PHYLLIS

What PHYLLIS does

PHYLLIS (주식회사 필리스) is a South Korean MICE (Meetings, Incentives, Conferences, Exhibitions) event management agency headquartered in Daejeon, founded in February 2013 as ㈜엠제이엔터테인먼트 and rebranded to ㈜필리스 in May 2016. The company provides end-to-end event planning, on-site operations, and audit-ready result reporting for government-funded research institutes, public institutions, local governments, and promotion agencies, with a stated focus on the Daejeon Sejong cluster and nationwide operational reach. Its service portfolio is structured around five MICE disciplines: public-sector events, academic conferences and conventions, competitions and contests, festivals and expos, and ceremonies and commemorative events. Representative clients include the Agency for Defense Development, Korea Aerospace Research Institute, KRIBB, ETRI, KBSI, KRISO, KDI, IITP, KEIT, Sejong Special Self-Governing City, Daejeon Metropolitan City, Korea Policy Broadcasting (KTV, under the Ministry of Culture, Sports and Tourism), and Jecheon Cultural Foundation.

The company operates two proprietary technology assets in support of its service delivery. MICETAR, completed in January 2020, is an in-house MICE solutions platform supporting event planning, operations, and result-reporting workflows across the full service range. TixPass is a self-developed ticketing and QR entry solution covering online pre-registration, participant fee payment via card and express payment, mobile ticket issuance, on-site QR check-in, kiosk registration, real-time registration status, settlement, and participant data reporting, exposed both as an internal operational tool and as a self-serve registration portal at phyllis.kr/events.

PHYLLIS monetizes through project-based professional-services fees for total event agency work and transaction or bundled fees tied to TixPass-managed paid events. Pricing is quote-based, calibrated to event type, scale, duration, and required line items (stage, audio, registration systems, video/streaming, interpretation, design, staffing, full operations). Client acquisition runs through direct quote inquiry via the company website, supported by an SEO-driven service-page structure and a blog publishing practical MICE operations guides targeting government event managers. The company is privately held by founders, has not raised external institutional capital, and has set a stated 2028 vision of KRW 8 billion in revenue with a 20% operating profit margin.

Name

PHYLLIS

Legal name

주식회사 필리스

Website

https://phyllis.kr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PHYLLIS is a Daejeon-based Korean MICE event agency providing end-to-end planning, on-site operations, and result reporting for government-funded research institutes, public institutions, and local governments, supported by the in-house TixPass ticketing and MICETAR event-management platforms.

Ownership category

akta.pro rank

Product category

MICE Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Management Services (8741)

akta.pro primary industry

Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

akta.pro secondary industries

Payment, Invoicing & Refund Management for Events (THAHAFAJ), Executive Board, Committee & Governance Meetings (THAHAIAE), Technical Production Management & Crew Services (Technical Direction, Stagehands, Operators) (THAHAEAI)

Keywords

• MICE event management
• Conference operations
• Public event agency
• Festival operations
• Ceremony production

Headquarters

HQ city

Daejeon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Event Planning & Operations (Total Agency): Full-service event agency covering planning, on-site operations, and result reporting for government-funded research institutes and public institutions. Revenue is project-based, varying by event type, scale, duration, and required items (stage, audio, registration system, promotion, video, staff, etc.).
2. Online Registration & Ticketing (TixPass): For paid events, operates pre-registration, participant fee collection, and on-site QR entry management. Revenue derived from per-transaction fees or as a bundled service within total event operations contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PHYLLIS provides total MICE (Meetings, Incentives, Conferences, Exhibitions) event agency services spanning planning, on-site execution, and result reporting for Korean government-funded research institutes and public institutions. The company delivers across five specialized service areas—public/government institution events, academic conferences, competitions/contests, festivals/expos, and ceremonies/commemorative events—and supports these operations with two in-house platforms: TixPass for ticketing and QR entry management, and MICETAR for MICE operations management.

Product overview

PHYLLIS is a MICE (Meetings, Incentives, Conferences, Exhibitions) event agency operating since 2013 (formerly Mj Entertainment, renamed in 2016), based in Daejeon, South Korea. Its core offering is comprehensive, end-to-end event agency services across five specialized disciplines: (1) government-funded research institute and public institution event management, (2) academic conference/convention operations, (3) competition/contest planning and operations, (4) festival/exposition management, and (5) ceremony/commemorative event services. The company delivers its services through two proprietary technology products: TixPass — a self-developed ticket, registration, and QR entry solution that handles pre-registration, payment processing, mobile tickets, and real-time reporting for paid events; and MICETAR — an in-house MICE solution platform completed in January 2020 that supports the operational infrastructure across all five service areas. Together, the operational services and technology tools provide public-sector clients with a total event management solution from planning through execution to final reporting.

Differentiator

Problem solved

Functional benefit

Brands

• MICETAR: MICE solution developed by Phyllis for online registration, ticketing, payment processing, and QR-based venue entry management.
• TixPass

Products and services

• MICE 행사대행 (Total Event Agency)

Quantifiable outcome

• 13 years of MICE operations with 'dozens of events annually' (수십건 연간 수행)
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman: Global event production and brand experience company specializing in exhibitions, conferences, and corporate events. Comparable to Phyllis's festival/expo and ceremony/commemorative event services and integrated AV/staging/production capabilities.
• BCD Meetings & Events: Global corporate meetings and events management firm with extensive government and institutional client experience. Directly comparable to Phyllis's corporate and government event management focus, including registration, sourcing, and on-site delivery.
• CWT Meetings & Events: Meetings, events, and travel management division of CWT serving multinational corporate and government clients. Comparable to Phyllis's combination of MICE planning with international conference planning and travel agency registrations.
• Maritz Global Events: Long-established corporate meetings, incentives, and events agency serving enterprise and government clients. Comparable to Phyllis's full-service MICE agency model spanning conferences, ceremonies, and large-scale event execution.
• Pico: Global experiential marketing and event management agency delivering end-to-end event services for corporate and government clients. Directly comparable to Phyllis in offering full-service event planning, on-site execution, and registration technology across multiple verticals.
• MCI Group: Global association management and event organization company with strong government, association, and corporate meeting capabilities. Comparable to Phyllis's combination of association conference operations, registration systems, and full-service event agency work.

Others

• Cvent: Enterprise event management software platform providing registration, ticketing, attendee management, and on-site solutions. Directly comparable to the technology capabilities of Phyllis's TixPass and MICETAR platforms, though positioned as a SaaS vendor rather than agency.
• Eventbrite: Self-service event ticketing and registration platform. Comparable to the ticketing, registration, and payment processing capabilities embedded in Phyllis's TixPass solution, though Eventbrite serves consumer/SMB events at much larger scale.

Broad incumbents

• GL Events: Large French-headquartered event industry group covering venue management, event services, and exhibitions globally. Comparable to Phyllis as a broad incumbent in the MICE/exhibition space, though operating at substantially larger scale.
• Informa Markets: Global B2B events, exhibitions, and conferences division of Informa plc, operating hundreds of trade shows and conferences. Comparable to Phyllis's conference and exhibition operational work as a much larger incumbent player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHYLLIS