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FTAG

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uuid002lgvf

Namestring
FTAG
Legal namestring
FTAG
Websiteurl
ftag.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

FTAG (also branded as Fintech Alliance Global and 新中港) is a Singapore-incorporated private financial group founded in 2013 that operates a multi-subsidiary wealth, capital markets, and venture platform across the Asia Pacific region. Through its two pillars - FTAG Financial Group (licensed financial institutions offering asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services) and FTAG Group (venture capital, technology R&D, insurance policy trading, and strategic acquisitions) - the firm targets high net worth individuals, family offices, financial institutions, corporates, and endowment funds. The group's operating subsidiaries include FTAG Ventures, FTAG Technology, FTAG Assurance, FTAG Financial, FTAG Capital Markets, and FTAG Asset Management, with a disclosed minority stake in live streaming technology provider BeLive Technology acquired in June 2021.

The firm's revenue model blends subscription-style retainers (wealth management, family office, advisory), transaction fees (money broking, traded endowment and life insurance plan trading via FTAG Assurance), and investment returns from the FTAG Ventures portfolio across fintech, media, education, and mobile startups. Distribution is relationship-led through regional offices in Singapore (headquarters at 26A Ann Siang Road), China, Hong Kong, Vietnam, and Labuan, supported by FTAG Technology's predictive analytics infrastructure and ecosystem partnerships. Marketing is executed through digital channels, FinTech industry events (notably Singapore FinTech Association engagement), and community sponsorships including the Singapore Pro Series Invitational golf tournament.

Under Chairman Kelvin Chng, FTAG was strategically restructured in 2020 into the current two-pillar architecture to consolidate synergies across licensed financial services and venture/technology operations. The company's stated ambition is to become a global leader in finance and digital innovation, though the firm remains private, discloses no revenue or AUM figures, has no public funding rounds on record, and operates with a headcount in the 11-50 range - characteristics consistent with a lean holding company model whose material scale signals will depend on future AUM disclosure or external capital events.

Short descriptiontext

FTAG is a Singapore-based private financial group operating FTAG Financial Group (licensed wealth, advisory, brokerage, and custody services) and FTAG Group (venture capital, technology R&D, and insurance trading) across Asia Pacific, serving high net worth individuals, family offices, corporates, and endowment funds.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSingapore, Singapore
HQ citystring
Singapore
HQ countrystring
Singapore
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wealth management services, asset management, venture capital, financial advisory, family office services
NAICS code2 codes
  • Other Financial Vehicles52599
  • Trusts, Estates, and Agency Accounts525920
Product category
Wealth Management Services
No data
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model7 records
1Asset and Wealth Management
TypeSubscription Recurring
Description

Provides comprehensive wealth solutions for private individuals and corporations including asset management services with personalized investment solutions.

ftag.com
2Money Broking
TypeTransaction Fee
Description

Broker services for financial transactions and investments.

ftag.com
3Family Office and Custodian Services
TypeSubscription Recurring
Description

Comprehensive family office services including custody of assets for high net worth individuals and family offices.

ftag.com
4Client Advisory
TypeSubscription Recurring
Description

Client advisory services providing investment recommendations and bespoke financial advice.

ftag.com
5Digital Investment Services
TypeSubscription Recurring
Description

Digital investment platforms and services for clients.

ftag.com
6Venture Capital Investment Returns
TypeLicensing Royalties
Description

FTAG Ventures invests in fintech, media, education and mobile startups with focus on early-stage exceptional businesses.

ftag.com
7Insurance Policy Trading
TypeTransaction Fee
Description

FTAG Assurance specializes in procurement and trading of Traded Endowment Plans (TEPs) and Life Insurance Plans (TLPs).

ftag.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 8 records shown
1FTAG Ventures
Description

Venture capital arm of FTAG focused on financial technology, media, education and mobile start-ups. Seeks to identify exceptional businesses at early stage and build world-class companies.

ftag.com
+7 more records
Core offering1 text field

FTAG operates a group of licensed financial institutions providing integrated wealth solutions for private individuals and corporations across Asia Pacific. Core services include asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services, complemented by venture capital, technology R&D, and insurance policy trading arms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • E-commerce sales reached USD 4.3 trillion worldwide in 2020 with live streaming sector growing at 28.1% CAGR projected to reach USD 247 billion by 2027
Product overview1 text field

FTAG (Fintech Alliance Global) operates as a diversified multinational conglomerate with two main pillars: FTAG Financial Group and FTAG Group. FTAG Financial Group is a platform of licensed financial institutions offering wealth solutions including asset/wealth management, money broking, family office, custodian services, client advisory, and digital investment services. FTAG Group encompasses venture capital (FTAG Ventures), technology R&D (FTAG Technology), insurance trading services (FTAG Assurance), and strategic acquisitions. The company also operates subsidiary brands including FTAG Financial (predictive analytics-driven investments), FTAG Capital Markets, and FTAG Asset Management. FTAG focuses on the Asia Pacific region spanning Singapore, China, Hong Kong, Vietnam, and Labuan.

Product and service9 records
1Asset and Wealth Management
CategoryWealth Management
2Money Broking
CategoryBrokerage Services
3Family Office and Custodian Services
CategoryFamily Office Services
4Client Advisory
CategoryFinancial Advisory
5Digital Investment Services
CategoryDigital Investment Platforms
6Insurance Policy Trading
CategoryInsurance Services
7Capital Markets Services
CategoryCapital Markets
8Asset Management Solutions
CategoryAsset Management
9Venture Capital Investment
CategoryVenture Capital
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-06-25
Description

FTAG Group acquired a significant stake in Singapore-based live streaming startup BeLive Technology through its venture arm FTAG Ventures. The strategic investment enhances FTAG's media capabilities and expands its technology portfolio, making them one of BeLive's largest backers alongside Singapore's national broadcasting network Mediacorp. BeLive offers live streaming solutions with advanced interactive features and viewer data analytics for live shopping.

Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2021-03-18
Description

FTAG serves as presenting sponsor of the Singapore Pro Series Invitational golf tournament organized by SGA. The series consists of eight legs held across Sentosa Golf Club and Tanah Merah Country Club, providing opportunities for Singapore professionals and amateurs to compete during the pandemic.

Strategic tierMinorTypeOthersAnnounced on2021-03-18
Description

Sentosa Golf Club serves as one of two venue partners for the Singapore Pro Series Invitational golf tournament.

Strategic tierMinorTypeOthersAnnounced on2021-03-18
Description

Tanah Merah Country Club serves as one of two venue partners for the Singapore Pro Series Invitational golf tournament.

Strategic tierMinorTypeOthersAnnounced on2020-01-01
Description

FTAG Group donated $10,000 to NTUC-U Care Fund's Community Aid Program during the FinTech for Good 2020 event organized by SFA and NTUC-U Care Fund. The donation supports families struggling during the pandemic with assistance programs for living costs, children's school expenses, and elderly care.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Privately-owned, Liechtenstein-headquartered wealth and asset manager with a strong Asia Pacific presence (including Singapore) serving HNW individuals and family offices. Comparable to FTAG in target clientele, cross-border wealth advisory model, and family-owned governance philosophy.

TypeRegional player
Description

Liechtenstein-headquartered private bank with a strong Asia franchise (Singapore, Hong Kong) focused on intermediation of wealth from Asia to Europe. Comparable to FTAG in cross-border wealth intermediation and family office services for Asian HNW clients.

TypeDirect peer
Description

The wealth management arm of Crédit Agricole with a significant Asia footprint (Singapore, Hong Kong) serving HNW clients through a multi-service platform. Directly comparable to FTAG Financial Group's integrated wealth, family office and advisory offerings in the same Asian markets.

TypeDirect peer
Description

Singapore-headquartered multi-family office providing wealth management, advisory, and asset management services to HNW families. A closer size-comparable peer to FTAG in the Singapore family office and wealth advisory segment.

TypeBroad incumbent
Description

The private banking arm of DBS Group, Singapore's largest bank, offering wealth management, advisory, and family office services across Asia. A broad incumbent in the same HNW segment where FTAG competes, with substantially larger scale and brand recognition.

TypeDirect peer
Description

Swiss pure-play wealth manager with deep Asia Pacific operations (Singapore, Hong Kong, China) serving HNW clients. Comparable to FTAG in cross-border wealth advisory, asset management and family office focus on Asian HNW segments.

TypeEmerging player
Description

Singapore-based digital wealth advisor offering fee-only advisory and institutional-grade portfolio solutions to HNW individuals. Comparable to FTAG's digital investment services arm in the Singapore HNW segment, with a more focused tech-led delivery model.

TypeEmerging player
Description

Singapore-headquartered digital wealth manager offering personalized investment portfolios across multiple asset classes. Comparable to FTAG's digital investment services in the Singapore HNW retail-affluent segment, with a pure-play robo/digital model.

TypeDirect peer
Description

UOB's private bank, headquartered in Singapore, focused on HNW individuals and family offices across Asia. Competes with FTAG in the same Singapore HNW segment with similar asset management, advisory and family office service lines.

TypeBroad incumbent
Description

Swiss private bank and asset manager with Asia operations including Singapore. Comparable to FTAG in wealth management and asset management focus on HNW/family office clients, though operating at substantially larger scale across multiple jurisdictions.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries7 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FTAG

Wealth Management Servicesftag.com

FTAG is a Singapore-based private financial group operating FTAG Financial Group (licensed wealth, advisory, brokerage, and custody services) and FTAG Group (venture capital, technology R&D, and insurance trading) across Asia Pacific, serving high net worth individuals, family offices, corporates, and endowment funds.

What FTAG does

FTAG (also branded as Fintech Alliance Global and 新中港) is a Singapore-incorporated private financial group founded in 2013 that operates a multi-subsidiary wealth, capital markets, and venture platform across the Asia Pacific region. Through its two pillars - FTAG Financial Group (licensed financial institutions offering asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services) and FTAG Group (venture capital, technology R&D, insurance policy trading, and strategic acquisitions) - the firm targets high net worth individuals, family offices, financial institutions, corporates, and endowment funds. The group's operating subsidiaries include FTAG Ventures, FTAG Technology, FTAG Assurance, FTAG Financial, FTAG Capital Markets, and FTAG Asset Management, with a disclosed minority stake in live streaming technology provider BeLive Technology acquired in June 2021.

The firm's revenue model blends subscription-style retainers (wealth management, family office, advisory), transaction fees (money broking, traded endowment and life insurance plan trading via FTAG Assurance), and investment returns from the FTAG Ventures portfolio across fintech, media, education, and mobile startups. Distribution is relationship-led through regional offices in Singapore (headquarters at 26A Ann Siang Road), China, Hong Kong, Vietnam, and Labuan, supported by FTAG Technology's predictive analytics infrastructure and ecosystem partnerships. Marketing is executed through digital channels, FinTech industry events (notably Singapore FinTech Association engagement), and community sponsorships including the Singapore Pro Series Invitational golf tournament.

Under Chairman Kelvin Chng, FTAG was strategically restructured in 2020 into the current two-pillar architecture to consolidate synergies across licensed financial services and venture/technology operations. The company's stated ambition is to become a global leader in finance and digital innovation, though the firm remains private, discloses no revenue or AUM figures, has no public funding rounds on record, and operates with a headcount in the 11-50 range - characteristics consistent with a lean holding company model whose material scale signals will depend on future AUM disclosure or external capital events.

FTAG firmographics

Firmographics
Name
FTAG
Legal name
FTAG
Website
https://ftag.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
FTAG is a Singapore-based private financial group operating FTAG Financial Group (licensed wealth, advisory, brokerage, and custody services) and FTAG Group (venture capital, technology R&D, and insurance trading) across Asia Pacific, serving high net worth individuals, family offices, corporates, and endowment funds.
Ownership category
akta.pro rank

Where FTAG is headquartered

Location

Headquarters

HQ city
Singapore
HQ country
Singapore
HQ region
Asia

Offices1 record

Markets served

FTAG business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Asset and Wealth Management: Provides comprehensive wealth solutions for private individuals and corporations including asset management services with personalized investment solutions.
  2. Money Broking: Broker services for financial transactions and investments.
  3. Family Office and Custodian Services: Comprehensive family office services including custody of assets for high net worth individuals and family offices.
  4. Client Advisory: Client advisory services providing investment recommendations and bespoke financial advice.
  5. Digital Investment Services: Digital investment platforms and services for clients.
  6. Venture Capital Investment Returns: FTAG Ventures invests in fintech, media, education and mobile startups with focus on early-stage exceptional businesses.
  7. Insurance Policy Trading: FTAG Assurance specializes in procurement and trading of Traded Endowment Plans (TEPs) and Life Insurance Plans (TLPs).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

FTAG product offering

Product offering

Core offering

FTAG operates a group of licensed financial institutions providing integrated wealth solutions for private individuals and corporations across Asia Pacific. Core services include asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services, complemented by venture capital, technology R&D, and insurance policy trading arms.

Product overview

FTAG (Fintech Alliance Global) operates as a diversified multinational conglomerate with two main pillars: FTAG Financial Group and FTAG Group. FTAG Financial Group is a platform of licensed financial institutions offering wealth solutions including asset/wealth management, money broking, family office, custodian services, client advisory, and digital investment services. FTAG Group encompasses venture capital (FTAG Ventures), technology R&D (FTAG Technology), insurance trading services (FTAG Assurance), and strategic acquisitions. The company also operates subsidiary brands including FTAG Financial (predictive analytics-driven investments), FTAG Capital Markets, and FTAG Asset Management. FTAG focuses on the Asia Pacific region spanning Singapore, China, Hong Kong, Vietnam, and Labuan.

Differentiator

Problem solved

Functional benefit

Brands

  • FTAG Ventures: Venture capital arm of FTAG focused on financial technology, media, education and mobile start-ups. Seeks to identify exceptional businesses at early stage and build world-class companies.
  • FTAG Technology
  • FTAG Assurance
  • FTAG Financial Group
  • FTAG Group
  • FTAG Financial (新中港金融)
  • FTAG Capital Markets (新中港资本市场)
  • FTAG Asset Management (新中港资产管理)

Products and services

  • Asset and Wealth Management
  • Money Broking
  • Family Office and Custodian Services
  • Client Advisory
  • Digital Investment Services
  • Insurance Policy Trading
  • Capital Markets Services
  • Asset Management Solutions
  • Venture Capital Investment

Quantifiable outcome

  • E-commerce sales reached USD 4.3 trillion worldwide in 2020 with live streaming sector growing at 28.1% CAGR projected to reach USD 247 billion by 2027

Companies that use FTAG

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

FTAG technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

FTAG partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • BeLive TechnologycoreStrategic or Co-development Partner · 25 June 2021FTAG Group acquired a significant stake in Singapore-based live streaming startup BeLive Technology through its venture arm FTAG Ventures. The strategic investment enhances FTAG's media capabilities and expands its technology portfolio, making them one of BeLive's largest backers alongside Singapore's national broadcasting network Mediacorp. BeLive offers live streaming solutions with advanced interactive features and viewer data analytics for live shopping.
  • Singapore Golf Association (SGA)coreGTM or Marketing Partner · 18 March 2021FTAG serves as presenting sponsor of the Singapore Pro Series Invitational golf tournament organized by SGA. The series consists of eight legs held across Sentosa Golf Club and Tanah Merah Country Club, providing opportunities for Singapore professionals and amateurs to compete during the pandemic.
  • Sentosa Golf ClubminorOthers · 18 March 2021Sentosa Golf Club serves as one of two venue partners for the Singapore Pro Series Invitational golf tournament.
  • Tanah Merah Country ClubminorOthers · 18 March 2021Tanah Merah Country Club serves as one of two venue partners for the Singapore Pro Series Invitational golf tournament.
  • NTUC-U Care FundminorOthers · 1 January 2020FTAG Group donated $10,000 to NTUC-U Care Fund's Community Aid Program during the FinTech for Good 2020 event organized by SFA and NTUC-U Care Fund. The donation supports families struggling during the pandemic with assistance programs for living costs, children's school expenses, and elderly care.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

FTAG competitors and assessment

Company assessment

Direct peers

  • LGT Group: Privately-owned, Liechtenstein-headquartered wealth and asset manager with a strong Asia Pacific presence (including Singapore) serving HNW individuals and family offices. Comparable to FTAG in target clientele, cross-border wealth advisory model, and family-owned governance philosophy.
  • Indosuez Wealth Management: The wealth management arm of Crédit Agricole with a significant Asia footprint (Singapore, Hong Kong) serving HNW clients through a multi-service platform. Directly comparable to FTAG Financial Group's integrated wealth, family office and advisory offerings in the same Asian markets.
  • Raffles Family Office: Singapore-headquartered multi-family office providing wealth management, advisory, and asset management services to HNW families. A closer size-comparable peer to FTAG in the Singapore family office and wealth advisory segment.
  • Julius Baer: Swiss pure-play wealth manager with deep Asia Pacific operations (Singapore, Hong Kong, China) serving HNW clients. Comparable to FTAG in cross-border wealth advisory, asset management and family office focus on Asian HNW segments.
  • Bank of Singapore: UOB's private bank, headquartered in Singapore, focused on HNW individuals and family offices across Asia. Competes with FTAG in the same Singapore HNW segment with similar asset management, advisory and family office service lines.

Regional players

  • VP Bank: Liechtenstein-headquartered private bank with a strong Asia franchise (Singapore, Hong Kong) focused on intermediation of wealth from Asia to Europe. Comparable to FTAG in cross-border wealth intermediation and family office services for Asian HNW clients.

Broad incumbents

  • DBS Private Bank: The private banking arm of DBS Group, Singapore's largest bank, offering wealth management, advisory, and family office services across Asia. A broad incumbent in the same HNW segment where FTAG competes, with substantially larger scale and brand recognition.
  • Pictet Group: Swiss private bank and asset manager with Asia operations including Singapore. Comparable to FTAG in wealth management and asset management focus on HNW/family office clients, though operating at substantially larger scale across multiple jurisdictions.

Emerging players

  • Endowus: Singapore-based digital wealth advisor offering fee-only advisory and institutional-grade portfolio solutions to HNW individuals. Comparable to FTAG's digital investment services arm in the Singapore HNW segment, with a more focused tech-led delivery model.
  • StashAway: Singapore-headquartered digital wealth manager offering personalized investment portfolios across multiple asset classes. Comparable to FTAG's digital investment services in the Singapore HNW retail-affluent segment, with a pure-play robo/digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

FTAG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FTAG leadership team

Management profile

Number of profiles

Profiles2 records

FTAG subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

FTAG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FTAG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTAG

What does FTAG do?

FTAG operates a group of licensed financial institutions providing integrated wealth solutions for private individuals and corporations across Asia Pacific. Core services include asset and wealth management, money broking, family office and custodian services, client advisory, and digital investment services, complemented by venture capital, technology R&D, and insurance policy trading arms.

Is FTAG a public or private company?

FTAG is a private company. It is classified as unknown and is currently operating.

When was FTAG founded?

FTAG was founded in 2013. It employs 11 to 50 people.

Where is FTAG based?

FTAG is headquartered in Singapore, Singapore, in the Asia region.

How does FTAG make money?

Seven revenue lines are on record. Asset and Wealth Management is the primary driver. The others are money Broking, family Office and Custodian Services, client Advisory, digital Investment Services, venture Capital Investment Returns and insurance Policy Trading.

Who are FTAG's main competitors?

Direct peers on record are LGT Group, Indosuez Wealth Management, Raffles Family Office, Julius Baer and Bank of Singapore. VP Bank is listed as a regional player. Broad incumbents are DBS Private Bank and Pictet Group. Emerging players are Endowus and StashAway.

Does FTAG have an API?

No public API is recorded for FTAG.

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