Broken Spanish
Broken Spanish is an independently owned modern Mexican restaurant group founded by Chef Ray Garcia, operating the Comedor concept in Culver City, a residency at NeueHouse Hollywood, and the B.S. Taqueria sister brand, serving individual diners seeking elevated Alta California cuisine in Los Angeles.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Broken Spanish does
Broken Spanish is an independently owned modern Mexican restaurant group founded in 2015 by Chef Ray Garcia, originally launched as a fine-dining concept in Downtown Los Angeles in collaboration with Bill Chait's Sprout Group. Following the closure of the original location during the COVID-19 pandemic in August 2020, the brand was relaunched in 2021 as "Broken Spanish Comedor," a neighborhood-style restaurant in Culver City, California. The group's culinary program centers on Garcia's "Authentically Inauthentic" philosophy, blending classically trained technique with Latin flavors, nose-to-tail cooking, sustainable sourcing, and an elevated agave spirits program acquired from the now-closed Petty Cash Taqueria.
The business operates a dinner-only service model (Wednesday-Saturday) at 12565 Washington Blvd in Culver City, supplemented by a residency at NeueHouse Hollywood and a sister casual concept, B.S. Taqueria. Core revenue streams include dine-in transactions, private dining events, and gift card sales, with reservations managed through OpenTable and Resy. A 3% service charge is added to each guest check and retained by the restaurant to fund staff compensation and benefits. Distribution is direct-to-consumer via in-person dining and the restaurant's own e-commerce site for gift cards; marketing is driven by earned media across national culinary publications (Esquire, Bon Appetit, LA Times, Food & Wine, Wallpaper, Thrillist), Instagram presence, and word-of-mouth, with no disclosed paid acquisition.
The leadership team is concentrated and reputationally strong: Chef/Owner Ray Garcia (Esquire Chef of the Year), Chef de Cuisine Jason Mattick (ex-Fat Duck, Lucques), Executive Pastry Chef Ivan Marquez (ex-French Laundry, Bouchon), General Manager Mathieu Giraud (ex-Patina Group), and Beverage Director Chris Chernock. The company is privately held with no external parent, no disclosed institutional funding, and operates within the Los Angeles metro only. Competitive advantage rests primarily on talent and accumulated critical acclaim rather than scale, technology, or pricing power.
Broken Spanish firmographics
Firmographics- Name
- Broken Spanish
- Legal name
- Broken Spanish
- Website
- https://brokenspanish.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broken Spanish is an independently owned modern Mexican restaurant group founded by Chef Ray Garcia, operating the Comedor concept in Culver City, a residency at NeueHouse Hollywood, and the B.S. Taqueria sister brand, serving individual diners seeking elevated Alta California cuisine in Los Angeles.
- Ownership category
- akta.pro rank
Broken Spanish industry classification
Industry- Product category
- Mexican Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Broken Spanish is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Broken Spanish business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Revenue generated from table service at the restaurant location, with customers paying for food and beverages consumed on-premises. The restaurant operates with a 3% service charge added to guest checks to ensure competitive compensation and benefits for staff.
- Private Dining Events: Revenue from hosting private dining events and group reservations, with inquiries handled through dedicated email contact.
- Gift Cards: The restaurant sells gift cards through its website for consumer purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dine-in service with varying menu items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Broken Spanish product offering
Product offeringCore offering
Broken Spanish operates a modern Mexican restaurant (Broken Spanish Comedor) in Culver City, California, offering elevated yet accessible neighborhood-style dining with nose-to-tail cooking, sustainable sourcing, and an extensive agave spirits program under Chef Ray Garcia. The restaurant also operates a residency at NeueHouse Hollywood, hosts private dining events, and sells gift cards online.
Product overview
Broken Spanish operates as a multi-concept modern Mexican dining portfolio centered on Chef Ray Garcia's culinary vision. The core offering consists of Broken Spanish Comedor, a neighborhood-style restaurant in Culver City, complemented by B.S. Taqueria for casual counter-service tacos. Additional offerings include private dining services and gift cards. The cuisine emphasizes Alta California cuisine with bold yet refined flavors, nose-to-tail cooking techniques, and modern interpretations of traditional Mexican dishes.
Differentiator
Problem solved
Functional benefit
Brands
- B.S. Taqueria: Casual taqueria concept associated with Chef Ray Garcia, serving abbreviated taco shop offerings.
Products and services
- Broken Spanish Comedor A modern Mexican neighborhood-style restaurant in Culver City, California offering elevated cuisine featuring signature dishes including refried lentils, duck albondigas, and lamb barbacoa with nose-to-tail cooking in a casual setting.
- B.S. Taqueria Casual counter-service taco shop and sister restaurant to Broken Spanish, featuring abbreviated tacos with refined culinary touches.
- Private Dining Private dining services available for events, group reservations, and special occasions; inquiries handled via email at [email protected].
- Gift Cards Gift cards available for purchase through the restaurant's website for use at Broken Spanish and Comedor locations.
Quantifiable outcome
- Recognized as one of Esquire's Best New Restaurants in America and included in LA Times' 101 Best Restaurants
- +2 more outcomes
Companies that use Broken Spanish
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Broken Spanish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Broken Spanish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- NeueHouse HollywoodminorNeueHouse Hollywood hosted Broken Spanish's residency at their venue through July 31st. This partnership provided Broken Spanish with a unique venue to continue operations and serve customers during a specific time period.
- B.S. TaqueriaminorB.S. Taqueria is a separate casual concept operated by Chef Ray Garcia, sister restaurant to Broken Spanish. The taqueria shares the same culinary philosophy and ownership with Broken Spanish.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Broken Spanish competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Broken Spanish social profiles
Digital presenceBroken Spanish compliance and trust
Trust signalCompliance1 record
Broken Spanish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broken Spanish leadership team
Management profileNumber of profiles
Profiles5 records
Broken Spanish subsidiaries and ownership
Company hierarchySubsidiaries1 record
Broken Spanish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broken Spanish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broken Spanish
What does Broken Spanish do?
Broken Spanish operates a modern Mexican restaurant (Broken Spanish Comedor) in Culver City, California, offering elevated yet accessible neighborhood-style dining with nose-to-tail cooking, sustainable sourcing, and an extensive agave spirits program under Chef Ray Garcia. The restaurant also operates a residency at NeueHouse Hollywood, hosts private dining events, and sells gift cards online.
Is Broken Spanish a public or private company?
Broken Spanish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broken Spanish founded?
Broken Spanish was founded in 2015. It employs 11 to 50 people.
Where is Broken Spanish based?
Broken Spanish is headquartered in Los Angeles, United States, in the North America region.
How does Broken Spanish make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are private Dining Events and gift Cards.
Does Broken Spanish have an API?
No public API is recorded for Broken Spanish.
What industry is Broken Spanish in?
Broken Spanish's product category is Mexican Restaurants. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.