Brainpink

What Brainpink does

Brainpink B.V. is a privately-held Dutch digital growth agency headquartered in Zwolle and registered in Kampen, Netherlands. The firm offers an integrated suite of ten services spanning UX/UI design, software development, website development, SEO, conversion rate optimization (CRO), search engine advertising (SEA), social media advertising, content marketing, recruitment marketing, and email marketing, unified by a 'data-driven, human-centered' positioning ('data gestuurd, mens gedreven'). Its customer base is predominantly Dutch SMB and mid-market, with a documented specialization in the staffing and recruitment vertical alongside industrial, HR, retail, and recreation clients including Werkis, Generatie Morgen, SOMA, Van der Sluis, Uniekdak, Bos Bedden, SkillsCV, Code Deta, and BoerenBed.

The technology stack is full-stack and conventional for a mid-sized Dutch agency: Laravel and Craft CMS on the backend, with React, Alpine.js, and Tailwind CSS on the frontend. A self-developed ATS middleware connects recruitment applicant tracking systems with client websites for automatic vacancy synchronization, representing the agency's most productized technical asset. Operational tooling includes Google Analytics, Google Ads, Google Tag Manager, Hotjar for behavioral analytics, and Intercom for live chat, with Google Partner certification supporting its paid media practice.

Revenue is generated through professional services engagements on a project or retainer basis with quote-based pricing scoped per client; no public pricing tiers are published and the 'gratis adviesgesprek' (free advisory consultation) functions as the primary conversion entry point. The firm is founder-operated with no disclosed external funding rounds, parent company, or M&A activity, and reports no revenue figures. Expansion is signaled through active hiring (a Teamlead Development role at €4,000–€5,500 per month), ongoing content investment through 2026, and a growing library of case studies with quantified marketing outcomes.

Name

Brainpink

Legal name

Brainpink B.V.

Website

https://brainpink.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainpink is a Dutch full-service digital growth agency offering UX/UI design, web development, SEO, SEA, CRO, social media advertising, recruitment marketing, and email automation. The Zwolle-based firm primarily serves Dutch SMB and mid-market clients, with particular strength in the staffing vertical.

Ownership category

akta.pro rank

Headquarters

HQ city

Kampen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Brainpink generates revenue by providing integrated digital marketing and web development services including UX/UI design, software development, website development, SEO, CRO, SEA, social media advertising, content marketing, recruitment marketing, and email marketing. Revenue is earned through professional services engagements, likely project-based or retainer contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Brainpink is a Dutch digital growth agency that designs, builds, and markets websites and online campaigns for business clients. It delivers integrated services including UX/UI design, custom web development (using Laravel, Craft CMS, React, Alpine.js, and Tailwind CSS), SEO, SEA, social media advertising, CRO, content marketing, recruitment marketing, and email marketing, with an emphasis on data-driven optimization and human-centered design.

Product overview

Brainpink is a Digital Growth Agency offering a comprehensive suite of digital marketing and web development services. The core offering consists of ten integrated services: UX/UI Design, Software Development, Website Development, SEO, Conversion Rate Optimization (CRO), SEA, Social Media Advertising, Content Marketing, Recruitment Marketing, and E-mail Marketing. The agency combines data-driven strategies with human insight to build websites and marketing strategies that are both visually appealing and performance-focused. Services are delivered with a 'data-driven, human-centered' philosophy, where data serves as the foundation and human insight drives execution.

Differentiator

Problem solved

Functional benefit

Products and services

• UX/UI Design User experience and user interface design services for business clients' websites and digital products, focused on human-centered design and conversion-oriented layouts.
• Web Development Custom website and web application development using Laravel, Craft CMS, React, Alpine.js, and Tailwind CSS, delivered to business clients seeking tailored digital platforms.
• Search Engine Optimization (SEO) Ongoing SEO services for business clients to improve organic search visibility, traffic, and rankings.
• Search Engine Advertising (SEA) Paid search advertising management (e.g., Google Ads) for business clients, covering campaign setup, bidding, and ongoing optimization.
• Social Media Advertising Paid social media advertising campaign management across platforms, including for recruitment marketing use cases.
• Conversion Rate Optimization (CRO) Data-driven conversion rate optimization services, using analytics to test and improve website and landing page performance.
• Content Marketing Content marketing strategy and production services for business clients to support SEO, brand authority, and inbound lead generation.
• Recruitment Marketing Recruitment marketing campaigns combining social advertising with a custom ATS middleware to attract and process candidates for hiring clients.
• Email Marketing Email marketing strategy, automation, and campaign management for business clients to nurture leads and customers.

Quantifiable outcome

• 433+ leads per month for Uniekdak at €16.43 cost per lead
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• De PositieminorStrategic or Co-development PartnerBrainpink collaborated with De Positie on employer branding projects, including developing the employer brand and slogan ('Kan dat SOMA?') for SOMA Bedrijfsopleidingen and employer branding work for Van der Sluis. De Positie contributed brand strategy expertise, with Brainpink executing the digital marketing execution.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freshheads: Dutch digital agency combining web development, design, and online marketing for mid-market organizations. Similar full-service, hybrid development-plus-marketing positioning.
• Byte (Internet): Established Dutch digital agency with web development and online marketing capabilities. Comparable in the integrated build-plus-market Dutch mid-market segment.
• Van Ons: Dutch digital agency offering web development, design, and online marketing to mid-market clients. Comparable service stack and Dutch regional footprint.
• Adwise: Specialist Dutch performance marketing agency focused on SEO, SEA, CRO, and content—closely overlaps Brainpink's performance/channel focus and Dutch SMB-mid-market customer base.
• Traffic Builders: Dutch online marketing agency specializing in SEO, SEA, and content marketing. Competes head-on with Brainpink on the performance-marketing side of the service portfolio.
• Yellowlab: Dutch digital marketing and web development agency serving SMB and mid-market clients. Direct overlap in service mix and target customer profile.
• Hoppinger: Full-service Dutch digital agency (Utrecht) combining strategy, UX, development, SEO, SEA, and content marketing for mid-market and enterprise clients. Highly comparable in service breadth, full-stack model, and primary Dutch-market focus.
• Netvlies: Mid-sized Dutch digital agency offering web development, CMS implementations, and digital marketing. Overlaps with Brainpink's Craft CMS / Laravel-based web build offering.

Broad incumbents

• iO (formerly Intracto): Large Benelux digital agency spanning strategy, technology, content, and marketing with 1,500+ employees. Competes for mid-market and enterprise accounts but with vastly broader portfolio and scale than Brainpink.
• Dept Agency: Global digital agency of Dutch origin operating across creative, engineering, and marketing at enterprise scale. Adjacent competitor for larger RFPs that Brainpink targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brainpink

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainpink