TradeSpotting

What TradeSpotting does

TradeSpotting is a Paris-headquartered, data-driven digital media agency founded in 2012 that specializes in real-time bidding on ad exchanges and performance marketing. The company plans, buys, and optimizes digital advertising campaigns across 15+ advertising platforms on behalf of clients in music, culture, sports, retail, gaming, luxury, and public-interest verticals, deploying campaigns in 110+ countries. Service delivery is supported by a proprietary technology platform ("La Plateforme") that handles media buying, data management, and campaign optimization, complemented by content publication ("Le Spott") and a modular service portfolio spanning strategy, media buying, and data management.

The firm operates from three offices — Paris (France), Madrid (Spain), and Saint-Pierre, La Réunion — staffed by approximately 35 specialists covering strategy, trading, creative, development, and account management. TradeSpotting is privately held and founder/management-owned, with leadership including Frédéric, Guillaume (CTO), and Mathias (Director of Innovation) as associated directors, alongside Sébastien and Louison leading account management.

The company's commercial model is managed-services based, providing custom-priced media agency engagements (strategy, buying, data) to enterprise, government, education, and non-profit clients; logos include AEG, Sony Music, Live Nation, Ubisoft, Fnac, Dolce & Gabbana, AS Monaco, Harlequins, Greenpeace, Ville de Paris, and Philharmonie de Paris. Own revenue is not publicly disclosed; the €100M+ figure cited on-site refers to media spend managed on behalf of clients, not company revenue, and the firm reports no external funding, acquisitions, or institutional investors.

Name

TradeSpotting

Legal name

TradeSpotting

Website

https://tradespotting.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

TradeSpotting is a Paris-based, data-driven digital media agency founded in 2012 that plans, buys, and optimizes programmatic and performance campaigns across 15+ ad platforms for 150+ enterprise, government, and non-profit clients in music, culture, sports, and retail.

Ownership category

akta.pro rank

Product category

Digital Media Agency Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

akta.pro secondary industry

Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF)

Keywords

• Digital media buying
• Programmatic advertising
• Real-time bidding
• Performance marketing
• Data-driven ad agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Agency Services: Digital media buying and advertising services with data-driven optimization. Revenue generated through media buying fees, service contracts, and performance-based arrangements with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TradeSpotting is a data-driven digital media agency that optimizes digital media buying through real-time bidding on ad exchanges and performance marketing campaigns. It delivers strategy consulting, programmatic media buying across 15+ advertising platforms, and data management services, supported by its proprietary technology platform La Plateforme. The firm serves 150+ enterprise clients across music, culture, sports, retail, gaming, luxury, education, and government sectors, running 2,000+ campaigns in 110+ countries.

Product overview

TradeSpotting is a data-driven digital media agency offering an integrated portfolio of services and products. The core offering consists of 'La Plateforme' (a proprietary media buying and campaign optimization platform) complemented by four service modules: Stratégie (strategy consulting), Achat média (media buying), and Data management. Additionally, 'Le Spott' serves as a media content publication for industry insights. The company operates across three sites (Paris, Madrid, and Saint-Pierre de La Réunion) and manages campaigns in 110+ countries for over 150 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• La Plateforme Proprietary data-driven media buying and optimization platform that enables digital advertising campaign management across multiple advertising platforms (15+), supporting TradeSpotting's managed services for enterprise clients in music, culture, sports, and general interest sectors.
• Stratégie (Strategy Consulting) Digital marketing strategy consulting service to help clients transform their advertising strategies into measurable success, covering strategic planning across the media value chain.
• Achat média (Media Buying) Digital media buying service leveraging data and advanced technologies to maximize campaign performance across 15+ advertising platforms, primarily using real-time bidding on ad exchanges for clients in 110+ countries.
• Data Management Data management and analytics services that support campaign optimization and performance measurement across campaigns in 110+ countries.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Havas Media: Global media planning and buying network headquartered in Paris; competes with TradeSpotting for French and international clients but at significantly greater scale, leveraging Havas' broader creative, health, and communications portfolio.
• Dentsu (Carat, iProspect): Global media and digital agency network offering programmatic/performance buying through iProspect and Carat; competes with TradeSpotting's RTB and performance marketing capability but as part of a much larger worldwide platform.
• Publicis Media: Paris-based global media network (Zenith, Starcom, Spark Foundry) operating at the scale TradeSpotting cannot match; a clear incumbent competitor for the same enterprise advertisers across entertainment, retail, and luxury.
• GroupM (WPP): World's largest media investment group encompassing Wavemaker, EssenceMediacom, Mindshare, and GroupM Nexus; the dominant incumbent in media buying that TradeSpotting's boutique positioning distinguishes itself against.
• Hearts & Science (WPP/GroupM): Data-driven media planning and buying agency within WPP's GroupM, created specifically around audience-centric and programmatic buying — directly adjacent to TradeSpotting's model but embedded in a much larger global holding company.

Direct peers

• Assembly: Global data-driven media agency within the Stagwell group, explicitly focused on programmatic media buying, RTB, and performance marketing across multiple ad platforms — directly comparable to TradeSpotting's core offering.
• Ekstend Group: French independent digital and media agency offering strategy, media buying, and data-driven activation for B2B and consumer clients; overlaps with TradeSpotting on media buying capabilities and French mid-market positioning.
• KR Media: French independent media planning and buying agency with a comparable boutique footprint and similar client base in culture, entertainment, and lifestyle, making it the closest country-market peer to TradeSpotting.

Emerging players

• Kepler Group: Independent data-driven digital marketing agency with end-to-end programmatic, analytics, and creative capabilities; comparable to TradeSpotting in using data and proprietary tech to optimize paid media performance.
• Tinuiti: Independent US performance and programmatic media agency operating across paid social, programmatic, and commerce media; intersects with TradeSpotting on performance/RTB-driven buying and data-led optimization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tradespottingse
• YouTubeyoutube.com/channel/UCsFwYBAxG2SQe6IDUfK45Jg/featured
• Facebookfacebook.com/tradespotting
• LinkedInlinkedin.com/company/tradespotting/mycompany
• Instagraminstagram.com/tradespotting

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeSpotting