EMGR

What EMGR does

EMGR (Elektromotorenwerk Grünhain GmbH) is a German B2B manufacturer of custom electric motors and drive components, founded in 1951 and headquartered in Grünhain-Beierfeld, Saxony. The company designs and produces sub-7.5 kW industrial motors — three-phase AC motors (0.06–7.5 kW), single-phase AC motors, flat motors, sealed/pot motors, built-in motors, open device motors, compact drives with integrated frequency inverters, and permanent-magnet synchronous (DEC series) motors — plus the ERZMO brand of mid-motors for cargo-bike e-mobility applications. Manufacturing is supported by in-house aluminum die casting and the integrated cable-harness capability of Standard Kabelkonfektion GmbH, with a second production site at the EMGR EAD subsidiary in Gabrovo, Bulgaria.

The company's customer base spans industrial manufacturing, automotive, e-mobility (cargo bikes), and home/craft-machine OEMs. Revenue mechanics are B2B and quote-based: customers typically engage EMGR for application-specific motor and drive development, including customized windings, housings, and integrated electronics, rather than purchasing catalog SKUs. Certifications (ISO 9001, ISO 50001, ATEX, VDE, UL, UKCA, RoHS, REACH) support cross-regional OEM qualification, particularly in regulated and export markets. Distribution relies on direct sales supplemented by selective channel partners such as Ability & Drive for the ERZMO line in the United States, and the company maintains a visible presence at the SPS Nuremberg industrial automation trade fair.

EMGR has operated under Deutsche Elektromotoren Holding GmbH since 2023, following its prior ownership by MS Industrie AG from 2007 to 2023. The company runs active research collaborations with TU Dresden, TU Chemnitz, and Fraunhofer IWU to develop next-generation motor and production technologies. Headcount is in the 251–500 range across the two production sites, well below the historical 1980s peak of roughly 1,800 but consistent with a focused Mittelstand industrial supplier operating in the small-power AC and PMSM segment.

Name

EMGR

Legal name

Elektromotorenwerk Grünhain GmbH

Website

https://emgr.de

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

EMGR (Elektromotorenwerk Grünhain GmbH) is a German B2B manufacturer, founded 1951, producing custom AC and PMSM electric motors, integrated compact drives, and aluminum die-cast components for industrial, automotive, and cargo-bike e-mobility OEMs from Grünhain-Beierfeld and Gabrovo, Bulgaria.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors

NAICS

Motor Vehicle Parts Manufacturing (3363), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Motors & Generators (3621)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

akta.pro secondary industry

E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Industrial electric motors
• Aluminum die casting
• E-mobility drives
• Custom motor manufacturing
• Cargo bike motors

Headquarters

HQ city

Grünhain

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Electric Motors Manufacturing: EMGR manufactures and sells custom electric motors including three-phase AC motors (0.06 to 7.5 kW), single-phase AC motors, flat motors, built-in motors, pot motors, and open device motors. The majority of orders are customer-specific developments adapted to specific applications rather than standard products.
2. Aluminum Die Casting: In-house aluminum die casting for both internal use (motors) and external customers. Over 50% of foundry production serves external customers including automotive industry. Products include aluminum cage rotors, housing parts, and custom die cast components.
3. ERZMO E-Mobility Products: Sale of ERZMO brand pedelec drives for cargo bikes including the MS 1 and upcoming 2.0 models. Includes exclusive repair service for ERZMO engines.
4. Spare Parts Service: Spare parts service offering replacement motors and parts for standard and flat motors. Products include bearing shields, collar screws, electronic starters, capacitors, terminal boxes, fans, shaft sealing rings, brakes, and more. B2B only.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EMGR designs, manufactures, and supplies a comprehensive portfolio of electric motors and drive components — including three-phase, single-phase, flat, sealed/pot, built-in, and open device motors, compact drives with integrated frequency inverters, and permanent magnet excited synchronous motors — for industrial applications such as pumps, fans, compressors, conveyors, machine tools, and door drives. The company also operates an in-house aluminum die casting foundry (over 50% serving external customers including automotive) and produces the patent-protected ERZMO brand of e-mobility mid-motor drives for cargo bikes.

Product overview

EMGR (Elektromotorenwerk Grünhain GmbH) is an electric motor manufacturer offering a comprehensive portfolio of drive solutions. The core offering consists of single-phase AC motors (EBS, ECS, EAS, EDS series), three-phase and energy-saving motors (DAS, DES, DFS series meeting IE2/IE3 standards), flat motors, sealed/pot motors (DT, ET, ETW series), built-in motors (EBE, DKE, DEE, DFE), open device motors, compact drives with frequency inverters (mini 4.8, INVEOR), and permanent magnet excited synchronous motors (DEC series). The ERZMO brand covers e-mobility solutions including the MS 1 mid-motor for cargo bikes and the upcoming ERZMO 2.0 with app connectivity. An in-house aluminum die casting foundry supports both internal motor production and external customers in automotive and industrial sectors. The company also provides spare parts service. Made in Germany at Grünhain-Beierfeld with an additional production facility in Gabrovo, Bulgaria.

Differentiator

Problem solved

Functional benefit

Brands

• ERZMO: Own brand for e-mobility products including ERZMO MS 1 (pedelec drive for cargo bikes) and ERZMO 2.0
• ERZMO MS 1
• ERZMO 2.0

Products and services

• Three-Phase and Energy-Saving Motors Universal three-phase AC motors with aluminum construction for various industrial sectors. Energy-saving variants meet IE2 (DES series) and IE3 (DFS series) efficiency classes per IEC 60034-30, complying with EU regulation No. 640/2009. Power range from 0.06 to 7.5 kW.
• Single-Phase AC Motors
• Flat Motors
• Sealed/Pot Motors
• Built-in Motors
• Open Device Motors
• Compact Drives with Frequency Inverter
• Permanent Magnet Excited Synchronous Motors (DEC Series) Energy-efficient EC motors with integrated frequency converter for optimal motor utilization in partial load range. Features vector control, wide voltage range, PID controller, and CE/UL approvals.
• ERZMO MS 1 Pedelec Drive
• ERZMO 2.0 Pedelec Drive Next-generation mid-motor for pedelecs/cargo bikes with improved performance: 5% efficiency improvement, 5% torque improvement, and 20% peak power improvement over the MS 1. Features recuperation (energy recovery during braking), modular mapping modes, and BLE (Bluetooth Low Energy) app connectivity.
• Aluminum Die Casting
• Spare Parts Service

Quantifiable outcome

• ERZMO MS 1 capable of moving loads over 300 kg with high torque
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, regional and minor.

• FT AG (F-Technologies)coreStrategic or Co-development PartnerEMGR operates under the umbrella of FT AG. Strategic partnership within the Deutsche Elektromotoren Holding structure.
• Ability & DriveregionalChannel Partner/ Reseller/ DistributorUS-based full-service provider for replacement engines, spare parts, service and solutions. Located about one hour from New York City, offering flexible and customer-oriented processing for US customers.
• Technische Universität DresdenminorStrategic or Co-development PartnerUniversity partnership for research and development collaboration in electric motor technology.
• Technische Universität ChemnitzminorStrategic or Co-development PartnerUniversity partnership for research and development collaboration.
• Fraunhofer IWUminorStrategic or Co-development PartnerResearch partnership with Fraunhofer Institute for Machine Tools and Forming Technology for advanced manufacturing research.
• TÜV SüdminorOthersThird-party certification and testing partner for quality and safety standards.
• Underwriters Laboratories Inc. (UL)minorOthersUL certification partner for electric motors, providing UL and UL Canada certifications.
• AMZ Netzwerk Automobilzulieferer SachsenminorOthersAutomotive supplier network in Saxony region, representing EMGR on the Saxony automotive map 2022.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Siemens: Global industrial giant offering a comprehensive portfolio of low-voltage motors, geared motors, and drive electronics (SIMOGEAR, SIMOTICS). Directly comparable to EMGR's industrial AC motor and compact drive offerings, but at vastly greater scale and geographic reach.
• WEG: Brazil-headquartered global manufacturer of industrial electric motors, generators, and drives across IE2-IE4 classes. Competes with EMGR in standard industrial motor applications and has the scale and brand to win commodity socket business globally.
• Nidec: Global motor manufacturer offering industrial AC motors, servo motors, and appliance/e-mobility motors. Overlaps with EMGR's industrial motor range and competes in e-mobility drive space where ERZMO operates.
• ABB: One of the world's largest industrial motor and drive manufacturers (IEC induction motors, IE3/IE4 efficiency classes, ACS drives). Overlaps directly with EMGR's three-phase AC motors and compact-drive-with-frequency-inverter lines, but operates globally with far broader portfolio depth.

Direct peers

• SEW-Eurodrive: German-based specialist in gearmotors, drive electronics, and mechatronic drive systems. Closely comparable to EMGR in geographic origin, customer-specific engineering approach, and focus on industrial motor + gearbox + inverter integrated solutions.
• VEM Motors: German industrial motor manufacturer with deep roots in the former East German VEM group (the same state-owned group that EMGR belonged to as VEB Elektromotorenwerk Grünhain). Closest historical and product-line analog to EMGR's industrial three-phase and special-purpose motor business.
• Bonfiglioli: Italian-headquartered manufacturer of gearmotors, drive electronics, and inverters with strong European industrial presence. Comparable to EMGR on integrated motor + drive + gearbox offerings and industrial customer base.
• Bosch eBike Systems: Market-leading e-bike drive system supplier whose mid-motors, cargo-bike configurations, and connected apps are the primary competitive reference for EMGR's ERZMO MS 1 / 2.0 product line.
• Dunkermotoren (Ametek): German manufacturer of small motors, brushless DC motors, and integrated drive solutions for industrial and e-mobility applications. Comparable to EMGR on compact/custom motor engineering and e-mobility drive focus.
• Bauer Gear Motor: Specialist in geared motors and drive solutions for industrial applications, with strong customization capabilities. Comparable to EMGR in focus on application-engineered motor/gearbox packages for industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMGR