City of Redding

Municipal Government Servicescityofredding.org

City of Redding is a California municipal government serving residents, businesses, and visitors of Redding in Shasta County with public safety, utilities, permitting, parks, and digital e-government services delivered through an integrated online portal.

Company typePrivate
Founded1887
HeadquartersRedding, United States
Headcount251–500
GTM typeB2B and B2C
OfferingServices

What City of Redding does

The City of Redding is a municipal government entity headquartered at 777 Cypress Avenue in Redding, California, operating continuously since 1887 and serving as the regional hub of Shasta County. It delivers a broad portfolio of public services to city residents, local businesses, and visitors, including public safety (police, fire, emergency response), utilities (electric via Redding Electric Utility, water, wastewater, solid waste and recycling), infrastructure (public works, roads, bridges, airports), parks and recreation, public transit coordination, library services, housing, and development services. The city is governed by an elected City Council and managed by a City Manager, with publicly accessible budgets, public records, and transparency reporting.

The City operates a unified e-government platform built on a Revize CMS foundation, integrating external specialized tools including EnerGov for permitting, ArcGIS for GIS and interactive maps, and Granicus for City Council video streaming. The product portfolio includes online utility bill payment, an E-Permit system for building permits (newly launched in May 2026), business licensing, citizen concern reporting, public procurement bid opportunities, employment services, crime statistics publication, and a podcast series (RPD Talks). Its brand positioning emphasizes outdoor recreation, with LA Times recognition as the 'trails capital of California' (225+ miles of trails) and 'waterfall capital of CA.'

The business model is tax- and fee-funded municipal operations rather than commercial revenue generation. Income streams include utility billing (electric, water, wastewater, garbage/recycling), business license fees, building permits, parking citations, property taxes, and dog licenses, with pricing varying by service type and usage. The city pursues economic development through partnerships with Shasta EDC, the Redding Chamber of Commerce, the SBDC, and Superior California Economic Development, and operates the Stillwater Business Park to attract commercial and industrial tenants. Marketing and citizen engagement are delivered through the official website, social media (Facebook, Twitter, Instagram, YouTube), podcasts, press releases, and a 'Stay Informed' email subscription program.

City of Redding firmographics

Firmographics

Name: City of Redding
Legal name: City of Redding
Website: https://cityofredding.org
Company type: Private
Founded year: 1887
Operating status: Operating
Headcount range: 251–500 employees
Short description: City of Redding is a California municipal government serving residents, businesses, and visitors of Redding in Shasta County with public safety, utilities, permitting, parks, and digital e-government services delivered through an integrated online portal.
Ownership category
akta.pro rank

City of Redding industry classification

Industry

Product category: Municipal Government Services
NAICS: Utilities (221), Water, Sewage and Other Systems (2213), Administration of Housing Programs, Urban Planning, and Community Development (9251), Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Fire Protection (922160), Police Protection (922120)
SIC: Electric Services (4911), Water Supply (4941), Refuse Systems (4953)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Public Power Districts & State/Provincial Utilities (EUADABAD), Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

Municipal government services
Public utility services
E-government permitting
Public safety services
Community development

Where City of Redding is headquartered

Location

Headquarters

HQ city: Redding
HQ country: United States
HQ region: North America

Offices1 record

Markets served

City of Redding business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels8 records

City of Redding product offering

Product offering

Core offering

City of Redding is a municipal government that delivers essential public services to residents, businesses, and visitors within Redding, California. Its core offerings include electric, water, wastewater, and solid waste/recycling utilities; police, fire, and emergency response; building permits and development services; business licensing; parks, trails, and recreation facilities; and public infrastructure maintenance. Services are accessed through walk-in City Hall counters and an integrated online e-government portal covering utility payments, permitting, GIS maps, public records, and procurement opportunities.

Product overview

The City of Redding operates a unified e-government platform offering multiple digital services to residents, businesses, and visitors. The portfolio includes interactive mapping (GIS), utility payment processing, permit management via the EnerGov E-Permit system, video streaming for council meetings through Granicus, crime statistics access, business licensing, citizen concern reporting, employment services, and public procurement. These services are delivered through the Revize government website platform with integrated external tools including ArcGIS for mapping and Granicus for video content delivery.

Differentiator

Problem solved

Functional benefit

Products and services

Electric Utility Service Municipal electric service delivery to residential and commercial customers within Redding city limits, operated by the Redding Electric Utility department.
Water Service Municipal drinking water service for residents and businesses within Redding, including treatment and distribution via the city's Water department.
Wastewater Service Municipal wastewater collection and treatment services for properties within the city service area, operated by the city's Wastewater department.
Garbage and Recycling Collection Curbside garbage and recycling collection service for residential and commercial customers within Redding, operated by the city's Recycling & Solid Waste department.
Police Services Law enforcement, patrol, investigations, and crime prevention services provided by the Redding Police Department to residents, businesses, and visitors.
Fire and Emergency Services Fire suppression, emergency medical response, wildfire mitigation, and community risk reduction services delivered by the Redding Fire Department.
Building Permits and E-Permit System Online permit application, review, and inspection scheduling service for building and development projects, delivered through the EnerGov platform.
Business Licenses Online and in-person issuance and renewal of business licenses for commercial enterprises operating within Redding city limits.
Public Procurement and Bid Opportunities Public portal listing bid opportunities, public works bids, and surplus property available for purchase by vendors and contractors working with the City of Redding.
Interactive City Maps and Property Look-Up GIS-based interactive maps and property look-up service available to residents, businesses, and developers via the city's website using ArcGIS.
Utility Bill Payment Online payment platform for residential and commercial utility customers to pay garbage, recycling, and electric bills and manage their accounts.
Parks, Trails, and Recreation Facilities Public parks, trail networks (225+ miles), and recreation facilities maintained by the city for residents and visitors, including outdoor destinations such as Whiskeytown Lake and the Sundial Bridge area.
Citizen Concern Reporting Service Citizen reporting system enabling residents to submit service requests, concerns, and complaints to relevant city departments for follow-up and resolution.
Airport Operations (Redding Municipal Airport) Operation and maintenance of the Redding Municipal Airport and related aviation infrastructure by the city's Airports department.
City Council Meetings and Public Proceedings Public City Council meetings, agendas, minutes, and live/video access to municipal proceedings provided through the city's government transparency program.

Companies that use City of Redding

Customer profile

Segments3 records

Ideal customer profiles3 records

City of Redding technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

City of Redding partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

Shasta EDC (Economic Development Corporation)coreStrategic or Co-development PartnerRegional economic development organization partnering with the City of Redding to support business attraction, retention, and expansion in the Shasta County region.
Redding Chamber of CommercecoreStrategic or Co-development PartnerLocal business organization collaborating with the city on economic development initiatives, business resources, and community prosperity programs.
Small Business Development Center (SBDC)coreStrategic or Co-development PartnerSmall business support organization providing counseling, training, and resources to entrepreneurs and small businesses in the Redding area.
Superior California Economic Development (SCEDD)minorStrategic or Co-development PartnerRegional economic development partnership serving Superior California counties including Shasta County and the City of Redding.
Stillwater Business ParkminorStrategic or Co-development PartnerCity-managed industrial/commercial development site offering land and infrastructure for business relocation or expansion within Redding.
Film ShastaminorStrategic or Co-development PartnerRegional film commission supporting production companies interested in filming in Redding and the Shasta County area.
RABA (Redding Area Bus Authority)coreOthersPublic transportation authority providing regional bus service; linked through city's Parking and Transportation department for mobility services.
Shasta County Arts CouncilminorStrategic or Co-development PartnerCounty arts organization partnered on the Redding Cultural District initiative and cultural programming.
Haven Humane SocietycoreOthersContracted animal services provider for the City of Redding, offering animal licensing and control services.
Shasta LibrariescoreOthersPublic library system serving Redding residents; linked through city's Library department.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

City of Redding competitors and assessment

Company assessment

Direct peers

City of Roseville: Sacramento-region California municipal government with municipal electric utility (Roseville Electric), comprehensive development services, and active economic development program. Comparable in operating a publicly owned electric utility alongside full municipal services.
City of Eureka: Northern California municipal government of similar scale serving a regional hub in a rural county. Provides comparable police, fire, public works, and development services, and faces similar geographic and demographic constraints.
City of Yuba City: Northern California municipal government of comparable population and service scope in a regional hub setting. Provides similar utility, public safety, and development services, making it a relevant operational and budgetary comparable.
City of Chico: Northern California municipal government of comparable size in the Sacramento Valley region. Provides the same core municipal services including police, fire, utilities, public works, and development services, making it a direct comparable for service portfolio and operational scale.
City of Santa Rosa: Larger Northern California municipal government providing full municipal services including its own water and wastewater utilities, police, fire, and electric services through a community choice aggregator. Closely comparable service model with utility and public-safety operations.

Regional players

City of Medford: Regional hub municipal government in southern Oregon of comparable size and role as a regional services center. Comparable in serving as a regional retail, education, and professional services hub, though in a different state regulatory environment.
City of Bend: Oregon regional hub municipal government that has leveraged outdoor recreation branding (trails, mountains, rivers) to drive population growth and tourism. Highly comparable to Redding's 'trails capital' positioning and economic development trajectory.
City of Asheville: Regional hub municipal government comparable in leveraging natural and cultural amenities for tourism-driven economic development. Similar mid-sized municipal service portfolio though serving a larger and denser urban area.
City of Flagstaff: Mountain-region municipal government of comparable size that has built its identity around outdoor recreation and natural amenities. Comparable in leveraging geographic/environmental branding to attract tourism and residents.

Broad incumbents

Shasta County: Overlapping county-level government that shares service territory and partners with the City of Redding on regional issues. Comparable as a public-sector entity operating in the same jurisdiction but at a broader geographic scale and with a different service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

City of Redding financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Redding leadership team

Management profile

Number of profiles

City of Redding funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Redding M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Redding

What does City of Redding do?

Is City of Redding a public or private company?

City of Redding is a private company. It is classified as state government owned and is currently operating.

When was City of Redding founded?

City of Redding was founded in 1887. It employs 251 to 500 people.

Where is City of Redding based?

City of Redding is headquartered in Redding, United States, in the North America region.

Who are City of Redding's main competitors?

Direct peers on record are City of Roseville, City of Eureka, City of Yuba City, City of Chico and City of Santa Rosa. Regional players are City of Medford, City of Bend, City of Asheville and City of Flagstaff. Shasta County is listed as a broad incumbent.

Does City of Redding have an API?

No public API is recorded for City of Redding.

What industry is City of Redding in?

City of Redding's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 221 and its SIC code is 4911.