What Uniplan does

Uniplan GmbH & Co. KG is an owner-managed, independent brand experience agency headquartered in Cologne, Germany, founded in 1960. The firm delivers end-to-end experiential marketing services that unify strategy, creative concept, architectural and spatial design, technology integration, production, build, and on-site execution for global enterprise clients. Its service portfolio spans exhibitions, trade shows, brand activations, product launches, pop-ups, roadshows, showrooms, virtual environments, and campaigns, delivered through eight owned offices across Germany (Cologne, Frankfurt, Kerpen), Switzerland (Basel), China (Beijing, Shanghai), Hong Kong, and the UAE (Dubai). Notable in-house capabilities include CGI and XR production, 360° brand experience platforms, interactive installations, and a spatial storytelling design methodology, with multi-country cultural activations such as the Trip.com Singapore Changi Jewel installation and the L'ORÉAL APAC product launch.

The agency serves multinational corporations across automotive/mobility (Hyundai, BMW, Mercedes-Benz, Nissan, Volvo, Porsche, Polestar, BYD, GAC Motor, Land Rover, Citroën), technology and consumer electronics (Google, Huawei, Xiaomi, Oppo, HONOR, DJI, Hisense, Kohler, Miele), telecommunications (Vodafone, Deutsche Telekom), consumer and luxury (Adidas, Art Basel, L'ORÉAL, Franke), industrial (Michelin, Covestro, KHS), and travel (Trip.com), plus selective public-sector work (King Salman Park). Revenue is generated through custom, project-based professional services engagements procured via direct enterprise sales, RFPs, and repeat client relationships; pricing is quote-driven and not publicly disclosed. Leadership is held by Chairman & Group CEO Christian Zimmermann and Managing Director Rüdiger Maeßen, with no disclosed external investors or parent company.

Name

Uniplan

Legal name

Uniplan GmbH & Co. KG

Website

https://uniplan.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Uniplan is an independent, owner-managed brand experience agency headquartered in Cologne, Germany, delivering end-to-end experiential marketing across exhibitions, events, showrooms, and digital activations for global enterprise brands through eight offices in EMEA, APAC, and MENA.

Ownership category

akta.pro rank

Product category

Brand Experience Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand experience design
• Exhibition booth construction
• Trade show services
• Live event production
• Experiential marketing agency

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Experience Services: Professional services revenue from concept-to-completion brand experience projects including strategy, creation, design, technology, production, and execution for exhibitions, events, trade shows, pop-ups, roadshows, showrooms, and campaigns

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Uniplan is a brand experience agency that designs and implements live communication solutions for global enterprise brands. The agency delivers a unified suite of services across strategy, creation, concept design, architecture, digital integration, build, and event execution for exhibitions, trade shows, pop-ups, roadshows, showrooms, events, and integrated campaigns. Solutions span physical and digital touchpoints and are delivered through eight offices across EMEA, APAC, Americas, and MENA.

Product overview

Uniplan is a brand experience agency (not a software product company) offering a unified suite of services for creating experiential marketing campaigns. The core offering encompasses strategy, creative design, architecture, digital experiences, event production, and build services. Services are delivered across multiple delivery types including exhibitions, tradeshows, pop-ups, roadshows, events, showrooms, and campaigns, serving clients across APAC, EMEA, Americas, and MENA regions in mobility, technology, consumer, luxury, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Agency Services End-to-end brand experience delivery for global enterprise clients, unifying strategy, creation, concept design, architecture, digital integration, technology, production, and execution in a concept-to-completion approach across physical and digital touchpoints.
• Exhibitions & Tradeshows Design, build, and operation of booths and experiences for major trade shows and exhibitions such as CES, IAA Mobility, Auto Shanghai, Kitchen & Bath China, and ORGATEC, serving enterprise brands in mobility, technology, consumer, and industrial sectors.
• Pop-ups & Roadshows Design and execution of temporary brand spaces and multi-city roadshow experiences for enterprise clients, including airport activations and showroom conversions.
• Events Production and execution of large-scale corporate events, product launches, summits, galas, and forums for enterprise brands and organizations, including 1,000+ attendee launch events and multi-day conferences.
• Showrooms Design, spatial redesign, and operation of physical and virtual showrooms for B2B brand presentations, including global identity rollouts and digital brand galleries for industrial and consumer clients.
• Campaigns Integrated brand campaigns combining physical activation, digital content, and social amplification for enterprise clients, with documented outcomes across viewership, engagement, and live attendance.
• Concept Design Strategy-led creative concept design services covering brand strategy, experience architecture, and spatial storytelling for live brand activations and environments.
• Digital & Hybrid Experiences CGI, XR, and motion design production for online launches, hybrid events, virtual showrooms, and immersive digital brand experiences, enabling global audience reach for enterprise clients.

Quantifiable outcome

• Single Trip.com activation achieved 232,422 local touches and reached 2.3 million international tourists
• +5 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency owned by IPG, specializing in integrated experiential marketing, events, and brand activations for enterprise clients—directly comparable offering to Uniplan across automotive, tech, and consumer verticals.
• George P. Johnson Experience Marketing: Omnicom-owned global experiential marketing agency delivering brand experiences, exhibitions, and event programs for major technology and automotive clients—a near-direct peer on project type, client roster, and global delivery model.
• Momentum Worldwide: McCann Worldgroup (IPG) experiential agency offering brand experience, shopper marketing, and event production globally—directly comparable service mix and enterprise client focus.
• Sparks: Omnicom-owned experiential agency focused on brand experiences, pop-ups, and event design for global brands—comparable scale, service portfolio, and automotive/tech client mix.
• MCH Group: Swiss-headquartered live marketing group operating experience marketing agency (MCH Global) plus Art Basel and Baselworld—comparable European base and experience marketing service offering to Uniplan's EMEA operations.
• Pico Group: Hong Kong-headquartered global experiential marketing and brand activation group with strong APAC presence—comparable to Uniplan's APAC-centric project book, especially in automotive and consumer electronics activations.
• Project Worldwide: Independent global network of experiential agencies delivering brand experiences, exhibitions, and event design—comparable independent structure, service offering, and global delivery model to Uniplan.
• Freeman: Global leader in brand experiences, events, and exhibitions with deep capabilities in tradeshow design, build, and execution—a comparable end-to-end experiential services competitor.

Broad incumbents

• McCann Worldgroup: Global creative advertising network (IPG) that owns Momentum Worldwide and competes for the same enterprise experiential budgets as Uniplan—broader portfolio but overlapping experiential offering.
• Dentsu: Global advertising and marketing services group with significant experience marketing capabilities in APAC and Europe—a broader incumbent competitor for integrated enterprise marketing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uniplan
• LinkedInlinkedin.com/company/468070/admin
• Instagraminstagram.com/uniplanglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniplan