Heurich

What Heurich does

Heurich is a fourth-generation, family-owned beverage wholesaler and logistics company headquartered in Petersberg (near Fulda), Germany, founded in 1925 by Magnus Heurich. The company operates a multi-channel distribution model comprising over 160 company-owned logo Getränke-Fachmärkte retail stores across Hessen, Bayern, Niedersachsen, Thüringen, and Rheinland-Pfalz; a franchise network of H-Getränke Märkte covering smaller communities in Hessen, Bayern, and Thüringen; direct delivery to gastronomy customers (hotels, restaurants, bars, discotheques, canteens, and kiosks); wholesale supply to food retailers and other wholesalers; and a B2B online ordering platform (ais.heurich.de). Heurich employs more than 1,900 people and supports an in-store assortment of approximately 3,000 products alongside four proprietary own brands (St. Bonifatius, Sturmius, top frisch, and TWENTYFOUR7).\n\nThe technical backbone of the operation is a modern warehouse and logistics infrastructure anchored by what the company describes as Europe's most modern empty container sorting facility (Europas modernste Leergutsortieranlage), which underpins its positioning as a partner in sustainable returnable (Mehrweg) packaging. Supporting capabilities include an EDI-enabled B2B ordering platform, a digital customer loyalty mobile application (logo App), event equipment rental (bars, glasses, cooling vehicles), and an energy management system certified to DIN EN ISO 50001:2018. Proprietary own brands are produced as extension SKUs across beer (St. Bonifatius Helles, Weißbier, Natur Radler, Winterbier), soft drinks (Sturmius Cola Orange, Zitrone, Orange), mineral water (top frisch from the Adello spring in Ebersburg), and energy drinks (TWENTYFOUR7 regular and ZERO).\n\nHeurich generates revenue through transactional beverage distribution across its retail, franchise, direct-to-gastronomy, and wholesale channels, supplemented by event equipment rental and own-brand sales inside its retail estate. Pricing is not publicly disclosed; deliveries are made according to the company's current price list per the published AGB. The company is private and remains under family control, with Matthias Heurich (third generation) handing over to Alina Heurich (fourth generation) effective January 1, 2026, following the passing of senior CEO Willi Heurich in August 2023. No external institutional investors or PE/VC funding are disclosed in available materials.

Name

Heurich

Legal name

Heurich GmbH & Co. KG

Website

https://heurich.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Heurich is a fourth-generation, family-owned German beverage wholesaler and logistics company operating 160+ retail stores, a franchise network, B2B gastronomy supply, and wholesale beverage distribution across five German states with around 1,900 employees.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810), Specialty Food Retailers (4452)

SIC

Wholesale-Groceries & Related Products (5140), Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Beverage wholesale distribution
• Beverage retail stores
• Gastronomy beverage supply
• Returnable bottle logistics
• Private label beverages

Headquarters

HQ city

Petersberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wholesale Beverage Distribution: Beverage wholesale distribution to gastronomy customers (hotels, restaurants, bars, canteens, kiosks) and other wholesalers across Hessen, Bayern, Niedersachsen, Thüringen, and Rheinland-Pfalz.
2. Retail Store Operations: Operation of 160+ logo Getränke-Fachmärkte (beverage specialist retail stores) in Hessen, Bayern, Niedersachsen, Rheinland-Pfalz, and Thüringen.
3. Event Equipment Rental: Rental of event equipment including bars, serving accessories, glasses, cooling and dispensing vehicles, with full organization and implementation of events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Heurich is a fourth-generation family-owned beverage wholesale distributor (Getränke-Fachgroßhandel) selling beverages, logistics services, and event equipment through a multi-channel model: 160+ own-brand logo Getränke-Fachmärkte retail stores, franchise H-Getränke Märkte, direct supply to gastronomy businesses (hotels, restaurants, bars, canteens, kiosks), and wholesale distribution to food retailers across five German states. The company markets four proprietary own-brand lines (St. Bonifatius beers, Sturmius soft drinks, TWENTYFOUR7 energy drinks, top frisch mineral water) and operates Europe's most modern empty bottle sorting facility for returnable packaging logistics.

Product overview

Heurich operates as a fourth-generation family-owned beverage wholesale company offering a multi-channel distribution model comprising retail (logo Getränke-Fachmärkte with 160+ stores), franchise (H-Getränke Markt), B2B gastronomy supply, wholesale distribution, and logistics services. The company also markets its own brands including Sturmius (soft drinks/limonade), TWENTYFOUR7 (energy drinks), St. Bonifatius (beers including Helles, Weißbier, Radler, and seasonal Winterbier), and top frisch (mineral water). Additional services include event equipment rental and an online ordering platform for B2B customers.

Differentiator

Problem solved

Functional benefit

Brands

• Sturmius: House lemonade brand named after Sturmius, the founder of Fulda monastery. Varieties include Sturmius Cola Orange, Sturmius Cola Orange Zero, Sturmius Zitrone, and Sturmius Orange.
• St. Bonifatius
• top frisch
• twentyfour7

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Schwarz Group (Lidl / Kaufland): Europe's largest food retail group; significant direct procurement of beverages and increasingly active in own-brand beverages. Relevant peer both as a large wholesale customer and as a vertically integrated competitor influencing regional wholesale economics.
• METRO AG: Germany's largest cash-and-carry wholesaler serving HoReCa and food retailers with broad assortments including beverages. Larger, publicly listed counterpart that competes for the same gastronomy and small-retailer accounts as Heurich's wholesale division.
• REWE Group: Major German food retailer operating supermarkets, beverage stores (Dursty), and own logistics. Both customer of Heurich's Lebensmitteleinzelhandel supply and parent of a direct competitor in Dursty.
• EDEKA Group: Germany's largest food retailer; both a major customer of Heurich's wholesale arm and the parent of competing beverage chains (trinkgut, FRISTO). Dual customer-and-competitor dynamic makes it a strategically central peer.

Direct peers

• Getränke Hoffmann: One of Germany's largest privately held beverage retail and wholesale groups with a similar multi-channel model combining retail stores, gastronomy supply, and own-brand activity. Closest like-for-like peer to Heurich's regional family-owned wholesale and retail concept.
• Getränke Essmann: Family-owned beverage specialist wholesaler and retailer in western Germany with comparable Getränke-Fachmarkt store network, gastronomy supply, and own-brand strategy. Highly analogous to Heurich in operating model and customer mix.
• FRISTO Getränkemarkt (EDEKA Group): EDEKA-affiliated beverage specialist retail chain operating company-owned and franchise stores. Comparable store concept, own-brand beverage assortment, and franchise expansion model to logo Getränke-Fachmärkte and H-Getränke Markt.
• trinkgut (EDEKA Group): EDEKA Group's standalone beverage retail chain with hundreds of Getränkemärkte across Germany. Directly comparable retail format, assortment breadth, and B2C beverage customer overlap.
• Dursty Getränkemärkte (REWE Group): REWE Group's beverage retail chain. Same specialty-store format, comparable assortment, and overlapping geographic presence in parts of Germany where Heurich operates.
• Getränke Karl Group: Privately held German beverage wholesaler and franchise operator with regional concentration. Similar combination of wholesale distribution, franchise stores, and gastronomy supply that competes for the same B2B and B2C customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/logo-heurich

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heurich