What The Monkeys does

The Monkeys is a Surry Hills-based creative agency founded in 2006 by Mark Green that operates as Droga5 Australia within the Accenture Song network, serving major brands and organizations across Australia and New Zealand. Its work spans brand strategy, creative advertising, marketing campaign development, product innovation, and performance marketing, organized around four operating principles: Creatively Led, Strategically Driven, Systems Thinkers, and Humanity Obsessed. The agency delivers integrated campaigns through direct client engagement, with notable work including Play it Safe for the Sydney Opera House, The Generation Gap for Meat & Livestock Australia, and The First Digital Nation for the Government of Tuvalu.

The firm operates as a wholly-owned subsidiary of Accenture Song, Accenture's creative transformation practice, which provides global scale, cross-regional referrals, and access to Droga5's international office network spanning Australia, the United States, the United Kingdom, Japan, Brazil, Ireland, and New Zealand. This borderless creativity model is the agency's primary distribution mechanism, enabling it to compete for multinational engagements while maintaining a regional creative team of 101-250 employees in Australia. Client acquisition relies on reputation, creative awards, and referrals from the broader Accenture Song ecosystem rather than a modular product platform.

Commercially, The Monkeys generates revenue through project-based and retainer creative engagements with enterprise and government clients, with no publicly disclosed pricing, revenue, or productized offering. The agency does not publish APIs, software products, or AI-driven platforms; its offering is service-based creative work delivered by human teams. As a subsidiary of a publicly traded parent, the Australian operations are not separately capitalized via funding rounds and operate within Accenture's broader financial reporting.

Name

The Monkeys

Website

https://themonkeys.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Short description

The Monkeys is a Surry Hills-based creative agency operating as Droga5 Australia within Accenture Song, delivering brand strategy, advertising, and integrated marketing campaigns to major brands and government clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative advertising services
• Brand strategy consulting
• Marketing campaign development
• Advertising agency services
• Integrated creative campaigns

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

The Monkeys operates as a full-service creative agency (under Droga5, part of Accenture Song) delivering brand strategy, advertising, and integrated marketing campaign development for clients in Australia and New Zealand. The agency is organized around four operating principles — Creatively Led, Strategically Driven, Systems Thinkers, and Humanity Obsessed — and offers work spanning product innovation, brand transformation, and performance marketing.

Product overview

The Monkeys operates as a creative agency under Droga5 (Part of Accenture Song), offering a single integrated creative services portfolio rather than a modular product platform. Their offerings center on brand strategy, creative advertising, and marketing campaign development. The agency is organized around four core principles: Creatively Led, Strategically Driven, Systems Thinkers, and Humanity Obsessed. Notable client work includes campaigns for Sydney Opera House (Play it Safe), Meat & Livestock Australia (The Generation Gap), and the Government of Tuvalu (The First Digital Nation).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accenture SongflagshipStrategic or Co-development PartnerDroga5 Australia operates as The Monkeys under the Accenture Song umbrella. Accenture Song is the creative transformation practice of Accenture, providing global scale, resources, and cross-regional collaboration capabilities. The relationship enables borderless creativity by connecting the best creative minds from offices worldwide.

Recent moves5 records

Expansion highlights4 records

Direct peers

• TBWA Australia: Disruption-led creative agency with ANZ presence under Omnicom. Comparable creative profile and competes for the same enterprise client pool as The Monkeys.
• M&C Saatchi: Global creative agency network with significant ANZ presence, known for brand strategy and creative campaigns. Competes directly with The Monkeys for major brand accounts in Australia.
• Droga5 (US): The flagship US creative agency of the Droga5 brand and the model The Monkeys operates under within Accenture Song. Directly comparable in capabilities, brand identity, and client roster philosophy, serving global and North American clients.
• Ogilvy Australia: Heritage creative and integrated marketing network with Australian operations under WPP. Direct competitor for brand transformation and advertising mandates from major ANZ brands.
• BBDO Australia: Global network creative agency operating in Australia under Omnicom. Comparable as a full-service creative agency targeting enterprise clients in the ANZ market.
• Leo Burnett Australia: Established full-service creative agency in Australia, part of Publicis Groupe. Competes for the same enterprise and government clients and offers comparable brand strategy and creative campaign services in the ANZ market.
• Saatchi & Saatchi Australia: Iconic global creative brand with ANZ operations under Publicis. Direct competitor for major brand creative mandates and shares the 'big creative idea' heritage positioning.

Emerging players

• Thinkerbell: Australian-founded independent creative agency known for 'measured magic' approach combining creativity with measurable outcomes. Comparable ANZ market positioning and brand campaign focus.
• Special Group: Independent creative agency born from alumni of The Monkeys, operating across Australia and New Zealand. Direct talent and cultural lineage makes it a key emerging competitor for the same client roster.

Broad incumbents

• Accenture Song (Global): The parent organization under which The Monkeys operates. As the broader Accenture Song global creative practice, it encompasses The Monkeys but also operates worldwide at much greater scale, setting the strategic and commercial context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/droga5-anz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Monkeys