Signal Bredbånd AS
Signal Bredbånd AS is a Bodø-based regional fiber broadband and TV provider serving residential, business, and housing-association customers across Northern Norway (Nordland, Troms, Finnmark) as the exclusive local partner of the Altibox brand and a subsidiary of Lyse AS.
- Company typePrivate
- Founded2002
- HeadquartersBodø, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Signal Bredbånd AS does
Signal Bredbånd AS is a regional fiber broadband and television service provider headquartered in Bodø, Norway. The company builds, owns, and operates point-to-point fiber-to-the-home (FTTH) infrastructure across the three northernmost Norwegian counties (Nordland, Troms, and Finnmark), serving residential, business, and housing association customers. Signal operates as the exclusive regional partner of the national Altibox brand (sharing common ownership under Lyse AS), delivering Altibox-branded internet, TV, and bundled content services under the Signal name, and is described in its own positioning as the leading broadband provider in Northern Norway.
The company's core technology platform is a dedicated point-to-point fiber network running to each customer premise, enabling symmetrical speeds up to 1000/1000 Mbps that are not shared with neighbors. Residential customers subscribe to packaged tiers such as Altibox Standard (500/500 Mbps plus TV with 60 selectable channel points and 500 hours of DVR) at 1389 NOK/month and Altibox Ekstra (1000/1000 Mbps plus TV with Netflix bundling) at 2009 NOK/month. Business customers receive enterprise services including IP VPN, Ethernet, optical capacity, mobile backup failover, DDoS protection, and a Cisco Meraki-managed security stack (Altibox Bedrift Premium). Housing associations (borettslag/sameie) are served through collective agreements (Altibox Fiberaksess S through XL, plus Flex M and Flex L models) where residents individually select upgrades. Add-on modules include Altibox Trygg (family online safety), Altibox Gaming (low-latency fiber plus Xbox hardware offers), and TV Skole (customer education).
Signal's business model is subscription-recurring across all three core segments, supplemented by hardware sales (Xbox consoles) and community-driven marketing investments such as local sports and e-sport sponsorships. Distribution combines direct field sales (door-to-door for residential; dedicated sales managers for business and housing associations), a self-service website with an address-coverage checker, property developer engagement for pre-installation in new builds, and the Altibox brand platform partnership. The company has been recognized by EPSI Rating Norge and Norsk Kundebarometer as Norway's most satisfied broadband and TV provider (2023, 2024). Signal is a wholly-owned subsidiary of Lyse AS, having been acquired in 2014, and recently completed the acquisition of Nornett to consolidate regional subscribers into its network.
Signal Bredbånd AS firmographics
Firmographics- Name
- Signal Bredbånd AS
- Legal name
- Signal Marked AS
- Website
- https://signal.no
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Signal Bredbånd AS is a Bodø-based regional fiber broadband and TV provider serving residential, business, and housing-association customers across Northern Norway (Nordland, Troms, Finnmark) as the exclusive local partner of the Altibox brand and a subsidiary of Lyse AS.
- Ownership category
- akta.pro rank
Signal Bredbånd AS industry classification
Industry- Product category
- Fiber Broadband Services
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Communications Services, Nec (4899), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Rural & Regional ISPs (HDAIADAI), Rural Broadband & Cooperative Fiber Operators (HDAIACAG)
Keywords
Where Signal Bredbånd AS is headquartered
LocationHeadquarters
- HQ city
- Bodø
- HQ country
- Norway
- HQ region
- Europe
Offices10 records
Markets served
Signal Bredbånd AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Residential Fiber Broadband Subscriptions: Monthly subscription fees for fiber internet plans ranging from 50 Mbps to 1000 Mbps symmetrical speeds, sold directly to residential customers in Northern Norway.
- Residential TV Subscriptions: Monthly fees for TV packages with point-based channel selection, streaming service access (Netflix), and optional premium content, billed as part of bundled packages or standalone.
- Business Internet Services: Fiber broadband packages for small, medium, and large enterprises, including options with WiFi, security, mobile backup, and SLA. Includes Ethernet, IP VPN, and optical capacity services.
- Housing Association Collective Agreements: Collective agreements with apartment associations (borettslag/sameie) for bulk fiber and TV access, with individual residents able to upgrade services independently, generating recurring revenue per household.
- Altibox Trygg Security Add-on: Monthly subscription for the Altibox Trygg security package (ID protection, VPN, insurance, scam protection) offered as an add-on to existing TV/internet customers.
- Gaming Hardware Sales: Sale of Xbox Series S and X consoles with extra controllers to customers, with rent-free installment payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Altibox Standard: TV + Internet 500/500 Mbps |
| Subscription | Monthly | Altibox Ekstra: TV + Internet 1000/1000 Mbps + Netflix |
| Subscription | Monthly | Altibox S (housing association tier) |
| Subscription | Monthly | Altibox M (housing association tier) |
| Subscription | Monthly | Altibox L (housing association tier) |
| Subscription | Monthly | Altibox XL (housing association tier) |
| Subscription | Monthly | Altibox Flex M (housing association tier) |
| Subscription | Monthly | Altibox Flex L (housing association tier) |
| Subscription | Monthly | Business: Internet Only (fiber broadband + WiFi + security) |
| Subscription | Monthly | Business: Internet + WiFi + Security with Mobile Backup |
| Subscription | Monthly | Altibox Bedrift Premium |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Signal Bredbånd AS product offering
Product offeringCore offering
Signal Bredbånd AS is a regional Norwegian fiber broadband and television service provider headquartered in Bodø, delivering fiber-to-the-home (FTTH) high-speed internet, IPTV, and supplementary connectivity services to residential households, businesses, and housing associations (borettslag) across Northern Norway. Founded in 2002 and operating as a partner under the Altibox brand, the company combines its own regional fiber infrastructure with the Altibox content and TV platform to serve end customers across multiple municipalities in the region.
Product overview
Signal Bredbånd AS is a regional fiber broadband and TV service provider operating in Nordland, Troms, and Finnmark in Northern Norway. The company resells and delivers Altibox-branded TV and internet services under a partnership model. Its product portfolio is organized around three customer segments: residential (privat), businesses (bedrift), and housing associations (borettslag). The core platform is fiber broadband internet (Altibox Fiberbredbånd) paired with a television and streaming service (Altibox TV). Residential offerings are packaged as Altibox Standard and Altibox Ekstra tiers, with add-on services including Altibox Trygg (online safety/security), Altibox Gaming (gaming-optimized connectivity), and TV Skole (customer education). For businesses, the company offers a tiered lineup from basic internet-only to the bundled Altibox Bedrift Premium package, supplemented by IP VPN, Ethernet, optical capacity, WiFi, TV, extended security, mobile backup, DDoS protection, and SLA add-on modules. Housing associations are served through Altibox Fiberaksess, Flex M, and Flex L contract models.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential fiber broadband (FTTH)
Quantifiable outcome
- 73.1/100 customer satisfaction score for broadband; 72.9/100 for TV (Norsk Kundebarometer 2024)
- +2 more outcomes
Companies that use Signal Bredbånd AS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Signal Bredbånd AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Signal Bredbånd AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AltiboxcoreSignal operates as the exclusive regional partner of Altibox in Nordland (except Lofoten and Vesterålen), Troms, and Finnmark, reselling Altibox TV and internet services under the Signal brand. Signal builds and operates its own fiber network, while Altibox provides the service platform, TV content, and brand. Both companies share the same parent, Lyse AS.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Signal Bredbånd AS competitors and assessment
Company assessmentRegional players
- NTE Telekom: Regional energy and telecom group operating fiber broadband in Trøndelag. Comparable as a regional fiber ISP leveraging a local utility parent — a model structurally similar to Signal's Lyse/Altibox relationship, though in a different Norwegian region.
- Eidsiva Bredbånd: Innlandet-region fiber ISP owned by the Eidsiva energy group. Closely comparable in structure (utility-owned regional fiber operator) and in serving a low-density, large-geography market in Norway.
- Eviny Bredbånd (formerly BKK/BKK Fiber): Vestland-based fiber ISP owned by the Eviny (formerly BKK) utility group. Similar utility-parent ownership structure and focus on FTTH rollout in western Norway, providing a benchmark for regional fiber economics and ARPU.
Direct peers
- NextGenTel: Norwegian fiber and broadband provider focused on residential and SMB customers. Closely comparable in business model, target segment, and reliance on FTTH rollout in regional markets.
- Altibox: The national open-access fiber platform and brand whose TV, content, and broadband services Signal resells. As a sister company under Lyse AS, it shares the same product platform, technology stack, and customer satisfaction results, making it the most directly comparable entity.
Broad incumbents
- Telenor Norge: Norway's incumbent telecom operator offering fiber, mobile, and TV nationwide. Competes with Signal for residential and business customers in Northern Norway, and operates its own fiber and 5G fixed wireless access networks across the country.
- Telia Norge: Major Norwegian fixed and mobile telecom operator providing fiber, TV, and business connectivity. Overlaps with Signal's residential and enterprise offerings and competes on price and bundle composition in overlapping geographies.
- GlobalConnect Norge: Large Nordic fiber operator with B2B and wholesale focus. Comparable as a competing fiber infrastructure owner in Norway, particularly for enterprise customers and wholesale capacity that overlap with Signal's Bedrift and Ethernet services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Signal Bredbånd AS social profiles
Digital presenceSignal Bredbånd AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signal Bredbånd AS leadership team
Management profileNumber of profiles
Profiles1 record
Signal Bredbånd AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signal Bredbånd AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signal Bredbånd AS
What does Signal Bredbånd AS do?
Signal Bredbånd AS is a regional Norwegian fiber broadband and television service provider headquartered in Bodø, delivering fiber-to-the-home (FTTH) high-speed internet, IPTV, and supplementary connectivity services to residential households, businesses, and housing associations (borettslag) across Northern Norway. Founded in 2002 and operating as a partner under the Altibox brand, the company combines its own regional fiber infrastructure with the Altibox content and TV platform to serve end customers across multiple municipalities in the region.
Is Signal Bredbånd AS a public or private company?
Signal Bredbånd AS is a private company. It is classified as corporate owned and is currently operating.
When was Signal Bredbånd AS founded?
Signal Bredbånd AS was founded in 2002. It employs 101 to 250 people.
Where is Signal Bredbånd AS based?
Signal Bredbånd AS is headquartered in Bodø, Norway, in the Europe region.
How does Signal Bredbånd AS make money?
Six revenue lines are on record. Residential Fiber Broadband Subscriptions are the primary driver. The others are residential TV Subscriptions, business Internet Services, housing Association Collective Agreements, altibox Trygg Security Add-on and gaming Hardware Sales.
Who are Signal Bredbånd AS's main competitors?
Regional players on record are NTE Telekom, Eidsiva Bredbånd and Eviny Bredbånd (formerly BKK/BKK Fiber). Direct peers are NextGenTel and Altibox. Broad incumbents are Telenor Norge, Telia Norge and GlobalConnect Norge.
Does Signal Bredbånd AS have an API?
No public API is recorded for Signal Bredbånd AS.
What industry is Signal Bredbånd AS in?
Signal Bredbånd AS's product category is Fiber Broadband Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIADAI, Rural & Regional ISPs. Its NAICS code is 517111 and its SIC code is 4899.