Changing Faces

What Changing Faces does

Changing Faces is a UK-registered charity (charity nos 1011222 / SC039725, company no 02710440) dedicated to supporting people with visible differences, defined as scars, marks, or conditions on the face or body, whether congenital or acquired. Its mission is twofold: providing direct support services to individuals affected, and campaigning to end appearance-based discrimination. The organisation estimates that approximately one in five people in the UK self-identifies as having a visible difference, citing Savanta ComRes research.

The charity's core service portfolio comprises six programme lines: the Skin Camouflage Service (face-to-face consultations in London and Sheffield using specialist creams and powders); a confidential Support and Information Line (0300 012 0275, operating weekday hours); one-to-one Counselling Support (up to 12 sessions delivered by phone or Zoom); the Online Community (hosted on the HealthUnlocked platform with weekday moderation); Connect Reflect Grow (a six-week, counsellor-facilitated peer support programme via Zoom capped at 10 participants); and Workshops for Children and Families (online sessions covering anxiety, confidence, bullying). All services are delivered free of charge. The technology layer is intentionally lean: a content-managed website, tele/video infrastructure, and the HealthUnlocked-hosted community; no proprietary AI or software products are referenced.

Changing Faces operates a donation-led revenue model. Income streams include individual giving (one-time, regular, payroll giving, fundraising events), corporate partnerships (cause marketing and CSR alliances, e.g., Avon), legacies and gifts in wills, and a Weekly Lottery operated via a third-party lottery platform (£1 per ticket, £25,000 jackpot). Services are restricted to UK residents, and the charity is governed by a board of trustees chaired by Kate Pryke, with Louise Wright serving as Chief Executive from late July 2025. Strategic partnerships with the British Film Institute, the Centre for Appearance Research, and the Fundraising Regulator extend its institutional footprint beyond direct service delivery into industry standards, academic content development, and regulatory compliance respectively.

Name

Changing Faces

Legal name

Changing Faces

Website

https://changingfaces.org.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Changing Faces is a UK charity providing free support services and campaigning to end discrimination for people with visible differences such as scars, marks, or skin conditions, serving individuals, families, and professionals across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, corporate donors, and trust foundations. Multiple donation mechanisms including one-time gifts, regular giving, payroll giving, and fundraising events.
2. Weekly Lottery: The Changing Faces Weekly Lottery tickets cost £1 per week with weekly prize draws including a £25,000 jackpot prize. Operated via a third-party lottery platform.
3. Legacies and Wills: Gifts in Wills create lasting legacies for supporters who want to reflect their commitment to inclusivity beyond their lifetime.
4. Corporate Partnerships: Partnerships with companies who support the mission through corporate social responsibility initiatives, cause marketing, and strategic alliances.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

Changing Faces is a UK charity providing free support services for people with visible differences (scars, marks, or conditions on the face or body). Its core offering comprises the Skin Camouflage Service using specialist creams and powders, a Support and Information Line, confidential one-to-one Counselling Support via phone or video, the Connect Reflect Grow peer support programme, an online community hosted on HealthUnlocked, and free workshops for children and families. All services are delivered across the UK via telephone, online, or face-to-face in London and Sheffield, with the charity additionally running awareness campaigns such as Face Equality Week.

Product overview

Changing Faces is a UK-based charity offering a comprehensive suite of support services for people with visible differences. The core offering includes the Skin Camouflage Service (using creams and powders to reduce the appearance of marks, scars, or skin conditions), a Support & Information Line for emotional support, and confidential one-to-one Counselling Support sessions. Additional wellbeing services include the Online Community (hosted on HealthUnlocked), Connect Reflect Grow (a six-week peer support programme via Zoom), and Workshops for Children & Families. The organisation also provides extensive Advice & Guidance Resources covering confidence, mental health, relationships, and workplace issues, alongside a Real Stories Platform. Fundraising initiatives include the Weekly Lottery. All services operate across the UK via telephone, email, or video call, with some face-to-face options in London and Sheffield.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Skin Camouflage Service uses creams and powders to reduce appearance of marks, scars or skin conditions
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered major, core and minor.

• AvonmajorStrategic or Co-development PartnerCorporate partnership to increase representation of people with visible differences in Avon's advertising and marketing campaigns. Avon has featured people with visible differences including mastectomy scars in their campaigns, collaborating with Changing Faces on inclusive representation.
• British Film InstitutemajorStrategic or Co-development PartnerWorking with the British Film Institute who have committed to not having negative representation depicted through scars or facial difference in the films they fund. Influencing policy and industry standards for positive representation.
• HealthUnlockedcoreTechnology or IntegrationHealthUnlocked hosts the Changing Faces Online Community - a chat forum for people with visible differences to connect, share experiences, and offer mutual support. Changing Faces moderates the community on weekdays.
• Centre for Appearance ResearchminorStrategic or Co-development PartnerThe FaceIT@home online self-guided tool was developed by psychologists at the world-renowned Centre for Appearance Research. External resource recommended on the website for adults with visible differences.
• Fundraising RegulatorcoreOthersRegistered with the Fundraising Regulator, demonstrating commitment to legal, open, honest and respectful fundraising practices. Display the Fundraising Regulator badge on website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mind: UK mental health charity providing information, support, and counselling services. Comparable because Changing Faces' counselling and wellbeing services overlap with Mind's mission, though Mind is far broader and larger.
• Mencap: UK charity supporting people with learning disabilities. Comparable as a large UK disability support organisation with peer support, information lines, and campaigning activities, though focused on a different disability category.
• Scope: UK disability equality charity providing support, information, and campaigning. Comparable across mission, UK-wide service delivery, and campaigning against discrimination, though focused on disability more broadly.
• British Red Cross: Large UK humanitarian charity providing support services including helplines and community-based welfare. Comparable in scale and broad social support service model, though mission is broader.

Others

• Macmillan Cancer Support: UK charity supporting people affected by cancer. Comparable as a large UK health charity with helplines, information services, and corporate partnerships. Cancer survivors form a visible difference sub-population served by Changing Faces.
• RNIB (Royal National Institute of Blind People): UK charity for people with sight loss. Comparable as a UK disability charity with peer support, advice lines, and campaigning, though focused on a different disability category.

Direct peers

• Birthmark Support Group: UK charity providing support for people with birthmarks and their families. Comparable as a small UK charity supporting a specific visible difference population, with peer support and information services.
• Katie Piper Foundation: UK charity supporting people with visible differences and burns survivors. Directly comparable to Changing Faces in mission and beneficiary base, with overlap in skin camouflage and peer support services.
• Look Good Feel Better: UK charity running skincare and beauty workshops for people facing cancer. Comparable as a UK charity providing beauty/skincare-based wellbeing services to people with appearance-related conditions, with a similar service-delivery model.
• CLAPA (Cleft Lip and Palate Association): UK charity supporting people born with a cleft lip and/or palate. Comparable as a UK condition-specific support charity serving a visible difference population, with peer support and information resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/faceequality
• Facebookfacebook.com/ChangingFacesUK
• LinkedInlinkedin.com/company/changing-faces-uk
• Instagraminstagram.com/changingfacesuk
• TikToktiktok.com/@changingfacesuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changing Faces