My Place

What My Place does

株式会社マイプレイス (My Place Inc.) is a Japanese real estate company founded in October 1998 and headquartered in Tokyo and Yokohama, operating as a subsidiary of TSE Standard-listed Akatsuki Honsha Co., Ltd. since a July 2017 capital alliance. The company acquires pre-owned condominiums (vacant or tenant-occupied), renovates them using in-house design and construction management capabilities supported by group affiliate Bautech Group, and resells the units through a network of real estate intermediary companies (仲介業者) to individual mid-market residential buyers. Its branded "Renovation Mansion" series launched in 2003 has delivered 12,000+ units cumulatively as of October 2023, with an annual construction run-rate of approximately 800 units. The company is licensed as a Class 1 real estate transaction entity and holds a Type II Financial Instruments Business license.

Product strategy is segmented around lifestyle themes: 猫と暮らす (Living with Cats) co-developed with a feline-specialty veterinary clinic, cotosumu for child-friendly family living, and Maison Botanique Relaxing for natural/relaxation-focused interiors, alongside the R1 Housing quality certification covering both visible and concealed infrastructure. Distribution combines a proprietary property search portal, LINE official account, Instagram content (らしくすむ web magazine, @myplace.renovation), and in-house sales staff working with external real estate intermediaries across Tokyo, Kanagawa, Osaka, Hyogo, Saitama, Chiba, and Kyoto. Revenue is not publicly disclosed. Registered capital stands at ¥1,472,920,000 as of March 2022, with leadership under Representative Director and Chairman Shimane Hideaki and President Misawa Akira. The business model is capital-intensive, transactional (one-time condominium sale), and dependent on Japanese condominium transaction volume and the intermediary distribution channel.

Name

My Place

Legal name

株式会社マイプレイス

Website

https://my-place.jp

Company type

Private

Founded year

1998

Operating status

Operating

Short description

My Place (株式会社マイプレイス) acquires pre-owned Japanese condominiums, renovates them in-house under themed lifestyle concepts, and resells them through real estate intermediaries to individual mid-market residential buyers across major metropolitan areas.

Ownership category

akta.pro rank

Product category

Residential Real Estate Renovation Services

SIC

Real Estate Dealers (For Their Own Account) (6532), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Condominium renovation services
• Pre-owned housing resale
• Residential real estate
• Interior renovation design
• Property marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Condominium Renovation and Resale: Purchase of pre-owned condominiums (vacant or tenant-occupied), renovation with design and construction management, and resale to end customers through real estate intermediaries. Vacant units are renovated and sold directly. Occupied units generate rental income until tenant departure, then renovated and sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

My Place acquires pre-owned condominiums (vacant or tenant-occupied) through real estate intermediary companies, renovates them in-house with proprietary design concepts and R1 Housing quality certification, and resells them to end customers through real estate agent networks. The company handles the entire vertical process from property acquisition and investment judgment, renovation planning and construction management, to sales and after-service warranty. Specialization in themed renovation series targeting specific lifestyle segments (cat owners, families with children, remote workers).

Product overview

株式会社マイプレイスは、日本語のリノベーションマンション 전문 기업으로서、マンションの調査・仕入れから設計・リノベーション工事・施工管理・販売・アフターサービス까지を一貫して自社グループ内で手がけています。主力製品である「リノベーションマンション」シリーズに加えて、「猫と暮らす」（獣医と連携した猫共生マンション）、「cotosumu」（子と住むをコンセプトとした子育て向けマンション）、「メゾン・ボタニーク リラクシング」（自然とリラクゼーションを重視したマンション）など、ライフスタイル別に特化したテーマ型製品を展開しています。物件検索サービス、売却相談サービス、WEBマガジン「らしくすむ」などの付随サービスも提供しており、年間800戸の施工実績を持ち、累計12,000戸以上のリノベーションマンション供给を達成しています。

Differentiator

Problem solved

Functional benefit

Brands

• 猫と暮らす: Renovation mansion series co-developed with a cat-specialty veterinary hospital, designed for both cats and humans to live comfortably together with cat walks, cat steps, scratch-resistant walls, and cat-friendly facilities.
• cotosumu（コトスム）
• メゾン・ボタニーク リラクシング
• らしくすむ
• リノテックマンションシリーズ
• R1住宅

Products and services

• Renovation-TeC Mansion Series (リノテックマンションシリーズ) The company's first branded renovation condominium series, offering pre-owned condominiums purchased, fully renovated by the company, and resold as move-in-ready units with updated interiors, equipment, and amenities. Available in major metropolitan areas including Tokyo, Osaka, Kanagawa, Hyogo, Saitama, Chiba, and Kyoto.
• Neko to Kurasu (猫と暮らす / Living with Cats) Cat-friendly renovated condominium series co-developed with Tokyo Cat Specialists, a cat-specialty veterinary hospital. Features include cat walks, cat steps, cat tunnels, scratch-resistant wallpaper, cooling floor tiles, and transparent doors for pet observation. Designed for both cats and humans to live comfortably together based on environmental enrichment principles.
• cotosumu (コトスム / Living with Children) Child-friendly renovated condominium series designed to make 'living with children' more enjoyable. Developed by a resident professional who is also a parenting mother. Features include family lockers, study desks, open closets, hand-washing counters at the entrance, and expanded bathroom to support children's self-sufficiency development.
• Maison Botanique Relaxing (メゾン・ボタニーク リラクシング) Renovation condominium series focused on relaxation and ease of living, incorporating plants, natural materials, coffee counters, and functional storage. Designed to create comfortable living spaces that promote work-life balance and stress relief.
• Pickup Properties (ピックアップ物件) Curated collection of themed renovated condominiums organized by lifestyle themes, including units designed for single men, beach house style interiors, modern-style apartments, and other specialized property types.
• Area-based Property Search (エリア別物件検索) Online property search system with filtering by area, train line, price, size, floor plan, building age, and other parameters. Covers renovated condominium listings across Tokyo (81), Osaka (18), Kanagawa (16), Hyogo (6), Saitama (2), Chiba (1), and Kyoto (1).
• Property Acquisition and Renovation Service Full vertical service: acquisition of pre-owned condominiums through real estate intermediary companies, in-house renovation with design and construction management, and resale to end customers through real estate intermediaries. R1 Housing certification covers inspection of both visible and invisible parts of units. Vacant units are renovated and sold directly; occupied units generate rental income until tenant departure then are renovated and sold.

Quantifiable outcome

• Annual construction capacity of 800 units with cumulative 12,000+ renovated condominiums delivered
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 株式会社バウテックグループ (Bautech Group Co., Ltd.)coreOthersRelated company under the same corporate group, providing technology and construction expertise for renovation projects.
• 株式会社マイプランナー (My Planner Co., Ltd.)minorOthersRelated company within the corporate group offering planning and consulting services.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Daikyo Group (大京グループ): Major Japanese condominium developer and manager with a broad real estate portfolio including resale and renovation activities, operating in the same condominium space as My Place but with significantly larger scale and broader business mix.
• Anabuki Kosan (穴吹興産): Japanese regional real estate developer with renovation and resale divisions offering competing supply of renovated residential units in multiple Japanese prefectures, with a broader portfolio than My Place but overlapping end-product category.

Direct peers

• Star Mica (スターマイカ): Japanese real estate company that acquires and renovates middle-income condominiums for both resale and rental, with directly comparable unit economics, geographic focus on major metros, and buy-renovate-sell core operations.
• Renoveru (リノベる): Japanese renovated-condo specialist running the closest comparable business model: acquire pre-owned condominiums, renovate with proprietary design concepts, and resell to end buyers, with strong brand presence in Tokyo metro and multi-year operating history.
• Intellecx (インテリックス): TSE-listed Japanese real estate company that specializes in the purchase, renovation, and resale of pre-owned condominiums, with a directly overlapping buy-renovate-resell business model and similar end-customer base to My Place.
• MUJI INFILL: MUJI's home renovation brand that competes head-to-head with My Place in the branded/themed condo renovation space, leveraging MUJI's design reputation to differentiate standardized renovation offerings in the same Tokyo metropolitan market.
• And Do Holdings (アンドドゥホールディングス): Japanese real estate services holding company that includes renovated condo sales and brokerage operations, comparable to My Place in its intermediary-channel-led distribution approach and focus on existing-condo transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/myplace.renovation/?hl=ja
• Facebookfacebook.com/MYPLACE.renovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Place