Rogate

What Rogate does

Rogate Estates Ltd is a privately held, niche property developer based in Canterbury, Kent, operating for over 30 years as a developer of architect-designed residential and commercial property. The company develops individual schemes of typically 3 to 17 units in Kent villages and coastal towns, employing traditional construction methods — brickwork, blockwork, timber framing, red brick, tile hanging, weatherboarding, clay tiles, and slate — combined with contemporary interior specifications. Each scheme carries a distinct architectural identity, with design delivered in partnership with award-winning Canterbury-based architect CDP Architecture Ltd and construction carried out by partners including Jenner and TG Designer Homes Ltd. Properties are sold freehold with 10-year home warranties backed by providers such as "Q" Assure (Lloyds) and BLP (Allianz).

The company's portfolio spans more than 20 completed schemes across Kent locations including Canterbury, Deal, Whitstable, Hythe, Ash, Tankerton, and Westgate-on-Sea. Current active developments include Apple Tree Gardens (7 detached homes, Walmer), Rose Lane (13 homes, Stelling Minnis), Farrington Mews (3 properties, Bridge), Summerfield (17 units, Staple), and The Old Pear Orchard (7 homes, Wickhambreaux), with ground-floor commercial units at selected schemes (e.g., The Studios, Quarterdeck) leased to retail and restaurant tenants. Revenue is generated through one-time property sales to individual buyers, with pricing benchmarked at approximately £485,000 for a typical 4-bed detached unit (Rose Lane Unit 4).

The go-to-market model is predominantly direct-to-consumer via the company's website, individual development microsites, and direct phone/email contact, with selective use of third-party estate agents (Colebrook Sturrock) for specific schemes. The company's principal competitive advantage is its established relationships with multiple Local Planning Authorities, enabling planning permission on sites where competitors cannot secure consent, and a 30-year reputation for design quality tailored to local vernacular. Headcount is small (1-10 employees), and the company is led by Planning Director John Showler. The business is privately held with no disclosed institutional investors and operates as an independent entity registered in England and Wales (Company No. 9402332).

Name

Rogate

Legal name

Rogate Estates Ltd

Website

https://rogate.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Property Sales: The primary revenue stream is from the sale of newly developed residential properties including houses and apartments. Properties are sold freehold with full title guarantee. The company develops schemes ranging from small developments of 3-7 units to larger developments of 13+ units.
2. Commercial Property: Development of commercial buildings for tenants, as the company describes itself as a niche developer of both residential and commercial property.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rogate is a niche developer of architecturally designed residential and commercial property in Kent, England. The company develops small to medium schemes (typically 3–17 units) of high-quality, individually designed homes featuring traditional Kentish vernacular architecture with contemporary interiors. Properties are sold freehold with 10-year home warranties and include a smaller commercial arm delivering retail/restaurant units within mixed developments.

Product overview

Rogate is a niche developer of residential and commercial property based in Canterbury, Kent. The company develops architecturally designed homes with their own individual identity, built to a high quality of finish. Current active developments include Apple Tree Gardens (7 detached homes in Walmer), Rose Lane (13 homes in Stelling Minnis), Farrington Mews (3 properties in Bridge), Summerfield (17 units in Staple), and The Old Pear Orchard (7 homes in Wickhambreaux). The company has completed over 20 past schemes across Kent including developments in Canterbury, Hythe, Deal, Whitstable, and surrounding villages. Properties are sold freehold with 10-year home warranties and feature traditional Kentish vernacular architecture with contemporary interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Tree Gardens

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• CDP Architecture LtdcoreStrategic or Co-development PartnerAward-winning Canterbury architects who architecturally design Rogate's developments. Responsible for design of multiple schemes including Apple Tree Gardens and Farrington Mews.
• JennercoreStrategic or Co-development PartnerBuilder/contractor responsible for construction of Rogate's Rose Lane development in Stelling Minnis.
• TG Designer Homes LtdcoreStrategic or Co-development PartnerAward-winning builder/contractor constructing Farrington Mews development. Described as award-winning construction company.
• "Q" AssuresupportingOthersHome warranty provider for Rose Lane development, backed by Underwriters at Lloyds. Provides 10-year Home Warranty.
• BLPsupportingOthersHome warranty provider for Farrington Mews development, backed by major insurance provider Allianz. Provides 10-year home warranty.
• Colebrook SturrocksupportingChannel Partner/ Reseller/ DistributorEstate agent handling viewings and sales enquiries for Farrington Mews development in Bridge.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Crest Nicholson: Major UK housebuilder with operations across southern England, including Kent. Offers broadly comparable residential product but at much larger scale and across a wider range of price points than Rogate's niche, design-led schemes.
• Berkeley Group: One of the UK's largest housebuilders, focused on higher-end residential developments in London and the South East. Operates at far greater scale than Rogate but in overlapping South East geographies and a similar premium buyer segment.
• Linden Homes: Mid-size UK housebuilder (Galliford Try division) with active developments in the South East including Kent. Overlaps with Rogate in geography and product type but competes through volume rather than bespoke, architect-designed niche schemes.
• Bellway: Large UK housebuilder with divisions across southern England including Kent. Comparable in product category (new-build homes for sale) but operates at significantly larger scale and with standardised house types rather than individually architect-designed schemes.
• Persimmon: Largest UK housebuilder by volume, with national operations including Kent. Serves a much broader and more volume-oriented segment than Rogate, but competes for the same underlying pool of residential land and planning approvals in Kent.

Direct peers

• Octagon Developments: UK niche developer of architect-designed luxury homes primarily in South East England. Closely comparable to Rogate in scale, regional concentration, traditional/architect-led design philosophy, and small-scheme (typically under 20 unit) approach.
• Pegasus Homes: UK residential developer focused on smaller-scale, design-led developments in southern England. Comparable niche positioning and small-scheme operating model to Rogate, with similar target buyer profile (discerning purchasers of traditionally-styled homes).
• Catesby Estates: Smaller UK land-led housebuilder developing residential schemes across the Midlands and southern England. Comparable in operating model (small team, land-led pipeline, outsourced construction) and similar in unit counts per scheme to Rogate.

Market position

Strengths4 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rogate-holdings-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogate