Moove Pro-Brands
Moove Pro-Brands (Moove Lubricants Limited) is a UK-based manufacturer and supplier of automotive and industrial lubricants operating the Mobil, Mobil Ancillaries, ExxonMobil Aviation, and Comma brand portfolio across passenger vehicles, commercial vehicles, and industrial segments through distributor and direct sales channels, as a subsidiary of Cosan Group.
- Company typePrivate
- Founded1965
- HeadquartersGravesend, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Moove Pro-Brands does
Moove Pro-Brands (legal entity Moove Lubricants Limited) is a UK-headquartered manufacturer and supplier of automotive and industrial lubricants, operating from Gravesend, United Kingdom. The company produces, sells, and distributes lubricants and greases across passenger vehicles, commercial vehicles, and a broad industrial vertical set that includes food and beverage processing, refrigeration, energy (gas engines, gas turbines, energy from waste, aero-derived turbines), general manufacturing, pulp and paper, utilities, and offshore operations. Its product portfolio is built around four branded lines: Mobil Lubricants (flagship passenger and commercial brand), Mobil Ancillaries (complementary additives and specialty fluids), ExxonMobil Aviation (aerospace lubricants), and Comma Oils (UK-anchored automotive oils with vehicle-specific lookup tools).
Moove's core technology competency is lubricant and grease formulation, executed in partnership with leading manufacturers for state-of-the-art R&D in demanding applications; it does not operate proprietary software, API platforms, or AI-driven product capabilities based on the available data. The business operates as the authorized UK/European distributor of ExxonMobil's Mobil and aviation product lines while owning and distributing the Comma brand directly, positioning it as both a channel partner and a brand owner.
The revenue model is hardware-style product sales of lubricants and specialty chemicals, with go-to-market executed through a regional network of distributors and stockists complemented by direct enterprise engagement via quote-based contact forms for commercial and industrial customers. Pricing is not publicly disclosed. Founded in 1965, Moove employs 101-250 people and operates as a subsidiary of Cosan, a Brazilian diversified conglomerate; the company holds no external funding, no disclosed M&A activity, and no leadership transitions in the source data.
Moove Pro-Brands firmographics
Firmographics- Name
- Moove Pro-Brands
- Legal name
- Moove Lubricants Limited
- Website
- https://moovepro-brands.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moove Pro-Brands (Moove Lubricants Limited) is a UK-based manufacturer and supplier of automotive and industrial lubricants operating the Mobil, Mobil Ancillaries, ExxonMobil Aviation, and Comma brand portfolio across passenger vehicles, commercial vehicles, and industrial segments through distributor and direct sales channels, as a subsidiary of Cosan Group.
- Ownership category
- akta.pro rank
Moove Pro-Brands industry classification
Industry- Product category
- Industrial Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Chemicals & Allied Products (2800), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)
- akta.pro secondary industries
- Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
Keywords
Where Moove Pro-Brands is headquartered
LocationHeadquarters
- HQ city
- Gravesend
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moove Pro-Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Lubricant and Grease Sales: Moove produces, sells, and distributes lubricants and greases for automotive and industrial applications through their brand portfolio including Mobil, Comma, and ExxonMobil Aviation. Revenue is generated through product sales to distributors, stockists, and direct customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Moove Pro-Brands product offering
Product offeringCore offering
Moove produces, sells, and distributes lubricants and greases for the automotive and industrial segments. Through a multi-brand portfolio — Mobil Lubricants (flagship automotive and industrial brand), Mobil Ancillaries (additives and specialty automotive fluids), ExxonMobil Aviation (aerospace lubricants), and Comma Oils (passenger and commercial vehicle oils) — the company delivers lubrication and engineering solutions for passenger vehicles, commercial vehicles, and industrial applications including manufacturing, energy, food and beverage, refrigeration, pulp and paper, utilities, and offshore operations.
Product overview
Moove is a global lubricants solutions company offering a multi-brand portfolio of lubricants and greases for automotive and industrial segments. The product portfolio consists of four distinct brands: Mobil Lubricants (flagship brand for passenger and commercial vehicles), Mobil Ancillaries (complementary additives and specialty fluids), ExxonMobil Aviation (aerospace sector products), and Comma Oils (automotive oils with vehicle-specific lookup tools). The company serves industrial sectors including food and beverage, energy (gas engines, gas turbines, energy from waste), general manufacturing, processing (pulp and paper, utilities), and offshore operations, providing productivity, efficiency, and performance solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Mobil Lubricants: Lubricants brand for automotive and industrial applications
- Mobil Ancillaries
- ExxonMobil Aviation
- Comma
Products and services
- Mobil Lubricants A flagship multi-purpose brand of lubricants and greases offering complete solutions for passenger vehicles, commercial vehicles, and industrial applications. Distributed in the UK/European market under Moove's authorized partnership with ExxonMobil.
- Mobil Ancillaries Complementary ancillary products supporting the Mobil lubricant portfolio, including additives and specialty automotive fluids that supplement engine and vehicle lubrication systems for passenger and commercial vehicles.
- ExxonMobil Aviation Aviation lubricants and specialty products designed for the aerospace sector, serving aircraft engines and aviation-related applications through Moove's authorized ExxonMobil distribution in the UK/European market.
- Comma Oils A UK-based brand of automotive oils and lubricants serving passenger and commercial vehicle applications, accompanied by vehicle-specific Oil Finder lookup tools that allow customers to match oils to particular vehicles.
Companies that use Moove Pro-Brands
Customer profileSegments3 records
Ideal customer profiles3 records
Moove Pro-Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moove Pro-Brands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered parent_company and core.
- Cosan Groupparent_companyMoove Lubricants Limited is part of the Cosan group of companies, a major global lubricants and energy solutions organization.
- ExxonMobilcoreMoove is an authorized distributor of Mobil Lubricants, Mobil Ancillaries, and ExxonMobil Aviation products in the UK/European market.
- Comma Oil & ChemicalscoreMoove owns and distributes the Comma brand of oils, a UK-based automotive lubricant brand.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Moove Pro-Brands competitors and assessment
Company assessmentDirect peers
- Shell Lubricants: Shell's global lubricants business (Shell Rimula, Helix, Tellus, etc.) competes directly with Moove's Mobil-distributed automotive and industrial product lines across the same UK/European customer base.
- Castrol: Castrol (BP group) is one of the world's largest automotive and industrial lubricants brands and a direct competitor across passenger vehicles, commercial vehicles, and industrial segments served by Moove, with overlapping product portfolios and distribution models.
- Fuchs Petrolub: Fuchs is a Germany-headquartered lubricants specialist serving industrial and automotive customers, overlapping with Moove's industrial vertical (manufacturing, processing, food and beverage) and offering a comparable European distribution footprint.
- TotalEnergies Lubricants: TotalEnergies markets a comparable portfolio of automotive and industrial lubricants (e.g., Quartz, Rubia, Azolla) and competes with Moove across passenger, commercial vehicle, and industrial end markets in the UK and Europe.
- Valvoline: Valvoline is a US-headquartered lubricants manufacturer with global automotive and industrial offerings, comparable to Moove in product mix (engine oils, gear oils, industrial lubricants) and channel structure.
- Morris Lubricants: Morris Lubricants is a UK-based independent lubricants manufacturer with overlapping automotive, commercial vehicle, and industrial product lines, directly comparable in scale and UK market positioning to Moove.
- Repsol Lubricants: Repsol markets automotive and industrial lubricants with comparable product categories to Moove's Mobil and Comma portfolios, serving similar end markets in Europe.
- Petronas Lubricants: Petronas Lubricants is the global lubricants arm of Petronas, offering automotive and industrial products (Syntium, Sprinta, Ambra) that overlap with Moove's portfolio across similar customer segments and geographies.
- Eni (eni lubricants): Eni's lubricants division produces and distributes automotive and industrial lubricants across European markets, directly comparable to Moove's product mix and regional footprint.
Emerging players
- Gulf Oil International: Gulf Oil is an established lubricants brand with a distributor-led model serving automotive and industrial customers; comparable to Moove's channel-first approach and multi-segment positioning, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Moove Pro-Brands social profiles
Digital presenceMoove Pro-Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moove Pro-Brands leadership team
Management profileNumber of profiles
Profiles1 record
Moove Pro-Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moove Pro-Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moove Pro-Brands
What does Moove Pro-Brands do?
Moove produces, sells, and distributes lubricants and greases for the automotive and industrial segments. Through a multi-brand portfolio — Mobil Lubricants (flagship automotive and industrial brand), Mobil Ancillaries (additives and specialty automotive fluids), ExxonMobil Aviation (aerospace lubricants), and Comma Oils (passenger and commercial vehicle oils) — the company delivers lubrication and engineering solutions for passenger vehicles, commercial vehicles, and industrial applications including manufacturing, energy, food and beverage, refrigeration, pulp and paper, utilities, and offshore operations.
When was Moove Pro-Brands founded?
Moove Pro-Brands was founded in 1965. It employs 101 to 250 people.
Where is Moove Pro-Brands based?
Moove Pro-Brands is headquartered in Gravesend, United Kingdom, in the Europe region.
How does Moove Pro-Brands make money?
One revenue line is on record: lubricant and Grease Sales.
Who are Moove Pro-Brands's main competitors?
Direct peers on record are Shell Lubricants, Castrol, Fuchs Petrolub, TotalEnergies Lubricants, Valvoline, Morris Lubricants, Repsol Lubricants, Petronas Lubricants and Eni (eni lubricants). Gulf Oil International is listed as an emerging player.
Does Moove Pro-Brands have an API?
No public API is recorded for Moove Pro-Brands.
What industry is Moove Pro-Brands in?
Moove Pro-Brands's product category is Industrial Lubricants. Its primary akta.pro industry code is EUALAJAH, Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants), with a secondary code of EUALAJAG, Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking). Its NAICS code is 324191 and its SIC code is 2800.