Mygolf Dubai

What Mygolf Dubai does

MyGolf Dubai is a privately held indoor golf and entertainment operator founded in 2021 by Michael Zhao, headquartered in Dubai, United Arab Emirates. The company runs two physical venues — Dubai Production City and Dragon Mart 2 (International City) — built around GolfZon simulator technology that delivers realistic indoor golf experiences with performance tracking and analytics. The product surface spans hourly simulator bay rentals (Open, VIP, and Private bays at AED 120-230/hour), PGA-certified private, group, and junior lessons (AED 450-650 per session), a tiered membership program including the AED 6,000/year All Access Pass, corporate event hosting, custom club fitting, mobile simulator experiences for off-site events, and on-site food and beverage service.

The underlying technology stack is third-party: GolfZon provides the simulator hardware and software, while MyGolf layers its own membership platform, booking system, and coaching curriculum on top. Business model economics mix usage-based revenue (bay rentals and lessons), recurring subscription revenue (multi-tier memberships), transaction-based event revenue (corporate and social events, F&B), and a nascent licensing/franchise revenue stream. Customer segments span individual golfers, corporate clients, social event hosts, and casual recreational players — distributed across men, ladies, and juniors.

Distribution is primarily direct-to-consumer via the mygolfdubai.com booking platform and the two physical venues, supplemented by social media, Google reviews, and a mobile simulator that travels to external events. The company has begun offering global franchise opportunities as a capital-light expansion vector. Reported scale metrics include 12,000+ rounds played, 1,000+ members and guests served, 300+ corporate and social events hosted, and 500+ new golfers trained through the academy. Headcount sits in the 11-50 range and no external funding rounds have been disclosed.

Name

Mygolf Dubai

Legal name

MyGolf Dubai

Website

https://mygolfdubai.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MyGolf Dubai operates two GolfZon-powered indoor golf venues in Dubai offering hourly simulator bay rentals, PGA-certified private and junior lessons, tiered memberships, and corporate event hosting, with a nascent global franchising program.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf simulators
• Golf coaching lessons
• Golf membership programs
• Corporate golf events
• Golf entertainment club

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Lessons and Coaching: PGA-certified coaching programs offered as private, group, and junior lessons. Revenue generated through per-lesson pricing and bundled lesson packages.
2. Simulator Bay Rentals: Hourly rental of golf simulator bays including Open Bay, VIP Bay, and Private Bay options at two Dubai locations. Pricing varies by location, day of week, and bay type.
3. Membership Programs: Annual and multi-month membership tiers offering unlimited access, discounted bay rates, complimentary lessons, F&B discounts, and member-only privileges.
4. Corporate Events and Private Bookings: Revenue from hosting corporate events, team-building sessions, birthday celebrations, and private parties with catering and entertainment services.
5. Food and Beverage Services: On-site dining and beverage services offered to customers during their visits, enhancing the overall customer experience.
6. Franchise Opportunities: The company is expanding through franchising, allowing others to open MyGolf-branded indoor golf facilities in their communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mygolf Dubai operates premium indoor golf simulator facilities at two Dubai venues using GolfZon technology, offering hourly bay rentals, PGA-certified private/group/junior coaching lessons, tiered membership programs, corporate event hosting, mobile simulator experiences, custom club fitting, and on-site food and beverage services. The company also sells franchise licenses to expand the MyGolf brand internationally.

Product overview

MyGolf Dubai operates as a next-generation indoor golf ecosystem powered by GolfZon's advanced simulator technology. The platform offers a unified experience combining indoor golf simulator bays at two Dubai locations (Production City and Dragon Mart 2), PGA-certified coaching through the Golf Academy with Private, Group, and Junior lesson programs, multiple membership tiers (MyGolf Membership with flexible hour bundles, All Access Pass, Private Bay Membership, VIP Bay Membership), corporate solutions and event hosting services including a mobile simulator, custom club fitting, and food & beverage offerings. The company also offers a franchising program for global expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Golf Experience (Simulator Bay Rentals) Hourly rental of GolfZon simulator bays (Open, VIP, Private) at two Dubai locations, offering realistic indoor golf simulation with multiple courses, performance tracking, and flexible per-hour or bundled-hour pricing for individuals, groups, and corporate/social bookings.
• Mygolf Academy - Golf Lessons PGA-certified professional golf coaching delivered as Private, Group, or Junior lessons at both Mygolf Dubai venues, targeting men, ladies, and juniors at all skill levels with packages of 1, 5, or 10 lessons.
• MyGolf Membership Program Subscription-based membership program offering flexible hour bundles (5/10/20-hour packs), Private Bay memberships (weekday, full-week, 3-month), VIP Bay memberships, and the MyGolf All Access Pass with discounts on lessons, F&B, apparel, and equipment.
• MyGolf All Access Pass Premium annual subscription at AED 6,000 offering unlimited access for one year to both Production City and Dragon Mart 2 venues, 2 hours daily, VIP access, Mygolf Klickl Card & Account, 2 complimentary PGA lessons, 15% lesson discount, 15% F&B discount, 20% apparel discount, 10% equipment discount, and the ability to bring friends at no extra charge.
• Corporate Solutions & Event Hosting End-to-end corporate event service including meetings, seminars, networking functions, and team-building activities at both Dubai venues, with tailored catering, state-of-the-art simulator technology, and dedicated event coordination for business clients.
• Mobile Simulator Experience Portable golf simulator service that brings the indoor golf experience to off-site locations including corporate functions, exhibitions, private parties, birthday celebrations, and team-building events.
• Custom Club Fitting Professional club fitting service that customizes golf equipment (clubs, bags, grips, attire) to individual player specifications, leveraging on-site pro shop and coaching expertise.
• Food & Beverage Services Tailor-made dining experiences available to venue visitors and event clients, featuring customized menus, gourmet dishes, and personalized service designed to complement simulator play and event bookings.
• MyGolf Franchising Program Franchise offering enabling entrepreneurs and investors to operate MyGolf-branded indoor golf facilities in their own markets, providing access to the brand, GolfZon simulator technology, operational support, and the luxury/technology/entertainment positioning.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GolfZoncoreTechnology or IntegrationGolfZon is the technology provider powering MyGolf Dubai's indoor golf experience. Their industry-leading simulator technology provides realistic golf simulation with advanced graphics, multiple course options, and performance tracking capabilities. This partnership is fundamental to MyGolf's core value proposition of providing premium indoor golf experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Topgolf: Global leader in golf entertainment venues combining high-tech simulator/bay-based play with F&B and event hosting. Directly comparable business model to Mygolf Dubai's hourly-bay rental, membership, events, and F&B revenue mix — just at a vastly larger geographic scale.
• X-Golf: Indoor golf simulator and entertainment chain with franchised locations worldwide. Comparable to Mygolf in bay rentals, coaching, leagues, and F&B, and especially relevant given Mygolf's own franchise ambitions.
• Five Iron Golf: Urban indoor golf bar concept offering simulator bays, lessons, league play, and F&B in a 'third-space' setting. Highly comparable to Mygolf in product mix, membership model, and social entertainment positioning.
• Swing Suite: Indoor golf simulator experience integrated within hotels and resorts, offering bay rentals, lessons, and group events. Compares to Mygolf on technology-driven indoor play and event-driven revenue, though with a hospitality-anchored distribution model.

Broad incumbents

• Troon Golf: Global leader in golf course management, club operations, and hospitality. Relevant as a broad incumbent in the golf services ecosystem that could expand into indoor/entertainment, and as a benchmark for premium golf-related business models.
• Drive Shack: Owner of the leading golf entertainment venue brand in the US (formerly operated Topgolf competitors) and a public-market proxy for the indoor golf entertainment category. Less directly comparable in the Middle East, but a relevant industry benchmark.

Regional players

• Clubhouse Golf: UK-based indoor golf and entertainment venue operator with multiple locations. Comparable business model (bay rentals, coaching, events, F&B) but operates primarily in the UK rather than the Middle East.

Others

• GolfZon: Core technology partner and the world's largest manufacturer of golf simulators. Listed as OTHERS because it is both a supplier and a direct operator of indoor golf venues in some markets — making it a partial competitor and a critical enabler for Mygolf.
• Trackman: Premium golf simulator and performance-tracking technology supplier. While not a venue operator, Trackman powers many indoor golf facilities worldwide and is a comparable technology ecosystem to GolfZon — relevant to Mygolf's tech-stack positioning.

Emerging players

• AboutGolf: Provider of indoor golf simulator technology and turnkey venue solutions, competing with GolfZon. Relevant as a comparable technology and venue operator, though smaller and less globally dominant than GolfZon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mygolfdubai
• Facebookfacebook.com/mygolfdubai
• LinkedInlinkedin.com/company/mygolfdubai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mygolf Dubai