Made In

What Made In does

MADE IN ..., financial management, spol. s r.o. is a privately held Slovak limited liability company headquartered in Bratislava that provides integrated direct marketing and business communications services to enterprise B2B clients across Central Europe. Founded in 1994 and operating for approximately 20 years, the company runs a portfolio of seven core service lines: lettershop (automated mass postal item processing and transactional printing), fulfillment (warehousing, inventory management, and product distribution), database management and data adaptation, direct marketing campaign design and execution, data digitalization (OCR and semantic recognition), communication center (Cisco VoIP-based inbound and outbound telemarketing), and the proprietary Imhotep information system connecting e-shop, warehouse, and distribution operations. The company also operates lacnepostovne.sk, a sub-product offering discounted Slovak Post rates for bulk mailings.

The technical platform combines sheet laser printers with 20,000 pages/hour capacity, three envelope processing lines producing 12,000 envelopes/hour combined, Cisco VoIP call center infrastructure with IVR, CTI, and CRM integration, and OCR with semantic data recognition for document digitization. Owned warehouse space at Pestovateľská 6 supports fulfillment operations alongside administration at Priemyselná 6 and registered headquarters at Kopčianska cesta 88 in Bratislava. The company holds ISO 9001:2000 certification from TUV Rheinland Group for lettershop and inbound telemarketing, and complies with Slovak personal data protection law (Zákon 428/2002 Z.z.).

The business model is professional services B2B with quote-based, multi-year enterprise contracts. Pricing is not publicly disclosed. Customers include Slovnaft, Microsoft Slovakia, Hewlett-Packard Slovakia, GE Money, Computer Press, Raabe, CompuGroup Medical, and SHMÚ (Slovak Hydrometeorological Institute). Distribution is direct enterprise sales with delivery across Slovakia, Austria, and Czech Republic via partnerships with Slovenská pošta, alternative postal operators, and courier companies. The company is a co-founding member of ADiMa (Association of Direct Marketing Slovakia) and is led by director RNDr. Marián Mráz with no external investors or parent company disclosed.

Name

Made In

Legal name

MADE IN ..., financial management, spol. s r.o.

Website

https://madein.sk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Made In is a privately held Bratislava-based B2B service provider offering integrated direct marketing services — lettershop, fulfillment, call center, database management, and data digitalization — to enterprise clients across Slovakia, Austria, and Czech Republic.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Direct marketing services
• Lettershop services
• Call center operations
• Fulfillment services
• Data digitization

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Lettershop Services: Automated mass processing of postal items including document production, personalization, envelope packaging, and postal delivery through Slovak Post, alternative operators, and courier services. Includes 1D/2D barcode labeling and franking.
2. Fulfillment Services: Storage, identification, packaging and distribution of products, periodicals, printed materials, gifts, and promotional items. Includes warehouse management, inventory control, assembling, and e-commerce order fulfillment.
3. Call Center Services: Inbound telemarketing (hotlines, helpdesk, campaign support, virtual office) and outbound telemarketing (surveys, data verification). Includes IVR systems, CTI applications, call recording, and ticket management.
4. Direct Marketing Campaigns: B2B and B2C direct marketing services including graphic and content design, campaign support, printing and personalization, event organization, email/SMS marketing, loyalty programs, and consumer competitions.
5. Data Digitization Services: Data collection, scanning, typing from questionnaires and forms, export to Office formats, databases, XML with validation controls.
6. Database Management Services: Database creation, normalization, verification, segmentation, profiling, data mining, address validation, and personal data protection compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Made In is a Slovak B2B direct marketing services company offering an integrated portfolio including lettershop (automated postal item processing and transactional printing), fulfillment (warehousing and product distribution), database management and data adaptation, direct marketing campaign design and execution, data digitization (OCR and scanning), and a Cisco VoIP-based communication/call center for inbound and outbound telemarketing.

Product overview

Made In provides integrated direct marketing services as a unified portfolio combining seven core operational services: Lettershop for automated postal item processing and transactional printing; Fulfillment for warehousing and product distribution; Database Management and Data Adaptation for database creation, normalization, and data mining; Direct Marketing for B2B/B2C campaign design and execution; Data Digitalization for document scanning and OCR; Communication Center for VoIP-based inbound/outbound telemarketing; and the Imhotep information system connecting e-shop, warehouse and distribution operations. Additional sub-products include lacnepostovne.sk for discounted postal rates. The services are designed to work together as an end-to-end direct marketing solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettershop

Quantifiable outcome

• Reduced postal costs through Slovak Post with discounted rates at www.lacnepostovne.sk

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ADiMa (Association of Direct Marketing Slovakia)coreStrategic or Co-development PartnerCo-founding member of ADiMa, the Slovak Direct Marketing Association. Made In contributes to establishing and maintaining direct marketing industry standards and best practices in Slovakia.
• CiscocoreTechnology or IntegrationCall center operations run on Cisco VoIP technology platform, providing inbound/outbound telemarketing, IVR systems, and CTI integrations.
• Slovenská pošta (Slovak Post)majorChannel Partner/ Reseller/ DistributorPrimary postal delivery partner for lettershop operations. Special discounted postage rates available through www.lacnepostovne.sk for bulk mailings.
• RaabeminorChannel Partner/ Reseller/ DistributorWarehouse and fulfillment partner operating from shared facility at Pestovateľská 6 location.
• Alternative Postal OperatorsminorChannel Partner/ Reseller/ DistributorAlternative postal delivery options beyond Slovak Post for SK, AT, CZ markets.
• Courier CompaniesminorChannel Partner/ Reseller/ DistributorExpress courier delivery services for time-sensitive shipments.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Williams Lea: Provider of marketing and communication services including print production, direct mail, and document management to enterprises. Closely mirrors Made In's integrated lettershop-plus-corporate-services model.
• Docdata: European e-commerce fulfillment and value-added logistics provider. Comparable to Made In's fulfillment offering (warehousing, packaging, distribution) and serves European enterprise clients with similar multi-channel requirements.

Broad incumbents

• PostNL: Dutch national postal operator offering mail, parcel, and direct marketing fulfillment services across Europe. Comparable to Made In's partnership-style relationship with Slovak Post and its own postal-rate aggregation play (lacnepostovne.sk), but at national-postal-operator scale.
• Xerox Business Solutions: Global provider of document technology and business process services including printing, customer communication management, and direct mail. Competes with Made In across enterprise printing and transactional communications.
• Pitney Bowes: Established provider of mailing, shipping, and customer information management solutions. Directly comparable to Made In's lettershop and postal-processing activities and its discounted-rate postal offerings (analogous to lacnepostovne.sk), though serving a much larger global customer base.
• RR Donnelley: Large US-listed commercial printing and direct marketing services provider. Overlaps with Made In on commercial printing, data-driven direct marketing, and fulfillment, but at materially larger scale and with much broader geographic reach.
• arvato (Bertelsmann Marketing Services): Global division of Bertelsmann providing direct marketing, fulfillment, and customer relationship services to enterprises. Highly comparable service portfolio to Made In (lettershop, fulfillment, call center) but operating at vastly greater scale across multiple countries.
• Canon Marketing Services: Division of Canon offering managed print, document, and marketing services to enterprises across Europe. Overlaps with Made In's printing and document-processing services and competes in similar CEE and Western European markets.
• Quad/Graphics: US-headquartered commercial printing and integrated marketing services company. Comparable to Made In in commercial printing and direct marketing execution, with significantly larger scale and a broader multi-channel offering.

Regional players

• Atena (Slovakia): Slovak marketing and communications services firm with overlap in direct marketing and customer communications in the same Slovak market as Made In. Provides a closer local-market comparable for service mix and pricing dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made In