Radio B2
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Radio B2 does
Radio B2 GmbH is a privately held German mid-sized radio broadcaster headquartered in Berlin at Pfalzburger Straße 43-44. Founded in 2011, the company operates six terrestrial radio programs distributed in both analog (UKW/FM) and digital (DAB+) formats, plus a portfolio of online web channels. The brand family includes Schlager Radio (flagship, ~1.3 million regular listeners, broadcasting 100% Schlager and Deutsch-Pop), DISCOFOX ANTENNE (dance community), Ella Radio (Jazz/Soul/Blues), radio GOLD (Oldies for the 60+ demographic), STAR*SAT RADIO (80s/90s/today's hits), and lounge plus chillout radio (launched 2019 on UKW 105.6 in Rostock).
The company's core technology stack is a multi-platform broadcast infrastructure supporting all major German delivery channels: UKW terrestrial, DAB+ digital radio, Smart Speaker integrations (Amazon Alexa, Google Assistant), Smart-TV apps, mobile applications, cable digital insertion, satellite via HbbTV, and worldwide online streaming. All program content is produced in-house rather than licensed, and distribution is centralized through the sister company radio AKTUELL GmbH. Geographic reach covers Berlin, Brandenburg, Mecklenburg-Vorpommern, and Thüringen via UKW; Berlin and surrounding areas via DAB+ on channel 7B; Germany nationwide via cable and satellite (HbbTV) for the flagship station; and worldwide via internet and apps.
The business model is pure advertising-based revenue. Radio B2 sells airtime across its six terrestrial programs and web channels through its own B2radiovermarktung sales division plus four national advertising marketers: ARD Media, RMS Interactive, Studio Gong, and Raudio.Biz. Pricing is transaction-based with second-by-second rates drawn from a published price list, monthly advance invoicing, a 15% agency commission for recognized advertising agencies, volume-based rebate schedules, and 2% Skonto for early payment. The customer base comprises German-speaking radio listeners (B2C) and advertisers/agencies seeking access to German audiences across multiple music formats (B2B). The company has 11-50 employees and is led by Managing Director Oliver Dunk, with no public listing, no disclosed institutional investors, and no parent company affiliation.
Radio B2 firmographics
Firmographics- Name
- Radio B2
- Legal name
- radio B2 GmbH
- Website
- https://radiob2.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Radio B2 industry classification
Industry- Product category
- Terrestrial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Radio B2 is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Radio B2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Advertising Sales: Radio B2 generates revenue by selling advertising airtime across its six terrestrial radio programs and numerous web channels. The company markets advertising space directly through its B2radiovermarktung division and also engages third-party national marketers (ARD Media, RMS Interactive, Studio Gong, Raudio.Biz) for advertising sales. Pricing is based on a price list with second-by-second rates, monthly invoicing in advance, and a rebate schedule based on volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard advertising rates based on airtime duration |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels2 records
Radio B2 product offering
Product offeringCore offering
Radio B2 GmbH operates six terrestrial radio programs (analog UKW/FM and digital DAB+) plus numerous web channels in Germany, broadcasting self-produced music and spoken-word programming across six distinct formats. The company distributes its content via all major platforms — UKW, DAB+, Smart Speaker, Smart-TV, App, Cable, Satellite, and HbbTV — and monetizes audience reach by selling advertising airtime to brands and agencies through its B2radiovermarktung division and national marketers.
Product overview
Radio B2 GmbH is a German nationwide radio broadcasting company operating six terrestrial radio programs (analog and digital) plus numerous web channels. The company produces all content internally and distributes via multiple platforms: UKW, DAB+, Smart Speaker, Smart-TV, App, Cable, and Satellite. The product portfolio includes six distinct radio stations: Schlager Radio (flagship Schlager/Deutsch-Pop station with ~1.3M listeners), DISCOFOX ANTENNE (dance community station), Ella Radio (Jazz/Soul/Blues), radio GOLD (Oldies for 60+ generation), STAR*SAT RADIO (80s/90s/today's hits), and lounge plus chillout radio (Relaxing/Chillout music). Marketing is handled through the sister company radio AKTUELL GmbH and national advertisers including ARD Media, RMS Interactive, Studio Gong, and Raudio.Biz.
Differentiator
Problem solved
Functional benefit
Brands
- Schlager Radio: Flagship station of the radio B2 GmbH family. Plays 100% Schlager and Deutsch-Pop music. Approximately 1.3 million regular listeners. Offers balanced programming with high speech content including reports, reportages, and contributions.
- DISCOFOX ANTENNE
- Ella Radio
- radio GOLD
- STAR*SAT RADIO
- lounge plus chillout radio
Products and services
- Schlager Radio
Companies that use Radio B2
Customer profileSegments2 records
Ideal customer profiles2 records
Radio B2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Radio B2 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- radio AKTUELL GmbHcoreSister company of radio B2 GmbH. Radio AKTUELL GmbH handles the distribution of all program content produced by radio B2 GmbH.
- ARD MediamajorNational radio advertising marketer handling the sale of advertising time on radio B2 programs as one of several national marketers.
- RMS InteractivemajorNational radio advertising marketer handling the sale of advertising time on radio B2 programs.
- Studio GongmajorNational radio advertising marketer handling the sale of advertising time on radio B2 programs.
- Raudio.BizmajorNational radio advertising marketer handling the sale of advertising time on radio B2 programs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Radio B2 competitors and assessment
Company assessmentRegional players
- Radio Hamburg: Long-established private radio station in Hamburg with adult contemporary format and digital channels. Comparable to Radio B2 in business model (private German commercial radio with multi-platform distribution and advertising sales), but primarily serves northern Germany rather than the Berlin/Brandenburg/Mecklenburg-Vorpommern/Thüringen footprint.
- bigFM: Private German radio network targeting younger audiences with hip-hop, R&B, and dance formats across Baden-Württemberg and Rhineland-Palatinate. Comparable to Radio B2 as a multi-station private German radio operator with digital distribution, but serves a different geographic and demographic niche.
- RPR1. Private German radio group broadcasting AC and music formats across Rhineland-Palatinate, with national digital distribution. Comparable to Radio B2 as a regional German private radio operator with multi-platform reach and ad sales, though geographically focused on western Germany.
- 104.6 RTL Berlin: Berlin's leading private hit-radio station, part of the RTL family. Comparable to Radio B2 as a Berlin-based private radio operator competing for the same advertising audiences and listener base in the Berlin/Brandenburg market, though with a single mainstream format rather than a multi-format portfolio.
Direct peers
- ENERGY Deutschland: National private radio network in Germany focused on contemporary hit music, operating multiple regional stations with digital distribution. Comparable to Radio B2 as a multi-station German private radio brand selling advertising across music formats and online channels.
- Hit Radio FFH: One of Germany's largest private radio stations, broadcasting AC and music formats across Hesse and beyond via UKW, DAB+, and online. Comparable to Radio B2 as a mid-sized private German radio operator with multi-station portfolio and advertising-led model.
- Klassik Radio: Germany's leading privately held classical and lifestyle music radio broadcaster, with DAB+, UKW, and digital streaming distribution. Comparable to Radio B2 as a genre-focused German private radio operator with in-house content production and multi-platform carriage.
- Antenne Bayern: Germany's largest private radio station, broadcasting music and entertainment formats nationally with multi-platform distribution. Directly comparable to Radio B2 as a privately operated, multi-format German commercial radio group with advertising-led revenue and digital simulcast.
Broad incumbents
- Deutschlandradio: National public radio broadcaster in Germany (Deutschlandfunk, Deutschlandfunk Kultur, Deutschlandfunk Nova), distributing via UKW, DAB+, and online. Comparable to Radio B2 as a German radio competitor for listener attention and ad-adjacent budgets, though publicly funded and focused on news/talk/culture rather than music formats.
- ARD: Consortium of Germany's public broadcasters, operating regional radio and TV stations nationwide with significant market share and budget. Comparable to Radio B2 as a competing German radio broadcaster, but operates at substantially larger scale, is publicly funded, and does not focus on Schlager/niche music formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Radio B2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio B2 leadership team
Management profileNumber of profiles
Profiles1 record
Radio B2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio B2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio B2
What does Radio B2 do?
Radio B2 GmbH operates six terrestrial radio programs (analog UKW/FM and digital DAB+) plus numerous web channels in Germany, broadcasting self-produced music and spoken-word programming across six distinct formats. The company distributes its content via all major platforms — UKW, DAB+, Smart Speaker, Smart-TV, App, Cable, Satellite, and HbbTV — and monetizes audience reach by selling advertising airtime to brands and agencies through its B2radiovermarktung division and national marketers.
Is Radio B2 a public or private company?
Radio B2 is a private company. It is classified as unknown and is currently operating.
When was Radio B2 founded?
Radio B2 was founded in 2011. It employs 11 to 50 people.
Where is Radio B2 based?
Radio B2 is headquartered in Berlin, Germany, in the Europe region.
How does Radio B2 make money?
One revenue line is on record: advertising Sales.
Who are Radio B2's main competitors?
Regional players on record are Radio Hamburg, bigFM, RPR1. and 104.6 RTL Berlin. Direct peers are ENERGY Deutschland, Hit Radio FFH, Klassik Radio and Antenne Bayern. Broad incumbents are Deutschlandradio and ARD.
Does Radio B2 have an API?
No public API is recorded for Radio B2.
What industry is Radio B2 in?
Radio B2's product category is Terrestrial Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.