What Bograma does

Bograma AG is a Swiss manufacturer of die-cutting and post-press equipment, founded in 1986 in Turbenthal under the Bochsler family and operating under the Bograma (Bochsler Graphic Machines) brand. The company develops and constructs rotary die-cutters (BSR 550 basic, BSR 550 Servo, BSR 750) and hub/reciprocating punch machines (BSM 450 / 750 Servo), complemented by feeder systems (TA 20), delivery and stacking systems (SAB 600 S, STA 550 BK/R, ACC 550 HS, SSB 550), and peripheral devices (UEB 550 B, ULT 550, SH 550, ASSUGO 4040). Its portfolio includes specialized inline production systems for playing cards/gaming cards (System 550 and System 750) and folding cartons, with proprietary capabilities such as automatic scrap matrix discharge, ±0.1 mm cutting accuracy, throughput up to 8,000 sheets/hour (BSR 750) and up to 3,500 card decks/hour.

The company sells primarily to commercial/industrial print finishers, label converters, pharmaceutical and cosmetics packaging producers, digital-print shops, and playing-card/games manufacturers across more than 40 countries via direct factory sales ([email protected] / [email protected]) and an extensive network of regional distribution partners (MBO America, Komori, Müller Martini, Perfecta, WIFAC, Samhaber, Finishing Resolutions, Sysco Hi-Stan, Komori Shenzhen, Thunderbolt Solutions, among others). Pricing is quote-based, not publicly disclosed, and revenue is concentrated in capital-equipment sales (BSR, BSM lines and full inline systems) supplemented by recurring spare-parts revenue and factory-refurbished used machines (with warranty). The firm is a privately held Swiss Aktiengesellschaft, currently owned and led by CEO Stefan Büchi following a January 2024 ownership succession from co-founder Iwan Bochsler, with no external institutional investment. It operates from a single HQ and manufacturing campus in Turbenthal that is being expanded (new building tripling production area and adding a demo room) and markets itself through its website (bograma.ch), YouTube, LinkedIn, and active participation in major industry events including Drupa, Labelexpo, Hunkeler Innovationdays, Druck+Form and the Postpress Alliance's Alliance Days.

Name

Bograma

Legal name

Bograma AG

Website

https://bograma.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Bograma AG is a Swiss manufacturer of rotary and reciprocating die-cutting machines, plus feeder, delivery and inline post-press systems, serving print finishers, label converters, pharmaceutical/cosmetics packaging producers and playing-card manufacturers across more than 40 countries via a global distribution network.

Ownership category

akta.pro rank

Product category

Industrial Die-Cutting Machinery

NAICS

Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514), Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Rotary die-cutting machines
• Print finishing equipment
• Punching machines
• Postpress machinery
• Card production systems

Headquarters

HQ city

Turbenthal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Die-cutting Machines: Sale of rotary die-cutters (BSR 550, BSR 750) and punch machines (BSM 450/750) as primary capital equipment. One-time hardware sale with optional service contracts.
2. Feeder and Delivery Systems: Supporting equipment including feeder systems (TA 20), delivery systems (SAB 600 S, STA 550 BK, ACC 550 HS), and peripheral devices (UEB 550 B, ULT 550, SH 550, ASSUGO 4040).
3. Spare Parts: Spare parts sales through dedicated spares email ([email protected]) for ongoing machine maintenance and repair.
4. Used/Refurbished Machines: Sale of factory-refurbished used machines with warranty, technically inspected and ready to work.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bograma AG designs, develops, and manufactures industrial rotary die-cutting machines, servo-driven punch machines, and modular post-press finishing systems for the commercial printing, packaging, label, pharmaceutical, and playing card industries. The product range includes BSR 550/750 rotary die-cutters, BSM 450/750 punch machines, feeder and delivery systems, peripheral devices, and specialized automated inline card and folding carton production systems, complemented by factory-refurbished used machines.

Product overview

Bograma AG is a Swiss manufacturer of die-cutting machines and post-press equipment. The product portfolio centers on rotary die-cutting machines (BSR 550 basic, BSR 550 Servo, BSR 750) and punch machines (BSM 450/750 Servo), complemented by feeder systems (TA 20), delivery systems (SAB 600 S, STA 550 BK/R, ACC 550 HS, SSB 550), and peripheral devices (UEB 550 B, ULT 550, SH 550, ASSUGO 4040). Specialized systems include Playing Card Production Lines (System 550 and System 750) combining die-cutting, collating and stacking, and Folding Carton Production Systems. The company also offers used machines and operates through the Postpress Alliance partnership for integrated print finishing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BSR 550 basic Rotary Die-Cutter Entry-level rotary die-cutting machine with short setup times and simple control guidance for economic production of small and medium print runs. Used by commercial printers and finishing operations.
• BSR 550 Servo Rotary Die-Cutter

Quantifiable outcome

• Up to 8,000 sheets/hour capacity with BSR 750
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Komori EuropecoreStrategic or Co-development Partner · 26 November 2025Bograma participated as partner vendor in Komori Europe's Crossover Event 2025 held in Utrecht, Netherlands. Demonstrated integrated print workflows combining digital printing with finishing technologies including Bograma die-cutting equipment alongside SCREEN Europe and The Postpress Alliance.
• The Postpress AlliancecoreStrategic or Co-development PartnerBograma is a member of the Postpress Alliance along with Baumann Maschinenbau Solms, H+H, Hohner Maschinenbau, MBO Postpress Solutions, Perfecta, and Wohlenberg. Participated in virtual Alliance Days events and ongoing Alliance World virtual showroom platform.
• MBO (MBO America, MBO China, MBO Postpress Solutions)coreChannel Partner/ Reseller/ DistributorMBO serves as distribution partner and co-exhibitor. BOGRAMA equipment is distributed through MBO America in USA, featured at MBO China booth at China Print 2013, and MBO is a core partner in Postpress Alliance.
• Herzog+HeymannminorStrategic or Co-development PartnerCo-exhibitor at Labelexpo under COMPETENCE3 partnership with MBO and Herzog+Heymann, demonstrating combined production lines including booklet line, label line, and packaging line.
• Samhaber GmbHminorChannel Partner/ Reseller/ DistributorAustrian distribution partner for BOGRAMA products. Hosted open house events featuring BOGRAMA equipment including BSR 550 basic rotary die-cutter.
• Finishing Resolutions Pty LtdminorChannel Partner/ Reseller/ DistributorDistribution partner for Australia and New Zealand region, handling sales and service of BOGRAMA equipment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Standard Horizon (Komori): Manufacturer of post-press and finishing equipment including die-cutters, folders, and collators targeting commercial printers and bookbinders. Closely comparable to Bograma's BSR series rotary die-cutters and feeder/delivery systems in the print finishing category.
• Hohner Maschinenbau: German manufacturer of stitching, folding, and finishing equipment for print finishing, fellow Postpress Alliance member. Hohner serves the same commercial print and binding customers as Bograma and competes for similar finishing line budgets.
• KAMA Maschinenbau: German specialist in die-cutting machines for digital print finishing, packaging, and labels. KAMA competes directly with Bograma in the same product category (flatbed and rotary die-cutting) for similar commercial print and packaging customers, particularly in Europe.
• MBO Postpress Solutions: German manufacturer of post-press folding and finishing equipment and co-member of the Postpress Alliance with Bograma. MBO serves overlapping print finishing customers and is also a Bograma distribution partner in the US (MBO America), making it both competitor and channel partner.
• Perfecta Schneidemaschinen: German precision cutting systems manufacturer and Postpress Alliance partner. Perfecta's cutting and finishing equipment targets the same print finishing segment as Bograma and is also a Bograma distributor in parts of Germany.

Broad incumbents

• BOBST: Swiss-based global leader in packaging and print finishing machinery with extensive die-cutting product lines (flatbed and rotary). BOBST is a broader incumbent serving folding carton, corrugated, and label converters with substantially greater scale than Bograma, but overlaps directly in industrial die-cutting equipment.
• Heidelberger Druckmaschinen: Major German manufacturer of printing presses and post-press equipment, including die-cutting solutions integrated into commercial print workflows. Heidelberg competes with Bograma at the systems level for print finishing customers, especially in commercial and packaging printing.
• Koenig & Bauer: Major German printing press manufacturer with finishing and converting equipment, including die-cutting. Koenig & Bauer competes with Bograma's customers' integrated finishing needs and offers broader portfolio reach across the print production chain.

Emerging players

• Masterwork Machinery: Chinese manufacturer of die-cutting, creasing, and finishing machinery for packaging and print industries. Comparable product offering to Bograma at typically lower price points, competing especially in Asia and emerging markets where Bograma also distributes.
• Hunkeler Systeme: Swiss manufacturer of paper processing and cutting modules used alongside die-cutters in finishing lines, including the SSM-570 that integrates with Bograma's BSR 550. Hunkeler is a direct technology partner and overlaps in mail, transaction, and digital print finishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BogramaAG
• LinkedInlinkedin.com/company/bograma-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bograma