JJDK

What JJDK does

JJDK Company ApS is a privately held Danish consumer products company that designs and develops everyday products for the European market. Its portfolio spans Skin Care, Hair Care, Beauty, Spa, Baby, Children's, Men's, Travel, and Adult Toys categories, plus the PLING sub-brand covering a full range of household cleaning products (all-purpose cleaners, toilet and bathroom cleaners, anti-limescale foam, glass cleaner foam, dishwash spray, oven cleaner foam, scouring paste, cleaning wipes, and dishwash tabs). The company operates from Viby J, Denmark with a staff of 11–50 and is led by founder Jakob Bredahl-Kjær, who also serves as Export Manager and owner. No proprietary technology, patents, AI capabilities, or digital platform is disclosed.

The business model is design- and brand-led consumer goods wholesale. JJDK does not appear to manufacture in-house; instead, it identifies, designs, and develops products and distributes them through country-level distributors across 20 European countries, reaching end consumers via major retail chains including beauty specialist Douglas and mass retailers Normal, Coop, Ica, Salling, Vita, Muller, and Sokos. Revenue is generated through one-time product sales to distributors and retail partners. Pricing is not publicly disclosed and the company has no public funding history, no institutional investors referenced, and operates as an independent founder-controlled ApS (Danish private limited company).

Name

JJDK

Legal name

JJDK Company ApS

Website

https://jjdk.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

JJDK Company ApS is a Danish consumer goods company that designs and distributes everyday personal care, beauty, household cleaning (PLING), and lifestyle products across 20 European countries via distributors and major retail chains.

Ownership category

akta.pro rank

Product category

Consumer Personal Care and Household Products

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Consumer goods design
• Personal care products
• Household cleaning products
• Beauty and skincare
• European retail distribution

Headquarters

HQ city

Højbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Everyday Consumer Products Sales: JJDK generates revenue by designing and producing everyday products including Skin Care, Hair Care, Beauty, Spa, Baby, Children's, Men's, and Travel products, as well as Adult Toys, which are sold through distributors and retail partners across Europe.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

JJDK designs, develops, and produces everyday consumer products across Skin Care, Hair Care, Beauty, Spa, Baby, Children's, Men's, Travel, and Adult Toys categories, plus the PLING household cleaning line. The company focuses on combining practical functionality with good design and compelling brand stories, distributing these products across 20 European countries via a distributor and retail chain network.

Product overview

JJDK is a consumer products company that designs and produces everyday products for the European market. The company operates primarily as a product manufacturer offering multiple product lines across diverse categories including Skin Care, Hair Care, Beauty, Spa, Hair, Baby, Children, Men's products, Travel, and Adult Toys. The core product portfolio is the PLING sub-brand, which encompasses a comprehensive range of household cleaning products including All Purpose Cleaner, Toilet & Bathroom Cleaner, Anti-Limescale Cleaning Foam, Toilet Cleaning Gel, Glass Cleaner Foam, Dishwash Spray, Oven Cleaner Foam, Scouring Paste, Cleaning Wipes, and Dishwash Tabs. The company distributes across 20 European countries including Iceland, Norway, Sweden, Finland, Denmark, Germany, France, Spain, Italy, and others.

Differentiator

Problem solved

Functional benefit

Brands

• PLING: Product sub-brand for cleaning products including All Purpose Cleaner, Toilet & Bathroom Cleaner, Anti-Limescale Cleaning Foam, Toilet Cleaning Gel, Glass Cleaner Foam, Dishwash Spray, Oven Cleaner Foam, Scouring Paste, Cleaning Wipes, and Dishwash Tabs.

Products and services

• PLING All Purpose Cleaner Multi-surface cleaning solution for everyday household cleaning tasks, sold under the JJDK PLING sub-brand.
• PLING Toilet and Bathroom Cleaner Specialized cleaner formulated for toilet and bathroom surfaces, sold under the JJDK PLING sub-brand.
• PLING Anti-Limescale Cleaning Foam Foam-based cleaner designed to remove limescale buildup from surfaces, sold under the JJDK PLING sub-brand.
• PLING Toilet Cleaning Gel Gel-formulated cleaner for toilet bowl cleaning and sanitization, sold under the JJDK PLING sub-brand.
• PLING Glass Cleaner Foam Foam cleaner specifically designed for glass and mirror surfaces, sold under the JJDK PLING sub-brand.
• PLING Dishwash Spray Spray cleaner for dishwashing tasks and kitchen surfaces, sold under the JJDK PLING sub-brand.
• PLING Oven Cleaner Foam Heavy-duty foam cleaner for oven and grill cleaning, sold under the JJDK PLING sub-brand.
• PLING Scouring Paste Abrasive paste for stubborn stain and grime removal, sold under the JJDK PLING sub-brand.
• PLING Cleaning Wipes Pre-moistened wipes for convenient surface cleaning, sold under the JJDK PLING sub-brand.
• PLING Dishwash Tabs Tablets for dishwashing machines, sold under the JJDK PLING sub-brand.
• JJDK Skin Care, Hair Care, Beauty and Spa product lines Everyday skin care, hair care, beauty, and spa products designed and produced by JJDK for women, men, and consumers of all ages across Europe.
• JJDK Baby, Children's, and Men's product lines Everyday baby, children's, and men's personal care and lifestyle products designed and produced by JJDK for European consumers.
• JJDK Travel and Adult Toys product lines Travel-sized everyday products and adult lifestyle products designed and produced by JJDK for European consumers.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Common Good: Multi-category household cleaning and personal care brand emphasizing design aesthetics and sustainability — comparable to JJDK in product scope (cleaning + personal care) and design-led brand narrative.
• Method Products: Design-led household and personal care brand (now owned by SC Johnson / Ecover) that built its identity around good design and sustainable cleaning — directly comparable to JJDK's PLING positioning and category mix.
• Hello Bello: Multi-category consumer products brand spanning baby, personal care, and household essentials sold through major retail — comparable to JJDK's broad horizontal segmentation across baby/kids/adult categories.

Emerging players

• Blueland: Design-forward cleaning products company with tablet-based and reusable-format household cleaning SKUs — overlaps directly with JJDK's PLING sub-brand in home care and similar design-and-story positioning.
• Cleancult: Household cleaning brand with design-forward packaging and subscription/DTC retail distribution — comparable to JJDK's PLING sub-brand in cleaning category focus and aesthetic differentiation.
• Misen: Design-led consumer products company building everyday essentials around quality, simplicity, and design — comparable to JJDK's positioning of 'good design + compelling story' applied to everyday functional products.

Broad incumbents

• The Honest Company: Multi-category consumer products company spanning baby, personal care, beauty, and cleaning — comparable to JJDK's horizontal segmentation approach and emphasis on design-led lifestyle branding.
• Aesop: Premium design-led personal care brand sold through specialty retail (including Douglas) with a strong narrative positioning — comparable to JJDK's value proposition of combining functionality with design and story, particularly in skin/hair/beauty.

Regional players

• Søstrene Grene: Danish design-led lifestyle retailer offering everyday household and personal products at value price points across Europe — comparable to JJDK as a Danish-rooted, design-driven everyday-goods concept, though operating retail rather than wholesale.
• Flying Tiger Copenhagen: Danish-founded design-led retailer of everyday lifestyle products across Europe — comparable as a Danish design-driven everyday-products concept, though operating its own retail footprint rather than wholesale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JJDKcompany
• LinkedInlinkedin.com/company/jjdk-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JJDK