What Artistico does

Artistico (legal entity: АРТИСТИКО ЕООД) is a Bulgarian designer and manufacturer of premium wood flooring, founded in 1998 and headquartered in Trud, Plovdiv region. The company produces artistic parquet, multilayer engineered flooring, herringbone and chevron patterns, solid European oak parquet, custom wooden stairs, and both natural and composite decking, alongside complementary SPC vinyl and laminate lines. Core manufacturing capabilities include an in-house production facility with a proprietary UV coating line, supported by FSC, CE, EN 14342, and ISO 9001 certifications; the company holds exclusive Bulgarian authorized-distributor status for LOBA (Germany), WAKOL, and VERMEISTER (Italy) finishing and installation materials. The product portfolio is handcrafted with mosaic and ornamental patterns using exotic wood species, marketed under the first-mover positioning of being the first artistic parquet producer in Bulgaria (since 1999).

The business operates a hybrid go-to-market combining two physical showrooms (Plovdiv headquarters and Sofia, the latter operated via distributor Home Studio Sofia OOD), a direct e-commerce storefront built on Odoo, and project-based enterprise sales supported by free on-site measurement and quotation. Revenue is generated through four streams: parquet and flooring product sales, full-service installation by in-house craftsmen (no subcontractors), maintenance and restoration consumables (LOBA/Vermeister cleaning, oils, lacquers, adhesives), and floor sanding/restoration services carrying a 10-year warranty. Primary customers are individual residential homeowners and interior design professionals specifying for hotels, restaurants, and residential developments. The company is privately held with no disclosed external equity investors and has consistently accessed EU grant programmes (2022-2026, exceeding 1.34M BGN) for energy efficiency, technological modernization, renewable energy, and circular economy initiatives, suggesting a strategy of incremental capacity deepening rather than market expansion.

Name

Artistico

Legal name

АРТИСТИКО ЕООД

Website

https://artistico.bg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Artistico is a Bulgarian manufacturer of designer wood flooring — artistic parquet, multilayer and solid oak floors, herringbone, stairs, and decking — selling to residential homeowners and design professionals through showrooms in Plovdiv and Sofia and an Odoo-based online shop.

Ownership category

akta.pro rank

Product category

Wood Flooring Manufacturing

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (32121), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)

akta.pro secondary industries

Wood Mouldings, Millwork & Trim (IMADADAG), Engineered Wood & Laminate Flooring Installation (HSAPAGAC), Wood Coatings & Finishes (IMADAKAD)

Keywords

• Wood flooring manufacturing
• Artistic parquet
• Engineered hardwood flooring
• Wooden staircase fabrication
• Parquet installation services

Headquarters

HQ city

Trud

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parquet and Flooring Products: Manufacturing and sale of artistic parquet, multilayered flooring, herringbone, solid parquet, wooden stairs, and decking. Products sold through showrooms, online shop, and project-based sales.
2. Installation Services: Full-service installation by company craftsmen without subcontractors, including consultation, measurement, and professional fitting
3. Maintenance and Restoration Products: Sale of installation materials (adhesives, waterproofing), finishes (lacquers, oils), cleaning products, and spare parts. Authorized distributor of Loba, Wakol, and Vermeister products.
4. Restoration Services: Floor sanding and restoration services using professional Loba products with 10-year warranty

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Artistico manufactures and installs premium wood flooring in Bulgaria, with a core offering centred on handcrafted artistic parquet (Художествен Паркет), engineered multilayer flooring, solid European oak parquet, herringbone and chevron patterns, custom wooden stairs, and outdoor decking. The company also sells complementary installation materials, finishes, cleaning products, and abrasives as the only authorized Bulgarian distributor of LOBA, WAKOL, and VERMEISTER brands, and provides full-service installation, sanding, and restoration with a 10-year warranty performed by its own craftsmen without subcontractors.

Product overview

Artistico is a Bulgarian wood flooring manufacturer offering a comprehensive portfolio centered on artistic parquet (художествен паркет), engineered multilayer flooring, solid parquet, and complementary outdoor decking solutions. The core offering includes handcrafted artistic parquet with mosaic patterns (positioned as the first producer in Bulgaria since 1999), multilayer wide-plank flooring compatible with underfloor heating, classic herringbone/chevron patterns, solid European oak flooring, custom wooden stairs, and both natural and composite decking. The product line is extended by a full installation and maintenance ecosystem comprising parquet adhesives and waterproofing, lacquers and oils (primarily LOBA brand), professional cleaning and maintenance products (LOBA and Vermeister), sanding pads and abrasives, and tools. Additionally, SPC vinyl and laminate flooring are offered as alternatives to natural wood. The company operates its own production facility in Trud, Plovdiv, and sells directly through showrooms in Plovdiv and Sofia, plus an online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Artistic Parquet (Художествен Паркет) Handcrafted artistic/heritage parquet featuring complex mosaic forms and ornamental patterns using various exotic wood species. Sold to premium residential homeowners and interior designers seeking distinctive floor artwork; manufactured in-house in Trud, Plovdiv.
• Multilayer Flooring (Многослойно Дюшеме) Multi-layer engineered wood flooring with wide planks up to 220mm, compatible with underfloor heating systems. Targeted at spacious residential homes requiring stable, wide-plank installations.
• Herringbone and Chevron Parquet (Паркет Рибена Кост и Шеврон) Classic herringbone and chevron parquet patterns made from European oak, available in solid and engineered formats in 90/120mm widths. Marketed with heritage dating to 16th-century patterns; sold to residential homeowners.
• Solid Parquet (Масивен Паркет) 100% solid European oak wood flooring, sourced and manufactured in Bulgaria at Artistico's Trud production facility. Positioned for premium residential installations requiring full-mass timber.
• Wooden Stairs (Дървени Стъпала) Custom-made wooden staircases in oak or walnut, fitted on top of concrete or metal structures. Sold to residential clients seeking coordinated wooden flooring and stair design.
• Decking (Декинг) Natural wood and wood-plastic composite (WPC) decking solutions for outdoor residential applications such as terraces and gardens.
• SPC Vinyl Flooring (SPC Винил) Stone Plastic Composite vinyl flooring with click installation, water-resistant, positioned for moisture-prone rooms such as bathrooms and kitchens.
• Laminate Flooring (Ламинат) Laminate wood-effect flooring sold as a cost-effective alternative to natural wood for residential customers.
• Tabu Collection (Колекция Табу) Designer parquet collection featuring artistic floor panel designs, rosettes, and friezes, marketed as a premium artistic flooring line within the wider parquet portfolio.
• Floor Skirtings and Profiles (Подови Первази и Профили) Oak, ash, and walnut veneer skirting boards and transition profiles (finishing strips, corner profiles, thresholds, stair moldings) sold individually for completing flooring installations.
• Parquet Installation Materials (Adhesives, Waterproofing, Lacquers, Oils, Stains, Resins) Professional parquet installation and finishing materials — including WAKOL adhesives and waterproofing, LOBA lacquers and oils, parquet stains, and resins — sold individually through the online shop to installers and homeowners.
• Wood Floor Cleaning and Maintenance Products Professional wood floor cleaning and maintenance products from LOBA and Vermeister, including Idronet and Merlino kits for lacquered and oiled parquet. Sold individually to maintain installed floors.
• Sanding Pads and Abrasives Sanding discs, sanding mesh, polishing pads, and belts in various grits for parquet refinishing; sold individually to installers and homeowners performing restoration.
• Professional Installation Tools Professional installation tools such as Loba spatulas (27cm and 35cm) and adhesive trowels, sold individually to flooring installers.
• Parquet Installation and Fitting Service End-to-end flooring installation service delivered by Artistico's own craftsmen with no subcontractors, covering consultation, on-site measurement, professional fitting, and a 10-year warranty. Sold to residential customers and design professionals as part of project-based quotations.
• Floor Sanding and Restoration Service Floor sanding and restoration service for existing wood floors, executed with professional LOBA products and backed by a 10-year warranty. Sold to existing customers and other wood floor owners seeking refinishing.

Quantifiable outcome

• 400,000 m² of parquet installed across completed projects
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• LOBAcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor for Bulgaria of Loba (Germany) parquet care and finish products including lacquers, oils, and cleaning products. Loba supplies original products with batch tracking numbers for maintenance and restoration.
• WAKOLcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor for Bulgaria of Wakol installation materials including adhesives and waterproofing products for parquet flooring.
• VERMEISTERcoreChannel Partner/ Reseller/ DistributorOfficial authorized distributor for Bulgaria of Vermeister (Italy) professional wood floor care products including cleaners, maintenance products, and professional cleaning kits.
• Home Studio Sofia OOD (Хоум Студио София ООД)coreChannel Partner/ Reseller/ DistributorOfficial distributor for Sofia region operating the Sofia showroom at ul. prof. Milko Bichev 1.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tarkett: French-headquartered, globally listed flooring manufacturer with a wood segment alongside vinyl, laminate, and rubber. Overlaps with Artistico in wood flooring products (multilayer, herringbone, solid) but competes through scale and broad product portfolio rather than niche artistic specialization.
• Unilin / Quick-Step: Belgian flooring division of Mohawk Industries, one of the largest laminate and engineered wood flooring producers globally. Overlaps with Artistico's laminate and engineered wood lines but competes primarily on mass-market retail channels rather than custom artistic parquet.

Direct peers

• Italparquet: Italian premium hardwood flooring manufacturer specializing in artistic and decorative parquet (Tabu-style collections, custom inlays). Directly comparable to Artistico's artistic parquet offering, premium Italian craftsmanship positioning, and project-based specification model.
• Bauwerk Parkett: Swiss-headquartered premium wood flooring producer with European manufacturing footprint (Austria, Belarus). Closely comparable to Artistico in product taxonomy (engineered multi-layer, long/wide planks, herringbone, FSC-certified European oak) and target customer (architects, interior designers, premium residential).
• Barlinek: Polish manufacturer of multilayer engineered wood flooring, one of the largest in Central/Eastern Europe. Comparable as a regional CEE engineered wood flooring producer with similar product mix (3-layer boards, herringbone, finishes), overlapping distribution model, and competing for the same Bulgarian and Balkan residential/commercial projects.
• Solidfloor: Dutch premium engineered wood flooring brand with wide-plank, herringbone, and chevron offerings. Comparable to Artistico as a premium European oak specialist with focus on design-led patterns and project-based sales channel serving architects and retail dealers across Europe.
• Scheucher Parkett: Austrian premium wood flooring manufacturer producing engineered parquet, herringbone, and custom patterns under the Mondo, Firenze, and Varianto lines. Comparable to Artistico's niche positioning as a premium European oak specialist with focus on pattern craftsmanship and project-based sales to architects and designers.
• Boen (Baltic Wood): Norwegian-headquartered, Lithuania-manufactured engineered wood flooring brand owned by BAUWERK Group. Comparable to Artistico in multilayer construction, European oak sourcing, and broad pattern portfolio including herringbone and chevron, competing for the same Eastern European architectural specification market.
• Kährs Group: Swedish-founded, now owned by Kährs Parkett, one of Europe's largest engineered wood flooring manufacturers with multilayer construction and broad pattern portfolio. Directly comparable as a premium engineered wood flooring producer with European oak focus, similar product taxonomy (solid, engineered, herringbone), and overlapping customer base of architects and residential developers.

Regional players

• Parkett Hüttemann: German bespoke wood flooring manufacturer and specialty retailer focused on premium engineered parquet with artisanal patterns. Comparable to Artistico in positioning and product range but primarily serves German market; competes indirectly for any cross-border Balkan spec projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArtisticoBG
• LinkedInlinkedin.com/company/artistico-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artistico