Locoguide

What Locoguide does

Locoguide, formally known as Kufu Company Holdings Inc. (株式会社くふうカンパニーホールディングス), is a Tokyo-headquartered holding company that operates a multi-brand portfolio of consumer-facing digital media and information services targeting individual Japanese consumers. The group encompasses six principal service brands: Kufu Tokubai (a flyer and shopping information service), Minna no Wedding (a wedding planning media platform), Kufu Zaim (a personal household accounting application), Kufu Ietate (a housing information media connecting builders and renovators with prospective homeowners), Kufu Trip (a travel and outing media), and Ouchino (a real estate purchase, sale, and housing information portal). Each brand operates as a wholly-owned subsidiary with its identity retained, indicating an acquisition-driven portfolio strategy rather than organic brand creation. The company was founded in 2016 and employs 51-100 staff based on disclosed firmographics.

The company's core technology centers on digital media platforms for consumer lifestyle decision-making. Services are delivered primarily through direct-to-consumer digital channels — websites and mobile applications accessible to end users — with no disclosed B2B API, SDK, or external integration product surfaces. Distribution is entirely domestic to Japan across a horizontal segmentation approach spanning everyday activities (shopping, personal finance) and major life events (weddings, home purchase/renovation, travel). Marketing is conducted through earned media and PR distribution via PR Times, complemented by an actively maintained corporate press room on the group website.

The company's underlying revenue mechanics are not publicly disclosed in the input data, but the brand portfolio structure — with dedicated B2C audiences across shopping, wedding, housing, travel, and real estate verticals — strongly implies a multi-channel monetization model combining advertising, lead generation for retailers and service providers, and partnership revenue with retailers, wedding venues, home builders, and travel operators. The presence of a corporate IR section on the group website with securities reports, financial results documentation, and governance materials indicates the entity has had public-reporting obligations at some point, though current firmographic data classifies IPO status as private.

Name

Locoguide

Legal name

Kufu Company Holdings Inc.

Website

https://locoguide.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Kufu Company Holdings is a Tokyo-based holding company operating a portfolio of consumer digital media brands across shopping, weddings, personal finance, housing, travel, and real estate, targeting individual Japanese consumers making everyday and life-event decisions.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Locoguide operates the Tokubai flyer and shopping information service, a digital platform that connects local residents with retail stores by surfacing promotional flyers and shopping information. As part of the Kufu Company Holdings group, Locoguide operates alongside a broader portfolio of consumer lifestyle digital media brands covering shopping, weddings, personal finance, housing, travel, and real estate.

Differentiator

Problem solved

Functional benefit

Brands

• Kufu Tokubai (くふう トクバイ): Flyer and shopping information service
• Minna no Wedding (みんなのウェディング)
• Kufu Zaim (くふう Zaim)
• Kufu Ietate (くふうイエタテ)
• Kufu Trip (くふう トリップ)
• Ouchino (オウチーノ)

Products and services

• Tokubai (Kufu Tokubai / くふう トクバイ) Flyer and shopping information service that aggregates promotional flyers and shopping information from local retail stores, connecting local residents with retail promotions and helping consumers make smarter everyday shopping decisions.
• Minna no Wedding (みんなのウェディング) Wedding comprehensive information media targeting couples and wedding planners, providing information and decision support for wedding planning.
• Zaim (Kufu Zaim / くふう Zaim) Personal household accounting service that helps individuals manage personal finances and track household budgets throughout life.
• Ietate (Kufu Ietate / くふうイエタテ) Housing information media that connects prospective home builders and renovators with housing companies, supporting home construction and renovation decisions.
• Trip (Kufu Trip / くふう トリップ) Travel and outing media providing information and inspiration for travel and leisure planning.
• Ouchino (オウチーノ) Comprehensive real estate information site covering the purchase and sale of real estate and broader housing information.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cookpad: Cookpad operates Japan's leading recipe and cooking media platform; it shares Kufu's horizontal consumer digital media model (ad-supported UGC around a major household activity) but focuses on a single daily-life vertical rather than a multi-brand holding-company structure.
• Kakaku.com: Kakaku.com operates Tabelog and Kakaku.com price-comparison platforms — a broader incumbent in Japanese consumer information and decision-support media that overlaps with Kufu's content-discovery and price/transparency value proposition across multiple verticals.
• Recruit Holdings: Recruit operates a broad portfolio of Japanese consumer lifestyle media and matching platforms (SUUMO, Zexy, Jalan, Hot Pepper) that overlaps with Kufu's housing, wedding, and travel brands — but as a much larger incumbent with a wider portfolio.
• CyberAgent: CyberAgent is a large Japanese internet/digital advertising conglomerate operating AbemaTV, Ameba and multiple consumer media properties, comparable to Kufu in its multi-brand consumer digital media strategy and advertising-driven monetization.

Direct peers

• Money Forward: Money Forward operates Money Forward ME, Japan's leading household accounting/personal finance app, which directly competes with Kufu's Zaim brand in the same consumer personal-finance category with similar platform-based monetization.
• Ikyu Corporation: Ikyu operates Relux and a portfolio of high-end travel and hospitality booking/content sites, directly competing with Kufu's Trip/Retrip brand in Japanese travel inspiration and booking media.
• LIFULL: LIFULL operates LIFULL Home's, one of Japan's largest housing and real estate listing/transaction media platforms, directly competing with Kufu's Ouchino brand in the same housing search and lead-generation category.
• AtHome: AtHome is a Japanese real estate listing and information media platform serving both consumers and real estate professionals — a direct peer to Kufu's Ouchino and Ietate brands in housing/real estate media.
• Zenwel (Zexy): Zenwel operates the Zexy wedding information and ceremony platform, the most direct head-to-head competitor to Kufu's Minna no Wedding brand in the Japanese wedding media and vendor-matching category.
• Shufoo! (Onecompass / Val): Shufoo! is Japan's leading digital flyer/shopping information service and the most direct head-to-head competitor to Kufu's Tokubai brand in the same flyer-aggregation and retail lead-gen category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tokubaishopping

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locoguide