The Enchanted Forest Community Trust, SC045237) that runs the event and reinvests proceeds into local community projects via the Enchanted Forest Community Fund. Supporting products include an online merchandise shop built on WooCommerce/WordPress with Stripe payments, and tiered advertising packages (Platinum, Gold, Silver, Bronze, Copper) for local businesses. The 2025 show 'Luminara' introduced the first fully immersive panoramic moment 'The Pulse of Luminara' connecting all installations forest-wide. The event has expanded to include accessibility features like communication boards for children with speech/language needs.

Differentiator

Problem solved

Functional benefit

Products and services

• The Enchanted Forest Sound & Light Show Scotland's premier annual sound and light show held at Faskally Wood, Pitlochry. An immersive outdoor experience featuring light installations, soundscapes, video projections, and storytelling that transforms the forest into a magical nighttime spectacle for families and visitors across the UK.
• 2026: 25th Anniversary Show Special 25th anniversary edition of the annual sound and light show, designed to celebrate the event's history and welcome the milestone 1 millionth visitor with associated prize experiences from partners such as Fisher's Hotel.
• Luminara Show The 2025 themed edition of the sound and light show featuring the 'Luminara' theme with installations including Nexus, Nectaropolis, and Reignite, plus the first-ever fully immersive panoramic 'Pulse of Luminara' connecting all installations with synchronized sound and light.
• Enchanted Forest Community Fund Charitable funding program redistributing event proceeds to registered charities and community interest companies (CICs) in Highland Perthshire, accepting applications for grants up to £10,000 to support projects addressing cost of living, child poverty, mental health, inclusion, and community infrastructure.
• Online Merchandise Shop

Quantifiable outcome

• Annual economic impact of £10.7 million to Highland Perthshire
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Gordon Morrison (CEO)coreOthers · 24 March 2026Gordon Morrison appointed as Chief Executive Officer in March 2026, bringing over two decades of leadership experience across Scotland's tourism and cultural sectors. Previously Chief Executive of the Association of Scottish Visitor Attractions (ASVA).
• SEE Tickets LtdcoreChannel Partner/ Reseller/ DistributorOfficial ticketing agent partner managing all financial transactions, secure access to systems via online platform and mobile app. Enables tracking of sales transactions, monitoring of show capacities, scanning and approving ticket-based access, and resolving customer enquiries. Also provides anonymised customer data analysis using ACORN profiling.
• Arnold ClarkmajorGTM or Marketing PartnerCorporate partner displayed on the corporate partners section of the website, providing vehicle sponsorship and support for the event.
• Regatta Great OutdoorsmajorGTM or Marketing PartnerOfficial Uniform Supplier for the event. Provided 150 uniforms for staff and stewards including hats, jackets, and fleeces. Also donating 100 complimentary tickets to local community groups and offering 20% off Regatta products to ticket holders. Partnership supported by Culture & Business Scotland Fund (£1 for every £2 of business sponsorship).
• Fisher's HotelminorGTM or Marketing PartnerHas pledged an overnight stay in their 4* property with dinner, bed and breakfast for the lucky winner of the 1 Millionth Visitor prize in 2026.
• Alan LanecoreOthersNew trustee appointed to the board. Creative Director of The Royal Edinburgh Military Tattoo and award-winning theatre director. Awarded a BEM in 2022 for services to the Holbeck community in South Leeds.
• Karen BothwellcoreOthersChair of The Enchanted Forest Community Trust board of trustees.
• NL ProductionscoreTechnology or IntegrationScotland's leading production company providing specialist sound and lighting crews. Handles the annual installation of 10,000 metres of cabling, hundreds of light fittings, and 26 distribution boxes over a two-week build period.
• NHS TaysidecoreStrategic or Co-development PartnerPartnership to develop specialist communication boards for children with speech, language, and communication needs (SLCN). First major light trail in the UK to introduce such boards. Developed standard core set of symbols and words with Enable Communities.
• MacKinnon SlaterminorGTM or Marketing PartnerFamily-run print company that produced the communication boards for the NHS Tayside partnership accessibility initiative.
• Wavemakers LivecoreStrategic or Co-development PartnerEvent management agency led by Creative Director Karen Falconer. Responsible for creative design and concept development for the annual show.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Trust for Scotland: Larger heritage conservation charity operating multiple visitor properties across Scotland with seasonal events. Comparable as a Scottish charitable tourism operator managing natural sites and cultural visitor experiences.

Direct peers

• Glow Wild at Waddesdon Manor: Winter light trail at a National Trust property. Directly comparable as a UK heritage-site light trail experience with premium ticketing and family positioning during the autumn/winter season.
• Christmas at Kew (Royal Botanic Gardens, Kew): Operates one of the UK's most established Christmas light trails at Kew Gardens. Directly comparable to The Enchanted Forest as a large-scale outdoor winter illuminations experience targeting family audiences with premium ticket pricing.
• Blenheim Palace Christmas Light Trail: Annual Christmas light trail set in the grounds of a heritage estate. Comparable as a UK outdoor illuminations event in a natural/parkland setting with seasonal ticketing and family focus.
• Longleat Festival of Light: Long-running UK light festival featuring illuminated trails through woodland at Longleat Safari Park. Closely comparable operating model—outdoor forest illuminations with seasonal ticket revenue and similar family tourism audience.
• RHS Glow (Royal Horticultural Society): RHS-run winter illuminations events at various garden locations across the UK. Comparable as outdoor seasonal light experiences at managed natural/garden sites with ticket-driven revenue.

Regional players

• Edinburgh's Christmas (Underbelly): Major Scottish Christmas festival featuring light-based attractions and immersive experiences in Edinburgh. Comparable as a Scottish seasonal immersive light/cultural event competing for the same national family audience.
• Royal Botanic Garden Edinburgh (events): Scotland's leading botanic garden, hosting seasonal illuminated events such as the Christmas at the Botanics light trail. Direct regional comparable in Scotland for outdoor nature-based illuminations experiences.

Others

• Forestry and Land Scotland (events programme): Scottish government agency managing the national forest estate including Faskally Wood. Comparable as the landowner and adjacent forest operator hosting outdoor visitor experiences in Scottish forests.

Emerging players

• Chester Zoo Lanterns: Annual lantern and light festival at a major UK visitor attraction. Comparable as a seasonal light event at an established attraction targeting family audiences, though anchored in zoo rather than forest setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enchantforest
• YouTubeyoutube.com/channel/UCfkAYiVbqlQL-_LJRkB55HA
• Facebookfacebook.com/theenchantedforest
• Instagraminstagram.com/enchantforest
• TikToktiktok.com/@enchantforest
• LinkedInlinkedin.com/company/the-enchanted-forest-trust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Enchanted Forest