ShowTruckMarketing

What ShowTruckMarketing does

ShowTruckMarketing GmbH is a German full-service agency headquartered in Eppertshausen, Hesse, that specializes in mobile brand architecture and roadshow marketing. The company owns and operates a fleet of over 400 vehicles ranging from compact 10-square-meter E-Promotor units to double-decker XXL ShowTrucks spanning up to 140 square meters, supplemented by mobile showrooms, promotion trailers, infomobiles, and modular solutions (ExpoBoxx, RampBoxx). Service scope spans concept development, custom vehicle fabrication, logistics planning, on-site event staffing, and post-tour reporting, delivered principally to enterprise and mid-market clients across the DACH region with stated international reach covering France and Italy.

The underlying technology combines proprietary mechanical and design capabilities with modern presentation layers: internal hydraulic systems enable rapid deployment and dismantling, in-house construction booklets eliminate the need for additional permitting, and integrated multimedia systems (LED lighting, climate control, touchscreens, VR, simulations) are configured within custom-built vehicles. A web-based Roadshow Management Tool, operated jointly under the parent Roadshow Group network, supports date editing, process modification, and access to documentary information for clients during tours. The company also offers productized CO2 offset via a partnership with Greenmiles, positioning sustainability as a standalone add-on.

The business model is event-driven and project-based, with quote-based pricing per campaign and multi-year contract cadences. Revenue streams comprise vehicle rental and leasing (from compact 10sqm units up to XXL 140sqm configurations), full-service roadshow management, custom vehicle design and fabrication, and managed sustainability services. The customer base is heavily skewed toward enterprise brands across automotive (Porsche, BMW, Mercedes-Benz, Bugatti, Volkswagen, Harley-Davidson), technology (ABB, Schneider Electric, Honeywell, Zeiss, LG), industrial (Linde, Merck, Schaeffler, Continental, Schindler), consumer goods (Coca-Cola, KitchenAid, Hasbro, The North Face), with adjacent presence in finance (Sparkasse, Deutsche Kreditbank), transportation (Lufthansa, Ryanair), government (Bundeswehr, Federal Ministry), and education (EF Education First). The company is privately held and managed by two co-Managing Directors, Mario Kofler and Sil van Riet, with no disclosed external investors.

Name

ShowTruckMarketing

Legal name

ShowTruckMarketing GmbH

Website

https://showtruck-marketing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ShowTruckMarketing GmbH is a German full-service agency operating a 400+ vehicle fleet that designs, builds, and deploys custom showtrucks, mobile showrooms, and roadshow programs for enterprise brand activations across automotive, technology, industrial, and consumer goods sectors in the DACH region and beyond.

Ownership category

akta.pro rank

Product category

Mobile Brand Activation and Roadshow Marketing Services

akta.pro industry

PRIMARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYHSACADAH

Exhibitions, Trade Shows & Booth Management

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Mobile roadshow marketing
• Custom showtruck design
• Brand activation services
• Mobile exhibition vehicles
• Roadshow management agency

Headquarters

HQ city

Eppertshausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Rental and Leasing: Rental of promotional vehicles including showtrucks, promotion trailers, infomobiles, and roadshow trucks. Vehicles are rented fully branded and can include staffing and operational support. Pricing varies by vehicle size (from 10sqm compact units to 140sqm XXL configurations) and service level.
2. Full-Service Roadshow Management: Comprehensive roadshow planning, logistics coordination, and execution services. Includes itinerary planning, venue coordination, personnel provision, and on-site management through proprietary online tools.
3. Custom Vehicle Design and Fabrication: Custom design and build services for promotional vehicles, including exterior branding, interior outfitting, and bespoke hospitality units. Materials and features tailored to client specifications.
4. Sustainability Services: CO2 offset services through Greenmiles partnership for tour emissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ShowTruckMarketing GmbH operates a full-service mobile brand activation agency, designing, customising, renting, and deploying a fleet of 400+ promotional vehicles — including ShowTrucks, Roadshow Trucks, mobile Showrooms/Hospitality Units, Promotion Units, Infowheels/Infomobiles, and Promotion Trailers — alongside end-to-end roadshow management, creative vehicle conception and design, and CO2 compensation services for enterprise clients across the DACH region and internationally.

Product overview

ShowTruckMarketing GmbH is a full-service agency for mobile brand architecture and roadshows, operating a diverse fleet of over 400 vehicles that range from compact 10sqm units to double-decker ShowTrucks spanning up to 140sqm. The core product portfolio centers on mobile brand experiences through ShowTrucks, Hospitality Units/Mobile Architecture, Roadshow Trucks, Promotion Units, Infowheels/Infomobiles, and Promotion Trailers, complemented by modular solutions like ExpoBoxx and RampBoxx. Services include end-to-end Roadshow Management with an online coordination portal, creative Vehicle Concept & Design, and CO2 compensation via Greenmiles partnership. The company provides complete solutions from initial idea through creative conception, design, individualization, logistics, and event execution, enabling brands to deliver impactful, sustainable mobile marketing experiences across national and international deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• ShowTrucks Customizable mobile exhibition trucks acting as mobile stages, infomobiles, and promotion trailers with modern presentation technology and bespoke interior/exterior branding, built and rented by ShowTruckMarketing for enterprise brand experiences, product launches, and roadshow tours.
• Hospitality Units / Mobile Architecture (Mobile Showrooms) Modular mobile hospitality units providing temporary brand spaces with hydraulic systems, barrier-free access, LED lighting, climate control, and multimedia presentation technology, available for rent from ShowTruckMarketing for trade shows, corporate events, and public venues.
• Roadshow Trucks Flexible presentation vehicles for brand campaigns enabling direct customer contact across multiple locations, with customizable configurations and semi-trailer options for spacious presentations, rented by ShowTruckMarketing to enterprise clients.
• Promotion Units Mobile advertising vehicles with eye-catching designs and high brand impact, featuring customizable promotional surfaces for product demonstrations and direct marketing campaigns, rented from ShowTruckMarketing.
• Infowheels / Infomobiles (Drive Yourself) Compact information vehicles offering cost-efficient mobile brand presentation with presentation surfaces and interactive displays, optimal for product demonstrations, training sessions, and on-site consultations, rented from ShowTruckMarketing.
• Promotion Trailers (Promotionanhänger) Specially designed promotional trailers serving as mobile advertising instruments for direct brand presentation at event locations, featuring compact size, flexibility, and easy setup for space-constrained venues, rented from ShowTruckMarketing.
• ExpoBoxx Pre-fabricated exhibition units providing ready-to-use trade show stands that are easily transportable and quick to assemble, offered by ShowTruckMarketing as a modular alternative to full-sized mobile vehicles.
• RampBoxx Mobile ramp solution enabling dynamic product displays and accessibility features for event deployments, offered by ShowTruckMarketing alongside its modular fleet.
• Full-Service Roadshow Management End-to-end roadshow coordination service including planning, logistics, execution, and on-site management, supported by an online tool offering real-time tour tracking, date editing, process modifications, and documentary information access for enterprise clients.
• Vehicle Concept & Design (Fahrzeugkonzeption) Creative conceptualization and design service from initial sketch to final presentation, covering exterior and interior design, flooring, and furniture tailored to client corporate identity guidelines, delivered by ShowTruckMarketing's in-house design team.
• CO2 Compensation (Greenmiles) Carbon-offset add-on service delivered through the Greenmiles partnership, enabling clients to compensate for all CO2 emissions generated during their roadshow tours and position tours as carbon-neutral.

Quantifiable outcome

• Cost savings compared to fixed trade show booths with no long-term rental contracts
• +2 more outcomes

Named customers78 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• GreenmilesminorOthersCO2 compensation partner through which clients can offset all tour emissions. Supports company's sustainability positioning by enabling carbon-neutral roadshow options.
• Roadshow GroupcoreStrategic or Co-development PartnerParent organization and international network of roadshow companies. ShowTruckMarketing is a member company, with shared branding (Roadshow Group logo visible on site) and access to the Roadshow Management Tool platform (roadshowgroup-tool.com).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freeman Company: Major event and brand experience services provider offering exhibit design, event production, and brand activations globally. Comparable as a large-scale events/experiences competitor in the trade show and live event space.
• MKG (Jack Morton Worldwide): Global brand experience agency delivering experiential marketing, events, and brand activations for major enterprise brands. Directly comparable as a full-service experiential marketing competitor, though its portfolio is broader than mobile roadshows alone.
• George P. Johnson Experience Marketing: Global experiential marketing agency building branded experiences, events, and exhibits for major enterprise clients. Comparable as a full-service provider of large-scale brand activations, though GPJ focuses on broader event/exhibit execution rather than fleet-based mobile roadshows.
• Momentum Worldwide: Global experiential marketing agency within the Interpublic Group delivering brand experiences, sponsorships, and events. Comparable as a large-scale experiential marketing competitor, though broader than mobile roadshows alone.
• GMR Marketing: Global experiential marketing agency specializing in sports, entertainment, and consumer brand experiences. Comparable in delivering large-scale brand activations, though focused on sports/sponsorship-driven activations.

Direct peers

• Facts & Fiction (Scholz & Friends Family): German creative agency specialized in brand experience, events, and content campaigns. Direct competitor in the DACH experiential marketing space serving enterprise clients with integrated brand activations.
• Vok Dams Agency for Events and Live-Marketing: German full-service event and live-marketing agency serving major enterprise clients across automotive, technology, and industrial verticals. Direct competitor in the DACH event/experiential marketing space with similar end-customer profiles.
• Roadshow Group: International network of roadshow companies and the parent organization of which ShowTruckMarketing is a member. Operates sister agencies offering the same mobile brand activation / showtruck / roadshow services across multiple European countries, sharing the Roadshow Management Tool platform and branding.
• Uniplan: German-based brand experience agency specializing in live marketing, events, and brand activations for enterprise clients. Most direct geographic peer in the DACH market offering integrated event and brand experience services comparable to ShowTruckMarketing's offering.
• Avantgarde Group: German brand experience company delivering brand spaces, events, and experiential marketing for major enterprise clients. Direct competitor in the DACH market with overlapping service scope in corporate brand experiences and event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/showtruckmarketing
• Xx.com/showtruckmarke2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowTruckMarketing