Dello
DELLO GRUPPE is a privately held, 120+ year-old German multi-brand automotive dealership group operating physical showrooms and service centers across Northern Germany, representing 18+ OEM brands (Opel, Toyota, BMW, Stellantis brands, Kia, Mazda, Leapmotor, Crosscamp) and serving retail consumers and SMB/enterprise fleet customers with sales, service, parts, rental, and trade-in.
- Company typePrivate
- Founded1900
- HeadquartersHamburg, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Dello does
DELLO GRUPPE (legal entity: Ernst Dello GmbH & Co. KG) is a privately held German automotive dealership group founded in 1900, formally unified under its current brand in 2024 through the consolidation of DELLO, DÜRKOP, Dello GmbH, and Autohaus Hansa Nord. The group operates multiple physical dealership and service locations across Northern Germany and represents more than 18 automotive brands, including Opel, Peugeot, Citroën, Fiat, Fiat Professional, Abarth, Jeep, Alfa Romeo, Leapmotor, Kia, Mazda, and Crosscamp under the Dello/Dürkop channels, plus Toyota and Lexus through the Toyota Dello subsidiary, and BMW, BMW i, BMW M, Mini, and Land Rover through the Hansa Nord subsidiary. Its core offering covers the full vehicle ownership lifecycle: new and used vehicle sales, workshop services (wheel changes, tire service, air conditioning, main inspection, glass damage, trailer hitches), original parts and accessories through an online shop, vehicle appraisal and trade-in, replacement vehicle rentals, vehicle insurance, and a 5plus all-inclusive wear-and-tear service for vehicles older than five years. A wholly-owned solar subsidiary called powernovo offers photovoltaic systems for residential and commercial customers, creating an explicit cross-sell into EV home charging.
The group serves two principal customer segments: retail consumers (Privatkunden) purchasing personal vehicles, and SMB and enterprise fleet customers (Gewerbekunden, Großkunden) requiring UVV inspections, vehicle branding, special installations, replacement vehicles, and volume procurement, supported by a dedicated B2B purchasing program and a Treue-Card loyalty program that returns 5% on labor and original parts from the second service appointment plus 1% additional annually. Distribution is primarily physical retail showrooms combined with online vehicle search, online service booking, a parts e-commerce storefront, and a 24/7 emergency hotline. The underlying technology stack is non-proprietary — standard dealership systems, website-based search, and digital service scheduling — with no disclosed AI, ML, API, or mobile app capabilities.
Revenue is generated through six streams: one-time vehicle sales (new and used across 18+ brands), workshop services (professional services), parts sales (hardware), car rental (transaction fee), vehicle trade-in purchase (transaction fee), and B2B fleet services (professional services). Pricing is unit-based for services (e.g., €169 wheel change, €19.95 HU inspection, flat-rate 5plus) and quote-based for vehicle sales, with no publicly disclosed pricing for the vehicle lineup. The group remains privately owned, with no disclosed external investors or PE backing.
Dello firmographics
Firmographics- Name
- Dello
- Legal name
- Ernst Dello GmbH & Co. KG
- Website
- https://dello.de
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Short description
- DELLO GRUPPE is a privately held, 120+ year-old German multi-brand automotive dealership group operating physical showrooms and service centers across Northern Germany, representing 18+ OEM brands (Opel, Toyota, BMW, Stellantis brands, Kia, Mazda, Leapmotor, Crosscamp) and serving retail consumers and SMB/enterprise fleet customers with sales, service, parts, rental, and trade-in.
- Ownership category
- akta.pro rank
Where Dello is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
Dello business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Inventory (Supply Chain), Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: New and used vehicle sales across 18+ automotive brands including Opel, Peugeot, Citroën, Fiat, Abarth, Jeep, Alfa Romeo, Leapmotor, Kia, Mazda, Crosscamp, Toyota, Lexus, BMW, Mini, and Land Rover.
- Service and Maintenance: Workshop services including inspections, tire changes, air conditioning maintenance, glass repair, trailer hitch installation, and the 5plus service program for vehicles 5+ years old.
- Parts Sales: Original parts and accessories sales through online shop platform.
- Car Rental: Vehicle rental services for customers requiring temporary replacement vehicles.
- Auto Purchase/Trade-in: Vehicle valuation and purchase services for customers selling their vehicles.
- B2B Fleet Services: Corporate fleet management including UVV inspections, vehicle branding, and special installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wheel change service - flat rate |
| Unit Pricing | Pay-as-you-go | Vehicle inspection (HU) - standard rate |
| Unit Pricing | Pay-as-you-go | 5plus Service - all-inclusive package |
| Other | Other | Treue-Card loyalty discount program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Dello product offering
Product offeringCore offering
DELLO GRUPPE is a German multi-brand automotive dealership group operating physical showrooms and service centers across Germany. The group sells new and used vehicles from 18+ brands (Opel, Peugeot, Citroën, Fiat, Abarth, Jeep, Alfa Romeo, Leapmotor, Kia, Mazda, Crosscamp, Toyota, Lexus, BMW, Mini, Land Rover) through its subsidiary brands (Dello, Dürkop, Hansa Nord, Toyota Dello). Beyond vehicle sales, the group provides comprehensive workshop services (inspections, wheel/tire changes, AC maintenance, glass repair, trailer hitch installation), parts retail, car rental, vehicle valuation and trade-in, business fleet services, and operates the powernovo solar energy subsidiary.
Product overview
DELLO GRUPPE is a German automotive dealership group formed by the merger of DELLO, DÜRKOP, and Autohaus Hansa Nord. The group operates as a unified platform offering vehicle sales across multiple brands (Opel, Peugeot, Citroën, Fiat, Fiat Professional, Abarth, Jeep, Alfa Romeo, Leapmotor, Kia, Mazda, Crosscamp, BMW, Mini, Land Rover) alongside comprehensive workshop and maintenance services. The portfolio includes online vehicle search, workshop services (wheel/tire changes, air conditioning, main inspection, glass damage, trailer hitches), auto valuation and purchase, car rental, insurance, and a loyalty program. Additionally, the group operates powernovo, a solar energy subsidiary offering photovoltaic solutions. Business customers are served through dedicated fleet services including B2B vehicle purchasing and UVV inspections.
Differentiator
Problem solved
Functional benefit
Brands
- powernovo: Solar subsidiary providing photovoltaic solutions and complete solar energy services for residential and commercial customers.
Products and services
- New and Used Vehicle Sales
Companies that use Dello
Customer profileSegments3 records
Ideal customer profiles4 records
Dello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dello partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Toyota DellocoreToyota Dello operates as a Toyota franchise dealership under the Dello Gruppe umbrella, selling and servicing Toyota vehicles. Website: toyota-dello.de
- Hansa NordcoreHansa Nord is a subsidiary brand of Dello Gruppe operating BMW, BMW i, BMW M, Mini, and Land Rover dealerships. Website: hansanord.com
- powernovominorSolar energy subsidiary offering photovoltaic systems and complete solar solutions for customers, particularly supporting EV owners with home charging solutions. Website: powernovo.de
- OpelcoreOpel franchise dealership operating under Dello Gruppe, selling and servicing Opel vehicles
- PeugeotcorePeugeot franchise dealership operating under Dello Gruppe, selling and servicing Peugeot vehicles
- CitroëncoreCitroën franchise dealership operating under Dello Gruppe, selling and servicing Citroën vehicles
- FiatcoreFiat franchise dealership operating under Dello Gruppe, selling and servicing Fiat vehicles
- Fiat ProfessionalcoreFiat Professional commercial vehicle franchise dealership operating under Dello Gruppe
- AbarthcoreAbarth performance brand franchise dealership operating under Dello Gruppe
- JeepcoreJeep franchise dealership operating under Dello Gruppe, selling and servicing Jeep vehicles
- Alfa RomeocoreAlfa Romeo franchise dealership operating under Dello Gruppe, selling and servicing Alfa Romeo vehicles
- LeapmotorminorLeapmotor electric vehicle brand franchise dealership operating under Dello Gruppe
- KiacoreKia franchise dealership operating under Dello Gruppe, selling and servicing Kia vehicles
- MazdacoreMazda franchise dealership operating under Dello Gruppe, selling and servicing Mazda vehicles
- CrosscampminorCrosscamp camper van brand franchise dealership operating under Dello Gruppe
- BMW (via Hansa Nord)coreBMW franchise dealership operated through Hansa Nord subsidiary, selling and servicing BMW vehicles including BMW i electric sub-brand and BMW M performance models
- Mini (via Hansa Nord)coreMini franchise dealership operated through Hansa Nord subsidiary, selling and servicing Mini vehicles
- Land Rover (via Hansa Nord)coreLand Rover franchise dealership operated through Hansa Nord subsidiary, selling and servicing Land Rover vehicles
- Lexus (via Toyota Dello)coreLexus luxury vehicle franchise dealership operated through Toyota Dello subsidiary, selling and servicing Lexus vehicles
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Dello competitors and assessment
Company assessmentDirect peers
- Bilia AB: Swedish multi-brand automotive dealer group listed on Nasdaq Stockholm. Comparable in operating multi-brand franchises across multiple European countries with full-service retail and aftermarket offerings.
- AVAG Holding SE: German multi-brand automotive dealership group with similar scale, brand portfolio breadth, and full-service retail model. Operates dozens of franchise locations across Germany covering mass-market and premium OEMs, directly comparable in business mix to Dello.
- Hedin Mobility Group: Swedish-origin pan-European multi-brand automotive dealer and mobility provider. Operates franchised dealerships across several European countries — directly comparable in multi-brand strategy, aftermarket services, and EV transition positioning.
- Emil Frey Group: Switzerland-headquartered pan-European multi-brand automotive retailer. Closely comparable to Dello in multi-brand representation, full-service dealership operations, and combination of new/used vehicle sales with aftermarket services.
- Inchcape plc: UK-listed global automotive distribution and retail group. Operates multi-brand dealerships across multiple geographies with similar focus on premium and volume OEMs and integrated aftersales, comparable in scale and scope to Dello's multi-brand model.
Others
- Cox Automotive: Global automotive services platform (Manheim auctions, Autotrader, Kelley Blue Book, Dealertrack). Not a direct competitor to Dello's showroom business but a key ecosystem enabler/competitor in digital used-car listings, valuations, and dealer technology — relevant for assessing digital disruption exposure.
Emerging players
- Auto1 Group: German-headquartered digital used-car platform operating across Europe. Competes with Dello for the German used-car customer but via an online-first, vertically integrated model rather than physical showrooms — a channel alternative rather than a direct showroom competitor.
Broad incumbents
- Group 1 Automotive: US-listed multi-brand automotive retailer with UK operations. Comparable multi-OEM franchised dealership and parts/service model at larger scale, representing the broader US/EU incumbents in fragmented-dealer consolidation.
- Lithia Motors: US-headquartered global multi-brand automotive retailer with operations across North America, the UK, and Continental Europe. Operates a similar full-service franchise model at significantly larger scale, providing a benchmark for what scaled multi-brand retail consolidation looks like.
- Asbury Automotive Group: US multi-brand franchised automotive retailer operating dealerships and collision centers. Comparable in multi-brand franchise representation and integrated parts/service revenue, providing an incumbent reference point for the dealership business model Dello operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dello social profiles
Digital presenceDello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dello leadership team
Management profileNumber of profiles
Dello subsidiaries and ownership
Company hierarchySubsidiaries4 records
Dello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dello
What does Dello do?
DELLO GRUPPE is a German multi-brand automotive dealership group operating physical showrooms and service centers across Germany. The group sells new and used vehicles from 18+ brands (Opel, Peugeot, Citroën, Fiat, Abarth, Jeep, Alfa Romeo, Leapmotor, Kia, Mazda, Crosscamp, Toyota, Lexus, BMW, Mini, Land Rover) through its subsidiary brands (Dello, Dürkop, Hansa Nord, Toyota Dello). Beyond vehicle sales, the group provides comprehensive workshop services (inspections, wheel/tire changes, AC maintenance, glass repair, trailer hitch installation), parts retail, car rental, vehicle valuation and trade-in, business fleet services, and operates the powernovo solar energy subsidiary.
Is Dello a public or private company?
Dello is a private company. It is classified as family owned and is currently operating.
When was Dello founded?
Dello was founded in 1900.
Where is Dello based?
Dello is headquartered in Hamburg, Germany, in the Europe region.
How does Dello make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance, parts Sales, car Rental, auto Purchase/Trade-in and B2B Fleet Services.
Who are Dello's main competitors?
Direct peers on record are Bilia AB, AVAG Holding SE, Hedin Mobility Group, Emil Frey Group and Inchcape plc. Cox Automotive is listed as an others. Auto1 Group is listed as an emerging player. Broad incumbents are Group 1 Automotive, Lithia Motors and Asbury Automotive Group.
Does Dello have an API?
No public API is recorded for Dello.