Schumacher

What Schumacher does

Schumacher Europe SRL is the European operating subsidiary of Schumacher Electric Corporation, a US-founded (1947) power conversion and battery management company. Its legal headquarters is at Rue de la Baronnerie 3, 4920 Harzé, Belgium, occupying the former facilities of Belgian jumpstarter manufacturer CETEOR®, which Schumacher acquired in 2015 alongside Italian battery-charger specialist ELECTROMEM®. The company designs and manufactures a portfolio spanning seven product categories: AGM and lithium jump starters (6V-72V models rated for vehicles up to 1500HP), professional battery chargers (electronic ranges such as SPI, SPI PRO, Flashmem, and TITAN, plus electromechanical WATT 150 and SCI 90), battery testers (ACCUTEST, ACCUTEST+, BT 175), LED work lights, 12V DC to 230V AC power inverters (INV150-1000), and welding equipment (MMA, MIG/MAG machines, helmets, accessories). Production runs from three owned, vertically integrated factories in Mexico, Belgium, and China.

Schumacher Europe sells exclusively through B2B and B2C dealer, wholesaler, and retailer channels, reaching Europe, Middle East, Asia, Africa, Australia, and South America, with the US market handled separately by the parent corporation. Pricing is quote-based via dealer networks and not publicly disclosed. The customer base is split between professional automotive users (mechanics, dealerships, industrial operators), retail/consumer buyers, and motorsport teams. Brand visibility is driven by motorsport sponsorship partnerships (AC Motorsport, 911 Impact, Fred Bouvy, Reul Parts) and a brand ambassador (Gerry Blyenberg), and supported by multi-language product catalogs.

The European subsidiary is small (11-50 employees per the input) and operates as a regional commercialization and manufacturing arm under private ownership, with no public financials disclosed. Its competitive positioning rests on 75 years of brand equity, vertical integration, and a comprehensive professional-grade portfolio rather than on technology differentiation, data assets, or proprietary AI.

Name

Schumacher

Legal name

Schumacher Europe SRL

Website

https://schumachereurope.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Schumacher Europe SRL is the Belgian European subsidiary of Schumacher Electric Corporation, designing and manufacturing battery chargers, AGM and lithium jump starters, battery testers, DC-to-AC power inverters, work lights, and welding equipment for professional automotive and retail consumers across Europe, the Middle East, Asia, Africa, Australia, and South America through dealer and reseller networks, with production from three factories in Belgium, Mexico, and China.

Ownership category

akta.pro rank

Product category

Automotive Power Conversion Equipment

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment, Appliance, and Component Manufacturing (335), Electrical Equipment Manufacturing (33531)

SIC

Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industries

EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF), DC-DC Converters & Power Modules (Isolated/non-isolated, POL modules) (IMAGADAB), Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Battery chargers
• Jump starters
• Power inverters
• Battery testers
• Welding equipment

Headquarters

HQ city

Harzé

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue from selling physical products including battery chargers, power inverters, jump starters (AGM and lithium), battery testers, work lights, welding equipment, and accessories to retail and professional markets

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Schumacher designs, manufactures, and distributes professional and retail power conversion hardware including battery chargers (electronic and electromechanical ranges), AGM and lithium jump starters, DC-to-AC power inverters, battery testers, LED work lights, and welding equipment. Products are produced in owned factories in Mexico, Belgium, and China and sold through dealer, wholesaler, and retail channels across Europe, Middle East, Asia, Africa, Australia, and South America.

Product overview

Schumacher is a provider of powerful battery charging and power conversion solutions since 1947. The company designs and manufactures a comprehensive portfolio of professional and retail products including AGM and lithium jump starters (supporting 6V to 72V for vehicles up to 1500HP), battery chargers (electronic ranges like SPI, SPI PRO, Flashmem and electromechanical ranges like TITAN, SCI 90, WATT 150), battery testers (ACCUTEST, ACCUTEST+, BT 175), LED work lights, power inverters (INV150 to INV1000 converting 12V DC to 230V AC), and welding equipment (MMA, MIG/MAG machines, helmets, and accessories). The products are manufactured in Mexico, Belgium, and China facilities and sold worldwide except for the US market managed by the parent company Schumacher Electric Corporation. The European subsidiary is based in Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• SOS Boost®: Professional jumpstarter brand for automotive applications
• PROPULSTATION®

Products and services

• AGM Jump Starters Professional-grade battery jump starters supporting 6V, 12V, 24V, 28V, and 72V models for starting vehicles up to 1500HP, designed for mechanics, automotive workshops, and heavy vehicle operators.
• Lithium Jump Starters Ultra-light, powerful lithium boosters for professional use, available in 12V or 12/24V configurations, targeting automotive technicians and mobile professionals.
• Battery Chargers Professional power supply battery chargers with high performance, compact size, and high-quality components, including electronic and electromechanical ranges for professional workshops and retail users.
• Battery Testers Diagnostic tools for assessing battery efficiency and health status, including on-board and disconnected battery testing capabilities for automotive workshops and consumers.
• Work Lights LED work lights and torches for professional and leisure use, providing portable illumination for automotive work and recreational activities.
• Power Inverters DC-to-AC power inverters converting 12V DC vehicle battery power to 230V AC for powering household, camping, marine, and office equipment.
• Welding Equipment Professional welding equipment including MMA (stick welding) machines, MIG/MAG welders, welding helmets, and accessories for workshop and on-site metal joining.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CETEOR® The Boost MakercoreStrategic or Co-development Partner · 1 January 2015Belgian company acquired by Schumacher in 2015. Designed, developed and manufactured professional jumpstarters including the SOS Boost® and PROPULSTATION® ranges well known in the international automotive market. This acquisition marked Schumacher's entry into the European market.
• ELECTROMEM®coreStrategic or Co-development Partner · 1 January 2015Italian company acquired by Schumacher, specialized in the making of professional battery chargers. This acquisition expanded Schumacher Europe's product capabilities in battery charging solutions.
• Gerry BlyenbergminorGTM or Marketing PartnerRecognized television personality and automotive expert with strong industry connections in Europe and the United States. Serves as brand ambassador, bringing credibility and storytelling approach that resonates with automotive enthusiasts.
• Gentleman Car (Philippe Médart)minorGTM or Marketing PartnerFounder of Gentleman Car with 30+ years experience importing U.S. vehicles including exclusive distribution of Shelby Cobra, Cobra Daytona, and GT40. Represents premium automotive heritage aligned with Schumacher's brand values.
• 911 ImpactminorGTM or Marketing PartnerProfessional racing team founded in 2017 focused on Porsche brand. Offers vehicle preparation, rental, transportation, and roadside assistance. Competes in Porsche 911 GT3 Cup and Porsche Sprint Challenge championships.
• AC MotorsportminorGTM or Marketing PartnerProfessional motorsports team founded in 2010 competing in FUN CUP and 24H series. Winners of 2023 Dubai 24 Hours and 2024 Abu Dhabi 6 Hours with Audi RS3 LMS TCR.
• Reul PartsminorGTM or Marketing PartnerSpecialist in SSVs, 4x4s, and off-road vehicles based in Thimister, Belgium. Authorized dealer for Ineos, Iveco, and Polaris. Offers maintenance, customization services, accessories, and vehicle sales.
• Fred BouvyminorGTM or Marketing PartnerBelgian racing driver, iconic figure in GT and endurance racing. Won 24 Hours of Spa twice, Belgian GT Championship 2008, and multiple Belgian Touring Car Series titles between 2008-2010.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ring Automotive: UK-based supplier of automotive battery chargers, jump starters, lighting, and workshop accessories; competes with Schumacher across European retail and professional channels with overlapping SKU categories.
• Clore Automotive: US maker of professional jump starters (Booster PAC, Solar, Jump-N-Carry) and battery chargers; directly comparable to Schumacher's AGM and lithium professional booster lines targeting workshops and fleet operators.
• Optimate (TecMate): Specialist in smart motorcycle, automotive, and powersport battery chargers and maintainers; overlaps with Schumacher's battery charger portfolio in dealer and OEM channels, particularly for powersport vehicles.
• The NOCO Company: US-based direct competitor in lithium jump starters, battery chargers, and power conversion accessories for automotive and consumer markets; closest like-for-like rival to Schumacher's booster and charger lines.
• CTEK: Swedish manufacturer of professional and consumer battery chargers, including multi-stage smart chargers, that competes head-on with Schumacher's SPI, TITAN, and WATT 150 charger ranges across European dealer networks.

Broad incumbents

• Stanley Black & Decker (DeWalt, Stanley): Large tool conglomerate whose automotive accessories and battery tools overlap with Schumacher's work-light and charger SKUs at retail, though not Schumacher's primary focus.
• Lincoln Electric: Global leader in welding equipment (MMA, MIG/MAG) and cutting systems; directly comparable to Schumacher's welding range while operating at much larger scale across industrial and professional welding markets.
• Bosch Automotive Aftermarket: Global tier-1 incumbent offering battery chargers, vehicle diagnostics, and workshop equipment; competes with Schumacher at the professional/workshop end with much broader portfolio scale and dealer reach.

Regional players

• Yuasa Battery: Leading battery manufacturer that also markets branded chargers and accessories under its own label; comparable through battery-related aftermarket products and dealer overlap with Schumacher across European markets.

Emerging players

• Antigravity Batteries: Specialist in lithium jump starters and lithium-ion automotive batteries; competes with Schumacher's lithium booster line in the high-performance, lightweight professional and motorsport niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schumacherboosters

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schumacher