Ministry of Design

Name

Ministry of Design

Website

https://ministryofdesign.com.au

Company type

Private

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative and Digital Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Branding services
• Digital marketing
• User experience design
• Web application development

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Ministry of Design is a boutique Sydney-based creative and digital agency that provides web design, branding, UX design, digital marketing, web hosting, web application development and video production services to business clients. Engagements are delivered as custom projects rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Design and build of websites for business clients, from visual design through to production-ready front-end. Targeted at companies needing a marketing or brand website.
• Branding Brand identity services for businesses, covering development of brand systems and visual identity to be applied across web, digital and video touchpoints.
• Digital Marketing Digital marketing services for businesses, supporting online customer acquisition and campaign execution.
• Web Hosting Hosting provision for client websites as part of the agency's offering, allowing clients to keep hosting with the same vendor that built the site.
• UX Design User experience design services for digital products and websites, focused on information architecture, interaction design and usability.
• Web Applications Design and development of custom web applications for business clients, extending the agency's offering beyond marketing sites into functional application work.
• Video Services Video production services for businesses, supporting brand, marketing and digital channel content needs.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Wave Digital: Australian digital design and development agency offering web design, UX and digital strategy — closely mirrors Ministry of Design's core web/UX positioning in the same geography.
• Luminary: Australian digital agency providing web development, UX, hosting and digital strategy — near-direct overlap with Ministry of Design's service mix and regional footprint.
• LOCO Design: Boutique Australian digital agency providing web design, UX and branding services to SMEs — comparable scale and service offering in the Australian market.
• Carter Digital: Sydney-based digital agency focused on web design, UX, branding and digital marketing — comparable boutique studio competing for the same Australian SME and mid-market clients.

Broad incumbents

• Analogfolk: Global digital-first creative agency combining brand, content and experience design — comparable integrated digital offering at a larger multi-office scale.
• Huge Inc. Global digital agency offering web design, UX, branding and digital marketing to large enterprise clients — comparable service stack to Ministry of Design but at significantly larger scale.
• R/GA: International digital creative agency delivering brand, UX, web and product design — directly comparable offering with a broader global footprint and deeper enterprise roster.

Regional players

• The Monkeys: Award-winning Australian creative agency with digital, brand and content capabilities — comparable creative output but stronger advertising and campaign orientation.

Emerging players

• Squarespace (as platform peer): DIY website builder and branding platform targeting SMBs — a partial substitute for the lower end of Ministry of Design's web design and hosting offering.
• Webflow (as platform peer): No-code web design platform that competes with traditional design agencies by enabling in-house teams to build sites directly — adjacent rather than direct, but pressures boutique web design studios.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/ministryodesign
• LinkedInlinkedin.com/company/ministry-ofdesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministry of Design