Pacific Propane Service

What Pacific Propane Service does

Dassel's Energy (referred to as Pacific Propane Service in some firmographic records) is a privately held regional energy distributor headquartered in California and operating continuously since 1939. The company delivers propane, gasoline, and diesel fuel along with lubricants to three customer segments — residential, commercial, and agricultural — across California's Central Coast, Bay Area, and Central San Joaquin Valley. It maintains offices in Hollister and Hanford and operates four Pacific Pride fleet fueling stations that provide 24/7 cardlock fueling for commercial fleet customers.

The company's core product portfolio centers on commodity fuel delivery (residential propane, commercial propane, agricultural propane, gasoline, and diesel), supplemented by customer-facing digital infrastructure. The MyFuelPortal online portal and iOS/Android mobile applications (dated 2024-2025) enable 24/7 account management, ordering, and payments. Service programs include Automatic Delivery (Keep-Full scheduling), Budget Payment Plans, a Refer-a-Friend program, and a Public Services offering. Safety, propane dispensing, and wildfire safety pages indicate compliance and operational risk management content targeted at customers.

The business model is direct-to-consumer commodity fuel distribution. Revenue is generated through usage-based pricing across propane, gasoline, and diesel sales; transaction-fee-based fleet cardlock fueling at Pacific Pride stations; and recurring subscription-style relationships via automatic delivery and budget payment programs. Go-to-market combines physical route delivery, self-service fleet fueling stations, and digital self-serve ordering. Marketing relies on content (blog, seasonal energy tips), community partnerships (LIHEAP, WPGA, PERC), and referral incentives. No public revenue, headcount, funding, or M&A data is disclosed.

Name

Pacific Propane Service

Legal name

Dassel's Energy

Website

https://pacificpropane.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Dassel's Energy is a privately held California energy distributor delivering propane, gasoline, and diesel fuel to residential, commercial, and agricultural customers across the Central Coast, Bay Area, and Central San Joaquin Valley since 1939.

Ownership category

akta.pro rank

Product category

Propane and Fuel Distribution

NAICS

Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

akta.pro secondary industry

Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ)

Keywords

• Propane delivery services
• Bulk fuel distribution
• Fleet fueling stations
• Commercial propane supply
• Residential heating fuel

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Propane Sales and Delivery: Propane gas sales and delivery to residential, commercial, and agricultural customers with automatic delivery and subscription-style keep-full programs
2. Gasoline and Diesel Sales: Gasoline and diesel fuel products sold and delivered to customers throughout California's Central Coast
3. Pacific Pride Fleet Fueling: Cardlock fleet fueling station operations at four locations serving commercial fleet customers with fuel cards
4. Programs and Services: Budget payment plans, automatic delivery programs, and refer-a-friend referral incentives

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pacific Propane Service (Dassel's Energy) delivers propane, gasoline, and diesel fuel products to residential, commercial, and agricultural customers across California's Central Coast, Bay Area, and Central San Joaquin Valley. Operations run on a Keep-Full automatic delivery model, complemented by four Pacific Pride fleet fueling stations and the MyFuelPortal digital customer portal for account management and online ordering.

Product overview

Dassel's Energy operates as a total energy supplier providing propane, gasoline, and diesel products along with related services to residential, commercial, and agricultural customers across California's Central Coast and Central San Joaquin Valley. The core product portfolio centers on energy commodities (propane, gasoline, diesel) delivered through bulk distribution, complemented by four Pacific Pride fleet fueling stations. Customer-facing digital infrastructure includes the MyFuelPortal platform for account management and online ordering. Service programs such as Automatic Delivery and Budget Payment Plans support customer retention and convenience.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pacific PridecoreChannel Partner/ Reseller/ DistributorDassel's Petroleum operates four Pacific Pride fleet fueling stations as a branded cardlock fueling network operator, providing commercial fleet customers with 24/7 fuel access using fleet cards.
• Low Income Home Energy Assistance Program (LIHEAP)minorOthersPartnership with federally-funded LIHEAP program to help low-income families with energy costs, including heating and cooling assistance, weatherization, and energy-related home repairs.
• Western Propane Gas Association (WPGA)minorGTM or Marketing PartnerAffiliation with WPGA for propane rebate programs in California, offering incentives for switching to propane appliances including furnaces, water heaters, stoves, and generators.
• Propane Education & Research Council (PERC)minorOthersPartner organization promoting propane education and research, with logo displayed on Dassel's website indicating industry affiliation and consumer education resources.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ferrellgas Partners: Public LP-gas retailer and Blue Rhino tank-exchange operator serving residential and commercial customers across all 50 states. Operates the same retail-propane-plus-tank-exchange model as Dassel's, but as a top-2 US national incumbent.
• Suburban Propane Partners: Large publicly traded propane distributor plus refined fuels and natural gas across the US. Direct model equivalent for residential, commercial, and agricultural propane delivery; competes in same California end markets as Dassel's.
• AmeriGas Propane: Largest US retail propane distributor (~$2.5B+ revenue) serving residential, commercial, agricultural, and vehicle customers nationally. Most directly comparable in business model and customer use cases, though at vastly greater scale and geographic reach than Dassel's.
• Blue Rhino: Premier US propane tank-exchange brand, owned and operated through Ferrellgas's independent distributor network. Reflects the channel model Dassel's uses for fleet fueling at Pacific Pride cardlock stations — branded distributor-reseller structure.

Direct peers

• JS West & Companies: California-based (Modesto) family-owned propane and fuels distributor serving residential, commercial, and agricultural customers in the Central Valley and Central Coast. Most direct regional peer to Dassel's by geography, customer mix, and product portfolio.
• Kamps Propane: Pacific Northwest and Northern California regional propane and bulk-fuel distributor serving residential, agricultural, and commercial accounts. Closely comparable multi-segment retail propane model to Dassel's, though operating in adjacent rather than overlapping service territory.
• Pacific Coast Propane: California-focused regional propane dealer serving residential and commercial customers along the Pacific Coast. Direct competitor for Dassel's Central Coast and Bay Area customer base with comparable services, footprint, and target customers.
• Love's Travel Stops: Large US travel-center chain with extensive cardlock/diesel fuel network for commercial trucking fleets. Highly comparable to Dassel's fleet-fuel station operations from a customer-segment and cardless-fueling-mechanic standpoint.
• Pilot Flying J: Operates one of the largest US travel-center fuel and cardlock fueling networks, including bulk diesel and gasoline for commercial fleets. Closest comparator to Dassel's Pacific Pride fleet fueling offering at the operational-and-channel level.
• Heritage Propane: Multi-state retail propane distributor (formerly independent, now operating within Suburban Propane's national platform). Closely analogous regional propane retailer model with similar product mix and customer segments as Dassel's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-propane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Propane Service