ONCA

What ONCA does

ONCA Online (legally EPISERVER AFRICA (cc)) is a Cape Town-headquartered digital transformation consultancy founded in 2010 that specializes in implementing and optimizing the Optimizely Digital Experience Platform (DXP). The firm serves enterprise B2B and B2C organizations across South Africa, the United Kingdom, and Sweden, delivering CMS implementations, commerce builds, experimentation and A/B testing programs, personalization, migrations, and ongoing managed services. Named clients include Hippo Comparative Services, Edenred, and Bonnier (BASITG). Revenue is generated primarily through professional services engagements — project-based implementations and retainer-style managed services — with pricing delivered via custom quotes on multi-year contracts. The go-to-market is direct enterprise sales backed by consultation-led scoping, supported by content marketing and social channels (LinkedIn, Facebook, Instagram, newsletter, Optimizely-focused blog).

The technology stack centers on Optimizely One and its component products: CMS (with headless delivery and AI-powered features), Content Marketing Platform, Experimentation & Optimization (A/B, multivariate, feature flags), Personalization & Recommendations, and Commerce with PIM. Beyond Optimizely, ONCA offers bespoke software development, AI/ML solutions, e-commerce platforms, automation and integration, and digital strategy consulting. Delivery follows a structured six-phase methodology (Discovery, Architecture, Implementation, Testing, Launch, Optimization) executed via agile sprints with data-driven checkpoints.

The business is privately held as a South African close corporation with 11-50 employees, led by Founder and CEO David Degenaar alongside Head of Marketing Claudia du Preez and Head of Delivery Gareth Kropman. No external institutional funding, parent company, or acquisitions are disclosed, and the firm operates as an independent specialized consultancy within the Optimizely partner ecosystem.

Name

ONCA

Legal name

EPISERVER AFRICA (cc)

Website

https://oncaonline.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ONCA is a Cape Town-based digital transformation consultancy and certified Optimizely implementation partner founded in 2010, delivering CMS, commerce, experimentation, personalization, and managed services to enterprise B2B and B2C clients across South Africa, the UK, and Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Optimizely Implementation Services: Professional services revenue from designing and implementing Optimizely solutions, including CMS implementation, commerce setup, experimentation configuration, solution architecture, cloud deployment, integration with CRM/ERP/PIM/marketing tools, security and performance optimization. Projects follow a structured six-phase methodology from discovery through launch support.
2. Managed Services & Support: Ongoing support and continuous improvement services including technical support and SLA packages, security updates, continuous optimization, feature enhancements, and dedicated Optimizely consultants. Provides recurring revenue through retainer-style engagements.
3. Bespoke Software Development: Custom software development services including CMS development, front-end and back-end development, system architecture, e-commerce platforms, automation and integration, and AI/machine learning solutions. One-time project-based engagements or ongoing development retainer.
4. Consultation & Collaboration: Initial consultation meetings to understand client needs and explore potential solutions. These sessions provide opportunity to define objectives, scope, and strategy in a collaborative setting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ONCA provides implementation, migration, customization, and managed services for the Optimizely Digital Experience Platform, spanning CMS, Commerce, Experimentation, Personalization, and Content Marketing modules. The firm also delivers bespoke software development, AI/ML solutions, e-commerce platform builds, automation and integration, and digital strategy consulting under a structured six-phase delivery methodology.

Product overview

ONCA Online is a digital transformation consultancy and Optimizely implementation partner founded in 2010, offering a portfolio of services centered on the Optimizely Digital Experience Platform (DXP). Their core product offering includes Optimizely One (an integrated marketing and DXP platform), Optimizely CMS, Optimizely Content Marketing Platform, Experimentation & Optimization, Personalization & Recommendations, and Commerce & Digital Storefronts. These products form a composable digital experience solution connecting content, commerce, data, and experimentation. Complementing the Optimizely-focused services, ONCA also provides bespoke software development, AI & Machine Learning solutions, e-commerce development, and digital strategy consulting. The company operates a Global Service Hub in Cape Town, South Africa, and follows an agile delivery methodology with six phases: Discovery, Architecture, Implementation, Testing, Launch, and Optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Optimizely Implementation & Architecture End-to-end design and implementation of Optimizely solutions including CMS, Commerce, experimentation setup, cloud configuration, integration with CRM/ERP/PIM/marketing tools, and security and performance optimization for enterprise organizations.
• Optimizely Migration & Upgrades Migration services from legacy platforms to Optimizely including platform assessment, data migration, codebase modernization, SEO preservation, and zero-downtime launch strategy.
• Managed Services & Support Proactive support and continuous improvement services including technical support with SLA packages, security updates, continuous optimization, feature enhancements, and dedicated Optimizely consultants delivered under retainer engagements.
• Experimentation & A/B Testing Services Design, implementation, and management of experimentation programs including A/B and multivariate testing setup, feature flag implementation, experiment strategy and roadmap, data analysis and reporting, and experimentation governance.
• Personalization & Customer Experience Optimization Personalization services using Optimizely capabilities including audience segmentation strategy, behavioral targeting, dynamic content personalization, AI-driven recommendations, and omnichannel experience alignment.
• Bespoke Software Development Custom software solutions designed, developed, and implemented to drive measurable impact, including CMS development, front-end and back-end development, system architecture, e-commerce platforms, automation and integration, and AI/machine learning solutions.
• AI & Machine Learning Solutions Bespoke machine learning solutions leveraging client data for intelligent decision-making and process automation, enabling predictive insights and enhanced business performance.
• Digital Strategy and Consulting Partnership with clients to develop digital strategies aligned with business objectives, combining data, insight, and industry knowledge for actionable guidance.
• E-Commerce Solutions End-to-end e-commerce platform builds focused on engaging, user-friendly, and secure shopping experiences that enhance customer engagement and improve conversions.
• Automation and Integration Services Business process automation and integration connecting systems and workflows to save time, reduce errors, and improve efficiency across the technology stack.

Quantifiable outcome

• Increased conversion rates and improved customer engagement through experimentation programs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• OptimizelycoreTechnology or IntegrationONCA is a certified Optimizely implementation partner specializing in the Optimizely Digital Experience Platform (DXP). They provide implementation, configuration, migration, and managed services for Optimizely CMS, Commerce, Experimentation, and Personalization products. Their entire service portfolio is built around the Optimizely platform ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Sapient: The digital transformation arm of Publicis Groupe, providing end-to-end digital, consulting, and technology services for global enterprises. Represents a much larger incumbent that ONCA could partner with or compete against on enterprise DXP deals.
• Slalom: A global consulting firm with a strong digital experience and technology implementation practice. Slalom competes with ONCA for mid-market and enterprise digital transformation engagements, offering broader geographic delivery.
• Deloitte Digital: The digital arm of Deloitte, providing strategy, creative, and technology implementation services including DXP and commerce. Operates as a broad incumbent competing for the largest enterprise transformation engagements.
• EPAM Systems: A global digital engineering and IT services firm with a strong digital experience and platform implementation practice. Competes for enterprise digital transformation work across multiple verticals, including commerce and content platforms.
• Perficient: A large US-listed digital consultancy offering end-to-end digital transformation, commerce, and content management services across multiple platforms. While not Optimizely-exclusive, it competes for the same enterprise digital experience RFPs ONCA targets.
• Cognizant: A global IT services and consulting firm with a substantial digital experience and platform implementation practice. Competes with ONCA for large enterprise modernization projects, offering scale and geographic reach ONCA cannot match.

Direct peers

• Netcel: A UK-based digital consultancy and certified Optimizely partner focused on CMS, commerce, and personalization implementations. Direct peer in the same Optimizely partner network, competing for similar enterprise projects in the EMEA region.
• DEG (Digital Experience Group): A US-based digital transformation consultancy and long-standing Optimizely (formerly Episerver) Gold Partner. Like ONCA, DEG specializes in DXP implementation, commerce, and personalization services for enterprise clients, making it the most directly comparable peer in the Optimizely partner ecosystem.
• True Clarity: A UK-based Optimizely partner specializing in CMS, commerce, and digital experience implementations. Comparable to ONCA as a regional Optimizely implementation partner with similar service offerings and customer base.
• Luminos Labs: A US-based Optimizely partner providing digital experience platform implementation, experimentation, and personalization services. Direct peer with similar service mix and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ONCAOnline
• LinkedInlinkedin.com/company/onca
• Instagraminstagram.com/oncaonline
• Xx.com/OncaOnline

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONCA