Ideenreich

What Ideenreich does

Ideenreich operates the interior design studio RAUMREZEPTE, headquartered at Markt 12 in Querfurt, Germany. Founded in 2013 by interior designer Julia Jänsch, the studio combines professional interior design planning with hands-on painting and finishing execution through her husband René Oehler, a master painter (Malermeister), and a small in-house team supplemented by a network of partner trades.

The studio sells tiered, project-based professional services under named offerings: RAUMREZEPT (holistic interior planning), RAUMFORMEL (spatial optimization), WOHNRÄUME (residential interior design), GESCHÄFTSRÄUME (commercial interior design for practices, offices, showrooms, and vacation rentals), and AUSFÜHRUNG (design-to-completion execution including wall/floor work, project monitoring, furniture assembly, and styling). There is no proprietary software platform, no API, and no mobile application; the delivery model is consultative and craftsmanship-led.

Revenue is generated through quote-driven, one-time project engagements, with a free initial consultation ('kennenlern-termin') used to qualify prospects. Customer acquisition relies on the studio's website (raum-rezepte.de), published testimonials and project galleries, and referral / word-of-mouth. The company is privately held by its founders with no disclosed external funding, parent entity, or subsidiaries, and operates regionally within Saxony-Anhalt.

Name

Ideenreich

Website

https://ideenreichplus.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ideenreich, operating as RAUMREZEPTE, is a founder-led interior design studio in Querfurt, Germany, offering holistic residential and commercial design combined with in-house painting execution, serving local homeowners, practices, offices, and showrooms.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

Keywords

• Interior design services
• Residential space planning
• Commercial interior design
• Painting and finishing
• Room design concepts

Headquarters

HQ city

Querfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design Consulting: Comprehensive interior design planning including space optimization, storage solutions, color concepts, and lighting design. Provided as part of holistic room planning packages.
2. Execution Services (Painting & Finishing): Wall and floor work execution, project monitoring and quality assurance, furniture assembly, and room styling. Combined design and execution service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ideenreich, operating as RAUMREZEPTE, runs a full-service interior design studio that delivers holistic room planning (RAUMREZEPT and RAUMFORMEL), residential and commercial interior design, and execution services including wall and floor work, project monitoring, quality assurance, furniture assembly, and room styling. The studio combines interior design expertise with master painter craftsmanship under one roof, serving homeowners, practices, offices, showrooms, and vacation rental owners in the Querfurt region of Germany.

Product overview

Ideenreich operates RAUMREZEPTE as a full-service interior design studio offering holistic interior planning and execution. The core offerings include RAUMREZEPT (comprehensive interior planning), RAUMFORMEL (spatial optimization), residential design (WOHNRÄUME), commercial space design (GESCHÄFTSRÄUME), and execution services (AUSFÜHRUNG). The studio uniquely combines interior design expertise with painter craftsmanship, providing stress-free project realization from concept to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• RAUMREZEPT Holistic interior planning service that combines step-by-step design concepts with customer preferences, providing a comprehensive furnishing plan for residential spaces.
• RAUMFORMEL Interior design service focusing on spatial formulas and optimization of room layouts.
• WOHNRÄUME (Residential Spaces) Residential interior design service including floor plan optimization, storage solutions, color concepts, lighting planning, wall paneling, and complete furnishing concepts for modern living.
• GESCHÄFTSRÄUME (Business Spaces) Commercial interior design service for practices, offices, showrooms, and vacation rentals, creating inspiring work environments that serve as magnets for employees, customers, and business partners.
• AUSFÜHRUNG (Execution) Implementation service combining design expertise with painter craftsmanship to execute wall and floor work, project monitoring, quality assurance, furniture assembly, and room styling.

Quantifiable outcome

• 40+ years of combined design and craftsmanship experience brought to each project
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• DEPOT (Gries Deco Company): German home decoration and lifestyle chain with stores in Germany, Austria, and Switzerland. Comparable as a DACH-region home styling brand addressing similar design-conscious consumers, though as a mass-market retail concept rather than a personal design service.
• Butlers GmbH & Co. KG: German home accessories and lifestyle retailer with stores across Germany offering curated interior decor. Comparable in addressing design-conscious German consumers in the home styling category, though via retail rather than bespoke design service.
• Westwing Group: German-headquartered home & living e-commerce company offering curated furniture, decor, and design inspiration. Comparable as a German-market home interiors brand competing for design-conscious customers, though it is product-led rather than service-led.
• IKEA (Inter IKEA Group): Global home furnishings retailer with planning services, room design tools, and increasingly in-store interior design consultations. Comparable as a mass-market design-and-furnishing solution competing for the same end customers, though at a far more standardized and lower price point.
• Home24: German online retailer of furniture and home accessories with design content and inspiration. Comparable as a German-market home interiors player; competes with RAUMREZEPTE for the same aspirational homeowner customer but through mass e-commerce rather than bespoke service.

Direct peers

• Modsy: Online interior design service that pairs clients with professional designers to create 3D-rendered room designs. Comparable to RAUMREZEPTE as both target homeowners seeking end-to-end interior design guidance, though Modsy delivers virtually rather than via in-person consultation.
• Decorilla: Online interior design marketplace offering multiple designer concepts for each project. Similar value proposition to RAUMREZEPTE — solving decision paralysis and matching clients with vetted designers — though delivered via virtual consultations rather than regional in-person service.
• Havenly: Online interior design platform connecting customers with professional designers for room makeovers. Comparable in that it offers design planning and concept development services to residential clients, though it operates at greater scale and through a digital-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideenreich