HPL Motors
HPL Motors is a privately held used car dealership and aftersales group operating five showrooms and three service centres across the North West of England, serving individual consumers with quality pre-owned vehicles, FCA-regulated finance broking, MOT testing, servicing, and extended warranties.
- Company typePrivate
- Founded1992
- HeadquartersPreston, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HPL Motors does
HPL Motors, trading through Heaton Park Garage Ltd, operates a regional used vehicle retail and aftersales business across the North West of England. Founded in 1992 around an 'Honesty Produces Loyalty' ethos, the company runs five showrooms in Oldham (headquarters), Preston, Atherton, Stockport, and The Wirral, plus three DVSA-approved service centres with a combined 13-ramp capacity. Core activity is the sale of pre-owned vehicles from 40+ manufacturers (Audi, BMW, Volkswagen, Ford, Mercedes-Benz, Nissan, Vauxhall, Tesla and others) at price points from under £5,000 to over £50,000, with stock exceeding 1,500 units at any time.
The company monetises across four primary streams. Vehicle sales represent the principal revenue, supplemented by finance commission earned as an FCA-regulated credit broker (FCA No 733528) introducing customers to a panel of UK lenders across PCP, HP, and PCH products, including specialist bad-credit providers. Aftersales revenue is generated through MOT testing (from £49), vehicle servicing, and repairs across the three service centres. A tiered extended warranty product (£649 / £899 / £1,099 for 12/24/36-month terms with £4,000 per-claim limits) provides additional unit-based margin, complemented by a free online car valuation and part-exchange service.
Go-to-market is direct-to-consumer through physical showrooms and a search-enabled website supporting online browsing, finance calculators, and soft credit search. The company reports a repeat customer rate exceeding 50%, operates a 128-point pre-delivery inspection standard, and is regulated as an Appointed Representative of Ingeni Group Services Ltd for insurance distribution. There is no proprietary technology disclosed beyond standard dealer website functionality, and the business relies on organic digital presence rather than paid advertising.
HPL Motors firmographics
Firmographics- Name
- HPL Motors
- Legal name
- Heaton Park Garage Ltd
- Website
- https://hplmotors.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HPL Motors is a privately held used car dealership and aftersales group operating five showrooms and three service centres across the North West of England, serving individual consumers with quality pre-owned vehicles, FCA-regulated finance broking, MOT testing, servicing, and extended warranties.
- Ownership category
- akta.pro rank
Where HPL Motors is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
HPL Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Used Vehicle Sales: Primary revenue stream from the sale of quality used vehicles across five showrooms. Stock includes over 1,500 vehicles from brands including Audi, BMW, Volkswagen, Mercedes-Benz, Ford, Nissan, Toyota, and many others, with prices ranging from under £5,000 to over £50,000.
- Finance Commission: HPL Motors acts as a credit broker introducing customers to lenders. Commission is received from lenders (either fixed fee or percentage of amount borrowed) for facilitating PCP, HP, and PCH finance agreements. The company has relationships with a panel of UK lenders including those specialising in bad credit finance.
- Aftersales Services: Revenue from vehicle servicing, MOT testing, and repairs at three service centres in Preston, Stockport, and Oldham. MOT testing available from £49.
- Extended Warranty Products: Sale of extended warranty packages: 12-month warranty for £649, 24-month warranty for £899, and 36-month warranty for £1,099. All vehicles include complimentary one-month warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicle inventory |
| Subscription | Monthly | Personal Contract Purchase (PCP) |
| Subscription | Monthly | Hire Purchase (HP) |
| Subscription | Monthly | Personal Contract Hire (PCH) |
| Unit Pricing | Pay-as-you-go | MOT Testing |
| One time/ perpetual license | Pay-as-you-go | 12-Month Extended Warranty |
| One time/ perpetual license | Pay-as-you-go | 24-Month Premium Warranty |
| One time/ perpetual license | Pay-as-you-go | 36-Month Extended Warranty |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HPL Motors product offering
Product offeringCore offering
HPL Motors operates five used car showrooms across the North West of England (Oldham, Preston, Atherton, Stockport, The Wirral) selling over 1,500 quality pre-owned vehicles from brands including Audi, BMW, Volkswagen, Mercedes-Benz, Ford, Nissan, and Toyota. The company supplements vehicle sales with flexible finance broker services (PCP, HP, PCH), aftersales servicing, DVSA-approved MOT testing, and extended warranty products. It also acts as a credit broker introducing customers to a panel of UK lenders, including those specialising in bad credit finance.
Product overview
HPL Motors operates as a used car supermarket offering a unified portfolio of products and services. The core offering is the sale of quality used vehicles (over 1,500 vehicles) across five North West dealerships, supplemented by three finance products (PCP, HP, and PCH) that enable flexible vehicle ownership or leasing. After-sales support includes car servicing, MOT testing, extended warranties, and car valuation services. The finance products are modular add-ons that work alongside vehicle purchases, while the aftersales services (servicing, MOT, warranty, valuation) provide complete lifecycle support for vehicle owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Car Sales Retail sale of over 1,500 quality used vehicles across five dealerships in the North West of England, featuring brands including Audi, BMW, Volkswagen, Nissan, Mercedes-Benz, Ford, and Toyota, with prices typically ranging from under £5,000 to over £50,000. Targeted at individual consumers and families seeking inspected, ready-to-drive used vehicles.
- Personal Contract Purchase (PCP) Flexible car finance product where customers pay a deposit, make monthly payments covering vehicle depreciation, and have options at the end of the agreement to buy, return, or part-exchange the vehicle. Representative APR 12.9% for loans under £20,000; offered as a credit broker via a panel of UK lenders.
- Hire Purchase (HP) Car finance product with fixed monthly payments over 1-5 years covering the full vehicle value plus interest, resulting in automatic ownership once the final payment is made; no mileage restrictions. Interest rates typically 6.71-6.72% fixed; representative APR 12.9%.
- Personal Contract Hire (PCH) Long-term vehicle leasing product offering the lowest monthly payments, with initial payment typically 3, 6, or 9 months in advance, agreement terms of 2-4 years, annual mileage limits, and no option to purchase at the end of the agreement.
- Soft Credit Search Free soft credit search tool on the HPL Motors website providing customers with an instant indication of finance options in 60 seconds without affecting their credit score. Helps prospective buyers, including those with poor credit, gauge eligibility before making a full application.
- MOT Testing DVSA-approved annual vehicle safety and emissions testing from £49, available at Preston, Stockport, and Oldham service centres. Includes detailed failure report, transparent repair quotes, and a free retest within 10 working days.
- Car Servicing and Repairs Professional vehicle maintenance and repair services including full service, interim service, seasonal health checks, brake repairs, exhaust services, electrical services, clutch and gearbox services, and air conditioning services at three locations with 13-ramp garages in Preston, Stockport, and Oldham.
- Extended Warranty Extended vehicle warranty plans offered in 12-month (£649), 24-month (£899), and 36-month (£1,099) tiers, providing comprehensive mechanical and electrical component coverage with claim limits up to £4,000 per claim and unlimited claims. All vehicles include a complimentary one-month warranty.
- Car Valuation and Part Exchange Free online car valuation service delivering instant estimates using vehicle registration and mileage, with in-person assessment at dealerships and same-day payment or part-exchange options against a new purchase.
Quantifiable outcome
- Every vehicle undergoes 128-point pre-delivery safety inspection
- +3 more outcomes
Companies that use HPL Motors
Customer profileSegments4 records
Ideal customer profiles4 records
HPL Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HPL Motors partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
HPL Motors competitors and assessment
Company assessmentDirect peers
- Motorpoint: UK used-car supermarket chain with similar model of high-volume, low-pressure used vehicle sales across multiple locations, with finance and aftersales. Direct competitor in the supermarket segment of used-car retail.
- Hendy Group: Southern England-based automotive retail group offering new and used vehicles, finance, servicing, and MOT. Comparable multi-site, multi-revenue-stream model though operating in a different UK region.
- Arnold Clark: UK's largest independent used- and new-car retailer with a multi-site supermarket model and integrated aftersales. Highly comparable in core business model (multi-brand used vehicle sales, finance brokerage, service centres), though materially larger and nationally diversified.
- CarShop: Vertically integrated used-car supermarket with online and physical channels, finance products, and part-exchange. Closely comparable in customer proposition, multi-site model, and finance-broker revenue stream.
- AvailableCar: UK used-car supermarket with multi-site retail, finance, part-exchange, and aftersales. Highly comparable as a regional supermarket-style used vehicle retailer with similar scale to HPL.
- Stoneacre: UK multi-brand used and new car retailer with finance, servicing, and MOT offerings. Closely comparable in product mix and customer proposition, with regional multi-site presence.
Broad incumbents
- Sytner Group: Large UK franchised dealer group (part of Constellation Automotive Group) operating new and used vehicle sales with finance and aftersales. Comparable services but broader scale and franchise focus rather than used-car specialism.
- Marshall Motor Group: Large UK franchised dealer group offering new and used vehicles, finance, and aftersales across multiple brands. Comparable operating model but with significant new-car franchise representation and national scale.
- Lookers: Major UK franchised dealer group with extensive used-vehicle, finance, and aftersales operations. Comparable business lines but operates nationally and is more franchise-anchored.
- Evans Halshaw: UK-wide used- and new-car retailer (part of Pendragon) operating supermarket-style dealerships with finance and aftersales. Comparable in used-car focus but at significantly larger national scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HPL Motors social profiles
Digital presenceHPL Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
HPL Motors leadership team
Management profileNumber of profiles
HPL Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HPL Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HPL Motors
What does HPL Motors do?
HPL Motors operates five used car showrooms across the North West of England (Oldham, Preston, Atherton, Stockport, The Wirral) selling over 1,500 quality pre-owned vehicles from brands including Audi, BMW, Volkswagen, Mercedes-Benz, Ford, Nissan, and Toyota. The company supplements vehicle sales with flexible finance broker services (PCP, HP, PCH), aftersales servicing, DVSA-approved MOT testing, and extended warranty products. It also acts as a credit broker introducing customers to a panel of UK lenders, including those specialising in bad credit finance.
Is HPL Motors a public or private company?
HPL Motors is a private company. It is classified as family owned and is currently operating.
When was HPL Motors founded?
HPL Motors was founded in 1992. It employs 11 to 50 people.
Where is HPL Motors based?
HPL Motors is headquartered in Preston, United Kingdom, in the Europe region.
How does HPL Motors make money?
Four revenue lines are on record. Used Vehicle Sales are the primary driver. The others are finance Commission, aftersales Services and extended Warranty Products.
Who are HPL Motors's main competitors?
Direct peers on record are Motorpoint, Hendy Group, Arnold Clark, CarShop, AvailableCar and Stoneacre. Broad incumbents are Sytner Group, Marshall Motor Group, Lookers and Evans Halshaw.
Does HPL Motors have an API?
No public API is recorded for HPL Motors.