What Aura Graphics does

Aura Brand Solutions Limited (formerly Aura Graphics Limited) is a UK-based brand implementation and image management specialist that operates as part of the Supersine Duramark Group Limited conglomerate from its headquarters in Lowestoft, Suffolk, with additional operations in Stoke-on-Trent. The company delivers end-to-end commercial graphics services organised around three core divisions: OnRoad (commercial vehicle branding, fleet livery management, bus and coach livery, safety markings), OnTrack (train livery, graphics and wraps, rail refurbishment, graffiti and surface protection for rail rolling stock), and Aura Spaces (interior and exterior branding, large scale branding, window films, and wayfinding signage for built environments). Underlying capabilities include a 600,000m²+ annual self-adhesive film and print media processing operation producing 7,000+ bespoke items in-house and shipping 3 million+ graphics, signs and labels per year, supported by a 100+ approved installer network delivering 8,400+ site visits annually.

The business monetises primarily through project-based enterprise contracts covering design, production, installation and aftercare, with quote-based pricing across fleet, rail and architectural engagements. Its commercial technology stack centres on large format digital printing across Eco-Solvent, Latex and LED-cured UV ink systems, CAD cutting, lamination, routing, welding and clear-coating, supplemented by an AI-powered vehicle auditing platform that uses computer vision to detect and categorise vehicle damage from high-resolution imagery and feed a bespoke digital condition portal. Aura holds the highest partner accreditations with 3M (Select Platinum Partner and Authorised Rail Partner), Avery Dennison and Arlon, and operates the UK's first livery recycling programme (RE:CYCLE) with DPD, giving it differentiated warranty, sustainability and material-testing credentials.

The company sells primarily to enterprise customers via direct field sales and dedicated national account managers, with named clients across logistics and parcel delivery (Amazon, DPD, DHL), rail (Avanti West Coast, Alstom, Transport for Greater Manchester), media (Sky, Bauer Media Outdoor, Virgin Media), retail (Morrisons), utilities (Thames Water), petroleum (Esso), automotive (Addison Lee), hospitality (Travelodge), sports (Wolves Football Club) and animal welfare (RSPCA). Reported customer outcomes include 11,000+ vehicle wraps, 2,100+ rail carriage wraps and 1,100+ architectural product installations per year. The company is privately held with no disclosed funding rounds and operates without VC or PE backing per available filings.

Name

Aura Graphics

Legal name

Aura Brand Solutions Limited

Website

https://aurabrands.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Aura Brand Solutions is a UK-based commercial graphics and brand implementation specialist that designs, produces and installs fleet livery, rail branding and architectural signage for enterprise customers, supported by a 100+ strong nationwide installer network and in-house large-format printing.

Ownership category

akta.pro rank

Product category

Commercial Graphics and Brand Implementation

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Vehicle livery branding
• Commercial vehicle wrapping
• Rail refurbishment services
• Architectural signage installation
• Fleet graphics management

Headquarters

HQ city

Lowestoft

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fleet Livery and Vehicle Branding Services: Project-based revenue from vehicle wrapping, fleet livery management, and commercial vehicle branding. Includes design, production, installation, and aftercare services.
2. Graphics and Signage Production: Manufacturing and production of branding components, graphics, signs and labels. Volume-based output with 3 million+ items produced annually.
3. Rail Branding and Refurbishment: Train livery, graphics, wraps and rail refurbishment services for rail operators.
4. Nationwide Installation Services: Field installation services using approved graphics installers across UK network. Project management and implementation services.
5. Design and Specification Services: Creative design services, technical specifications, site surveys, and brand audit services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Aura Brand Solutions is a commercial graphics and brand implementation company that designs, manufactures, and installs vehicle livery, rail branding, architectural signage, and fleet graphics. It provides end-to-end services spanning creative design, large-format digital printing, finishing, and nationwide installation for enterprise clients across transport, retail, petroleum, and public sectors. The company also offers an AI-powered vehicle auditing platform and a livery recycling programme to support fleet management and sustainability goals.

Product overview

Aura Brand Solutions operates as a unified brand implementation and image management specialist offering integrated services across three core sectors: OnRoad (fleet vehicle branding and livery management), OnTrack (train presentation and rail refurbishment), and Aura Spaces (architectural signage and environmental branding). Supporting these core divisions are Graphics & Signage Production, Design & Specification Services, and Nationwide Installation & Project Management capabilities. The company also offers add-on services including Warranty & Aftercare, AI-Powered Vehicle Auditing, the RE:CYCLE Programme, and sustainable materials like 3M Bio-Based Film and Auraflex durable laminates. The integrated offering spans from design through production to installation, providing comprehensive end-to-end brand solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• OnRoad Fleet Branding Vehicle branding and livery management services for commercial and public service fleets, including fleet livery management, commercial vehicle wrapping, bus and coach livery, and safety markings and conspicuity liveries. Targeted at enterprise and public service fleet operators.
• OnTrack Rail Services Train presentation and refurbishment services including train livery, graphics and wraps, rail refurbishments, and graffiti and surface protection for rail rolling stock. Targeted at train operators, rail manufacturers, and rolling stock owners.
• Aura Spaces (Signage) Brand implementation services for the built environment including interior branding, exterior branding, large-scale branding, window films and glass manifestations, and wayfinding and directional signage. Targeted at multi-site enterprises in retail, hospitality, sports, and corporate facilities.
• Graphics and Signage Production Manufacturing, sourcing, and logistics for branding components. Processes 600,000m²+ of self-adhesive film and print media annually, produces 7,000+ bespoke items in-house each year, and ships 3 million+ graphics, signs, and labels annually. Supports fleet, rail, and architectural divisions.
• Design and Specification Services Creative design services from concept to production-ready, including site surveys, brand audits, wayfinding design, 2D/3D rendering, production-ready artwork generation, and material and technical specification development. Targeted at brand owners and project managers needing technical pre-production support.
• Nationwide Installation and Project Management Nationwide brand implementation and installation services with 100+ approved graphics installers, 8,400+ site visits annually, covering vehicle wrapping, graphics installation, signage installation, vehicle repair, painting, and electrical engineering. Targeted at enterprise and public sector clients requiring nationwide rollout.
• AI-Powered Vehicle Auditing AI-powered fleet auditing service using advanced image recognition to detect and categorise vehicle damage from high-resolution photographs, generating live digital condition reports via a bespoke online portal for real-time fleet visibility and asset management. Targeted at enterprise fleet operators.
• RE:CYCLE Livery Recycling Programme Livery recycling programme for PVC vinyl removed from vehicle wraps, saving materials from landfill or incineration. UK's first livery recycling programme, developed in partnership with DPD. Targeted at fleet operators with sustainability and end-of-life wrap disposal requirements.

Quantifiable outcome

• 300 vehicles rebranded in 3 months for Bauer Media Outdoor with simultaneous AI-powered fleet auditing
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GLIMMAcoreStrategic or Co-development PartnerAura is the UK partner for GLIMMA, their sister company. Together they provide brand solutions worldwide through the Aura International network. This partnership enables Aura to implement brands and image anywhere in the world.
• 3McoreStrategic or Co-development PartnerAuthorised manufacturer and installer for 3M branding and graphics materials. Holds highest levels of partner accreditation including 3M Select Platinum Partner status. Aura is a key partner and beta test house for 3M, helping bring new product innovations to market.
• Avery DennisoncoreStrategic or Co-development PartnerAuthorised manufacturer and installer for Avery Dennison graphics materials. Holds highest levels of partner accreditation with the company, regularly testing new materials in production and installation environments.
• ArloncoreStrategic or Co-development PartnerAuthorised manufacturer for Arlon graphics materials. All processes and components are audited and approved by Arlon, meaning graphics produced carry the best warranties available.
• FESPA UKminorStrategic or Co-development PartnerMember of FESPA UK, ensuring print and materials are of the highest quality and processes including waste management and graphics recycling are reliable.
• TR FleetminorChannel Partner/ Reseller/ DistributorProject managed Travelodge fleet replacement programme with Aura providing van wrapping services. Partnership for nationwide fleet branding projects.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Image Sign Studio: UK vehicle wrapping and signage specialist focused on commercial fleet branding and bespoke graphics. Directly comparable service offering and target customer base to Aura's OnRoad division.
• Octink: UK-based large-format printing and signage provider serving retail, transport, and corporate clients with vehicle graphics and architectural branding. Directly competes with Aura's OnRoad and Aura Spaces divisions.
• Signs Express: Franchised UK signage and vehicle graphics network offering design, production, and installation for SME and enterprise customers. Comparable to Aura on product offering though typically smaller per-franchisee scale.
• Hollywood Signs: A UK commercial signage and graphics company providing vehicle wraps, architectural signage, and brand implementation for enterprise customers. Directly comparable to Aura across core product categories and target customer segments.
• Color Signs: UK signage manufacturer offering vehicle graphics, architectural signage, and brand implementation services. Comparable scale and service breadth to Aura with similar enterprise customer focus.

Broad incumbents

• Wabtec Corporation: Global rail equipment and services conglomerate with refurbishment and lifecycle services for rolling stock. Broader portfolio than Aura's OnTrack rail division but addresses overlapping customer needs around train presentation and refurbishment.
• Avery Dennison Graphics Solutions: Global manufacturer of self-adhesive vinyl and graphic films, and an authorised supplier for Aura. Operates upstream of Aura but its converter/installer network overlaps directly with Aura's competitive set.
• 3M Commercial Solutions: Global materials supplier and Aura's largest strategic partner (3M Select Platinum Partner). Overlaps with Aura through authorised manufacturer/installer network and graphics material innovation that defines industry standards.

Others

• Supersine Duramark Group: Aura's parent conglomerate, providing commercial graphics and signage services across the UK. Parent-group peer that bundles multiple brand implementation brands and represents the consolidating industry structure above Aura.
• GLIMMA: Aura's sister company and UK partner within the Supersine Duramark Group providing worldwide brand implementation services. Sister entity rather than direct competitor but operates in adjacent geographic markets for shared multinational customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aurabrandsolutions
• Facebookfacebook.com/aurabrandsolutions
• LinkedInlinkedin.com/company/ aura-brand-solutions
• Instagraminstagram.com/aurabrandsolutions

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Graphics