What Klassik Radio Ag does

Klassik Radio AG is a publicly listed German Aktiengesellschaft headquartered in Augsburg that operates Germany's national classical-music radio brand and a portfolio of related audio and live-event businesses. The group's core product is the Klassik Radio station, distributed nationally via DAB+ digital radio and UKW FM, with a parallel Beats Radio station broadening the format mix. Its underlying technology comprises DAB+/UKW broadcast infrastructure, an online audio streaming platform (powered by Audalaxy/QuantumCast) and the proprietary Klassik Radio Plus subscription service accessible via web, iOS, Android, and Alexa.

The business monetizes across five streams: advertising on the free ad-supported broadcast and digital tier (delivered via an ecosystem of ad-tech partners including AdsWizz, RMSi, Meta, Google, Outbrain, and Taboola); recurring subscription revenue from Klassik Radio Plus, which offers ad-free classical, film music/soundtracks, wellness/relax, and jazz programming; ticketing revenue from the annual Klassik Radio Live in Concert touring film music series (ticketing powered by Eventim); e-commerce revenue from the owned Klassik Radio Shop selling DAB+ radios and gift vouchers; and B2B music licensing revenue through Klassik Radio Select, which provides curated background music to retail, hospitality, and office clients. Distribution spans traditional broadcast, mobile apps, smart speakers, voice assistants, and an aggregated radio platform (Radioplayer).

The group is organized as Klassik Radio AG (public parent) with operating subsidiary Klassik Radio GmbH (Hamburg), Euro Klassik GmbH (e-commerce and ticketing), and Klassik Radio Austria GmbH (Austrian broadcast operations). Customers are primarily individual German-speaking listeners aged 35+ seeking curated classical and film-music programming, with secondary segments in commercial music licensing and live concert attendees. Leadership comprises CEO Ulrich R. J. Kubak, board member Tina Jäger, and supervisory board chair Prof. Dr. Dorothee Hallerbach.

Name

Klassik Radio Ag

Legal name

Klassik Radio AG

Website

https://klassikradio.de

Company type

Public

Founded year

1999

Operating status

Operating

Short description

Klassik Radio AG is a publicly listed German media company operating Germany's national classical-music radio station via DAB+/UKW, the Klassik Radio Plus ad-free subscription streaming platform, the Live in Concert touring film-music series, a DAB+ hardware shop, and the B2B Klassik Radio Select music-licensing service.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Audio Streaming

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Classical music radio
• Digital audio broadcasting
• Music streaming platform
• B2b music licensing
• Live concert ticketing

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising (Radio Broadcast & Digital): Revenue generated from advertising aired during free radio broadcasts (DAB+/UKW) and on the free digital streaming tier. The free tier carries ads, and the company works with multiple ad-tech partners (AdsWizz, RMSi, Smart, Emetriq, Xandr, DV360, Adobe Advertising Cloud, and others) for programmatic and audience-targeted ad delivery.
2. Klassik Radio Plus Subscription: Premium subscription offering (Klassik Radio Plus / Klassik Radio werbefrei) provides ad-free streaming of classical music, film music/soundtracks, wellness/relax, and jazz. Subscription is the primary paid product, with tiered access and a free trial/upgrade path from the ad-supported tier.
3. Live in Concert Ticketing: Sale of tickets for the Klassik Radio Live in Concert touring film music concert series. Ticket sales are processed through an embedded ticketing shop (powered by Eventim). Group discounts are also offered.
4. E-commerce (Hardware & Gift Vouchers): The Klassik Radio Shop (shop.klassikradio.de) sells DAB+ radios, speakers, and gift vouchers. Revenue from hardware sales and voucher redemptions contribute to overall revenue.
5. B2B Music Licensing (Klassik Radio Select): B2B offering branded 'Klassik Radio Select' providing curated classical and genre music programming for businesses (e.g., retail, hospitality, offices). This represents a commercial licensing revenue stream targeting enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Klassik Radio AG operates Germany's leading classical and film music radio brand, delivering curated classical, soundtrack, wellness, and jazz programming via national DAB+ and FM broadcast alongside the ad-free Klassik Radio Plus streaming platform on web, iOS, Android, and Alexa. The group complements broadcast with the Klassik Radio Select B2B music licensing service for businesses, an e-commerce shop selling DAB+ radios and merchandise, and the annual Klassik Radio Live in Concert touring film music concert series with ticketing through Eventim.

Product overview

Klassik Radio AG operates a multi-brand radio and streaming portfolio centered around classical music and film soundtracks. The core offering includes Klassik Radio (classical music broadcast via DAB+, FM, and online), complemented by Beats Radio. The subscription platform Klassik Radio Plus provides ad-free streaming with on-demand access to classical music, film scores, wellness audio, and jazz. The Group also operates Klassik Radio Select for business music licensing, the Klassik Radio Shop for DAB+ hardware retail, and the Live in Concert touring concert series featuring film music performances.

Differentiator

Problem solved

Functional benefit

Brands

• Klassik Radio Plus: Ad-free streaming platform offering classical music, soundtracks & film music, wellness & relax sounds, and jazz.
• Klassik Radio Live in Concert

Products and services

• Klassik Radio Classical music radio station broadcasting nationally across Germany via DAB+ and FM (UKW) with curated classical music programming featuring presenters, plus free online streaming. Currently transitioning from UKW to DAB+.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• EventimcoreTechnology or IntegrationEventim provides the ticketing infrastructure for the Klassik Radio Live in Concert ticket shop (tickets.klassikradio.de). Their platform handles ticket booking, seating selection, and event management for the annual film music concert tour across German venues.
• Audalaxy GmbH (formerly QuantumCast digital GmbH)coreTechnology or IntegrationAudalaxy/QuantumCast provides the audio streaming infrastructure and delivery technology for Klassik Radio's web and app-based radio streams. They process listener data including stream name, access timestamps, transferred data volume, browser type, anonymized IP address, and Listener-ID for ad attribution.
• Sendinblue GmbH (Brevo)coreTechnology or IntegrationSendinblue's Brevo platform powers Klassik Radio's CRM, email newsletter, push notifications, marketing automation, and transactional email (account management emails for Klassik Radio Plus).
• Meta Platforms (Facebook, Instagram, WhatsApp)coreGTM or Marketing PartnerMeta provides social media advertising, retargeting (Facebook Pixel), and community engagement via Facebook and Instagram pages, as well as the WhatsApp Business messaging channel for customer communication.
• Radioplayer Deutschland GmbHminorChannel Partner/ Reseller/ DistributorRadioplayer provides a aggregated radio listening platform and app through which Klassik Radio's streams are distributed to additional listeners beyond the company's own apps and website.
• bigBOX ALLGÄUminorStrategic or Co-development PartnerThe bigBOX ALLGÄU in Kempten serves as a venue partner for the Klassik Radio Live in Concert 2026 tour, hosting a film music concert event in the Allgäu region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NDR Kultur: Northern German public broadcaster's culture/classical radio station, distributed on DAB+ and web; competes for the German classical audience in NDR's regional footprint.
• Rock Antenne: Privately owned German commercial radio operator focused on a music-format niche (rock); comparable to Klassik Radio as a German private commercial radio brand monetizing a genre-focused audience via national DAB+ distribution and digital extensions.
• WDR 3 (Westdeutscher Rundfunk): West German public broadcaster's culture-and-classical radio station, on DAB+ and FM; competes with Klassik Radio for the high-brow German classical listener via public-broadcaster reach.
• BR-Klassik (Bayerischer Rundfunk): Bavarian public broadcaster's classical radio station, broadcasting regionally (and increasingly on DAB+) in Germany with a classical-music format; competes for the same classical listener audience in southern Germany via public-broadcaster reach.
• Deutschlandfunk: Germany's national public-service radio network (Deutschlandradio), with a classical/serious-music editorial brand competing for high-end DACH listeners; analogous national-scale radio operator with a different funding model.

Direct peers

• Idagio: Berlin-based classical music streaming subscription service, founded 2015, that competes most directly with Klassik Radio Plus in the classical/film-music lean-back listening category in DACH.

Broad incumbents

• Mood Media: Global leader in in-store background music and commercial audio solutions (now part of the Spotify-aligned commercial ecosystem in some markets); competes most directly with Klassik Radio Select in commercial background-music licensing.
• Stingray Digital: Canadian-based media and technology company operating commercial music services (Stingray Music) for businesses worldwide; an established broad incumbent in the B2B music-licensing category where Klassik Radio Select competes.
• Apple Music Classical: Apple's dedicated classical streaming app (acquired Primephonic, launched 2023) offering a comprehensive classical catalog globally; competes with Klassik Radio Plus for classical subscribers but as part of Apple's much broader music platform.

Emerging players

• Soundtrack Your Brand: Spotify-backed commercial background-music streaming service for retail, hospitality, and office environments; addresses the same B2B use case as Klassik Radio Select and benefits from tight Spotify catalog integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klassik-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klassik Radio Ag