360 Event

What 360 Event does

360 Event is a privately held, Athens-based event management company founded in 2009 that operates as a full-service, one-stop provider of corporate events, brand activations, exhibitions, fashion shows, conferences, team-building programs, scenic decoration, corporate booths, and post-production. Its core capability is the design and on-site execution of experiential events that blend physical environments with creative installations — including projection mapping, 3D immersive rooms, LED dance performances, body-painting acts, and green-screen photo booths — as documented in delivered projects for clients such as Hermès, Porsche, OPAP, Coca-Cola 3E, Lloyd's List, and Athens International Airport.

The business model is project-based professional services: each engagement is custom-scaled and quote-priced, with revenue generated from one-time design, production and execution fees. Distribution is direct-to-enterprise via a relationship-led sales motion, supported by a portfolio website (360.com.gr) and client testimonials that function as the primary demand-generation channel. The firm holds a small headcount (11–50 employees) and pairs with complementary partners such as J. Walter Thompson Athens when strategic communications support is required for larger programs. There is no public pricing, no disclosed revenue, no funding history, and no proprietary technology platform; the only third-party integration referenced is Google Analytics for site measurement.

Name

360 Event

Legal name

360 Event

Website

https://360.com.gr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Event is a privately held Athens-based full-service event management agency founded in 2009 that designs and executes corporate events, brand activations, exhibitions, and experiential shows for enterprise clients such as Hermès, Porsche, OPAP, and Lloyd's List.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Awards Ceremonies & Recognition Events (MPAGAHAF), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE), Exhibitions, Trade Shows & Booth Management (HSACADAH), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event management services
• Corporate event planning
• Brand activation production
• Experiential event design
• Exhibition and fashion show production

Headquarters

HQ city

Khalándrion

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: 360 Event generates revenue through project-based professional event management and production services. Engagements are custom, spanning corporate events, brand activations, exhibitions, and fashion shows. Revenue is derived from one-time project fees for design, production, and execution of events, with some clients (e.g., Lloyd's List Greek Shipping Awards) engaged on an annual recurring basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

360 Event provides end-to-end event management and production services for enterprise clients, covering corporate events, brand activations, exhibitions, fashion shows, conferences, team building, experiential events, promotions, corporate booths, decoration, and post production. Engagements are custom and project-based, with creative design, scenic construction, technical production, and on-site execution delivered as a one-stop service. The firm also handles recurring annual mandates such as the Lloyd's List Greek Shipping Awards.

Product overview

360 Event is an award-winning event company offering a comprehensive suite of event management services as a one-stop provider. The core service portfolio includes Corporate Events, Brand Activation, Exhibitions, Decorations, Fashion Shows, Conferences, Team Building, Experiential Events, Promotions, Corporate Booths, and Post Production. The company specializes in experiential events that blend real life with art, incorporating interactive technologies such as projections, LED performances, 3D animations, green screen photo booths, and body painting. Notable featured projects include the Hermès store re-opening experience, OPAP's 60th anniversary gala, the annual Lloyd's List Greek Shipping Awards, Porsche Cayenne launch event, Athens International Airport's 15th anniversary celebration, and Coca-Cola 3E's bar show activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events

Quantifiable outcome

• 1200 VVIP attendees served at the Lloyd's List Greek Shipping Awards annually

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• J. Walter Thompson AthensminorStrategic or Co-development PartnerJ. Walter Thompson Athens partnered with 360 Event to handle the Athens International Airport 15th anniversary event. The partnership combined JWT's strategic communications expertise with 360's event production capabilities, with JWT and 360 described as the 'obvious choices' for this high-profile corporate celebration.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• GES (Global Experience Specialists): Provider of exhibition services, corporate events, and brand experiences for trade shows and conferences. Directly comparable to 360 Event's exhibitions and corporate booth service line.
• Sparks (a Freeman company): Experiential marketing agency specializing in brand experiences, trade shows, and corporate events for global brands. Closely comparable to 360 Event's end-to-end experiential and exhibition portfolio across automotive, FMCG, and technology clients.
• MCI Group: Global events and association management company delivering conferences, exhibitions, and corporate events. Comparable to 360 Event's conference and corporate event services for large enterprise and institutional clients.
• MKG: Independent experiential marketing agency creating brand experiences and events. Comparable scope and creative positioning to 360 Event's experiential events service line.
• emc3: Global event management agency delivering corporate events, conferences, and brand experiences. Closely comparable in service breadth and enterprise-client focus to 360 Event.
• PRA Events: Experiential events agency producing corporate events, brand activations, and incentive travel programs. Comparable to 360 Event's corporate events, brand activations, and incentive-style experiences.
• George P. Johnson Experience Marketing: Experience marketing agency focused on brand activations, product launches, conferences, and large-scale corporate events. Highly comparable to 360 Event's Porsche Cayenne launch and OPAP gala work.
• BCD Meetings & Events: Global corporate meetings, events, and incentives agency serving enterprise clients across pharmaceutical, financial, and technology verticals. Comparable to 360 Event's pharmaceutical (Sanofi, Abbvie, AstraZeneca) and corporate event book.
• Jack Morton Worldwide: Global brand experience agency producing immersive events, brand activations, and experiential marketing for major enterprise clients (similar to 360 Event's work with Hermès, Porsche, Coca-Cola 3E). Direct competitor for premium experiential mandates and a benchmark for international scaling.

Broad incumbents

• Momentum Worldwide: Global experiential marketing agency within IPG Mediabrands, producing brand activations and live experiences for major multinational advertisers. Broader and larger incumbent relative to 360 Event's boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/360-event-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Event