Autohaus BHS

What Autohaus BHS does

Autohaus BHS (legal entity BHS Handels- und Betriebs GmbH) is a multi-brand automotive retail and service business headquartered in Zwickau, Saxony, Germany, operating since 1999 under family ownership by the Burmeister brothers (Jürgen and Lars as Managing Directors, with Katrin Bernkopf as authorized signatory). The company retails new and used passenger and commercial vehicles across four OEM brands: Citroën, Peugeot, and DS Automobiles (historically PSA/Stellantis), and Ford (added in 2018 with a dedicated FordStore). It serves two primary customer segments — individual consumers in the Zwickau region for personal transportation, and commercial/business customers for fleet vehicles (Citroën and Ford commercial lineups including Jumper, Jumpy, Transit, Transit Custom, and Transit Connect). A secondary segment comprises rental customers via the 'NICE TO MIET ME' short-term rental program (cars, vans, and now motorhomes) and service customers using the multi-brand workshop.

The business model combines unit-priced vehicle sales with hybrid professional-services revenue from a full-service workshop (inspection/maintenance, tire storage, air conditioning, car wash, environmental stickers) and a DEKRA-certified used vehicle program offering up to 2-year warranty and a 14-day exchange policy. Distribution runs through two physical showroom locations in Zwickau — the main Citroën/Peugeot/DS site at Am Kreuzberg 40 and the FordStore at Lengenfelder Straße — plus a separate commercial vehicle center, supported by a corporate website with online inventory search and social media channels (Facebook, Instagram, YouTube). The value proposition rests on multi-brand capability under one roof, DEKRA-certified used vehicle quality, and a Top-10 ranking among German Citroën & Peugeot dealers supported by 25+ years of regional presence. Pricing is largely unit- or usage-based, with vehicle prices ranging from roughly €8,000 for used cars to over €50,000 for new commercial vehicles, and service line items priced individually (e.g., car wash from €5, tire storage €44.99, climate service €59, HU/AU inspection from €152). Revenue is not publicly disclosed; the company is a privately held GmbH with no parent, no subsidiaries, and no funding rounds on record.

Name

Autohaus BHS

Legal name

BHS Handels- und Betriebs GmbH

Website

https://autohaus-bhs.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Autohaus BHS is a family-owned multi-brand automotive retailer and service business in Zwickau, Germany, selling new and used vehicles from Citroën, Peugeot, DS Automobiles, and Ford, plus commercial vehicles, workshop services, and rental cars for individual and commercial customers.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Automotive retail
• Multi-brand car dealership
• Commercial vehicle sales
• Vehicle service and maintenance
• Car and van rental

Headquarters

HQ city

Zwickau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used vehicles including passenger cars (PKW) and commercial vehicles (Nutzfahrzeuge) from Citroën, Peugeot, DS Automobiles, and Ford brands.
2. Vehicle Service and Maintenance: Workshop services including maintenance, repairs, inspections (HU/AU), air conditioning service, tire changes and storage, car wash.
3. Parts and Accessories: Sale of replacement parts, accessories, and add-on products including QUQUQ camping modules.
4. Vehicle Rental: Short-term rental program 'Nice to Miet Me' offering cars and commercial vehicles for daily, weekend, and weekly rental with various vehicle categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Autohaus BHS is a multi-brand automobile dealership retailing new and used passenger cars and commercial vehicles across four brands (Citroën, Peugeot, DS Automobiles, Ford), supported by a full workshop offering maintenance, repairs, official inspections (HU/AU), tire storage, air conditioning service, and car wash. The business also operates a short-term rental program ('NICE TO MIET ME') for cars, vans, and motorhomes, and sells accessories including QUQUQ camping modules. Its core revenue drivers are vehicle sales (new and used) and after-sales service fees, delivered primarily through two physical locations in Zwickau, Germany.

Product overview

Autohaus BHS is a multi-brand automobile dealership offering a comprehensive portfolio of vehicle sales and automotive services. The core product consists of new and used vehicle sales across four brands — Citroën, Peugeot, DS Automobiles (French PSA/Stellantis group), and Ford (added in 2018) — covering passenger cars, SUVs, and commercial vehicles (vans, trucks, transit vehicles). The business model combines vehicle retail with a full suite of after-sales services (inspection, maintenance, tire storage, air conditioning, car wash), vehicle rental (cars, vans, and motorhomes branded 'NICE TO MIET ME'), and accessories (QUQUQ camping modules). A dealer portal is available for trade partners. The company operates from Zwickau, Germany, with over 25 years of history and more than 80 employees.

Differentiator

Problem solved

Functional benefit

Brands

• FordStore: A dedicated Ford dealership facility operated by Autohaus BHS in Zwickau, offering the complete Ford product lineup including the Ford Mustang and special Vignale models.

Products and services

• Citroën vehicles (new and used) New and used passenger vehicles from the Citroën brand, including models such as C3, C4, C5 Aircross, and Berlingo, sold to private and commercial customers.
• Peugeot vehicles (new and used) New and used passenger vehicles from the Peugeot brand, including models such as 208, 308, 3008, 408, and 508.
• DS Automobiles vehicles (new and used) Premium passenger vehicles from the DS Automobiles brand, including models such as DS3 Crossback, DS4, and DS7 Crossback.
• Ford vehicles (new and used) Full Ford passenger vehicle lineup sold through the FordStore, including models such as Fiesta ST, Focus, Kuga, Puma, Mustang, Explorer, and Edge.
• Citroën commercial vehicles (Nutzfahrzeuge) Commercial vehicles and light trucks from Citroën, including vans such as Jumper and Jumpy, targeted at business and trade customers.
• Ford commercial vehicles (Nutzfahrzeuge) Commercial vehicles from Ford, including the Transit, Transit Custom, and Transit Connect lineup, sold through the FordStore and commercial vehicle division.
• New and used vehicle sales (Neu- / Gebrauchtwagen) Sales of new vehicles (Neuwagen), used vehicles (Gebrauchtwagen), day registrations (Tageszulassungen), and demonstration vehicles (Vorführfahrzeuge) across all brands, with DEKRA-quality inspection, up to 2-year warranty, and 14-day exchange policy.
• Motorhome (Wohnmobile) rental Rental of motorhomes and recreational vehicles available for the off-season 2026 and 2027, allowing customers to travel using a hotel-room-style vehicle.
• Car and van (PKW & Transporter) rental — 'NICE TO MIET ME' Short- and long-term rental of passenger cars and vans, branded 'NICE TO MIET ME', with daily, weekend, and weekly rates covering categories from microcars to luxury SUVs, vans, and light trucks.
• Vehicle safety and emissions inspection (HU/AU) Mandatory vehicle safety and emissions inspection (TÜV/HU) conducted on-site by an accredited testing institute per §29 StVZO, starting from €152, with optional pre-inspection check.
• Inspection and maintenance (Inspektion & Wartung) General vehicle inspection and maintenance services including pre-inspection checks before mandatory vehicle inspections (HU/AU), performed by an accredited testing organization on-site.
• 5PLUS wear-part repair program (Citroën / Peugeot / DS) Cost-effective wear-part repairs for vehicles aged 5 years or older, offered under the Stellantis 5PLUS brand for Citroën, Peugeot, and DS Automobiles vehicles, covering parts and labor at fixed package prices.
• Tire storage and wheel washing (Reifenlager & Reifenwäsche) Professional tire storage and wheel washing services including tire change, balancing, and complete storage packages, with doubled storage capacity and a modern wheel washing machine.
• Air conditioning service (Klimaanlagenwartung) Air conditioning maintenance and service for all vehicle models at a fixed price of €59.99 plus materials.
• Car wash / Autopflege (Softec) Car wash using the Softec system, an ADAC test winner, offering three programs (W1–W3) for cars and light trucks up to 2.90m height and 2.48m width, starting from €5.
• Environmental sticker service (Umweltplaketten-Service) Issue of mandatory environmental zone stickers (Umweltplaketten) for all vehicle makes, required for city access since January 2010.
• QUQUQ camping modules Portable camping modules (KombiBox, MidiBox, BusBox) that convert a standard vehicle into a mini-camper in approximately one minute, featuring a stove, bed up to 195cm, and storage surface. Prices start from €2,790.

Quantifiable outcome

• Up to 2 years used car warranty and mobility guarantee through CarGarantie/Real Garant partners
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• AVAG Holding SE: One of Germany's largest multi-brand auto dealer groups, operating dozens of franchises across Bavaria and southern Germany. Highly comparable to Autohaus BHS as a multi-brand retail/service business, though at substantially larger scale and broader geographic footprint.
• Sixt SE: Germany's largest car rental company with a broad fleet of passenger cars, vans, and specialty vehicles. Comparable to Autohaus BHS's 'NICE TO MIET ME' rental operations in core business model, though at vastly larger scale and with fleet-management expertise.
• Emil Frey AG: Swiss-headquartered European automotive retail group with operations across Germany and other markets. Comparable to Autohaus BHS in multi-brand dealership model but at international scale and with broader geographic reach.

Direct peers

• Moll Gruppe: South German auto dealer with multiple brand franchises and integrated service/body-shop operations. Comparable to Autohaus BHS in regional multi-brand retail and service model, with similar revenue mix between new, used, and service.
• Rosier GmbH & Co. KG: Family-owned German multi-brand auto dealer with Mercedes, smart, Peugeot, Citroën, and others. Highly comparable to Autohaus BHS as a multi-generational family-owned regional dealer sharing similar French-brand exposure and service orientation.
• Hahn Automobile GmbH + Co. KG: Mid-sized German multi-brand auto dealer serving the Stuttgart region with new and used vehicles, service, and fleet business. Direct comparable to Autohaus BHS in operational model and multi-brand customer value proposition.
• Hülpert GmbH & Co. KG: West German auto dealer group operating multiple brands including Volkswagen Group, Toyota, and Hyundai, with full service operations. Comparable to Autohaus BHS as a regional multi-brand dealer with strong service and commercial-vehicle operations.
• Dello Gruppe: Northern German multi-brand auto dealer with a portfolio of French, Asian, and German volume brands, plus full service and parts offerings. Direct peer in business model and structure to Autohaus BHS, differing mainly by geography and brand mix.
• Senger Gruppe: German multi-brand automotive dealer group with strong representation of French and volume brands. Closely comparable to Autohaus BHS in multi-brand retail and service model, with similar brand portfolio breadth across German regions.
• Beresa GmbH & Co. KG: West German multi-brand auto dealer group with strong presence in Mercedes, Ford, and other franchises. Comparable to Autohaus BHS as a multi-brand dealer with scaled service operations and similar customer segmentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpQqjCPM1jrroHRUKBaNbCA
• Facebookde-de.facebook.com/autohausbhszwickau
• Instagraminstagram.com/autohaus_bhs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus BHS