What Options does

Options Incorporated is a private Canadian ergonomic consulting firm headquartered at 22 Westmount Road, Guelph, Ontario, that has delivered professional ergonomic services to business, government, and industry clients throughout North America since 1993. The firm operates a sales-led, project-based consulting model in which a lead consultant and a supporting consultant are jointly assigned to each engagement, drawing on a team that is uniformly credentialed with CCPE or AE designations and members of the Association of Canadian Ergonomists. Its core service lines cover office ergonomics, general ergonomics (Physical Demands Analysis, Ergonomic Risk Screening, Risk Assessment, Detailed Ergonomic Assessment), MSD Prevention Programs (gap analysis, audits, mentoring, implementation, monitoring), and Training & Awareness programs, supplemented by a "New Technologies / Digital Tools" consulting practice that includes digital human modelling.

The firm's productized offerings include Office Ergo Online (a workstation setup training platform with a free Basic version and a paid Advanced version priced per user with tracking, reporting and due diligence), ErgoBits (a monthly subscription of MSD/Ergo awareness materials), Workplace Athletics (biomechanics-based posture training), MSD Prevention Templates (Ergonomic Policy, Prioritization, Comfort Survey), and online surveys (Comfort Survey, Office Questionnaire, Production Questionnaire). The underlying methodology is the proprietary "Options Incorporated Ergonomic System," which integrates physical design (ergonomics), usability (human factors), and risk management (system audits), with ergonomics explicitly embedded into change management engagements.

Revenue mechanics combine professional services billings (quote-based, project and contract engagements) with recurring/usage-based revenue from Office Ergo Online Advanced and ErgoBits subscriptions. Distribution is direct to enterprise, mid-market, and government buyers across North America, supported by hybrid on-site and virtual delivery and amplified by a content-led marketing funnel that includes a website, annual "Insightful Ergonomics" newsletter, case studies, and the free Office Ergo Online Basic tool.

Name

Options

Legal name

Options Incorporated

Website

https://oiweb.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Options Incorporated is a private Guelph, Ontario-based ergonomic consulting firm that delivers MSD prevention, ergonomic assessment, and training services to enterprise, government, and mid-market clients across North America, combining professional services with subscription digital tools.

Ownership category

akta.pro rank

Product category

Ergonomic Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Ergonomics & Musculoskeletal Risk Assessments (EUAHAGAH)

akta.pro secondary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• Ergonomic consulting services
• MSD prevention programs
• Workplace ergonomics assessments
• Office ergonomics training
• Ergonomic risk screening

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Ergonomic Consulting Services: Professional consulting fees for services including ergonomic assessments, MSD prevention program development, training, audits, and advisory services. Services are provided to businesses, government, and industry clients throughout North America, with engagements ranging from project-level work to long-term program support.
2. Office Ergo Online (Advanced Version): The Advanced version of Office Ergo Online, which includes tracking, reporting and due diligence features, is available for a fee based on the number of users. Customized cost outlines are provided per client.
3. ErgoBits Program: Monthly awareness materials (onsite sessions, visual materials, postcard handouts, posters, digital postcards, retention tests) delivered as a customized MSD/Ergo Awareness program. Customized cost outlines are provided.
4. Training Programs: Generic and specialized training programs including Ergo Basics, Manual Material Handling, Office Ergonomics Lunch 'n Learn, and Train the Evaluator programs. Offered through different platforms and media types to match client culture and working styles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Options Incorporated is an ergonomic consulting firm that delivers professional services to business, government, and industry clients across North America. Its core work is musculoskeletal disorder (MSD) injury prevention through ergonomic assessments, system audits, training programs, and program development, complemented by digital tools such as the Office Ergo Online training platform.

Product overview

Options Incorporated offers a portfolio of ergonomic consulting services and digital products. The core product line includes Office Ergo Online (an online training platform with free Basic and paid Advanced versions), ErgoBits (monthly awareness materials), Workplace Athletics (biomechanical posture training), and survey tools (Comfort Survey, Office Questionnaire, Production Questionnaire). These are complemented by MSD Prevention Templates and a Job Matching Tool. Services include training programs, MSD Prevention Program support (gap analysis, audits, mentoring, implementation), and General Ergonomics services (Physical Demands Analysis, Ergonomic Risk Screening, Risk Assessments). The company also provides New Technologies/Digital Tools consulting. All services support the primary focus of MSD injury prevention, improving work environments, and enhancing productivity.

Differentiator

Problem solved

Functional benefit

Brands

• Office Ergo Online: An online training program that educates workers on how to set up their computer workstation according to accepted guidelines and standards. Available in Basic (free instructional) and Advanced (paid with reporting and tracking) versions.
• ErgoBits
• Workplace Athletics

Products and services

• Office Ergo Online

Quantifiable outcome

• 4-year rate of return of 164% on height-adjustable bench investment at one client; 31% for two benches
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cority: Cority is a broader EHS software and services platform that includes ergonomic modules and consulting, overlapping with Options Inc.'s MSD prevention and risk assessment offerings but as part of a much larger SaaS-led portfolio.
• VelocityEHS: VelocityEHS offers enterprise EHS software and services including ergonomics training and assessments, broader than Options Inc. but competing for the same enterprise safety/ergonomics budget.
• EcoOnline: EcoOnline provides EHS and chemical management software with embedded ergonomic and risk assessment capabilities, an established incumbent overlapping with Options Inc.'s workplace risk management offerings.
• Liberty Mutual Ergonomics Practice: Liberty Mutual operates an ergonomics consulting practice within its broader workers' compensation insurance offering, competing for the same enterprise MSD prevention and return-to-work engagements.

Direct peers

• Humantech (VelocityEHS): Humantech is an ergonomics consulting and software firm specializing in office/industrial assessments, MSD prevention and training, similar to Options Inc.; now part of VelocityEHS, it represents a direct competitor scaled up via technology integration.
• Occu-Med: Occu-Med is an occupational health and safety services firm with ergonomic assessments, injury prevention, and return-to-work programs, overlapping Options Inc.'s return-to-work / job matching and MSD prevention services.
• BOWE Training + Associates: BOWE is an ergonomics-focused consulting and training firm serving industrial and office clients, directly comparable to Options Inc. in service scope (ergonomic assessments, training, MSD prevention) and delivery model.
• Ergonomics at Work: Ergonomics at Work is a North American ergonomic consulting practice offering office and industrial assessments, training, and MSD prevention programs; directly comparable in niche, service mix, and customer profile.
• EORM / Antea Group: EORM was a dedicated ergonomics and human factors consultancy serving industrial clients; now part of Antea Group, it directly mirrors Options Inc.'s ergonomic risk assessment, MSD prevention, and program development offerings.

Regional players

• Elite Safety Group: Elite is a Canadian occupational health and safety consulting firm providing ergonomic and MSD prevention services; a comparable regional peer operating in the same Canadian safety services market as Options Inc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Options