Magnus Johansson

What Magnus Johansson does

Magnus Johansson is a Stockholm-based food production company that has been in continuous operation since 2011. It produces bakery and confectionery goods and reaches customers through two documented channels: a direct-to-consumer online storefront and a catering service. The company is structured as a for-profit, private entity with a headcount of 11-50 employees, placing it firmly in the small-business segment of the Swedish specialty food market.

No additional information is available on the specific product range, pricing, supplier relationships, production capacity, or customer mix. The public website returned only an unverified loading state during data collection, so product-level detail, technical stack, and operational metrics could not be confirmed. The business model is straightforward small-batch food production with a hybrid online-plus-catering go-to-market, but revenue mechanics (gross margins, average order value, catering contract structure) are not disclosed.

Given the absence of funding events, leadership disclosures, partnership announcements, or product launch signals in the input, the available data describes a stable, privately held artisan food operator rather than a venture-backed or high-growth business. Any assessment of strategic intent, growth pace, or competitive positioning beyond this baseline cannot be supported by the supplied evidence and should be treated as a data gap.

Name

Magnus Johansson

Website

https://magnus-johansson.com

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

Magnus Johansson is a Stockholm-based food production company, founded in 2011, that sells bakery and confectionery products online and offers catering services to consumers and local clients in Sweden.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Confectionery

SIC

Bakery Products (2050), Food And Kindred Products (2000), Retail-Food Stores (5400), Retail-Eating Places (5812)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Bakery products
• Confectionery products
• Catering services
• Food production
• Artisan baked goods

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Magnus Johansson is a food production company that provides a range of bakery and confectionery products online, alongside catering services. Based in Stockholm, Sweden, the company manufactures and sells baked goods and sweets directly to consumers via its website, and fulfills catering orders from its local Stockholm base.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Gateau: Swedish patisserie brand known for premium celebration cakes and confectionery sold through retail and online channels—highly comparable product mix (patisserie/confectionery) and similar Stockholm/Swedish consumer base.
• Tössebageriet: Swedish bakery chain producing traditional Swedish pastries and breads, with both retail locations and online ordering—directly comparable business model and product range within the Swedish bakery category.
• Petit France: Stockholm-based French-style patisserie producing viennoiserie, tarts, and confectionery—directly comparable as a Stockholm patisserie operator with similar artisanal bakery/confectionery offerings.
• Sturekatten: Historic Stockholm café-bakery (est. 1888) serving pastries, breads, and light meals in a heritage setting—comparable as a Stockholm bakery/café operator with traditional Swedish confectionery offerings.
• Vete-Katten: Iconic Stockholm bakery and café founded in 1928, serving pastries, sandwiches, and confectionery to local consumers and corporate customers—directly comparable as a long-established Stockholm bakery with retail and catering exposure.
• Lindahls Bageri: Long-established Stockholm konditori/bakery producing traditional Swedish pastries and cakes—comparable Stockholm heritage bakery with similar product portfolio and walk-in plus corporate customer base.
• Lundbergs Konditori: Stockholm-based konditori producing classic Swedish cakes, pastries, and confectionery—directly comparable Stockholm bakery operator with similar artisanal product range.

Emerging players

• Goldbelly: US-based online marketplace specializing in shipping artisanal food (including bakery and confectionery) nationwide—comparable as a benchmark for online-direct specialty food distribution, though operating in a different geography.
• Café Pascal: Stockholm café-bakery focusing on high-quality viennoiserie and pastries with strong digital presence—comparable as a Stockholm bakery competitor with emphasis on premium product and online visibility.

Broad incumbents

• Marabou (Mondelēz): Iconic Swedish chocolate and confectionery brand owned by Mondelēz—comparable as a Swedish confectionery incumbent, illustrating the broader competitive set Magnus Johansson operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/magnus-johanssons-bageri-konditori

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnus Johansson