What Super U Maubec/Coustellet does

Super U Maubec/Coustellet is a privately operated single-site supermarket franchise located at 157 Avenue Du Tourail, Hameau Du Coustellet, 84660 Maubec, in the Vaucluse department of the Provence-Alpes-Côte d'Azur region in France. The store operates under the Super U brand as a franchisee member of the Coopérative U (Système U), a national cooperative network that spans over 1,070 stores across France. It serves local residents of Maubec and surrounding communes with daily grocery shopping, household essentials, fresh produce, and locally sourced products, positioning around the cooperative's commitment to low prices and local/responsible sourcing.

The business model is direct-to-consumer retail: revenue is generated through in-store sales plus omnichannel extensions including a drive-through pickup service and home delivery via the Courses U online platform. The franchise participates in a broader U-branded digital services ecosystem that includes U Techno (electronics and high-tech), U Traiteur (catering), U Photos, U Billetterie (ticketing for shows and events), U Culture (books and e-books), and U Location (vehicle and equipment rental), alongside the Carte U loyalty card and a digital receipt service. Distribution is limited to a single physical store plus online pickup and delivery in its immediate catchment; the store is open extended hours (Monday–Saturday 08:30–20:00, Sunday 08:30–13:00) and is associated with a nearby gas station.

Operationally, Super U Maubec/Coustellet is a price-positioned neighborhood supermarket leveraging collective purchasing power, national brand recognition, and shared digital tooling from the Coopérative U rather than developing its own proprietary technology stack or independent product roadmap. The store's competitive posture is anchored in convenience (proximity, extended hours, drive and delivery), local product sourcing, and access to the cooperative's promotional and loyalty mechanics, including the "150 produits U à prix coûtant" pricing initiative. No funding rounds, M&A activity, leadership disclosures, or independent financial metrics tied to this specific franchisee are present in the available data.

Name

Super U Maubec/Coustellet

Legal name

Supermarché Super U MAUBEC

Website

https://superu-maubec.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Super U Maubec/Coustellet is a single-site privately operated Super U supermarket franchise in Maubec, Vaucluse, France, serving local consumers with groceries, drive pickup, and home delivery via the Courses U platform under the Coopérative U cooperative network.

Ownership category

akta.pro rank

Product category

Supermarket Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Supermarket retail
• Grocery sales
• Food retail
• Drive pickup
• Loyalty program

Headquarters

HQ city

Maubec

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue from direct sales of groceries and consumer goods to consumers visiting the physical store, with additional revenue from online orders (drive and delivery). Part of the Coopérative U franchise network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Super U Maubec/Coustellet operates a physical supermarket in Maubec (Hameau du Coustellet), Vaucluse, France, selling groceries and everyday consumer goods under the Super U brand. The store provides omnichannel shopping including in-store purchases, drive-through pickup (Courses U Drive), and home delivery (Courses U Delivery), supplemented by an ecosystem of U-branded services such as catering (U Traiteur), electronics (U Techno), photo printing (U Photos), ticketing (U Billetterie), books (U Culture), and rental (U Location), along with the Carte U loyalty program.

Product overview

Super U Maubec/Coustellet is a supermarket belonging to the Coopérative U network, offering a unified retail platform combining physical in-store shopping with digital services. The core offering centers on grocery retail (Courses U for drive pickup and delivery), supplemented by an ecosystem of specialized U-branded services including U Techno (electronics), U Traiteur (catering), U Photos, U Billetterie (ticketing), U Culture (books/e-books), U Location (rental), and the Carte U loyalty program. The store provides traditional supermarket operations alongside a digital services platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Courses U

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coopérative UcoreStrategic or Co-development PartnerFranchise member of the Coopérative U, a major French supermarket cooperative network operating under the U brand (Super U, Hyper U, U Express). The cooperative provides collective purchasing power, national marketing, brand recognition, and operational support to independent store owners.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Monoprix: Urban-focused French supermarket chain with premium/quality positioning. Competes for overlapping household basket share with Super U in regional French markets, though skewed toward higher-income shoppers.
• Lidl: Leading hard discount chain in France. Competes with Super U on price-sensitive basket items and is a key structural competitor for value-oriented grocery spend in the Maubec catchment.
• Aldi: Hard discount competitor continuing to expand in France. Competes with Super U on essentials and value positioning, particularly under inflationary pressure on consumer budgets.
• Système U (Coopérative U): The parent cooperative network of which Super U Maubec is a franchise member. Operates over 1,070 stores and embodies the same brand, assortment, and operating model as the subject company.

Direct peers

• Carrefour: France's largest grocery retailer, operating hypermarkets, supermarkets (Carrefour Market), and convenience formats. Directly competes with Super U in the same nationwide supermarket category with overlapping price-positioning and omnichannel offerings.
• Intermarché: Les Mousquetaires group's grocery banner, directly competing in French local supermarkets with comparable value positioning and franchise/independent retailer model analogous to Système U.
• E.Leclerc: Major French cooperative retailer with strong price-leadership positioning. Competes directly with Système U on price, store formats, and national footprint, with a similar cooperative operating model and category breadth.
• Auchan: National hypermarket and supermarket chain with overlapping formats to Super U. Comparable mid-market positioning, omnichannel investments, and exposure to French grocery competitive dynamics.
• Casino Supermarchés: Mid-market French supermarket chain serving comparable consumer segments with similar store formats and price positioning. Operates in overlapping geographies in southeastern France.

Regional players

• Cora: French hypermarket and supermarket chain (Louis Delhaize group) with comparable category breadth and mid-market positioning. Less concentrated in southeastern France but represents the same competitive set in French grocery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuperUMaubecCoustellet
• LinkedInlinkedin.com/company/super-u-maubec-coustellet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super U Maubec/Coustellet