What ProTradeNet does

ProTradeNet (ProTradeNet LLC) is a privately held group purchasing organization and vendor management platform founded in 2005 by Neighborly as its dedicated preferred vendor program for the parent company's franchise network. The company operates a two-sided B2B marketplace connecting more than 5,000 franchise owner members across 20+ Neighborly brands (including Aire Serv, Mr. Handyman, Molly Maid, Mr. Rooter, Glass Doctor, and Window Genie) with 250+ vetted preferred vendors spanning categories such as equipment, supplies, payroll, financing, uniforms, marketing, and vehicle services. Its core technology is a customized supply chain platform with domain specialization in franchise procurement, supported by a self-serve Vendor Application Portal for onboarding and dedicated franchise-relations staffing for member support.

ProTradeNet monetizes through two primary streams: recurring vendor program fees (including a $349 non-refundable application fee, one-time startup fees, multi-year participation costs, and mandatory annual conference exhibitor booth purchases) and transaction-based group purchasing rebates derived from aggregating $4 billion+ in member buying power into negotiated volume pricing. The platform has facilitated over $375 million in member purchases and reports double-digit annual purchase growth, distributing millions in rebate dollars back to members annually. Vendors gain exclusive access to a fragmented, otherwise hard-to-reach franchise decision-maker base, with limited in-category competition enforced by selective vendor acceptance.

The company is staffed by approximately 20+ employees organized into sourcing, franchise relations, vendor relations, marketing, and financial reporting functions, led by SVP of Enterprise Supplier Management Bob Bruning. ProTradeNet serves North America (USA and Canada), is headquartered in the Waco, TX area, and is wholly owned by Neighborly, operating as the parent's strategic vendor relations division rather than as a standalone venture-backed entity.

Name

ProTradeNet

Legal name

ProTradeNet LLC

Website

https://protradenet.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ProTradeNet is a Neighborly-owned group purchasing organization that connects 5,000+ franchise owner members across 20+ franchise brands with 250+ vetted preferred vendors, aggregating $4B+ in buying power to deliver negotiated pricing and rebates.

Ownership category

akta.pro rank

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vendor Membership Fees: ProTradeNet generates revenue through vendor program fees including a non-refundable $349 application fee, one-time startup fees, special pricing requirements, and ongoing participation costs including annual conference exhibitor booth purchases and monthly reporting requirements.
2. Group Purchasing Rebates: PTN aggregates buying power across 5,000+ franchise members to secure special pricing and rebates from vendors, distributing millions in rebate dollars annually to members while creating value through negotiated volume-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ProTradeNet operates a franchise-focused group purchasing organization that connects 5,000+ franchise owner members across Neighborly's 20+ home-services brands with 250+ vetted preferred vendors. It negotiates special pricing and rebates, aggregates purchasing data, and distributes rebate savings back to members, while onboarding new vendors through a selective application and membership program.

Product overview

ProTradeNet operates as a B2B supply chain solution and preferred vendor marketplace for franchise businesses. The platform consists of a vendor management program connecting over 5,000 franchise members with 250+ vetted national vendors, and a vendor application portal for onboarding new preferred vendors. The service covers supply chain categories including business services, communications, employee services, equipment & supplies, financing, marketing, and vehicle services.

Differentiator

Problem solved

Functional benefit

Products and services

• Preferred Vendor Program A franchise-focused vendor management program that connects Neighborly franchise owner members with 250+ vetted preferred national vendors across equipment, supplies, financing, payroll, marketing, fleet, communications, and business services, with negotiated special pricing and rebate distribution.
• Vendor Application Portal Online application and onboarding portal through which prospective B2B suppliers apply for inclusion in the Preferred Vendor Program, pay the non-refundable application fee, submit references, and commit to startup costs, special pricing participation, annual conference attendance with exhibitor booth, and monthly member purchasing reporting.

Quantifiable outcome

• $375+ million in member purchases facilitated
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• NeighborlycoreStrategic or Co-development Partner · 1 January 2005Neighborly founded ProTradeNet in 2005 as its preferred vendor program. PTN serves as the vendor relations division for Neighborly's family of franchise brands, providing supply chain solutions and vendor management services to franchise owners across the Neighborly network.
• Neighborly Franchise BrandscoreStrategic or Co-development PartnerPTN serves 20+ Neighborly franchise brands including Aire Serv, Mr. Handyman, Molly Maid, Mr. Rooter, Glass Doctor, and 15+ others. These brands represent thousands of franchise owners who are PTN members receiving preferred vendor access.
• ValpakminorGTM or Marketing PartnerPreferred vendor providing marketing services including direct mail and digital marketing solutions to franchise owners.
• GallagherminorGTM or Marketing PartnerPreferred vendor providing franchise solutions including insurance, risk management, and consulting services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/protradenet
• LinkedInlinkedin.com/company/protradenet-llc
• Instagraminstagram.com/protradenet
• Xx.com/ProTradeNet

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProTradeNet