Correct Connect

What Correct Connect does

Correct Connect GmbH is a privately-held Swiss company operating under the 'Dein-Plakat' brand, providing premium outdoor advertising services across Switzerland. Founded in 2002 and headquartered in Neuenhof/Baden, the company operates a sales-led, direct-inquiry model (via [email protected]) targeting local and national advertisers who require poster, flyer, or digital-screen placements at high-traffic locations. Its distribution footprint comprises more than 1,000 advertising surfaces spread across over 100 Swiss municipalities, enabling both hyper-local and nationwide campaign coverage from a single vendor.

The core service offering spans the full advertising workflow: strategic campaign planning, graphic design, in-house printing, physical poster hanging (OOH), flyer distribution, and digital out-of-home (DOOH) advertising via TV screens, with supporting products including weather-resistant banners and hollow-chamber panels. A distinguishing feature is the bundled end-of-campaign sustainability service, recycling materials and providing CO2 compensation under the 'Ecostrella' sub-brand. Revenue is generated through one-time license-style campaign placements priced on a quote basis, with multi-year contract cadences available; pricing is not publicly disclosed. The company has no disclosed funding, no subsidiaries, no parent company, and operates with a micro-team of 1-10 employees, reflecting a niche, SMB-to-mid-market positioning in the Swiss OOH/DOOH advertising market rather than a scaled enterprise.

Name

Correct Connect

Legal name

Correct Connect GmbH

Website

https://correct-connect.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Correct Connect GmbH, operating as Dein-Plakat, is a Swiss outdoor advertising provider offering poster placement, flyer distribution, DOOH screen ads, design, and printing across 1,000+ locations in 100+ municipalities, serving local and national advertisers via quote-based direct sales.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAI

Out-of-Home (OOH), DOOH & Ambient Advertising

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFALAL

OOH Production, Printing & Installation Services

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Outdoor advertising
• Poster advertising
• Flyer distribution
• Digital out-of-home
• Billboard advertising

Headquarters

HQ city

Neuenhof

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Outdoor Advertising Placement: The company generates revenue by selling advertising space on posters and billboards at high-traffic locations. Services include campaign planning, design, printing, physical placement, and sustainable recycling with CO2 compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Correct Connect GmbH, operating under the Dein-Plakat brand, sells premium outdoor advertising space and runs end-to-end out-of-home (OOH) and digital out-of-home (DOOH) advertising campaigns across Switzerland. Its network spans over 1,000 advertising surfaces in more than 100 municipalities, and the company delivers full-service campaign execution including strategic planning, graphic design, printing, physical placement of posters and flyers, and sustainable recycling with CO2 offset.

Product overview

Correct Connect GmbH operates Dein Plakat as a unified premium outdoor advertising service offering a comprehensive suite of solutions. The portfolio includes core advertising placement products: Plakat Aushang (OOH) for poster campaigns, Flyer Verteilung (OOH) for flyer distribution, and TV Screen Werbung (DOOH) for digital screen advertising. These are complemented by supporting services including Blachen & Hohlkammertafeln (banners and panels), Grafikdesign (design services), and Druck (printing). The company provides advertising surfaces at over 1000 locations across more than 100 municipalities in Switzerland, offering an end-to-end service from consultation and design through printing and placement, with sustainable recycling and CO₂ offset included.

Differentiator

Problem solved

Functional benefit

Brands

• Dein-Plakat: Premium poster and flyer advertising brand offering outdoor advertising services at high-traffic locations in Switzerland.
• Ecostrella

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: Major US outdoor advertising operator offering billboards, transit, and mobile advertising with growing DOOH presence. Comparable in OOH inventory aggregation and advertiser services, though operating in a different geography.
• Lamar Advertising: One of the largest outdoor advertising companies in the world, operating billboards, transit, and digital displays across the US and select international markets. Comparable in core OOH business model, though predominantly US-focused and at vastly larger scale.
• JCDecaux Switzerland: Swiss subsidiary of global outdoor advertising leader JCDecaux, specializing in street furniture and transit OOH. Comparable in offering outdoor advertising surfaces and DOOH, but with a much larger international footprint and stronger municipal partnerships.

Direct peers

• APG|SGA: The dominant Swiss outdoor advertising company operating the largest OOH and DOOH network in Switzerland. Directly comparable to Correct Connect's Dein-Plakat brand, though at significantly larger scale and with broader digital inventory.
• Clear Channel Switzerland: Swiss arm of global outdoor advertising operator Clear Channel Outdoor, offering poster, DOOH, and transit advertising across Switzerland. Most direct peer given overlapping product portfolio (posters, digital screens, full-service campaigns) and Swiss market focus.
• Plakatta AG: Swiss poster and flyer advertising distribution company specializing in poster hanging across multiple municipalities. Highly comparable niche peer with a similar focus on poster placement OOH in Switzerland.
• Neo Advertising: European outdoor advertising operator with significant presence in Switzerland and Western Europe, offering poster and digital OOH. Comparable in inventory aggregation and multi-municipality coverage to Correct Connect's network.

Regional players

• Goldbach Group: Swiss digital advertising and media company operating across TV, video, and DOOH. Comparable as a Swiss-based advertising network, though with a stronger digital and cross-media focus versus Correct Connect's poster-centric offering.
• Ströer: Major German outdoor and digital out-of-home advertising operator. Comparable business model selling poster and DOOH inventory across multiple municipalities, though operating primarily in Germany rather than directly competing in Switzerland.

Emerging players

• Lightbox (Swiss Display Network): Swiss digital OOH screen network operating TV screens in retail and public spaces. Directly comparable in DOOH offering, though a much smaller, digitally focused player relative to Correct Connect's poster-heavy portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/deinplakat.ch
• Xx.com/connect_correct
• Facebookfacebook.com/deinplakat.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Correct Connect