Computer Measurement Group

What Computer Measurement Group does

Computer Measurement Group (CMG) is a not-for-profit professional association founded in 1974 and headquartered in Sicklerville, New Jersey, serving IT professionals responsible for IT planning, performance analysis, and capacity management. Its mission is to provide a forum for sharing, learning, and networking among practitioners — historically anchored in mainframe performance and capacity planning and now extending to DevOps, AIOps, cloud, and AI-on-mainframe topics. The organization has built a community of 15,000-20,000+ technology experts over its 50+ year history through an annual IMPACT conference (running since 1976), regional events (e.g., Toronto 2026), the Be Curious webinar series, a job board, the MeasureIT newsletter, and an archival content repository of 1,000+ papers, conference proceedings, and 250+ videos spanning 20+ years.

CMG does not sell software; its 'product' is the membership and event experience. Its portfolio includes the IMPACT Annual Conference, the IMPACT Innovation Awards, the Be Curious Series webinars, the Resource Library, the CMG Job Board, Regional Events, the MeasureIT Newsletter, and the CMG Membership Program. The content and event infrastructure is vendor-neutral and practitioner-led, with technical direction coming from a Board of Directors drawn from BMC, Broadcom, IBM, Huntington National Bank, MathWorks, Bank of America, and ForgeRock alumni — underlining the mainframe and enterprise-IT pedigree of the community.

The revenue model is diversified across four streams: recurring membership dues (subscription), corporate sponsorships (subscription-style annual packages sold to technology vendors seeking access to 20,000+ IT professionals), event registrations (transactional fees for IMPACT and regional events), and à la carte content purchases (e.g., $15 for one year of access to a single event video). CMG operates as a member-supported 501(c)-style entity with no external investors, parent company, or subsidiaries, governed by an elected Board and professional staff of 11-50 employees. Major sponsorship and partnership relationships include Dell Technologies, Broadcom (multi-year sponsor and 2023 IMPACT Innovation Award winner), IBM (regional venue host), and SHARE (strategic mainframe community).

Name

Computer Measurement Group

Legal name

Computer Measurement Group

Website

https://cmg.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Computer Measurement Group is a 1974-founded, US-based not-for-profit professional association serving 15,000-20,000+ IT performance, capacity-planning, and mainframe specialists through membership, the annual IMPACT conference, regional events, webinars, and an archival content repository.

Ownership category

akta.pro rank

Headquarters

HQ city

Sicklerville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CMG generates revenue through annual membership fees that provide access to resources, networking opportunities, professional development, career resources, peer-to-peer networking, and the member portal. Members gain access to over 20 years of papers, articles, and videos.
2. Sponsorships: Corporate sponsors pay to market their brands and solutions to 20,000+ technology professionals within the CMG community. Sponsorship enables unique customer engagement opportunities with top IT decision-makers.
3. Event Registrations: Revenue generated from conference registrations for events such as IMPACT Annual Conference, regional events, virtual conferences, and webinars. Registration may include virtual conference access and content.
4. Resource Access and Content: Single event video access and content sales provide revenue. Example: Security Foundations video access priced at $15 for 1 year of access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CMG is a not-for-profit professional membership association that delivers IT performance, capacity planning, and cost-management knowledge to enterprise IT practitioners through flagship events (IMPACT annual conference, regional events), publications (MeasureIT newsletter), an online Resource Library, a Job Board, the IMPACT Innovation Awards, the Be Curious educational series, and structured member programs. Its commercial core is the CMG Membership Program paid in annual dues, complemented by corporate sponsorship and event registration revenue.

Product overview

Computer Measurement Group (CMG) is a not-for-profit professional organization that provides a forum for sharing, learning, and networking among IT professionals charged with IT planning and support. Rather than a single unified product, CMG operates as a membership-based association offering a portfolio of services including the annual IMPACT Conference, the IMPACT Innovation Awards program, the CMG Be Curious Series of webinars, a digital Resource Library with over 1000 papers and conference proceedings, a Job Board for career opportunities, Regional Events, the MeasureIT Newsletter, and professional Membership services. The organization has built a community of more than 15,000 technology experts over its 40+ year history.

Differentiator

Problem solved

Functional benefit

Products and services

• CMG Membership Program Paid annual membership in the CMG professional association granting enterprise IT practitioners access to the IMPACT conference, Resource Library, regional events, MeasureIT newsletter, mentorship, and forums.
• IMPACT Annual Conference CMG's flagship annual in-person conference delivering technical sessions, peer presentations, vendor exhibits, and networking for enterprise IT performance and capacity management professionals.
• IMPACT Innovation Awards Award program recognizing innovation in IT performance and capacity management, delivered as part of the CMG IMPACT program for the association's practitioner community.
• CMG Be Curious Series Educational webinar and learning series offering ongoing professional development for CMG members and the broader enterprise IT performance and capacity community.
• Resource Library Online repository of CMG publications, recorded conference sessions, and reference materials made available to members for ongoing research in IT performance and capacity management.
• CMG Job Board Online job board where employers post enterprise IT performance and capacity management roles and where CMG members can search and apply for openings.
• CMG Regional Events In-person regional gatherings and chapter events delivering CMG programming at the local level for enterprise IT performance and capacity management practitioners.
• MeasureIT Newsletter CMG's ongoing member publication delivering editorial content, analysis, and updates on IT performance and capacity management topics.
• CMG Sponsorship Program Paid sponsorship and exhibit packages for enterprise technology vendors (such as Dell Technologies, Broadcom, and IBM) to access CMG's enterprise IT practitioner audience through events, exhibits, and content placements.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• Dell TechnologiesmajorGTM or Marketing PartnerDell Technologies is a sponsor of CMG, with messaging around 'A NEW WORLD OF WORK' and enterprise technology solutions. Dell Technologies serves as an event sponsor providing support for CMG programs and visibility among the technology professional community.
• BroadcommajorGTM or Marketing PartnerBroadcom is a major sponsor of CMG events and actively participates in CMG Be Curious sessions and conferences. Broadcom Mainframe Software Division presents on topics including mainframe performance, DevOps, and AIops. Broadcom won the IMPACT Innovation Award in 2023.
• IBMcoreTechnology or IntegrationIBM provides venue hosting for CMG regional events, including the IBM Canada Software Lab for the CMG Toronto Regional: Mainframe & AI event. IBM and CMG share a focus on mainframe technology, AI, and enterprise IT professional development.
• SHAREcoreStrategic or Co-development PartnerSHARE is one of the longest-running and most respected technical user communities in the industry, focused on mainframe technology. CMG collaborates with SHARE through joint sessions and shared interest in enterprise IT and mainframe professionals. Art Gutowski, President of SHARE, has been featured in CMG Be Curious Series.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SHARE: SHARE is a long-running mainframe and enterprise IT user community — the closest direct peer to CMG. The two organizations already maintain a mutual partnership, share overlapping audiences (performance engineers, z/OS specialists), and operate annual conference programs with comparable structure.

Broad incumbents

• ISACA: ISACA is a global professional association serving IT governance, risk, audit, and security practitioners with membership, certifications, and conferences. Comparable business model (membership, events, content) but a different functional specialty.
• ACM (Association for Computing Machinery): ACM is the world's largest computing professional society, with membership, peer-reviewed publications, and conference programs. Comparable membership-association structure, though at significantly larger scale and broader scope.
• Broadcom Community: Broadcom's enterprise software user community covers mainframe performance, DevOps, and AIOps — the same domains CMG addresses. It competes for member attention and sponsor mindshare, particularly given Broadcom's status as a major CMG sponsor.
• (ISC)²: (ISC)² is a global, member-driven cybersecurity professional organization offering certifications, training, and events. Comparable membership + conference + content monetization model to CMG, focused on a different but adjacent IT professional segment.
• IEEE Computer Society: IEEE Computer Society serves computing professionals through conferences, publications, certifications, and local chapters. Directly comparable professional-association model with a broader technology focus.
• IBM Z and LinuxONE Community: IBM's official user community for mainframe professionals is a direct audience competitor for CMG, with broader corporate backing and integration into IBM's product roadmap. Comparable in addressing IBM Z performance and capacity planning topics, but sponsored rather than vendor-neutral.

Others

• ITICS (IT Infrastructure & Operations Conference): IT-focused industry events that compete for the same enterprise IT performance and operations audience CMG targets, including mainframe and AIOps practitioners. Comparable event-driven GTM motion in the enterprise IT professional space.
• Gartner Events: Gartner's enterprise IT conferences (e.g., IT Symposium/Xpo, Catalyst Conference) attract the same enterprise IT decision-maker audience that CMG serves. They are a competing event destination for IT performance and capacity-management leaders, though at much larger scale and broader scope.

Emerging players

• Open Mainframe Project: A Linux Foundation project driving open-source innovation on mainframe platforms. Competes for the attention of next-generation mainframe talent and emerging-topic mindshare (cloud, AI on mainframe), with a leaner, more digital-native model than CMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cmgnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computer Measurement Group