Craft Music

What Craft Music does

Craft Music is a Los Angeles-based music education marketplace founded in 2015 by James Craft, operating a two-sided platform that connects individual music learners with a network of 300+ teachers across 40+ disciplines, including piano, guitar, violin, drums, voice, audio production, music theory, songwriting, film scoring, and music production. The company delivers instruction through three channels: Online Lessons (a live, one-to-one video instruction platform with global reach), In-Home Lessons (personalized in-person instruction in select cities), and For Schools (institutional music education programs for educational institutions).

The underlying technology is a self-serve web platform that lets students filter teachers by instrument/discipline, view profiles, and book lessons directly without sales intermediation. The platform supports SEO-optimized discovery pages per discipline (e.g., 57 piano teachers, 29 guitar teachers, 27 audio production teachers) and integrates live video for remote instruction. Teachers are positioned as working musicians and trained educators, most holding university degrees, which the company cites as a quality differentiator versus single-discipline studios.

The business model is direct-to-consumer and product-led: students pay for individual lessons (pricing not publicly disclosed; subscription/recurring classification applied to repeat lesson purchase), with marketing driven primarily by organic search, content marketing via the company blog, and community events such as recitals. The primary customer segment is individual learners of all ages and skill levels; schools and educational institutions constitute a secondary, smaller B2B segment. The company reports no disclosed funding, no management team beyond the founder, and operates with 11-50 employees.

Name

Craft Music

Legal name

Craft Music

Website

https://craftmusicla.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Craft Music is a Los Angeles-based marketplace founded in 2015 that connects individual music learners with 300+ teachers across 40+ disciplines via online live video lessons, in-home lessons in select cities, and a For Schools institutional program.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Music Production, Recording & Audio Engineering (EDAMANAH), Songwriting, Composition & Arranging (EDAMANAG), Music (Instruments, Voice, Music Theory) (EDAAAGAC), Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC)

Keywords

• Music education services
• Online music lessons
• In-home music instruction
• Music teacher marketplace
• Private music tutoring

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Music Lessons: Revenue generated from live one-to-one music instruction sessions. Students pay for individual lessons with teachers across various instruments. Both online and in-home lesson formats available.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Craft Music is a music education marketplace that connects students with a network of 300+ vetted music teachers for live, one-to-one instruction across 40+ disciplines, including piano, guitar, violin, drums, voice, songwriting, audio production, and music theory. Lessons are delivered either through the company's online video platform (globally) or as in-home sessions in select U.S. cities, with an additional institutional offering for schools.

Product overview

Craft Music is a music education platform that operates as a marketplace connecting students with music teachers. The company offers three core service delivery models: Online Lessons (a live, one-to-one virtual instruction platform), In-Home Lessons (personalized in-person instruction in select cities), and For Schools (institutional music education programs). The platform supports instruction across 38+ musical disciplines including Piano, Guitar, Violin, Voice, Music Production, Audio Production, Songwriting, and various orchestral and contemporary instruments. Teachers are described as highly trained educators and working musicians, with most holding university degrees and professional performance or composition experience. The platform features a teacher matching system where students can find instructors whose style, background, and approach align with their goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Lessons

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outschool: Online education marketplace that includes music classes and 1:1 lessons for kids and adults. Comparable marketplace mechanics with broader academic scope and meaningful SEO authority in online learning.
• MasterClass: Pre-recorded video classes from celebrity instructors across music, songwriting, production and composition. Adjacent in subject matter; competes on convenience and price for the same modern creator-economy learner Craft Music targets.
• Yousician: Self-paced app-based music learning across guitar, bass, ukulele, piano and voice with AI feedback. Largest consumer music-learning app globally; a structural competitor for hobbyist segments Craft Music targets.
• Fender Play: Subscription app-based guitar (and broader string) lessons from a major instrument brand. A scaled incumbent whose app-first, self-paced approach competes against Craft Music's 1:1 lessons on price and convenience.

Direct peers

• TakeLessons: Online and in-person music lessons marketplace connecting students with vetted instructors across many instruments and voice. Closest direct competitor to Craft Music's three-channel model (online + in-home + schools-adjacent).
• Lessonface: Online music lessons marketplace specializing in live 1:1 instruction across instruments and theory, with both teachers and group-class options. Direct overlap with Craft Music's online, live, teacher-led lessons core.
• Musika Lessons: Online and in-home music lessons network offering piano, guitar, voice, strings and more with local-teacher matching. Directly comparable operating model for Craft Music's in-home + online blend.
• Preply: Global online tutoring marketplace that includes music alongside languages and academics. Comparable marketplace mechanics, broader subject catalog and meaningfully larger marketing spend create a competitive benchmark.
• Wyzant: Online tutoring marketplace with a substantial music-lessons vertical served by independent instructors. Comparable self-serve booking experience and reliance on SEO-driven demand.

Emerging players

• ArtistWorks: Online music school offering video-based lessons plus 1:1 video exchange with master musicians. Directly comparable offering of cross-instrument live instruction and structured curriculum pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/craftmusicla
• LinkedInlinkedin.com/company/craftmusicla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft Music