Bauwerk Parkett
Bauwerk Parkett is a Swiss premium manufacturer of wood parquet flooring founded in 1935. It designs, produces, and distributes a 450+ SKU portfolio to residential, commercial, hospitality, and healthcare customers across Europe and select international markets via showrooms and certified installers.
- Company typePrivate
- Founded1935
- HeadquartersSankt Margrethen, Switzerland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bauwerk Parkett does
Bauwerk Parkett is a Swiss premium manufacturer of parquet flooring, operating as a flagship brand of the privately held Bauwerk Group Schweiz AG and headquartered in St. Margrethen, Switzerland. Founded in 1935 by Ernst Göhner, a pioneer of modern Swiss construction, the company designs, produces, and distributes a portfolio of more than 450 wood-flooring SKUs organized into four categories — 1-strip planks (Unicopark, Silverline Edition, Casapark Click, Villapark, Studiopark, Trendpark, Cleverpark 1250), creative parquet (Cleverpark 900, Spinpark, Vectorpark, Formpark, Formpark Mini, Formpark Rombico, Formpark Quadrato), strip parquet (Unopark, Solopark, Monopark, Triopark, Multipark), and solid parquet (Prepark, Solid parquet, On-Edge). Customers span residential, commercial, hotel & catering, healthcare, education, and public-sector segments across Switzerland, Germany, Austria, France, Italy, the Netherlands, the UK, and export markets in Eastern Europe, Asia, South America, India, and the Middle East.
Bauwerk Parkett firmographics
Firmographics- Name
- Bauwerk Parkett
- Legal name
- Bauwerk Group Schweiz AG
- Website
- https://bauwerk-parkett.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bauwerk Parkett is a Swiss premium manufacturer of wood parquet flooring founded in 1935. It designs, produces, and distributes a 450+ SKU portfolio to residential, commercial, hospitality, and healthcare customers across Europe and select international markets via showrooms and certified installers.
- Ownership category
- akta.pro rank
Bauwerk Parkett industry classification
Industry- Product category
- Hardwood Parquet Flooring
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industry
- Hardwood Flooring Retail (CRAIAGAB)
Keywords
Where Bauwerk Parkett is headquartered
LocationHeadquarters
- HQ city
- Sankt Margrethen
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Bauwerk Parkett business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Parquet Flooring Products: Sale of high-quality parquet flooring products including 1-strip planks, creative parquet, strips, and solid parquet. Products are sold through showrooms, installation partners, and B2B Business Portal.
- Accessories and Care Products: Sale of parquet accessories including skirtings, stair noses, feature strips, ventilation grids, special solutions, warranty packages, and cleaning and care products through Swiss online shop.
- Lebenswerk Magazine: Free magazine distribution for inspiration, providing ideas about designing indoor spaces with parquet. Used as marketing/inspiration tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Price levels: Basic, Medium, Premium, Excellent |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Bauwerk Parkett product offering
Product offeringCore offering
Bauwerk Parkett manufactures and sells premium hardwood parquet flooring from its St. Margrethen, Switzerland facility. The product portfolio includes 1-strip planks, creative parquet, strip parquet, and solid parquet, distributed to consumers through expert retail/showroom partners and to trade professionals (installers, architects, commercial project developers) via a dedicated B2B portal and project specification support.
Product overview
Bauwerk Parkett is a Swiss premium manufacturer of high-quality parquet flooring with over 90 years of history dating back to 1935. The product portfolio consists of four main categories: (1) 1-strip planks including Unicopark, Silverline Edition, Casapark Click, Villapark 2194, Studiopark, Trendpark 1390, and Cleverpark 1250; (2) Creative parquet featuring Cleverpark 900, Spinpark (Red Dot Award 2024, developed with atelier oï), Vectorpark, Formpark (ICONIC Awards 2018, developed with Stephan Hürlemann), Formpark Mini, Formpark Rombico (ICONIC Awards 2018), and Formpark Quadrato; (3) Strip parquet comprising Unopark, Solopark, Monopark, Triopark, and Multipark; (4) Solid parquet including Prepark, Solid parquet (original 1935 product), and On-Edge. Supporting offerings include Parquet Finder (450+ product filter tool), Parquet Visualizer (room visualization), B-Protect® surface treatment, a B2B Business Portal, Download Center with technical documentation, Lebenswerk Magazine, and showroom/consultation services. The company is a brand of Bauwerk Group headquartered in St. Margrethen, Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Spinpark: Creative parquet collection with wood grain rotated 45° relative to the plank, creating new geometric patterns. Developed in collaboration with Swiss design studio atelier oï. Awarded Red Dot Award: Product Design 2024.
- Formpark
- Vectorpark
- Formpark Rombico
- Cleverpark
- Silverline Edition
- Casapark Click
- Villapark
- Unicopark
Products and services
- 1-strip plank parquet Premium engineered parquet in 1-strip plank format, typically multi-layer construction with a hardwood top layer; intended for residential and commercial premium flooring installations where long-plank aesthetics are desired.
- Creative parquet Design-led modular/patterned parquet formats for distinctive floor layouts, targeted at design-conscious residential buyers and architects/specifiers seeking creative flooring expressions.
- Strip parquet Classic strip-format parquet (narrower solid or engineered strips), a traditional parquet construction suited to both residential and commercial installations, including refurbishment of period properties.
- Solid parquet Solid hardwood parquet made from a single piece of wood per strip, finished in-house; positioned for premium residential and high-end commercial projects valuing maximum refinishability and material authenticity.
- B2B partner / installer portal service Dedicated B2B portal for flooring installers and trade partners to order Bauwerk parquet, access product/technical information, and serve their own end customers; supports the trade channel distinct from consumer retail.
- Project / specification support service Project specification sales and support for architects, interior designers and commercial developers specifying Bauwerk parquet in commercial, hospitality, retail and premium residential developments.
Quantifiable outcome
- 60% reduction in fossil CO₂ emissions per square meter since 2019
- +2 more outcomes
Companies that use Bauwerk Parkett
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Bauwerk Parkett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bauwerk Parkett partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- atelier oïcoreSwiss architecture and design studio based in La Neuveville on Lake Biel, Switzerland. Co-developed the Spinpark collection with Bauwerk Parkett, creating innovative parquet with 45° rotated wood grain. The collaboration brings nature-inspired design philosophy to parquet flooring innovation.
- balbek bureauminorUkrainian architecture firm based in Kyiv designing office spaces for Dynamic Frame in Zurich's former Binz industrial area. Created versatile workspace with exposed concrete and polished cement screed featuring Spinpark parquet.
- O'Sullivan Skoufoglou ArchitectsminorArchitecture firm transforming Berlin bungalow into modern three-storey villa in Grunewald district, featuring Silverline Edition parquet.
- LP ArchitekturminorArchitecture firm based in Altenmarkt im Pongau designing Hirschengrün hotel property in Salzburg, selecting multiple Bauwerk Parkett products for hotel rooms, lobby, and apartments.
- CAS Architekten KriensminorSwiss architecture firm designing Vera apartment building in Andermatt, Swiss Alpine resort. Project combines traditional chalet architecture with contemporary design featuring Spinpark parquet.
- Fabio Compagno (compoone)minorSwiss architect renovating Rustico Manno building in Ticino, selecting Cleverpark 1250 parquet for its ideal compromise between wide planks and classic short-strip parquet.
- bering*kopalcorePR agency based in Stuttgart, Germany (Reinbeckstraße 40, 70565 Stuttgart) serving as official PR contact for media inquiries. Contact: Rainer Häupl +49 711 74 51 759-16.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bauwerk Parkett competitors and assessment
Company assessmentDirect peers
- BOEN: Sister brand under Bauwerk Group since 2013 acquisition. Manufactures and sells hardwood parquet and engineered wood flooring across Europe with similar multi-layer construction and wood species offering. Most direct comparable due to shared ownership and product overlap.
- Somerset Hardwood Flooring: Third brand under Bauwerk Group, US-based solid and engineered hardwood flooring manufacturer. Direct comparable within the same parent organization, with overlapping product categories and target markets on the North American side.
- Kährs Group: Swedish premium manufacturer of multi-layer wood flooring with a 160+ year heritage. Closest like-for-like European parquet peer with engineered wood construction, broad product portfolio, and global distribution. Both compete for premium residential and commercial specifiers.
- Weitzer Parkett: Austrian premium parquet manufacturer with strong DACH market presence. Family-owned, multi-layer solid and engineered wood flooring offering, similar positioning in hotel and residential markets. Direct competitor in Central Europe.
- Parkett Hinterseer: Austrian/Family-owned premium parquet manufacturer with strong heritage. Direct European competitor in strip and plank parquet with similar craftsmanship positioning and customer segments.
- Scheucher Parkett: Austrian premium multi-layer parquet manufacturer. Direct peer in engineered wood flooring with comparable European footprint, premium positioning, and overlapping customer segments in residential and hospitality.
Broad incumbents
- Tarkett: Global flooring conglomerate offering hardwood alongside vinyl, laminate, and rubber flooring across residential and commercial segments. Overlaps in wood flooring but competes across a much broader portfolio with significant scale advantages.
- Mohawk Industries: World's largest flooring manufacturer, parent of Unilin/Quick-Step. Overlaps in engineered wood via Quick-Step brand; competes with Bauwerk in premium residential and commercial channels but with significantly broader product breadth and global distribution.
- Shaw Industries (Berkshire Hathaway): US flooring giant offering hardwood (Anderson Tuftex), carpet, and resilient. Overlaps in premium wood flooring for residential and commercial markets with substantially larger scale and North American distribution.
- Mannington Mills: US-based multi-category flooring manufacturer (hardwood, LVT, laminate, resilient). Comparable in commercial-grade hardwood but with broader product portfolio and different geographic center of gravity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bauwerk Parkett social profiles
Digital presenceBauwerk Parkett compliance and trust
Trust signalCompliance8 records
Bauwerk Parkett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bauwerk Parkett leadership team
Management profileNumber of profiles
Bauwerk Parkett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bauwerk Parkett M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bauwerk Parkett
What does Bauwerk Parkett do?
Bauwerk Parkett manufactures and sells premium hardwood parquet flooring from its St. Margrethen, Switzerland facility. The product portfolio includes 1-strip planks, creative parquet, strip parquet, and solid parquet, distributed to consumers through expert retail/showroom partners and to trade professionals (installers, architects, commercial project developers) via a dedicated B2B portal and project specification support.
Is Bauwerk Parkett a public or private company?
Bauwerk Parkett is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bauwerk Parkett founded?
Bauwerk Parkett was founded in 1935. It employs 101 to 250 people.
Where is Bauwerk Parkett based?
Bauwerk Parkett is headquartered in Sankt Margrethen, Switzerland, in the Europe region.
How does Bauwerk Parkett make money?
Three revenue lines are on record. Parquet Flooring Products are the primary driver. The others are accessories and Care Products and lebenswerk Magazine.
Who are Bauwerk Parkett's main competitors?
Direct peers on record are BOEN, Somerset Hardwood Flooring, Kährs Group, Weitzer Parkett, Parkett Hinterseer and Scheucher Parkett. Broad incumbents are Tarkett, Mohawk Industries, Shaw Industries (Berkshire Hathaway) and Mannington Mills.
Does Bauwerk Parkett have an API?
No public API is recorded for Bauwerk Parkett.
What industry is Bauwerk Parkett in?
Bauwerk Parkett's product category is Hardwood Parquet Flooring. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 3212 and its SIC code is 2430.