FTAG
FTAG is a Singapore-based private financial group operating FTAG Financial Group (licensed wealth, advisory, brokerage, and custody services) and FTAG Group (venture capital, technology R&D, and insurance trading) across Asia Pacific, serving high net worth individuals, family offices, corporates, and endowment funds.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FTAG does
FTAG (also branded as Fintech Alliance Global and 新中港) is a Singapore-incorporated private financial group founded in 2013 that operates a multi-subsidiary wealth, capital markets, and venture platform across the Asia Pacific region. Through its two pillars - FTAG Financial Group (licensed financial institutions offering asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services) and FTAG Group (venture capital, technology R&D, insurance policy trading, and strategic acquisitions) - the firm targets high net worth individuals, family offices, financial institutions, corporates, and endowment funds. The group's operating subsidiaries include FTAG Ventures, FTAG Technology, FTAG Assurance, FTAG Financial, FTAG Capital Markets, and FTAG Asset Management, with a disclosed minority stake in live streaming technology provider BeLive Technology acquired in June 2021.
The firm's revenue model blends subscription-style retainers (wealth management, family office, advisory), transaction fees (money broking, traded endowment and life insurance plan trading via FTAG Assurance), and investment returns from the FTAG Ventures portfolio across fintech, media, education, and mobile startups. Distribution is relationship-led through regional offices in Singapore (headquarters at 26A Ann Siang Road), China, Hong Kong, Vietnam, and Labuan, supported by FTAG Technology's predictive analytics infrastructure and ecosystem partnerships. Marketing is executed through digital channels, FinTech industry events (notably Singapore FinTech Association engagement), and community sponsorships including the Singapore Pro Series Invitational golf tournament.
Under Chairman Kelvin Chng, FTAG was strategically restructured in 2020 into the current two-pillar architecture to consolidate synergies across licensed financial services and venture/technology operations. The company's stated ambition is to become a global leader in finance and digital innovation, though the firm remains private, discloses no revenue or AUM figures, has no public funding rounds on record, and operates with a headcount in the 11-50 range - characteristics consistent with a lean holding company model whose material scale signals will depend on future AUM disclosure or external capital events.
FTAG firmographics
Firmographics- Name
- FTAG
- Legal name
- FTAG
- Website
- https://ftag.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FTAG is a Singapore-based private financial group operating FTAG Financial Group (licensed wealth, advisory, brokerage, and custody services) and FTAG Group (venture capital, technology R&D, and insurance trading) across Asia Pacific, serving high net worth individuals, family offices, corporates, and endowment funds.
- Ownership category
- akta.pro rank
Where FTAG is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
FTAG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset and Wealth Management: Provides comprehensive wealth solutions for private individuals and corporations including asset management services with personalized investment solutions.
- Money Broking: Broker services for financial transactions and investments.
- Family Office and Custodian Services: Comprehensive family office services including custody of assets for high net worth individuals and family offices.
- Client Advisory: Client advisory services providing investment recommendations and bespoke financial advice.
- Digital Investment Services: Digital investment platforms and services for clients.
- Venture Capital Investment Returns: FTAG Ventures invests in fintech, media, education and mobile startups with focus on early-stage exceptional businesses.
- Insurance Policy Trading: FTAG Assurance specializes in procurement and trading of Traded Endowment Plans (TEPs) and Life Insurance Plans (TLPs).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FTAG product offering
Product offeringCore offering
FTAG operates a group of licensed financial institutions providing integrated wealth solutions for private individuals and corporations across Asia Pacific. Core services include asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services, complemented by venture capital, technology R&D, and insurance policy trading arms.
Product overview
FTAG (Fintech Alliance Global) operates as a diversified multinational conglomerate with two main pillars: FTAG Financial Group and FTAG Group. FTAG Financial Group is a platform of licensed financial institutions offering wealth solutions including asset/wealth management, money broking, family office, custodian services, client advisory, and digital investment services. FTAG Group encompasses venture capital (FTAG Ventures), technology R&D (FTAG Technology), insurance trading services (FTAG Assurance), and strategic acquisitions. The company also operates subsidiary brands including FTAG Financial (predictive analytics-driven investments), FTAG Capital Markets, and FTAG Asset Management. FTAG focuses on the Asia Pacific region spanning Singapore, China, Hong Kong, Vietnam, and Labuan.
Differentiator
Problem solved
Functional benefit
Brands
- FTAG Ventures: Venture capital arm of FTAG focused on financial technology, media, education and mobile start-ups. Seeks to identify exceptional businesses at early stage and build world-class companies.
- FTAG Technology
- FTAG Assurance
- FTAG Financial Group
- FTAG Group
- FTAG Financial (新中港金融)
- FTAG Capital Markets (新中港资本市场)
- FTAG Asset Management (新中港资产管理)
Products and services
- Asset and Wealth Management
- Money Broking
- Family Office and Custodian Services
- Client Advisory
- Digital Investment Services
- Insurance Policy Trading
- Capital Markets Services
- Asset Management Solutions
- Venture Capital Investment
Quantifiable outcome
- E-commerce sales reached USD 4.3 trillion worldwide in 2020 with live streaming sector growing at 28.1% CAGR projected to reach USD 247 billion by 2027
Companies that use FTAG
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
FTAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FTAG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BeLive TechnologycoreFTAG Group acquired a significant stake in Singapore-based live streaming startup BeLive Technology through its venture arm FTAG Ventures. The strategic investment enhances FTAG's media capabilities and expands its technology portfolio, making them one of BeLive's largest backers alongside Singapore's national broadcasting network Mediacorp. BeLive offers live streaming solutions with advanced interactive features and viewer data analytics for live shopping.
- Singapore Golf Association (SGA)coreFTAG serves as presenting sponsor of the Singapore Pro Series Invitational golf tournament organized by SGA. The series consists of eight legs held across Sentosa Golf Club and Tanah Merah Country Club, providing opportunities for Singapore professionals and amateurs to compete during the pandemic.
- Sentosa Golf ClubminorSentosa Golf Club serves as one of two venue partners for the Singapore Pro Series Invitational golf tournament.
- Tanah Merah Country ClubminorTanah Merah Country Club serves as one of two venue partners for the Singapore Pro Series Invitational golf tournament.
- NTUC-U Care FundminorFTAG Group donated $10,000 to NTUC-U Care Fund's Community Aid Program during the FinTech for Good 2020 event organized by SFA and NTUC-U Care Fund. The donation supports families struggling during the pandemic with assistance programs for living costs, children's school expenses, and elderly care.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
FTAG competitors and assessment
Company assessmentDirect peers
- LGT Group: Privately-owned, Liechtenstein-headquartered wealth and asset manager with a strong Asia Pacific presence (including Singapore) serving HNW individuals and family offices. Comparable to FTAG in target clientele, cross-border wealth advisory model, and family-owned governance philosophy.
- Indosuez Wealth Management: The wealth management arm of Crédit Agricole with a significant Asia footprint (Singapore, Hong Kong) serving HNW clients through a multi-service platform. Directly comparable to FTAG Financial Group's integrated wealth, family office and advisory offerings in the same Asian markets.
- Raffles Family Office: Singapore-headquartered multi-family office providing wealth management, advisory, and asset management services to HNW families. A closer size-comparable peer to FTAG in the Singapore family office and wealth advisory segment.
- Julius Baer: Swiss pure-play wealth manager with deep Asia Pacific operations (Singapore, Hong Kong, China) serving HNW clients. Comparable to FTAG in cross-border wealth advisory, asset management and family office focus on Asian HNW segments.
- Bank of Singapore: UOB's private bank, headquartered in Singapore, focused on HNW individuals and family offices across Asia. Competes with FTAG in the same Singapore HNW segment with similar asset management, advisory and family office service lines.
Regional players
- VP Bank: Liechtenstein-headquartered private bank with a strong Asia franchise (Singapore, Hong Kong) focused on intermediation of wealth from Asia to Europe. Comparable to FTAG in cross-border wealth intermediation and family office services for Asian HNW clients.
Broad incumbents
- DBS Private Bank: The private banking arm of DBS Group, Singapore's largest bank, offering wealth management, advisory, and family office services across Asia. A broad incumbent in the same HNW segment where FTAG competes, with substantially larger scale and brand recognition.
- Pictet Group: Swiss private bank and asset manager with Asia operations including Singapore. Comparable to FTAG in wealth management and asset management focus on HNW/family office clients, though operating at substantially larger scale across multiple jurisdictions.
Emerging players
- Endowus: Singapore-based digital wealth advisor offering fee-only advisory and institutional-grade portfolio solutions to HNW individuals. Comparable to FTAG's digital investment services arm in the Singapore HNW segment, with a more focused tech-led delivery model.
- StashAway: Singapore-headquartered digital wealth manager offering personalized investment portfolios across multiple asset classes. Comparable to FTAG's digital investment services in the Singapore HNW retail-affluent segment, with a pure-play robo/digital model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FTAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
FTAG leadership team
Management profileNumber of profiles
Profiles2 records
FTAG subsidiaries and ownership
Company hierarchySubsidiaries7 records
FTAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FTAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FTAG
What does FTAG do?
FTAG operates a group of licensed financial institutions providing integrated wealth solutions for private individuals and corporations across Asia Pacific. Core services include asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services, complemented by venture capital, technology R&D, and insurance policy trading arms.
Is FTAG a public or private company?
FTAG is a private company. It is classified as unknown and is currently operating.
When was FTAG founded?
FTAG was founded in 2013. It employs 11 to 50 people.
Where is FTAG based?
FTAG is headquartered in Singapore, Singapore, in the Asia region.
How does FTAG make money?
Seven revenue lines are on record. Asset and Wealth Management is the primary driver. The others are money Broking, family Office and Custodian Services, client Advisory, digital Investment Services, venture Capital Investment Returns and insurance Policy Trading.
Who are FTAG's main competitors?
Direct peers on record are LGT Group, Indosuez Wealth Management, Raffles Family Office, Julius Baer and Bank of Singapore. VP Bank is listed as a regional player. Broad incumbents are DBS Private Bank and Pictet Group. Emerging players are Endowus and StashAway.
Does FTAG have an API?
No public API is recorded for FTAG.