Hansung Enterprise

Name

Hansung Enterprise

Legal name

Hansung Enterprise Co., Ltd.

Website

https://hsep.com

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Processed Seafood Manufacturing

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Surimi & Minced Fish Products (Imitation Crab, Fish Paste) (AFANADAG)

akta.pro secondary industries

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Seafood processing
• Surimi products
• Crab sticks
• Fermented seafood
• HMR meals

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Seafood and Food Product Sales: Manufacture and sale of processed seafood products including crab sticks, salted/fermented seafood, and seafood nuggets through domestic retail and export channels
2. Fisheries and Export Operations: Catch and export of seafood products including squid and tuna from Argentina operations to Japan, Europe, and Korea markets

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hansung Enterprise is a South Korean food manufacturer that produces premium surimi-based crab sticks under its flagship Crami brand, alongside salted and fermented seafood, seafood nuggets, and home meal replacement (HMR) products. The company operates HACCP-certified manufacturing plants in Gimhae, Dangjin, and Pohang, and runs an integrated fisheries business through its Argentine subsidiary that catches squid and exports to Japan, Europe, and Korea.

Product overview

Hansung Enterprise is a comprehensive food company founded in 1963, specializing in seafood and processed food products. The company operates two main divisions: a Food Division producing processed seafood products and a Fisheries Division (Marine) operating fishing vessels. The product portfolio centers around crab stick (surimi) products under the Crami brand family, including Crami (original premium), Monster Crab (large-sized), and Wild Crami (outdoor/camping variant), alongside complementary brands covering salted/fermented seafood, seafood nuggets, HMR products, and camping food. HACCP-certified manufacturing with clean room production ensures product safety.

Differentiator

Problem solved

Functional benefit

Brands

• Crami: Premium crab-flavored surimi stick; the original and flagship brand of Hansung Enterprise, celebrating its 25th anniversary in 2025.
• Monster Crab
• Wild Crami
• Camfriends
• Hansung Salted & Fermented Seafood
• Seafood Nugget
• Hankiae
• Cook & Farm

Products and services

• Crami Premium imitation crab stick (surimi-based) made with high-quality pollock surimi, natural coloring, and aqua calcium. Features fiber texture similar to real crab meat. Korea's first premium crab-flavored surimi stick brand, celebrating its 25th anniversary in 2025.
• Monster Crab Large-sized crab stick product offering bigger portions for enhanced crab enjoyment.
• Wild Crami Large-sized crab stick product designed for home and outdoor camping scenarios.
• Camfriends Camping-focused food brand providing convenient seafood products for outdoor dining experiences.
• Hansung Salted & Fermented Seafood Traditional Korean salted and fermented seafood products maintaining Korean culinary heritage.
• Seafood Nugget Processed seafood nugget products featuring fresh seafood taste and quality.
• Hankiae HMR (Home Meal Replacement) brand offering convenient meal solutions for individual dining.
• Cook & Farm Ingredient/food service brand offering professional-grade food products for institutional and retail customers.

Quantifiable outcome

• Crami reached 10 million+ sales milestone after launch

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CJ OliveNetworkscoreTechnology or Integration · 30 January 2026CJ OliveNetworks won a contract to develop Hansung Enterprise's next-generation ERP system, providing food and retail industry-tailored ERP implementation. The project aims to connect Hansung Enterprise's entire value chain with data for real-time management visibility and operational efficiency, utilizing AWS cloud infrastructure. Key initiatives include standardized personnel administration, purchasing process standardization, and an integrated sales and operations planning system.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Maruha Nichiro: Japan's largest seafood company with integrated fisheries-to-processing operations including surimi. Comparable vertical integration model (catch through to branded retail) and exposure to Asian seafood markets.
• Thai Union Group: Global seafood giant producing frozen and processed seafood including surimi and imitation crab products (e.g., Chicken of the Sea, King Oscar). Comparable in product category and export reach, though at vastly larger scale.
• Trident Seafoods: US vertically integrated seafood company operating its own fishing fleet and producing frozen/surimi-based retail products. Comparable integrated model from vessel to branded retail, although primarily North American market exposure.
• Nippon Suisan (Nissui): Japanese seafood major with significant surimi and processed seafood operations globally. Direct comparable in product mix (frozen, surimi, value-added seafood) and Asian retail/export channels.
• CJ CheilJedang: Korea's largest food manufacturer with a broad portfolio including frozen and processed seafood; competes directly with Hansung in surimi-based products and Korean retail channels, while also operating a much wider set of categories ( sauces, meals, biotech).
• Ottogi: Korean packaged-food incumbent with seafood and frozen meal offerings sold through the same retail channels as Hansung. Comparable in size and product breadth, though seafood is a smaller part of its portfolio.

Direct peers

• Daesang: Major Korean food company with a seafood and surimi product line that competes head-to-head with Crami in Korean supermarkets and foodservice. Similar vertical integration into ingredient processing makes it a close comparable.
• Sajo Group: Korean seafood-focused company with surimi, frozen, and processed seafood products sold domestically and exported. Closest mid-cap comparable in pure-play seafood/surimi positioning in Korea.
• Pulmuone: Korean food company with HMR and frozen seafood lines sold in the same Korean retail channels as Hansung's Hankiae and seafood products. Comparable in HMR positioning and Korea-centric distribution.

Regional players

• High Liner Foods: North American processed and frozen seafood company selling branded and private-label seafood products through retail and foodservice. Comparable in value-added seafood manufacturing, although focused on the North American market rather than Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hansung1963

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansung Enterprise