Orleans Loiret Basketball

Name

Orleans Loiret Basketball

Legal name

SEMSL Orléans Loiret Basket

Website

https://orleansloiretbasket.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Professional basketball club
• Basketball match ticketing
• Team merchandise sales
• Youth basketball academy
• Basketball community outreach

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Match Revenue: Revenue generated from ticket sales for professional basketball games played at CO'Met Arena Orléans. The club competes in the Elite 2 (Pro B) division and organizes home matches throughout the season.
2. Merchandise Sales: Revenue from the OLBShop online boutique selling official club merchandise including jerseys, apparel, accessories, and collectibles. Products include replica and authentic jerseys, training wear, and fan items.
3. Sponsorship and Partnerships: Revenue from corporate partnerships with local and regional businesses, including main partners like Ville d'Orléans, Caisse d'Epargne, Super U, Toyota, Bouygues, and others. Includes partner visibility at games, arena branding, and promotional activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Orléans Loiret Basket operates a professional men's basketball team competing in France's Pro B (Elite 2) league, with home games at CO'Met Arena Orléans. The club sells match tickets through a real-time online ticketing system, distributes official merchandise (jerseys, apparel, accessories) via the OLBShop online boutique, and offers season subscriptions. Supporting programs include a youth training academy (Centre de formation), an amateur association with a Mini-Basket school, and the Esprit OLB community outreach program.

Product overview

Orléans Loiret Basket (OLB) is a French professional basketball club based in Orléans, competing in the Pro B (Elite 2) league. Its product portfolio is centered on live professional basketball entertainment and youth sports development, supported by a direct-to-consumer e-commerce operation. The core offering is the Elite 2 professional men's team playing at CO'Met Arena Orléans, backed by a structured Centre de formation youth academy (Espoirs, U18 Elite, U17). Supporting the sports product are a ticketing service (billetterie en ligne) enabling real-time ticket purchases, an official OLB Shop e-commerce store selling replica/authentic jerseys, training wear (Adidas Tiro line), accessories, and collectibles, and an Esprit OLB community/CSR program (school interventions, charitable actions, fan engagement activities). Grassroots coverage is provided through the Association amateur structure including an École de Mini Basket and a first amateur team. Video content is delivered via LNB TV and the OLB TV series.

Differentiator

Problem solved

Functional benefit

Brands

• Esprit OLB: Community outreach and social responsibility program of Orléans Loiret Basket, including school interventions, basketball learning assistance, educational actions, cancer awareness campaigns, and charitable support for underprivileged communities.

Products and services

• Billetterie en ligne (Online Ticketing) Real-time online ticketing service for Orléans Loiret Basket home matches at CO'Met Arena Orléans. The system is networked directly with the arena's venue management platform and uses SSL 3.0 encryption to securely transmit personal and payment data, enabling fans to purchase match tickets online.
• OLBShop Online Merchandise Store Official online merchandise boutique selling Orléans Loiret Basket apparel and accessories, including replica and authentic 2025/2026 jerseys, Adidas Tiro training wear, balls, backpacks, T-shirts, and gift cards. Supports size selection, jersey personalization/flocage, and home delivery across France.
• Season Subscriptions (Abonnements) Annual season subscription packages for Orléans Loiret Basket home matches at CO'Met Arena Orléans, announced each June for the upcoming season. Subscription details are released directly to fans via the official website and newsletter.
• Centre de formation (Youth Academy) Structured basketball training and competitive development program for youth players at Espoirs (U21), U18 Elite, and U17 levels. Includes competitive team participation in national youth leagues and talent development pathways leading to professional contracts. Operates the 2025-2026 youth rosters across multiple age groups.
• École de Mini Basket (Mini-Basket School) Amateur basketball school for children operated through the OLB Association, providing introductory basketball instruction and grassroots development as part of the club's amateur association structure.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Ville d'Orléans (City of Orléans)coreOthersMain partner and local government authority supporting the club. Provides municipal support and visibility within the city.
• Caisse d'EpargnecoreGTM or Marketing PartnerFinancial institution and main sponsor of Orléans Loiret Basket. Visible across club communications and arena branding.
• Super UcoreGTM or Marketing PartnerMajor retailer and main partner of OLB. Provides promotional and marketing support for the club.
• Toyota (Toyota Bernier)secondaryGTM or Marketing PartnerAutomotive partner providing vehicle sponsorship and promotional presence at events including the OLB TV coverage at automobile trade shows.
• BouyguessecondaryGTM or Marketing PartnerConstruction and services company as a commercial partner of OLB.
• ORCOMsecondaryGTM or Marketing PartnerAccounting and consulting firm partner of Orléans Loiret Basket.
• EngiesecondaryGTM or Marketing PartnerEnergy company partner providing sponsorship support to the club.
• PartnaireminorGTM or Marketing PartnerEmployment agency and staffing partner operating in Orléans region.
• SUEZminorGTM or Marketing PartnerEnvironmental services company as a commercial partner.
• DalkiaminorGTM or Marketing PartnerEnergy services company as a commercial partner.
• VeoliaminorGTM or Marketing PartnerEnvironmental services company as a commercial partner.
• Conseil général du LoiretcoreOthersDepartmental council providing institutional support to the club as a major local sports organization.
• Conseil régional du Centre-Val de LoirecoreOthersRegional council providing institutional and financial support to the club as a flagship sports entity in the region.
• ADIDASsecondaryGTM or Marketing PartnerOfficial technical partner supplying official OLB merchandise including jerseys and training apparel sold through OLBShop.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SIG Strasbourg: SIG Strasbourg is a top-flight French basketball club with European competition experience. Comparable as a broader incumbent in the same national basketball ecosystem, with similar Centre de formation infrastructure.
• Limoges CSP: Limoges is a historic French basketball institution with multiple European titles. Comparable as a broader incumbent demonstrating the trajectory OLB could pursue with promotion and sustained investment.
• LDLC ASVEL Lyon-Villeurbanne: ASVEL is France's flagship Betclic Elite basketball club and the dominant commercial benchmark in French basketball. Comparable as a broader incumbent in the same sport and country, illustrating the upside gap OLB faces in the top tier.
• Metropolitans 92 (Boulogne-Levallois): Metropolitans 92 is a Betclic Elite basketball club based in the Paris region. Comparable as a broader incumbent illustrating the larger-market economics OLB would need to compete with at the top tier.

Direct peers

• Hermine de Nantes Atlantique: Nantes is a Pro B rival referenced directly in OLB's own match coverage. Comparable second-tier French basketball club with similar regional-market dynamics and competitive ambitions.
• JA Vichy-Clermont: JA Vichy-Clermont competes in Pro B and is referenced as a recent OLB opponent. Direct second-tier peer with similar scale and mid-sized French-market profile.
• ADA Blois Basket 41: ADA Blois sits tied 3rd in Pro B alongside OLB and Poitiers at 24-14. Directly comparable second-tier French basketball club with similar regional-market profile and competitive position.
• PB86 Poitiers: Poitiers Basket 86 is also tied 3rd in Pro B at 24-14, making it an immediate direct competitor. Comparable Pro B peer with similar revenue scale and league standing.
• Chorale de Roanne Basket: Roanne currently sits atop the Pro B standings (31-7) and competes in the same French Elite 2 division as OLB. It is the most directly comparable Pro B peer in terms of league, scale, and business model.
• Élan Béarnais Pau-Lacq-Orthez: Pau-Lacq-Orthez is a historic French basketball club currently 2nd in Pro B (26-12). Comparable as a direct Pro B rival with a similar mid-sized market profile and ambition to return to the top tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OLB45
• YouTubeyoutube.com/@OrleansloiretbasketFr
• Facebookfacebook.com/orleans.loiret.basket
• LinkedInlinkedin.com/company/orleans-loiret-basket
• Instagraminstagram.com/ORLEANSLOIRETBASKET
• TikToktiktok.com/@olb45

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orleans Loiret Basketball