What Clore Automotive does

Clore Automotive, founded in 2001 and headquartered in Lenexa, Kansas, is a US-based manufacturer of professional-grade automotive battery service equipment. The company's portfolio spans portable and commercial jump starters (300 to 3000 peak amps), intelligent multi-phase battery chargers and maintainers, digital and carbon-pile battery and system testers, and professional LED work and area lights. Its product architecture is organized under multiple sub-brands—Jump-N-Carry (PROFORMER battery), Booster PAC and Truck PAC (ES Series battery), SOLAR and PRO-LOGIX (chargers and power supplies), CHARGE IT! (versatile chargers), and Light-N-Carry (lighting)—allowing differentiated positioning across professional shops, dealerships, fleet operations, marine/agricultural service, and automotive enthusiasts. Core technical differentiators include proprietary lead-acid and lithium battery chemistries engineered specifically for jump starting, ultracapacitor-based platforms for consistent cold-weather performance, multi-phase charging algorithms, and integrated diagnostics with PC-connected battery management software.

Clore Automotive operates a pure hardware revenue model, generating revenue through the sale of physical products plus accessories and replacement batteries. Pricing is not publicly disclosed; instead, thousands of independent resellers set their own selling prices, including promotional pricing, while the company also sells directly through its e-commerce storefront at cloreautomotive.com. Its primary customer segments are professional automotive service (shops, dealerships, towing, fleet service facilities), commercial fleet and heavy-duty operations (diesel trucks, marine, construction, agricultural), diagnostic technicians performing flash reprogramming and battery testing, and serious automotive enthusiasts. Marketing is multi-channel, combining a content-heavy blog, active social media presence across Facebook, X, LinkedIn, YouTube, and Instagram, a monthly e-newsletter, and customer story content.

The company is privately held with no disclosed parent, investor, or funding history, and currently maintains a headcount of 101-250 employees. Clore is identified in industry analysis as one of the key market players in the global car battery chargers market alongside CTEK, Schumacher Electric, NOCO, and Battery Tender. The business is operationally stable with active product launches continuing through 2024 and 2026, and the company maintains a charitable partnership with Children's Mercy Kansas City as part of its community engagement.

Name

Clore Automotive

Website

https://cloreautomotive.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Clore Automotive is a US-based manufacturer of professional-grade automotive battery service equipment, including jump starters, chargers, testers, and lighting. The company serves automotive shops, dealerships, fleet operations, and enthusiasts through multi-brand product lines and a nationwide reseller network.

Ownership category

akta.pro rank

Product category

Automotive Battery Service Equipment

NAICS

Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industries

Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Portable jump starters
• Battery chargers
• Battery testers
• Power inverters
• Automotive service equipment

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Clore Automotive generates revenue through the sale of physical automotive power products including jump starters, battery chargers, battery testers, and lighting solutions. Products are sold through a network of thousands of resellers and directly through their e-commerce website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clore Automotive designs, manufactures, and distributes professional-grade automotive battery service equipment, including portable jump starters, battery chargers, battery and system testers, power inverters, LED work lights, and booster cables. Its products are sold under sub-brands such as Jump-N-Carry, Booster PAC, Truck PAC, SOLAR, PRO-LOGIX, CHARGE IT!, and Light-N-Carry to professional automotive service shops, dealerships, fleet operations, and individual consumers.

Product overview

Clore Automotive is a manufacturer of professional-grade automotive battery service equipment organized into distinct product lines. The portfolio includes multiple sub-brands: Jump-N-Carry (featuring Clore PROFORMER/PERFORMER batteries), Booster PAC (ES Series batteries), Truck PAC (heavy-duty dual-battery systems), SOLAR (industrial battery chargers, testers, power inverters), CHARGE IT! (versatile battery chargers), and Light-N-Carry (LED lighting solutions). Core products include portable and commercial jump starters ranging from 300 to 3000 peak amps (JNC and ES series), intelligent multi-phase battery chargers and maintainers (PRO-LOGIX), digital and carbon pile battery testers (BA series), and professional LED work lights and area lights (LNC series). Accessories include booster cables, replacement batteries, battery management software, charger kits, and diagnostic accessories. The products serve automotive shops, fleet service, dealerships, marine, agricultural, and general consumer markets.

Differentiator

Problem solved

Functional benefit

Brands

• Jump-N-Carry: Professional portable jump starters featuring Clore PROFORMER battery technology for vehicle jump starting applications
• Booster PAC
• SOLAR
• CHARGE IT!
• Light-N-Carry
• PRO-LOGIX
• Truck PAC
• X-Force

Products and services

• Jump-N-Carry (JNC) Portable Jump Starters Professional-grade portable 12V jump starters offered in multiple models with peak amps ranging from 700 to 1700, available in lead-acid, lithium, and ultracapacitor variants for automotive service, fleet, and consumer use.
• JNC305 300 Start Assist Amp 12V Lithium Jump Starter 300 start assist amp 12V lithium jump starter with 1000 peak amps and 34WHr internal battery, featuring automatic charging and designed for professional-grade jump starting in a portable form factor.
• JNCPRO1 1700 Peak Amp Premium 12V Jump Starter Premium 1700 peak amp 12V jump starter with 425 cranking amps built on PROFORMER battery technology, 70-inch #2 gauge cables, an integrated 12V power outlet, and a 2.1A USB outlet for powering accessories.
• Booster PAC Commercial Jump Starters (ES5000 / ES2500) Professional-grade 12V jump starters with 1100–1500 peak amps built on ES Series heavy-duty battery technology, designed for commercial jump starting in service environments.
• Truck PAC ES6000 Heavy-Duty Jump Starter 3000 peak amp / 800 cranking amp 12V heavy-duty jump starter designed for commercial trucks, agricultural equipment, and other heavy-duty vehicle applications.
• SOLAR PRO-LOGIX Intelligent Battery Chargers Programmable 12V and 24V battery chargers using PRO-LOGIX Multi-Phase Charging technology to safely charge, maintain, and recover conventional AGM, gel, and lithium batteries in professional shop settings.
• CHARGE IT! Battery Chargers 4500 Series professional-grade automatic battery chargers designed for shop use, providing 6V/12V charging for automotive battery maintenance.
• SOLAR PL6100 12V Flashing Power Supply 100-amp 12V power supply / battery support unit that provides clean, stable DC power for vehicle battery support, ECU reprogramming, and component testing during diagnostic work.
• BA Series Professional Battery and System Testers Digital conductance-based battery and system testers (BA427, BA6, BA227) for 6V and 12V batteries, providing state-of-health, state-of-charge, and starting/charging system diagnostics for professional technicians.
• Carbon Pile Battery Load Testers (1874 / 1876) Variable-load carbon pile battery load testers (500A and 1000A) for high-amperage load testing of 6V and 12V batteries in professional shop environments.
• Light-N-Carry LED Work Lights and Area/Flood/Site Lights Rechargeable LED work lights, under-hood lights, and area/flood/site lights designed for automotive service, repair, and consumer illumination applications.
• Jump-N-Carry Heavy-Duty Booster Cables Professional-grade booster cables and jump starter accessories distributed under the Jump-N-Carry brand for vehicle jump starting applications.
• X-Force Heavy-Duty Jump Starters Heavy-duty jump starters targeted at trucks, tractors, and large vehicles under the X-Force sub-brand.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Children's Mercy Kansas CityminorOthersClore Automotive has a charitable partnership with Children's Mercy Hospital in Kansas City. The partnership involves community engagement and corporate social responsibility initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Snap-on Incorporated: Snap-on is a broad incumbent in professional automotive service equipment with franchise distribution into the same shops, dealerships, and fleet customers as Clore. Overlap is in diagnostic and battery service tools rather than dedicated jump starter/charger manufacturing.
• Matco Tools: Matco Tools distributes professional automotive service equipment to independent technicians via a mobile franchise model, reaching the same professional automotive service segment targeted by Clore's Jump-N-Carry and Booster PAC lines.
• Stanley Black & Decker (DeWalt/Stanley): Stanley Black & Decker (DeWalt, Stanley) sells portable power tools, work lights, and consumer jump starters. The Light-N-Carry work light line and consumer-side lithium jump starters place Clore in partial overlap with these broader incumbent brands.
• Robert Bosch (Bosch Automotive Service Solutions): Bosch Automotive Service Solutions supplies battery charging, testing, and diagnostic equipment to professional workshops globally. Their broad portfolio overlaps with Clore's professional charging and testing products in the same automotive aftermarket channel.

Direct peers

• NOCO Company: NOCO designs and markets lithium jump starters (Boost series) and smart battery chargers (GENIUS) overlapping directly with Clore's JNC lithium and PRO-LOGIX product lines. NOCO is cited as a key market player alongside Clore in the global car battery chargers market.
• Midtronics: Midtronics specializes in battery diagnostic and testing equipment for automotive service and EV applications, directly comparable to Clore's BA series digital testers and 1874/1876 carbon pile load testers sold to professional shops and dealerships.
• Antigravity Batteries: Antigravity Batteries designs lithium-ion jump starters and portable power products directly competing with Clore's JNC lithium lineup. Comparable product form factor, target customers (enthusiasts and professionals), and lithium-based technology.
• Battery Tender (Deltran): Battery Tender manufactures battery chargers, maintainers, and jump starters targeting both automotive and powersports markets. They are identified as a key market player in the same global car battery chargers category as Clore.
• Schumacher Electric Corporation: Schumacher Electric is a direct competitor offering the broadest line of jump starters, battery chargers, and battery testers across consumer and professional automotive channels. Clore is named alongside Schumacher as a key market player in the global car battery chargers market.
• CTEK Sweden AB: CTEK is a leading manufacturer of professional and consumer battery chargers and maintainers. It is named alongside Clore as a key market player driving innovation in the global car battery chargers market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cloreautomotive
• YouTubeyoutube.com/user/CloreAutomotive
• Facebookweb.facebook.com/CloreAutomotive
• LinkedInlinkedin.com/company/cloreautomotive
• Instagraminstagram.com/cloreautomotive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clore Automotive