Club de Esgrima de Madrid

What Club de Esgrima de Madrid does

Club de Esgrima de Madrid (CEM) is a private Madrid-based sports club founded in 1951 by Maestro Carbonel that operates the largest dedicated fencing facility in Spain and, by its own claim, the third largest in the world. Its core offering is fencing instruction across the three competitive weapons (sable, espada, florete) for all ages, starting at age 4 with a foam-sabre initiation program and extending through to senior fencers in their 70s. The club is the only entity in Madrid teaching all three weapons to both children and adults, and the only fencing club in Spain with its own premises (Calle de Colomer 18, Salamanca neighborhood, since May 2014).

The product surface extends well beyond fencing. Since 2012, CEM has operated the Centro Deportivo, a multi-discipline fitness center offering Cross Training, TRX, Pilates, Global Training, maintenance gymnastics, and Zumba with capped class sizes. Auxiliary services include physiotherapy (delivered through a partnership with Care at member-discounted rates), nutrition consulting, school outreach programs (over 600 students reached since the 2010/11 season), a corporate team-building product branded Fencing4Business (F4B) running since 2008, urban day camps during summer/Christmas/Easter, themed children's birthday parties, gift experiences ("Bautismo de Esgrima"), and space rental for external events.

The business model is direct-to-consumer and on-site: members visit the Madrid facility for classes, with online enrollment available through the website. Revenue mixes recurring monthly subscriptions (€40-€75/month, with explicit subsidized tiers for retirees, unemployed, and off-peak schedules), one-time initiation packages (€65-€105), event and camp fees (€17-€415), corporate F4B contracts, and ancillary space rental. Distribution is entirely owned — direct facility access plus instructor-led school visits — with no third-party resellers. Marketing relies on the company website, social media, WhatsApp, and word-of-mouth. The club has produced Olympic fencers and national champions (Araceli Navarro, Jorge Pina, and several emerging youth prospects), reinforcing brand positioning as a high-performance training institution.

Name

Club de Esgrima de Madrid

Legal name

Club de Esgrima de Madrid

Website

https://clubdeesgrimademadrid.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Club de Esgrima de Madrid is a private Madrid-based fencing club founded in 1951 that operates the largest dedicated fencing facility in Spain, offering instruction across all three weapons (sable, espada, florete) to children from age 4 and adults, plus corporate team building, camps, and an affiliated fitness center.

Ownership category

akta.pro rank

Product category

Fencing Instruction Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Fencing instruction services
• Sports club memberships
• Youth fencing programs
• Corporate team building
• Multi-discipline fitness center

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Fencing Classes and Membership Fees: Monthly membership fees for regular fencing classes with two sessions per week, including access to facilities, gym, and equipment loan. Pricing varies by customer segment (standard, retiree, unemployed, morning/evening schedules).
2. Initiation Packages (Bonos): One-time purchase packages for beginners to try fencing. Available in 6-class (65€), 8-class (85€), and 10-class (105€) options with expiration dates.
3. Fencing Experiences (Bautismo): Individual fencing experience sessions including private class with master, equipment loan, certificate, and gift. Priced at 78€ per person.
4. Birthday Parties: Celebration packages for children's birthdays including 2 hours facility rental, games and fencing instruction, and snacks. Priced at 17€ per attendee with minimum 12 attendees.
5. Summer/Vacation Camps: Day camps during summer, Christmas, and Easter holidays with full-day supervision, activities, and meals. Pricing from 32€/day to 415€ for 3-week sessions.
6. Space Rental: Rental of club facilities (pistes and open spaces) for sports events, parties, or corporate activities.
7. Corporate Team Building (F4B): Corporate team building programs using fencing to develop team capabilities, communication, and workplace relationships. Customized sessions designed for each company.
8. Physiotherapy and Nutrition Services: Health services provided through partnership with Care physiotherapy center, offering special rates to club members (28€/session for physiotherapy).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Club de Esgrima de Madrid (CEM) is a private fencing and multi-discipline sports club that teaches fencing across the three Olympic weapons (sable, espada, florete) to children from age 4 and to adults without age limit. It supplements fencing instruction with initiation packages, gift experiences, birthday parties, holiday camps, corporate team building (Fencing4Business), school programs, facility rentals, a multi-discipline sports center (Cross Training, TRX, Pilates, Global Training, Gimnasia de Mantenimiento, Zumba), and partner-delivered physiotherapy and nutrition services.

Product overview

Club de Esgrima de Madrid (CEM) operates as a unified sports facility offering fencing instruction as its core product alongside supplementary sports and wellness services. The core offering consists of fencing classes across three weapons (sable, espada, florete) for all ages, supported by initiation packages, gift experiences, and themed events. The club expanded in 2012 to include a multi-discipline Centro Deportivo offering group fitness classes (Cross Training, TRX, Pilates, Global Training, Gimnasia de Mantenimiento, Zumba), physiotherapy, and nutrition services. Additional offerings include urban camps for children, corporate team building (Fencing4Business), school programs, birthday parties, and facility rentals. The portfolio functions as an integrated ecosystem where fencing serves as the primary draw, supported by complementary health, wellness, and event services that maximize facility utilization and member engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Fencing4Business (F4B): Corporate team building experience using fencing to develop team capabilities, communication, and positive work relationships. Offered since 2008.

Products and services

• Fencing Classes (Clases de Esgrima) Core fencing instruction across the three Olympic weapons (sable, espada, florete) for children from age 4 and adults without age limit, with personalized initiation followed by group classes, flexible scheduling, equipment loan, and access to gym and facilities.
• Initiation Bonos (Bonos de Iniciación) Multi-class starter packages for new members to try fencing: Bono 6 Classes (€65, 30-day validity), Bono 8 Classes (€85, 45-day validity with personalized initial instruction), Bono 10 Classes (€105, 60-day validity). All include access to all three weapons.
• Fencing Baptism Experience (Bautismo de Esgrima / Cofre Experiencia) Individual 1.5-hour introductory fencing session with a Maestro including equipment loan, certificate, and souvenir gift, priced at €78 per person with group discounts for 4+. Also marketed as a gift experience coffer.
• Fencing Birthday Parties (Cumpleaños con Esgrima) Children's birthday party packages for ages 4+ including 2 hours facility rental, 1h15 of games and fencing instruction, and 45 minutes snack time with cake, priced at €17 per attendee with a minimum of 12 attendees and additional hours at €30.
• Urban Holiday Camps (Campamentos Urbanos) Day camps during summer, Christmas, and Easter holidays with full-day supervision, fencing, sports games, yoga, cooking workshops, arts and crafts, and academic support; from €32/day, €143/week, €275 for 2 weeks, €415 for 3 weeks, with optional morning/lunch/afternoon extensions.
• Fencing4Business (F4B) Corporate Team Building Customized corporate team-building program using fencing principles to develop team capabilities, communication, and positive workplace relationships, designed uniquely per company and running since 2008.
• School Program (Programa para Colegios) School outreach program bringing fencing instruction to local primary and secondary schools in the Salamanca, Guindalera, Ventas, Estrella, and Concepción neighborhoods, including in-school unit lessons and facility visits, with transport and materials subsidized by the club.
• CEM Sports Center (Centro Deportivo CEM) Multi-discipline sports center offering Cross Training, TRX, Pilates, Global Training, Gimnasia de Mantenimiento, and Zumba classes with personalized attention (max 5–8 participants per class), launched in 2012.
• Partner Physiotherapy Services (Fisioterapia) Sports physiotherapy services delivered through partnership with Care physiotherapy center, offered at €28 per session for club members.
• Partner Nutrition Services (Nutrición) Nutrition consulting including personalized meal plans, anthropometric measurements, and ongoing follow-up for sports performance and healthy lifestyle improvement, delivered through partner professionals.
• Facility Rental (Alquiler de Espacios) Rental of club facilities and open-plan spaces for sports events, corporate parties, or other activities.

Quantifiable outcome

• Produces Olympic-level athletes and national champions including Araceli Navarro (Olympic fencer, Grand Prix Champion), Jorge Pina (Olympic fencer), and multiple youth European champions
• +2 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Care Physiotherapy CenterminorImplementation/ SI/ Consulting PartnerMultidisciplinary team of qualified and registered physiotherapy professionals providing sports medicine services. Club members receive special discount rates (28€/session). The club facilitates contact between members and the physiotherapy center.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Altafit: Spanish low-cost fitness chain with multiple locations across Spain. Comparable to CEM's Centro Deportivo offering (Cross Training, TRX, Pilates) but as a chain operator rather than single-site specialist.
• Metropolitan Premium Club: Premium Spanish fitness club operator with multiple sites in major Spanish cities. Comparable to CEM as an upscale, member-based fitness operator in Spain with diversified programming.

Broad incumbents

• David Lloyd Leisure: UK-headquartered premium fitness and racquets club operator. Comparable to CEM as a premium, member-based multi-sport operator offering racquet sports (tennis, squash) with diversified wellness programming.
• Holmes Place: European premium fitness and wellness club operator with presence in Spain. Comparable to CEM as a premium, membership-based health and wellness operator offering group classes, personal training, and recovery services.
• Basic-Fit: Europe's largest low-cost fitness chain operating across Spain. Comparable to CEM as a membership-based fitness operator, though serving a mass-market value segment rather than fencing specialization.

Direct peers

• Real Club Puerta de Hierro: Historic Madrid-based private sports and recreation club offering multi-sport facilities and member-based programming. Directly comparable to CEM as a private Madrid sports club with proprietary facilities and membership model.
• Club de Campo Villa de Madrid: Major Madrid multi-sport and recreation club with proprietary facilities. Comparable to CEM as a large, single-location Madrid sports club with diversified programming and member-based access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/esgrimamadrid
• LinkedInlinkedin.com/company/club-de-esgrima-de-madrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club de Esgrima de Madrid