MAYOR 2010

What MAYOR 2010 does

Mayor 2010 (legal entity INSON, S.A.) is a privately held Spanish consumer electronics e-commerce retailer founded in 2010 and headquartered in Alcoletge, Lleida, Spain. The company operates its own digital storefront at mayor2010.com, selling a broad assortment of consumer electronics across more than 20 categories including mobile phones, computing, tablets, televisions and projectors, audio equipment, smart home devices, e-readers, video game consoles, digital photography, videography, GPS and automotive, sports and hobby, personal care, and small home appliances. The assortment spans established international brands including Samsung, Motorola, Xiaomi, Sony, LG, Apple, Garmin, TCL, Hisense, Vogel's, Fonestar, and others, with notable depth in premium 4K laser projectors (Hisense M2 Pro, PX3-PRO, C2 Ultra, C3, PT1) and a refurbished electronics category.

The business operates a primarily direct-to-consumer e-commerce model targeting Spanish consumers, with a secondary B2B channel for warranty resellers. Revenue is generated through one-time product sales (consumer electronics retail) and through extended warranty and accidental damage coverage services (Garantía Cover, Extensión de Garantía) administered in partnership with Garantía 3. Warranty services are priced as multi-year contracts with recommended retail prices ranging from 39€ to 69€, with coverage tiers of 250€, 500€, and 1,000€ in repair value, and offer B2B resellers margins exceeding 30%.

The technology footprint is a standard e-commerce storefront with category and brand filtering, account registration, and Google OAuth login; no proprietary technology stack, mobile app, or public API is disclosed. The company's geographic scope is limited to the Iberian Peninsula (Spain), it has no disclosed parent company or institutional shareholders, and there is no evidence of external funding, acquisitions, or expansion beyond Spain in the source data.

Name

MAYOR 2010

Legal name

INSON, S.A.

Website

https://mayor2010.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayor 2010 (INSON, S.A.) is a Spanish online consumer electronics retailer selling a multi-category, multi-brand assortment to Spanish consumers via its own e-commerce storefront, supplemented by B2B warranty resales.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Gadgets DTC (CRAFACAF)

Keywords

• Consumer electronics retail
• Extended warranty services
• Smartphone accessories
• Home audio equipment
• Online electronics store

Headquarters

HQ city

Alcoletge

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Retail sales of consumer electronics including mobile phones, computing, tablets, TVs, audio equipment, smart home devices, and accessories through e-commerce storefront
2. Extended Warranty Services: Sale of extended warranty and accidental damage coverage services (Garantía Cover, Extensión de Garantía) to consumers and business partners, offering resellers over 30% margin

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MAYOR 2010 is an online consumer electronics retailer selling a multi-category assortment of branded electronics (mobile phones, computing, tablets, TVs and projectors, audio, smart home, video game consoles, cameras, GPS, small home appliances, personal care, and accessories) directly to Spanish consumers via its own e-commerce storefront. It additionally offers extended warranty services (Garantía Cover for accidental damage and Extensión de Garantía extending manufacturer warranty) to both end consumers and B2B reseller partners.

Product overview

Mayor 2010 is a Spanish consumer electronics e-commerce platform operated by INSON, S.A., based in Alcoletge, Lleida. The platform operates as a multi-category online retailer offering a comprehensive portfolio of consumer electronics across 20+ product categories including mobile phones and telecommunications, computing, tablets, e-readers, video game consoles, televisions and projectors, digital photography, videography, sports and hobby, GPS and automotive, audio equipment, smart home devices, personal care appliances, small home appliances, cables and adapters, memory products, consumables, warranties, and refurbished electronics. The company sells products from major international brands including Samsung, Motorola, Xiaomi, Sony, LG, Apple, Hisense, Garmin, and many others. The business model is B2C e-commerce with additional B2B services for registered business customers, offering warranty extension services and customer support through technical services (SAT). The product portfolio includes specific featured products like Hisense laser projectors (M2 Pro, PX3-PRO, C2 Ultra, C3, PT1), TV support mounts from Vogel's and Fonestar brands, remote controls, and extended warranty services.

Differentiator

Problem solved

Functional benefit

Products and services

• Móviles y Telefonía
• Informática
• Tablets
• Televisión
• Audio
• SmartHome
• Videoconsolas
• Foto Digital
• Videocámaras
• GPS y Coche
• Hogar Electro Pequeño
• Cuidado Personal
• Reacondicionados
• Garantía Cover
• Extensión de Garantía

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorMajor brand partnership - Samsung products across multiple categories including mobile phones, tablets, TVs, audio, and accessories
• MotorolacoreChannel Partner/ Reseller/ DistributorMobile phones and smart home devices distributor across multiple product lines
• XiaomicoreChannel Partner/ Reseller/ DistributorProducts across mobile phones, tablets, smart home, audio, and small home appliances categories
• SonycoreChannel Partner/ Reseller/ DistributorAudio products, video game consoles, televisions, and accessories across product range
• LGcoreChannel Partner/ Reseller/ DistributorTelevision, audio, and home appliance products across categories
• GarminmajorChannel Partner/ Reseller/ DistributorGPS devices, sports watches, and fitness tracking products in sports/hobby and auto categories
• TCLmajorChannel Partner/ Reseller/ DistributorTelevisions and tablets products across multiple electronics categories
• HisensemajorChannel Partner/ Reseller/ DistributorProjectors and televisions - notably 4K laser projectors including models PX3-PRO, C2 Ultra, C3, and M2 Pro
• Vogel'smajorChannel Partner/ Reseller/ DistributorTV and projector mounting solutions - wall mounts, floor stands, ceiling mounts, and monitor arms across extensive product range
• FonestarmajorChannel Partner/ Reseller/ DistributorAudio equipment, TV supports, and accessories including speakers, microphones, and mounting solutions
• ApplecoreChannel Partner/ Reseller/ DistributorComputing (laptops), tablets, cables, and refurbished products across categories
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon Fire TV Stick products and Kindle e-readers in smart TV accessories and e-book categories
• PocketBookminorChannel Partner/ Reseller/ DistributorE-book readers in the electronic books category
• INSTA360minorChannel Partner/ Reseller/ DistributorAction cameras and vlogging cameras including Luna Ultra models
• GoProminorChannel Partner/ Reseller/ DistributorAction cameras and accessories in video cameras category
• Garantía 3coreTechnology or IntegrationWarranty service provider for Garantía Cover accidental damage and extended warranty services. Activation through www.garantia3.es required within 7 days of purchase

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AliExpress: Global marketplace with strong penetration in Spain, particularly in value-tier consumer electronics (Xiaomi, TCL, generic accessories). Competes with Mayor 2010 on price-sensitive categories and on Xiaomi/TCL assortment specifically.
• El Corte Inglés: Spain's largest department store, with a comprehensive electronics, computing, and appliance department both in-store and online. Overlaps with Mayor 2010 on TVs, audio, computing, mobile, and home appliances, but as part of a much broader general-merchandise portfolio.
• Amazon.es: Dominant Spanish online marketplace that lists essentially the same consumer electronics brands (Samsung, Apple, Sony, LG, Xiaomi) as Mayor 2010, plus its own ecosystem devices (Fire TV Stick, Kindle). Represents the structural pricing pressure on independent Spanish electronics e-commerce.

Regional players

• Worten España: Portuguese-headquartered consumer electronics retailer with Spanish e-commerce operations. Comparable multi-category electronics assortment with an Iberian regional footprint that overlaps with Mayor 2010's home market.

Direct peers

• PcComponentes: Spanish e-commerce electronics retailer offering a broad multi-category assortment (PCs, components, consumer electronics, smart home) with B2C and B2B channels. Closest direct competitor to Mayor 2010 in Spain, with overlapping catalog and target customer base.
• Fnac España: Specialty consumer electronics and entertainment retailer (audio, video, computing, gaming, photography) operating in Spain with both physical stores and a strong online channel. Directly comparable assortment and target customer to Mayor 2010.
• MediaMarkt España: Leading big-box consumer electronics retailer in Spain with strong omnichannel presence (stores plus online) and an identical product focus across TVs, audio, computing, mobile, and small appliances. Direct head-to-head competitor for Mayor 2010's core categories.

Emerging players

• Back Market: Specialized refurbished consumer electronics marketplace operating in Spain. Comparable to Mayor 2010's Reacondicionados category and a growing direct competitor in the refurbished laptop and mobile segment.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inson-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAYOR 2010