Dogwood Forest
Dogwood Forest is a privately held, faith-based assisted living and memory care provider in Georgia, operating residential communities in Grayson and Acworth under the Holbrook Life parent. It serves seniors and their families with monthly recurring residency, memory care, hydrotherapy, and short-term care services.
- Company typePrivate
- Founded2005
- HeadquartersAcworth, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Dogwood Forest does
Dogwood Forest is a privately held, faith-based assisted living and memory care operator headquartered in Grayson, Georgia, operating under the Holbrook Life parent umbrella. The company runs residential senior care communities, including the Dogwood Forest of Grayson location on Grayson Highway and a referenced Dogwood Forest Acworth site, providing a continuum of services — Assisted Living, Memory Care (with secure layouts and clinically-informed non-drug therapies), Adult Day Care, Respite Care, and Medicare-covered Post-Operative Rehabilitation. Differentiated amenities include HydroWorx hydrotherapy pools equipped with movable floors, underwater treadmills, resistance jets, and computer camera tracking, plus a dedicated Spiritual Life Coach delivering faith-based pastoral programming that addresses mind, body, and spirit.
The business runs on a recurring monthly subscription model: residents pay monthly rent for suites, meals, housekeeping, personal care assistance, activities, and 24-hour staffing, with ancillary streams from short-term respite stays, daytime adult day care, Medicare-covered skilled nursing and rehabilitation, and hydrotherapy services offered both to residents and the public. The core technology stack is a residential clinical-care environment augmented by safety infrastructure (medical-alert and 24-hour call systems in every suite) and the HydroWorx pool systems; there is no proprietary software platform. Sales is a direct-to-consumer, consultative motion — families book tours via prominently displayed phone numbers (678-496-2319) and website inquiry forms, receive personalized care assessments, and convert to residency.
Operationally, Dogwood Forest is led by CEO and Chairman Al Holbrook at the parent level, with on-site Executive Directors (e.g., 'Bill' at Grayson) and a Spiritual Life Coach (Craig Sloan, ~40 years pastoral experience). The company employs content marketing (an active blog on senior care topics), SEO, family testimonials, community events, and downloadable information resources to drive top-of-funnel awareness, with the tour/contact conversion path serving as the primary bottom-of-funnel mechanism. No revenue, headcount, funding, or occupancy figures are disclosed, and no AI/ML capabilities are evident in the operating model.
Dogwood Forest firmographics
Firmographics- Name
- Dogwood Forest
- Legal name
- Dogwood Forest
- Website
- https://dogwoodforest.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dogwood Forest is a privately held, faith-based assisted living and memory care provider in Georgia, operating residential communities in Grayson and Acworth under the Holbrook Life parent. It serves seniors and their families with monthly recurring residency, memory care, hydrotherapy, and short-term care services.
- Ownership category
- akta.pro rank
Where Dogwood Forest is headquartered
LocationHeadquarters
- HQ city
- Acworth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dogwood Forest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Assisted Living Residency: Monthly rental model for long-term assisted living residency. Includes accommodations, meals, daily activities, housekeeping, and personal care assistance. Residents pay monthly rent for their suite and care services.
- Memory Care Services: Specialized memory care program with clinically proven non-drug therapies for dementia and Alzheimer's residents. Includes structured activities, secure environment, and 24-hour specialized staffing.
- Respite Care / Short-Term Stays: Short-term temporary care for seniors recovering from illness or surgery. Allows family caregivers to take a break. Includes same services as full-time residency during stay period.
- Adult Day Care: Daytime care services for seniors whose families need help with care during work hours. Includes access to living areas, activities, meals, and medication management.
- Post-Operative Care: Medicare-covered rehabilitation services including physical therapy, occupational therapy, speech therapy, skilled nursing, and related medical services for post-operative recovery.
- WellFIT Hydrotherapy Services: Hydrotherapy services provided by trained WellFIT experts, tailored to individual senior wellness needs including arthritis, Parkinson's disease, herniated disks, and other conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living - Base residency with standard care services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dogwood Forest product offering
Product offeringCore offering
Dogwood Forest is a faith-based assisted living and memory care community providing long-term residential senior care, including help with daily activities, medication management, meals, and housekeeping. Its core offering is supplemented by memory care for residents with Alzheimer's or dementia, plus short-term respite care, adult day care, Medicare-covered post-operative rehabilitation, hydrotherapy services, and spiritual life support delivered in a non-institutional residential environment.
Product overview
Dogwood Forest operates as an assisted living and memory care community offering a unified portfolio of residential senior care services. The core offerings include Assisted Living and Memory Care programs, supplemented by Additional Services modules (Adult Day Care, Post-Operative Care, Respite Care), Hydrotherapy Services, and Spiritual Life Services. These services are designed to provide a continuum of care from independent seniors needing minimal assistance to those requiring specialized memory support, all delivered in a faith-based, residential environment rather than institutional setting.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living Long-term residential assisted living service providing support with daily activities such as bathing, dressing, grooming, medication management, and meal preparation, delivered in a residential, non-institutional environment with 24-hour nursing and care staff. Target customers are seniors who need help with activities of daily living and their families.
- Memory Care Specialized residential care for individuals with Alzheimer's disease, dementia, or other cognitive impairments, featuring structured activities, secure environments, and staff trained in memory-related conditions. Includes clinically proven non-drug therapies and 24-hour specialized staffing.
- Respite Care Short-term temporary stays for seniors that provide full assisted living services, allowing primary family caregivers to rest, travel, or attend to other responsibilities while their loved one is cared for in the community.
- Adult Day Care Daytime care services for seniors whose families need support during work hours. Includes access to living areas, social activities, meals, medication management, and wellness programs while families maintain primary caregiving responsibilities.
- Post-Operative Care Short-term residential rehabilitation care for seniors recovering from surgery, including physical therapy, occupational therapy, speech therapy, skilled nursing, and physician visits, covered by Medicare. Provided in partnership with Trinity Life at Home for skilled nursing services.
- Hydrotherapy Services Aquatic therapy delivered via HydroWorx pools featuring movable floors, underwater treadmills, resistance jets, and computer camera tracking to support muscle strengthening, pain relief, improved range of motion, and cardiovascular fitness. Provided by trained WellFIT experts and tailored to senior wellness needs including arthritis, Parkinson's disease, herniated disks, and other conditions.
- Spiritual Life Services Faith-based spiritual support service including a dedicated Spiritual Life Coach offering pastoral care, group series, one-on-one prayer, and encouragement to residents and staff based on the community's faith-based values.
Companies that use Dogwood Forest
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Dogwood Forest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dogwood Forest partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and core.
- Trinity Life at HomesupportingSkilled nursing services partnership providing on-site skilled nursing care for residents requiring post-operative recovery and specialized medical attention. Trinity Life at Home supplies registered nurses and medical professionals to support resident health needs within the Dogwood Forest community.
- HydroWorxcoreProvider of advanced hydrotherapy pool technology including HydroWorx pools with movable floors, underwater treadmills, resistance jet systems, and computer camera tracking. Dogwood Forest uses these pools to offer hydrotherapy services for senior wellness, rehabilitation, and pain management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dogwood Forest competitors and assessment
Company assessmentDirect peers
- Belmont Village Senior Living: Premium assisted living and memory care operator with research-based programming partnerships (similar to Dogwood's clinical-research emphasis) and specialized memory care neighborhoods. Comparable premium positioning and service model.
- Atria Senior Living: National assisted living and memory care operator offering comparable services including 24-hour staff, life enrichment programs, and specialized memory care. Closely aligned business model and service mix to Dogwood Forest.
- Five Star Senior Living: Operates assisted living and memory care communities across the U.S. with similar continuum-of-care positioning including independent living, assisted living, and memory care services. Directly comparable service portfolio and target demographic.
- Sunrise Senior Living: Premium assisted living and memory care provider with a similar service model including personalized care assessments, life enrichment programming, and clinical care capabilities. Comparable full-service residential model targeting similar middle-to-upper-income senior demographic.
- Senior Lifestyle: National senior living operator offering assisted living, memory care, and skilled nursing across multiple states. Comparable full-service model with similar mix of housing, personal care, and clinical services for seniors.
- Pegasus Senior Living: Regional senior living operator focused on assisted living and memory care with comparable full-service model including chef-prepared meals, life enrichment activities, and clinical care partnerships. Similar size and service profile to Dogwood Forest.
- Clarity Pointe: Specialized memory care operator with dedicated Alzheimer's and dementia communities. Directly comparable to Dogwood Forest's secure memory care offering and clinically proven non-drug therapy approach.
Regional players
- Oaks Senior Living: Atlanta-area senior living operator with multiple Georgia communities offering assisted living and memory care. Direct geographic competitor in Dogwood Forest's core Gwinnett County/Atlanta metro market with comparable service offerings.
Others
- The Holbrook Life Parent Network: Parent organization of Dogwood Forest, operating other senior living communities in the Southeast. Ecosystem relationship through shared services, brand standards, and operational best practices under Al Holbrook's leadership.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with 650+ communities offering assisted living, memory care, and skilled nursing. Comparable core service set to Dogwood Forest but at vastly greater scale and as part of a broad national portfolio rather than a faith-based, regionally-focused operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dogwood Forest social profiles
Digital presenceDogwood Forest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogwood Forest leadership team
Management profileNumber of profiles
Profiles3 records
Dogwood Forest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogwood Forest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogwood Forest
What does Dogwood Forest do?
Dogwood Forest is a faith-based assisted living and memory care community providing long-term residential senior care, including help with daily activities, medication management, meals, and housekeeping. Its core offering is supplemented by memory care for residents with Alzheimer's or dementia, plus short-term respite care, adult day care, Medicare-covered post-operative rehabilitation, hydrotherapy services, and spiritual life support delivered in a non-institutional residential environment.
Is Dogwood Forest a public or private company?
Dogwood Forest is a private company. It is classified as corporate owned and is currently operating.
When was Dogwood Forest founded?
Dogwood Forest was founded in 2005. It employs 501 to 1,000 people.
Where is Dogwood Forest based?
Dogwood Forest is headquartered in Acworth, United States, in the North America region.
How does Dogwood Forest make money?
Six revenue lines are on record. Assisted Living Residency is the primary driver. The others are memory Care Services, respite Care / Short-Term Stays, adult Day Care, post-Operative Care and wellFIT Hydrotherapy Services.
Who are Dogwood Forest's main competitors?
Direct peers on record are Belmont Village Senior Living, Atria Senior Living, Five Star Senior Living, Sunrise Senior Living, Senior Lifestyle, Pegasus Senior Living and Clarity Pointe. Oaks Senior Living is listed as a regional player. The Holbrook Life Parent Network is listed as an others. Brookdale Senior Living is listed as a broad incumbent.
Does Dogwood Forest have an API?
No public API is recorded for Dogwood Forest.