Michigan Advocacy Program
Michigan Advocacy Program is a nonprofit legal aid organization providing free civil legal services to low-income individuals, seniors, farmworkers, and crime victims across 13 counties in south and central Michigan through field offices and statewide advocacy programs.
- Company typePrivate
- Founded1974
- HeadquartersYpsilanti, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Michigan Advocacy Program does
Michigan Advocacy Program (MAP) is a Michigan-based nonprofit legal aid organization founded in 1974 (originally as independent local legal aid societies that merged into Legal Services of South Central Michigan) and rebranded under its current name in 2014. Headquartered in Ypsilanti with field offices in Ann Arbor, Battle Creek, Jackson, Lansing, and Monroe, MAP provides free civil legal services to low-income individuals, senior citizens, migrant and seasonal farmworkers, crime victims, and other vulnerable populations across 13 counties in south and central Michigan. The organization operates two direct service divisions — Legal Services of South Central Michigan (LSSCM) and Farmworker Legal Services (FLS) — and a portfolio of statewide programs including the Crime Victims Legal Assistance Project (CVLAP), Michigan Poverty Law Program (MPLP), Michigan Immigrant Rights Center (MIRC), Michigan Elder Justice Initiative (MEJI) with its ombudsman programs (MHLO and MICPOP), Michigan Legal Help Program (MLH), and Michigan Long Term Care Ombudsman Program (MLTCOP). Statewide services are housed under Michigan Statewide Advocacy Services (MSAS), a separate LLC created in 2014.
MAP's technology footprint centers on the Michigan Legal Help website — a free self-help legal information platform launched in 2012 with 26 self-help centers and dozens of DIY legal tools — supplemented by online intake forms (built on FormAssembly) for criminal record expungement and Medicaid assistance, the 'What's Next Text' automated SMS program launched in 2022, and standard marketing integrations (Google Analytics, Google Ads remarketing, Constant Contact, LGL Forms for donations). The organization has no AI/ML capabilities disclosed.
MAP is funded by a diversified mix of government grants (Legal Services Corporation, Michigan State Bar Foundation, Michigan Department of Health & Human Services, State Court Administrative Office, Area Agencies on Aging), private foundations (Kresge, W.K. Kellogg, Michigan Health Endowment Fund, Community Foundation for Southeast Michigan, Michigan Justice Fund, Partners for Places), four United Way affiliates (Monroe/Lenawee, South Central Michigan, Washtenaw), and individual donations (including the Access to Justice Campaign for attorneys and recurring donor programs for non-attorneys). All client services are provided free of charge to eligible low-income individuals. The organization is governed by a Board of Directors, has 101-250 staff per firmographics, and transitioned executive leadership to Shannon Lucas on July 1, 2024, succeeding Ann Routt who retired after nearly 40 years.
Michigan Advocacy Program firmographics
Firmographics- Name
- Michigan Advocacy Program
- Legal name
- Michigan Advocacy Program
- Website
- https://miadvocacy.org
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Michigan Advocacy Program is a nonprofit legal aid organization providing free civil legal services to low-income individuals, seniors, farmworkers, and crime victims across 13 counties in south and central Michigan through field offices and statewide advocacy programs.
- Ownership category
- akta.pro rank
Michigan Advocacy Program industry classification
Industry- Product category
- Civil Legal Aid Services
- NAICS
- Individual and Family Services (6241), Human Rights Organizations (813311), Other Individual and Family Services (624190)
- SIC
- Services-Legal Services (8111), Services-Social Services (8300)
- akta.pro primary industry
- Legal Aid & Client Advocacy Services (BPAGAEAM)
- akta.pro secondary industries
- Immigrant & Refugee Rights Advocacy (BPAGAFAG), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where Michigan Advocacy Program is headquartered
LocationHeadquarters
- HQ city
- Ypsilanti
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Michigan Advocacy Program business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Government Grants: Primary funding from federal, state, and local government grants including Legal Services Corporation (LSC), Michigan State Bar Foundation (MSBF), and various state department grants
- Foundation Grants: Funding from private foundations including Kresge Foundation, W.K. Kellogg Foundation, Michigan Health Endowment Fund, Community Foundation for Southeast Michigan, and others
- Individual Donations: Donations from attorneys through Access to Justice Campaign and non-attorney donors, including recurring donation options
- United Way Funding: Support from multiple United Way organizations including United Way of Monroe/Lenawee Counties, United Way of South Central Michigan, United Way of Washtenaw County, and others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free legal services for qualifying low-income individuals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Michigan Advocacy Program product offering
Product offeringCore offering
Michigan Advocacy Program is a nonprofit legal aid organization that provides free civil legal aid, advice, and representation to low-income individuals, senior citizens, migrant and seasonal farmworkers, crime victims, and immigrant populations across 13 counties in south and central Michigan. Through direct service divisions (LSSCM, FLS, CVLAP) and statewide advocacy programs (MIRC, MEJI, MLH, MPLP, MLTCOP), MAP delivers legal representation in housing, family law, consumer protection, public benefits, healthcare access, immigration, elder law, and criminal record expungement matters.
Product overview
Michigan Advocacy Program (MAP) is a nonprofit legal aid organization offering a unified platform of direct legal services and statewide advocacy programs. The organization operates through two main direct service divisions: Legal Services of South Central Michigan (LSSCM), providing free civil legal aid in 13 counties, and Farmworker Legal Services (FLS), serving farmworkers statewide. These core services are complemented by statewide support programs including the Michigan Poverty Law Program (MPLP), Michigan Immigrant Rights Center (MIRC), Michigan Elder Justice Initiative (MEJI) with its ombudsman programs (MHLO and MICPOP), Michigan Legal Help Program (MLH), Michigan Foreclosure Prevention Project, and the Crime Victims Legal Assistance Project (CVLAP). MAP also provides online intake tools for Criminal Record Expungement and Medicaid Assistance. Together, these programs provide comprehensive civil legal aid covering housing, healthcare, immigration, employment, elder law, and consumer protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Legal Services of South Central Michigan (LSSCM) Direct civil legal aid providing free legal advice and representation to low-income individuals and senior citizens in Barry, Branch, Calhoun, Clinton, Eaton, Hillsdale, Ingham, Jackson, Lenawee, Livingston, Monroe, Shiawassee, and Washtenaw Counties, plus senior citizens in St. Joseph County.
- Farmworker Legal Services (FLS) Free legal assistance and referrals for migrant and seasonal farmworkers throughout the state of Michigan on matters including immigration, workplace rights, housing, and family law.
- Crime Victims Legal Assistance Project (CVLAP) Statewide program providing free civil legal assistance to individuals who have experienced domestic violence or elder/vulnerable adult abuse, neglect, or exploitation.
- Michigan Immigrant Rights Center (MIRC) Statewide program providing legal services and advocacy support for immigrant populations in Michigan.
- Michigan Elder Justice Initiative (MEJI) Statewide program empowering, educating, and protecting low-income older adults and adults living with disabilities on issues impacting independence, health, dignity, and security.
- Michigan Legal Help Program (MLH) Statewide self-help legal information program providing free legal information to litigants representing themselves in Michigan through a website with self-help tools and 26 statewide self-help centers.
- Michigan Poverty Law Program (MPLP) State support organization providing training, case consultation, and advocacy support to all civil legal aid offices in Michigan.
- Michigan Long Term Care Ombudsman Program (MLTCOP) Program that strives to improve quality of care and quality of life for residents in nursing homes, homes for the aged, and adult foster care homes by resolving resident concerns and providing education on resident rights and abuse prevention.
- MI Health Link Ombudsman (MHLO) Ombudsman program under MEJI providing advocacy for individuals enrolled in Michigan's MI Health Link program.
- MI Choice, Community Transition Services, and PACE Ombudsman Program (MICPOP) Ombudsman program under MEJI serving individuals in MI Choice waiver program, Community Transition Services, and PACE (Program of All-inclusive Care for the Elderly).
- Michigan Foreclosure Prevention Project Statewide program providing advocacy and support for homeowners facing foreclosure.
- Michigan Legal Help What's Next Text Program Automated text messaging program delivering legal information to Michigan litigants representing themselves in court who may be unable to be represented by traditional legal aid.
- Legal Navigator Program for Expungement Program using non-attorney volunteers from local paralegal programs, law schools, and community groups to assist low-income clients with administrative tasks for criminal record expungement applications under Michigan's Clean Slate legislation.
Quantifiable outcome
- 26 self-help centers launched statewide since 2012
- +2 more outcomes
Companies that use Michigan Advocacy Program
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Michigan Advocacy Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Michigan Advocacy Program partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, minor and core.
- University of Michigan Law SchoolmajorCo-founder of Michigan Poverty Law Program; provides law student volunteers and pro bono support for MAP programs
- University of Michigan Student Legal ServicesminorStudent organization providing volunteer legal support
- Vera Institute of JusticeminorNational organization working on justice reform providing programmatic support and partnerships
- Michigan Immigrant Rights CentercoreStatewide program under MAP providing immigration legal services and advocacy
- Michigan Elder Justice InitiativecoreStatewide program under MAP providing legal services for older adults and adults with disabilities
- Michigan Legal Help ProgramcoreStatewide self-help legal information program providing online resources for self-represented litigants
- Michigan Poverty Law ProgramcoreState support organization providing training, case consultation, and advocacy support to civil legal aid offices statewide; 25 years old in 2022
- State Court Administrative OfficemajorState court agency providing funding and partnership for access to justice initiatives
- Catherine Cobb Safe HouseminorDomestic violence shelter in Lenawee County; MAP Executive Director serves on board
- Legal Services of South Central Michigan (LSSCM)coreDirect service division of MAP providing free civil legal aid to low-income residents in 13 counties; now operating under MAP name since 2014 rebranding
- Farmworker Legal ServicescoreDirect service division of MAP providing free legal assistance to migrant and seasonal farmworkers throughout Michigan; celebrating 25 years in 2022
- Crime Victims Legal Assistance Project (CVLAP)coreStatewide program providing free civil legal assistance to crime victims experiencing domestic violence or elder/vulnerable adult abuse
- Michigan Statewide Advocacy Services (MSAS)coreSeparate LLC created in 2014 to house MAP's statewide services
- Area Agency on Aging Region 1-B, 2, 3-CmajorRegional aging agencies providing funding and partnerships for elder justice services
- Tri-County Office on AgingmajorRegional aging agency supporting services for older adults
- National Immigrant Law CenterminorNational organization supporting immigrant rights legal work
- Asian Americans Advancing JusticeminorNational Asian American legal advocacy organization
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Michigan Advocacy Program competitors and assessment
Company assessmentDirect peers
- Pine Tree Legal Assistance: Pine Tree Legal Assistance is an LSC-funded civil legal aid organization serving low-income Maine residents. It is comparable to MAP in LSC funding model, regional service-area focus, and emphasis on serving rural and underserved populations.
- Greater Boston Legal Services: Greater Boston Legal Services provides free civil legal aid across multiple practice areas to low-income Greater Boston residents. Its multi-program structure, pro bono network, and statewide advocacy partnerships parallel MAP's LSSCM-plus-statewide-advocacy model.
- New York Legal Assistance Group (NYLAG): NYLAG provides free civil legal services across multiple practice areas to low-income New Yorkers and is a major institutional foundation grant recipient. Its integrated direct-service-plus-grantmaking model closely mirrors MAP's portfolio structure, and MAP's Director of Foundation & Government Relations came directly from NYLAG.
- Legal Aid Chicago: Legal Aid Chicago is a large urban legal aid organization providing free civil legal services in Cook County with multiple specialized practice groups and a pro bono network. Its structure and program diversity closely parallel MAP's direct service and statewide advocacy portfolio.
- Lone Star Legal Aid: Lone Star Legal Aid is a large LSC-funded civil legal aid organization serving low-income Texans across a multi-county service area. Its LSC funding, multi-county direct-service model, and senior/crime-victim specialty programs make it a direct operational peer to MAP.
- Legal Aid Foundation of Los Angeles: LAFLA is a major LSC-funded legal aid organization providing free civil legal services to low-income Angelenos across multiple practice areas. Comparable to MAP in organizational scale, LSC funding, multi-county service area, and use of pro bono networks.
- Texas RioGrande Legal Aid: Texas RioGrande Legal Aid is an LSC-funded legal aid organization serving migrant farmworkers, low-income families, and disaster survivors across Texas. Its farmworker legal services component is highly comparable to MAP's Farmworker Legal Services program.
- Legal Aid of Southeastern Pennsylvania: LASP is a regional civil legal aid organization serving low-income individuals across multiple Pennsylvania counties with direct representation and pro bono programs. It is directly comparable to MAP's LSSCM division in scope, target population, and service mix.
- Illinois Legal Aid: Illinois Legal Aid operates a statewide self-help legal information website for self-represented litigants, similar to MAP's Michigan Legal Help Program. The platforms serve comparable functions (DIY tools, legal information, referrals) and the organizations are direct functional peers.
Others
- Vera Institute of Justice: Vera Institute of Justice is a national criminal justice reform and advocacy organization partnered with MAP on justice reform initiatives. It is comparable as a thematic/ecosystem peer working on criminal record expungement, immigrant rights, and criminal justice reform that intersects with MAP's advocacy programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Michigan Advocacy Program social profiles
Digital presenceMichigan Advocacy Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michigan Advocacy Program leadership team
Management profileNumber of profiles
Profiles13 records
Michigan Advocacy Program subsidiaries and ownership
Company hierarchySubsidiaries8 records
Michigan Advocacy Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michigan Advocacy Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michigan Advocacy Program
What does Michigan Advocacy Program do?
Michigan Advocacy Program is a nonprofit legal aid organization that provides free civil legal aid, advice, and representation to low-income individuals, senior citizens, migrant and seasonal farmworkers, crime victims, and immigrant populations across 13 counties in south and central Michigan. Through direct service divisions (LSSCM, FLS, CVLAP) and statewide advocacy programs (MIRC, MEJI, MLH, MPLP, MLTCOP), MAP delivers legal representation in housing, family law, consumer protection, public benefits, healthcare access, immigration, elder law, and criminal record expungement matters.
Is Michigan Advocacy Program a public or private company?
Michigan Advocacy Program is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Michigan Advocacy Program founded?
Michigan Advocacy Program was founded in 1974. It employs 101 to 250 people.
Where is Michigan Advocacy Program based?
Michigan Advocacy Program is headquartered in Ypsilanti, United States, in the North America region.
How does Michigan Advocacy Program make money?
Four revenue lines are on record. Government Grants are the primary driver. The others are foundation Grants, individual Donations and united Way Funding.
Who are Michigan Advocacy Program's main competitors?
Direct peers on record are Pine Tree Legal Assistance, Greater Boston Legal Services, New York Legal Assistance Group (NYLAG), Legal Aid Chicago, Lone Star Legal Aid, Legal Aid Foundation of Los Angeles, Texas RioGrande Legal Aid, Legal Aid of Southeastern Pennsylvania and Illinois Legal Aid. Vera Institute of Justice is listed as an others.
Does Michigan Advocacy Program have an API?
No public API is recorded for Michigan Advocacy Program.
What industry is Michigan Advocacy Program in?
Michigan Advocacy Program's product category is Civil Legal Aid Services. Its primary akta.pro industry code is BPAGAEAM, Legal Aid & Client Advocacy Services, with a secondary code of BPAGAFAG, Immigrant & Refugee Rights Advocacy. Its NAICS code is 6241 and its SIC code is 8111.